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Alexa and Google Assistant Have a Problem: People Aren't Sticking With Voice Apps They Try (recode.net)

Amazon Echo and Google Home were the breakaway hits of the holiday shopping season. But both devices -- and the voice technologies that power them -- have some major hurdles to overcome if they want to keep both consumers and software developers engaged. From a report on Recode: That's one of the big takeaways from a new report that an industry startup, VoiceLabs, released on Monday. For starters, 69 percent of the 7,000-plus Alexa "Skills" -- voice apps, if you will -- have zero or one customer review, signaling low usage. What's more, when developers for Alexa and its competitor, Google Assistant, do get someone to enable a voice app, there's only a 3 percent chance, on average, that the person will be an active user by week 2, according to the report. (There are outliers that have week 2 retention rates of more than 20 percent.) For comparison's sake, Android and iOS apps have average retention rates of 13 percent and 11 percent, respectively, one week after first use. "There are lots of [voice] apps out there, but they are zombie apps," VoiceLabs co-founder Adam Marchick said in an interview.

17 of 210 comments (clear)

  1. Re:Energy by SeaFox · · Score: 5, Insightful

    It can also require you to be careful how you pronounce the request, and the exact phrasing you use. The devices may advertise themselves as "natural language" interaction, but understanding a phrase when pauses for commas and such come into play, or overcoming the speaker's personal accent or speech issues isn't that easy..

  2. Re:Energy by ZecretZquirrel · · Score: 4, Funny

    They also require a level of privacy that your finger does not.

  3. Shocking! by grasshoppa · · Score: 4, Funny

    Do you mean to tell me that gimmicks have no longevity?

    Craziness.

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    1. Re: Shocking! by grasshoppa · · Score: 4, Funny

      A voice activated 3D TV with a built in betamax player.

      We'll own the market.

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  4. Maybe voice activation is overrated? by foxalopex · · Score: 4, Interesting

    I think maybe this problem is due to the novelty effect where it seems really cool to try it out a few times but after a while it doesn't seem like it makes life easier. Let's say you voice activate your lights despite having a light switch. I'm going to guess most of us have the light switch memorized so we'd hit it on and off even without looking or in the dark so changing to a voice activated system would likely slow you down. If you look at systems like Nest, they roughly figure out when you're home or not and then automatically adjust the heat and cooling to suit you. I'm sure the novelty would wear off if you had to tell it every time.

    What they really need is "star trek" like sliding doors when it knows what you need before you even realize it. That would be awesome.

  5. Not surprising, really by EndlessNameless · · Score: 4, Interesting

    We spent decades tweaking the graphical user interface to make it easy and efficient. We have very little interface design experience with voice.

    There is also a latency issue, at least with Google (no personal experience with Amazon, but I assume the same). That processing delay may be small on average, but it is extremely annoying---most especially when the internet is less than perfect, but also when it takes a very long time for no apparent reason.

    Some feedback, like status indicators for internet and background noise may help.

    The interface needs to mature. I don't think I can predict what that will look like. It is already extremely accurate, probably better than a human transciptionist, so this is more of an integration issue than a technical problem.

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  6. Siri Stop Navigating by Princeofcups · · Score: 4, Interesting

    Of all the possible uses of Siri, "Siri Stop Navigating" when you are trying to pull into a parking lot at your destination and she won't shut up about making a U-turn is about the only use that we've found yet. Voice is great for a minuscule number of real life situations.

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  7. When would I use this? by irrational_design · · Score: 4, Insightful

    I am almost never in a place where I would feel comfortable talking aloud to me phone. Should I get up and go somewhere private to talk to my phone, or just stay here and use the screen? Hmm, that is such a tough decision.

    1. Re:When would I use this? by JohnFen · · Score: 4, Insightful

      I am almost never in a place where I would feel comfortable talking aloud to me phone.

      I wish more people felt like you. The number of people talking to their phones in public places is getting annoying, but still not quite as annoying as people who have speaker phone conversations in public.

  8. Re:Energy by jellomizer · · Score: 4, Insightful

    Not energy. But privacy and respect for others. Voice interface is popular in TV because it help move the plot. But in real life like translucent displays. Even with technology working perfectly just get in the way of civil life.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  9. Re:Energy by suso · · Score: 4, Interesting

    No its not that. Voice apps require you to remember the keyword used to trigger them. On my Echo, I can't remember all the special keyword phrases and grammar I have to use to trigger an app.

    I've found that the Echo is very useful for one unexpected thing: Kitchen timers. We cook a lot and being able to set and check timers hands free is invaluable. But the way you activate a timer is integrated into the system and very straight forward.

  10. Reliability by BradleyUffner · · Score: 5, Insightful

    Voice control is still too unreliable for me. About half the times I try to use it, I end up repeating myself with different variations, trying to get the exact right phrasing it wants. I usually end up having to do it manually anyway. I might as well just skip those step and go right to the finger.

    When it works right the first time, it's like magic, but that is so rare.

    1. Re:Reliability by Weirsbaski · · Score: 5, Funny

      My car uses voice-recognition to pick songs on the MP3 player. One time I told it to play "When I First Kissed You", and it started playing "Two Steps From Hell".

      I think my car is going through a bad break-up with the Chevy down the block.

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  11. Because voice apps are, by & large, stupid. by argStyopa · · Score: 4, Interesting

    There, I said it.

    It doesn't mean they're totally USELESS; no. For the majority of situations, they're more trouble than they're worth.

    First, you have to be in exactly the right situation - there cannot be background noise or crosstalk - so essentially, a nearly SILENT room. How many of us spend a substantial amount of time in silence? I'm certainly not going to use a voice app on a bus, plane, or in public even if it was quiet, because anyone who does that is an obnoxious asshole.

    Second, you have to know exactly the syntax the system is looking for. On my stupid car (BMX x5) it has voice activation but I'll be damned if I can ever remember what phrases it wants. "CALL HOME" (doesn't work, oh yeah, have to kick it to the phone menu) "PHONE" phone connected "CALL HOME" many results pick one.
    Sigh. Oh, and my wife's name is Dawn, so fuck me if I don't have to sort through every damn "DON" in my phone book, distracting me away from the road while I do that - what am I *saving* using a voice app, again?

    Third, you have to inevitably put up with a substantial failure rate. If I try to use a voice app for the simplest thing, dictating a slowly, clearly spoken text, I have to expect to spend the next few moments re-reading, editing, and correcting the text. If I'm trying to use it to come up with harder info - like names, in the example above - it's just a crapton easier to dial the number myself.

    And I'm a Minnesotan (a region reputed to have a relatively clear style of speaking). I can't imagine how hard it must be for people with less intellgible accents.

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    -Styopa
  12. Because it's annoying by XXongo · · Score: 4, Insightful
    And they're really annoying when people around you are using them.

    It's one thing when everybody you see is bent over their phone tapping away and ignoring everything else in the world. But it's a lot worse when they're talking at their phones.

    1. Re:Because it's annoying by HiThere · · Score: 4, Funny

      Sorry, but people talk to their phones, their cars, etc. all the time. Hell, they even talk to light switches "Why won't you turn on you stupid switch!".

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  13. Re:The problem is what you consider useful by mrchaotica · · Score: 4, Insightful

    Wake me up when there's software that runs on my own local server and can do all that without telling Amazon or Google all about my shopping preferences, schedule, movie preferences, lights, heat, and level of fitness.

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