'The Future of Advertising is Fewer, Better Ads' (recode.net)

Posted by msmash on Thursday January 26, 2017 @04:40AM from the shape-of-things-to-come dept.

For more than a decade, the online advertising world has been dominated by "display ads," served up to consumers alongside web content, search results or social media posts. But they're not the only game in town, one digital ad exec says. From a report: "I think the advertising world going forward is going to be filled with fewer, better ads," Deep Focus CEO Ian Schafer said on the latest episode of Recode Media. "The display advertising market is going to crater. By giving away stuff for free for so long, we've created an ad economy that is bigger than it should be," he added. Schafer says there's a untapped value in "nonstandard" ads, meaning branded content and other forms of advertising on platforms such as Snapchat, Musical.ly, WeHeartIt and Imgur.

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Re:When pigs fly... by houstonbofh · 2017-01-26 04:50 · Score: 5, Interesting

I think the point is that you do not see it. Between ad blockers and just training yourself to ignore the distractions, ads have little to no meaning now, and advertisers are recognising it. The first reaction (force people to whitelist) is having little to no effect, and so advertising has to change. And if it becomes less obnoxious, people might actually start noticing them again.