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More Than 8M People Own an Amazon Echo As Customer Awareness Increases 'Dramatically' (geekwire.com)

Amazon continues to see more and more traction with its voice-enabled speaker. An anonymous reader writes: A new report from Consumer Intelligence Research Partners (CIRP) estimates that there are now 8.2 million customers who own an Amazon Echo device, which first went on sale in late 2014 to Prime members and became generally available in June 2015. That's up 60 percent from the 5.1 million Echo users that CIRP cited in November 2016; the big increase likely resulted from a busy holiday season that saw Echo sales spike 9X from the year prior, according to Amazon. The 8.2 million number is also up nearly 3X from this time last year, CIRP said.

22 of 155 comments (clear)

  1. Voice assistants are another fad by Anonymous Coward · · Score: 5, Interesting

    Alexa, Google Home, Siri, Google Assistant. All of them. There have already been articles out that say usage is dropping after the "new" factor wears off.

    They will go the way of 3D TV within five years.

    1. Re:Voice assistants are another fad by houstonbofh · · Score: 3, Interesting

      Actually, it is dropping because of the walled garden. If echo was tied into Wikipedia (and with skills, it is) it would be used a lot more. The problem is the way skills are presented, which is not at all. If you install Wiki Brains or Professor Kay, usage goes up dramatically!

    2. Re:Voice assistants are another fad by David_Hart · · Score: 2

      Alexa, Google Home, Siri, Google Assistant. All of them. There have already been articles out that say usage is dropping after the "new" factor wears off.

      They will go the way of 3D TV within five years.

      I bought a Logitech Harmony Elite and the package with or without the Echo Dot was the same price, so I got the one with the Echo Dot. It is nice being able to tell Alexa to "tell Harmony to turn on the TV", etc. However, I don't have anything else to integrate it to. I do like that I can tell it to stream radio stations from Tune-in. I was thinking that it would also make a decent Alarm clock but Amazon hasn't integrated streaming into it's alarm yet. So far, it's just an interesting toy.

      The biggest barrier to the smart home is getting all of the devices to talk to each other. Until it's basically plug-n-play, it's just not going to happen. It looks like Amazon, and others, are trying to solve this. We'll see if they can succeed...

    3. Re:Voice assistants are another fad by Oswald+McWeany · · Score: 2, Insightful

      A Fad... just like smart phones.

      To be honest, I don't expect the home voice assistant in 10 years to resemble the current one much, but it is more than a fad. This isn't like the tablet which was basically an inconvenient hybrid of a smart phone and a laptop- the home assistant like Echo, and Google Home is a new market and is surprisingly useful. Totally unnecessary, but useful.

      Now, Voice assistants on your phone or PC... yeah... those are rather useless. Connecting your smart home, light bulbs, etc, to Alexa, that's when it gets rather useful. I use it every single day.

      If you're just getting an echo dot for the "meow meow" skill, you'll get bored after driving your cats crazy a few times, but when it actually controls things around your home, that's another story.

      --
      "That's the way to do it" - Punch
    4. Re:Voice assistants are another fad by Anonymous Coward · · Score: 2, Insightful

      I'm far from poor, nor am I worried about government agencies. I'm a clinical pharmacist and no debt.

      First off, IOT adds nothing of value to me. I can get up to turn off the light. I can push the button on my garage door opener. Seconds, I refuse to voluntarily give more information to public corporations, namely Google and Apple.

    5. Re:Voice assistants are another fad by justthinkit · · Score: 2

      There are use cases.

      One client I have is a quadraplegic. Voice recognition on his laptop, and Alexa available to him when he is away from the laptop or merely wants a daily news snapshot, etc.

      Alexa is not perfect, of course. Last week I asked "her" how tall Jeremy Clarkson is and it came back with 6 feet, when he is in fact 6 feet 5 inches (on wiki anyway).

      Still, it is invaluable for a person in this situation.

      Privacy stuff? The average /. techie knows about it _and_ cares about. The rest of the computer using population? Awareness but no care, or no care.

      So the comparison with worse-than-useless 3D TV is not valid.

      --
      I come here for the love
    6. Re:Voice assistants are another fad by Anonymous Coward · · Score: 5, Insightful

      I use DuckDuckGo whenever possible, and !bangs when I need to use google. I don't use gmail, nor do I have a google account.

      Go searching for your phone? Mine is in my pocket, or on my nightstand. Again, it's more useless crap to supposedly make things more "convenient", when really it's just convincing you to buy more crap that will end up at the Goodwill in a few years.

    7. Re:Voice assistants are another fad by e3m4n · · Score: 3, Insightful

      is it me being paranoid, or is the idea of a semi autonomous machine with a hot mic in the house, ready to broadcast everything you say, something right out of 1984 the novel?

  2. What's the point? by Anonymous Coward · · Score: 2, Informative

    Honestly... I still don't see the allure of having a device like this in my home.

    1. Re:What's the point? by SeaFox · · Score: 4, Insightful

      It's not really for you,, and It's more likely to be accepted by people than the government forcing everyone to get a telescreen.

    2. Re:What's the point? by gfxguy · · Score: 2

      I don't get it either. It's not even a matter of give-and-take with respect to privacy, it's "here, take all my privacy NOW! I don't need anything worthwhile in return! Just take it!"

      --
      Stupid sexy Flanders.
    3. Re:What's the point? by houstonbofh · · Score: 2

      Tablets were desk free internet. This device free internet. Without a device in your hands you can change the music playing, read e-mail, and lookup data on the web (with the right skills installed) while you are doing other things. Just the music alone is damned handy!

  3. You need to BUY these? by xxxJonBoyxxx · · Score: 4, Insightful

    Just weird that people would pay to have these in their home. I'd think Amazon would have had to pay people on the order of a hundred bucks or so a month to get some creepy microphone next to their couches.

    1. Re:You need to BUY these? by number6x · · Score: 2

      We got an echo (full size, not a dot) as a christmas present. Fun to play with for a few hours.

      After the first day all we use it for is as a timer or as a blue tooth speaker to stream music from our phones. We used to just use our phones for the timer and a blue tooth speaker for the speaker. The echo does not add any benefit that wasn't already there. Certainly not $180.00 worth of benefit.

      It is definitely not worth the price. Not even close. I recently replaced a furnace and considered an internet enabled thermostat. The added abilities were nowhere near worth the price, so I got a regular old programmable thermostat for $14.99. I've got a house that is about 120 years old. The thought of adding automated fixtures turns my stomach. I've owned the house 20 years. I've replaced all the wiring and plumbing, tore out the plaster, insulated and dry walled, replaced all but one window (it's decorative), replaced the roof, removed asbestos, replaced siding, and finally the furnace. I did most of this with my father and my wife.

      When I read posts by people who say how amazingly great these devices are, I think to myself that they fall into one of two categories:

      • Payed shills who list the name and manufacturer of all of their 'wonderful' gadgets.
      • People who spent thousands of dollars on gadgets that give them the benefits of existing technology that costs much less, and are just trying to convince themselves.

      I have two kids about to go to college and retirement in a couple of decades after that. The last thing I think about is wasting money on an expensive blue tooth speaker oven timer combo.

    2. Re: You need to BUY these? by Opportunist · · Score: 3, Funny

      I have actually seen one.

      Rendered me speechless for the rest of the evening.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:You need to BUY these? by Gojira+Shipi-Taro · · Score: 2

      So you don't use the device to its full potential, and you really enjoy bragging about how "frugal" you are. That's really special.

      My echo dot can be told "connect to your speakers" and stream music to my 7.1 system taht actually SOUNDS good, rather than the marginal speaker even the full sized echo has. I have my lights and other devices linked via a smartthings hub, and my AV system via a harmony hub. All voice controlled, all timer controllable if I so wish. I have a sensor hooked to my front door to let me know when it's opened, should maintenance decide to visit my apartment unscheduled. I use it EVERY DAY. From "computer, turn house on" when I return home, to simple things like "Time" or Forcast . And timers and quick queries on game time or other things.

      I think it's worth the money, and it enhances my quality of life. Of course I don't have kids, and probably never will. I have no need to wring my hands and crow about how I have to be frugal and sacrifice my life quality for the future.

      "The thought of adding automated fixtures turns my stomach". OK got it. You're a luddite.

      Go be frugal. Get off that evil computer.

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  4. Tie-ins are key by cusco · · Score: 2

    Most of the people that I know (including myself) who use the Echo a lot have it connected to their music profile on Amazon, Spotify, IheartRadio, or Pandora. The Dot has an audio output that will work with most people's stereo system, or Bluetooth to newer audio equipment like Sonos sound systems. I've found checking bus schedules, weather forecasts and traffic to be much more convenient that getting out a laptop/tablet/phone. Alarms and timers are more convenient than messing with clocks, and you can have multiple levels of them from multiple devices. My niece has tied hers to Wikipedia, so her kids use it for homework. We haven't gotten to playing around controlling other devices yet, but our friends say they can't even find their WeMo controller as they haven't had to touch it since configuring them on the Echo.

    Sure, some people will try it and say, "Meh". I expect to see a few of them on Craigs List in another month or two. By and large though, once you start using it you tend to use it a lot. Besides, Alexa is the only one in my house that actually does what I tell her to.

    --
    "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
  5. Surveillance culture by Anonymous Coward · · Score: 5, Insightful

    Don't these people realize that they are opening up their private lives to companies in wholly new ways?

    Before you say "The FBI can already listen in on your phone anyway", please understand that this is very different:

    - This device has way better microphones, and can listen well across the room.
    - With FBI surveillance, if your phone starts listening in it's a rare occasion that you had no choice in. With Alexa it's assumed and accepted that a microphone is always on, and you conciously accept it.

    - You are conciouslymaking your visitors susceptible to surveillance.
    - It might not store your voice, but they probably store a hashed voice print. This makes you easily recognisable by other Alexa's. It's like Google technically not reading your mail, but finding out lots about you anyway.
    - Visitors of your home will now also get a voice hash.
    - You are implicitly saying you are ok with a culture where companies have these devices in the home. While that may be ok with you, this culture in the end will create social pressure for others to accept this too.
    - It doesn't record everything now to make it more socially acceptible. But it might become a 'feature' later. A beach head like this is asking for feature creep.

    - Check out Hellen Nissenbaum's concept of privacy as 'Contextual Integrity' to better understand how this is, in fact, a sufficiently new situation.
    - Check outthe book "Black Box Society" to better understand how privacy is about the right to avoid social pressure. Or watch this short interview:
    https://www.youtube.com/embed/...

    We all understand the old punitive system where a crime leads to a punishment. It's the one lots of people claim they have nothing to hide from..
    We are now building a much more subtle system next to that in the form of the reputation economy, where deviant behavior is corrected through social pressure.

  6. Why all the media fuss over this? by Solandri · · Score: 4, Insightful

    Is there some payola going on? Google was actually first to implement a voice assistant. Nearly a year before Siri, I was using it on my Android phone to send texts, initiate map navigation, make appointments and to-do lists, make general web queries, as well as make phone calls like most phones have been able to do since the early 2000s. It's just that most people never knew about it because Google never thought to give it a catchy anthropomorphized name like Siri or Alexa.

    Approximately 81% of the Android devices out there can use OK Google (Android 4.4 or newer). With 1.4 billion Android devices, that's 1.1 billion devices with access to Android's voice assistant. iOS has about a half billion users, the vast majority of whom can use Siri. Yet the press is saturated with stories about a mere 8.2 million people with an Amazon Echo?

    1. Re:Why all the media fuss over this? by geekmux · · Score: 2

      Is there some payola going on? Google was actually first to implement a voice assistant. Nearly a year before Siri, I was using it on my Android phone to send texts, initiate map navigation, make appointments and to-do lists, make general web queries, as well as make phone calls like most phones have been able to do since the early 2000s. It's just that most people never knew about it because Google never thought to give it a catchy anthropomorphized name like Siri or Alexa. Approximately 81% of the Android devices out there can use OK Google (Android 4.4 or newer). With 1.4 billion Android devices, that's 1.1 billion devices with access to Android's voice assistant. iOS has about a half billion users, the vast majority of whom can use Siri. Yet the press is saturated with stories about a mere 8.2 million people with an Amazon Echo?

      Perhaps the infatuation around the Echo device is derived from one key differentiation that separates it from the rest of the assistant bunch.

      Other assistants are enabled with a button, or some other user input to activate the microphone.

      As a societal litmus test to validate just how much users don't give a shit about privacy, Amazon chose to remove that burden, and instead just leaves their device listening all the fucking time, secured by a EULA and a pinky swear that they won't allow anyone to abuse that.

  7. 8M idiots and counting... by Anonymous Coward · · Score: 2, Insightful

    Only in the US could Amazon be lighting it up with privacy-destroying devices like Echo while "1984" tops their book sales.

  8. Orwell's Echo reverberates in the irony chamber. by geekmux · · Score: 3, Interesting

    Amazon confirms Americans are incredibly lazy and don't give a shit about privacy.

    Is this really a shock to anyone?

    This may be enshrined as one of the greatest events in the entire fucking history of irony, as sales of Orwell's 1984 and the Echo top Amazon sales charts.