'The Future of Advertising is Fewer, Better Ads' (recode.net)

For more than a decade, the online advertising world has been dominated by "display ads," served up to consumers alongside web content, search results or social media posts. But they're not the only game in town, one digital ad exec says. From a report: "I think the advertising world going forward is going to be filled with fewer, better ads," Deep Focus CEO Ian Schafer said on the latest episode of Recode Media. "The display advertising market is going to crater. By giving away stuff for free for so long, we've created an ad economy that is bigger than it should be," he added. Schafer says there's a untapped value in "nonstandard" ads, meaning branded content and other forms of advertising on platforms such as Snapchat, Musical.ly, WeHeartIt and Imgur.

Comments

Re:When pigs fly...

[houstonbofh]

I think the point is that you do not see it. Between ad blockers and just training yourself to ignore the distractions, ads have little to no meaning now, and advertisers are recognising it. The first reaction (force people to whitelist) is having little to no effect, and so advertising has to change. And if it becomes less obnoxious, people might actually start noticing them again.

It is clutter not advertising

[jonsmirl]

My adblock current reports having blocked 1.6M ads -- 1.6 million! No one looks at 1.6M ads, they are just clutter.

I loaded my RSS feed yesterday. 1,200 ads blocked from a single use of my RSS reader. No one looks at 1,200 ads from a single use of an RSS feed. These ads are just clutter to be ignored and blocked.

And I truly hate autoroll video ads with sound. Good way to guarantee I will never buy your product.

Re:We don't need ads

[Archangel Michael]

The McRib is a classic example of something that is really popular, but limited term item on the menu. It is that way on purpose, because scarcity creates a subconscious desire. I know people who do not eat at McD's at all, except when McRib is out. Then they eat there all the time, not just for McRib. It is really weird when you think about it.