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Facebook Changes Feed To Promote Posts That Aren't Fake, Sensational, Or Spam (techcrunch.com)

TechCrunch is reporting that Facebook is prioritizing "authentic" content in News Feed with a ranking algorithm change that detects and promotes content "that people consider genuine, and not misleading, sensational, or spammy." The algorithm will also boost stories that are going viral in real-time. From the report: To build the update, Facebook categorized Pages that frequently share inauthentic posts like fake news and clickbaity headlines, or get their posts hidden often. It then used these posts to train an algorithm that detects similar content as its shared in the News Feed. Facebook will now give extra feed visibility to posts that don't show signs of similarity to inauthentic content. Meanwhile, Facebook wants to more quickly surface big stories going viral either because the topic is being posted about by lots of people, or a Page post about the topic is seeing tons of engagement. Facebook will then take that as a signal that you might temporarily care more about the topic, and therefore show it in your News Feed while it's still hot. Facebook says it doesn't anticipate significant changes to most Pages' News Feed distribution, but some might see a small increase or decrease in referral traffic or outbound clicks depending on if they share authentic, timely content vs inauthentic and outdated stories.

42 of 194 comments (clear)

  1. Automatically demotes stories by tomhath · · Score: 2, Interesting

    From:

    Washington Post
    Fox
    Huffington Post
    USAToday
    NYT
    MSNBC
    NPR
    Vox

    1. Re:Automatically demotes stories by courteaudotbiz · · Score: 3, Funny

      17 reasons why they should demote stories that begin with "17 reasons why they should demote stories that begin with "17 reasons why they should demote stories that begin with "17 reasons why they should demote stories that begin with "17 reasons why they should demote stories that begin with "17 reasons why they should demote stories that begin with..... ^c

      Damn. There must be something wrong with my code...

    2. Re:Automatically demotes stories by Adriax · · Score: 4, Funny

      Breitbart articles trigger a warning siren and a mechanical hand pops out of the computer to smack the poster with a rolled up newspaper.

      --
      I don't suffer from insanity, I enjoy every minute of it!
  2. People who get their news from Facebook by Anonymous Coward · · Score: 5, Insightful

    Are probably not really that interested in whether the 'news' is real or not.

    1. Re:People who get their news from Facebook by AmiMoJo · · Score: 2

      I don't think many people go to Facebook to get news, it just comes down their feed because their friends keep clicking "like" and reposting on it. It's then just a case of being too lazy to go to a reputable site to figure out of it's true or not.

      Don't underestimate the power of this. Even people who think they are immune are influenced by the endless torrent of stories pushing a particular angle, unless they get a regular dose of counter views.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  3. Seems likely to fail by Anonymous Coward · · Score: 5, Insightful

    So it

    promotes content "that people consider genuine

    Isn't the real problem that people consider anything that matches their confirmation bias to be genuine?

    1. Re:Seems likely to fail by Opportunist · · Score: 3, Funny

      Didn't you get the memo? We're so democratic now that reality has to bend to the wishes of the majority.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. Click here by Anonymous Coward · · Score: 2, Funny

    Facebook changed their feed...CLICK HERE to see what happens next! The results may SHOCK you!

  5. Third-party fact checkers scares the... by randomErr · · Score: 5, Informative
    Third-party fact checkers scares the hell out of me. Snopes, FactCheck.org, Politifact, ABC News, and AP can be argued not to be impartial and to have a political agenda. If that can be proven out then only one voice will truly be heard on Facebook.
    • Snopes ran by Kim Lacapria who self describes herself as 'openly left-leaning and a liberal.'
    • FactCheck.org and Politifact - Trump quoted an article about the number of deaths via the poorly ran Vetrans Adminstration. Trump was reported as giving false facts. When the original CNN article came out the article was reported as completely true.

    I can point out similar instances with the other sources. I'm not totally against using these sources but I want a balance from the other sources on the other side of the political aisle.

    --
    You say things that offend me and I can deal with it. Can you?
    1. Re:Third-party fact checkers scares the... by Highdude702 · · Score: 3, Interesting

      The problem is that most of the people that use those services dont really give a fuck about facts. They feel if youre not part of their bubble, you dont matter to them. especially if you disagree.

    2. Re:Third-party fact checkers scares the... by PopeRatzo · · Score: 5, Insightful

      Third-party fact checkers scares the hell out of me. Snopes, FactCheck.org, Politifact, ABC News, and AP can be argued not to be impartial and to have a political agenda. If that can be proven out then only one voice will truly be heard on Facebook.
      Snopes ran by Kim Lacapria who self describes herself as 'openly left-leaning and a liberal.'
      FactCheck.org and Politifact - Trump quoted an article about the number of deaths via the poorly ran Vetrans Adminstration. Trump was reported as giving false facts. When the original CNN article came out the article was reported as completely true.

      You know, there's a simpler explanation. Maybe fact-checking is a more "left-leaning and liberal" preoccupation. The same way fake news appears to be favored by the alt-right.

      http://www.npr.org/sections/al...

      I'm not totally against using these sources but I want a balance from the other sources on the other side of the political aisle.

      Facts are not "balanced", nor should you expect them to be. The molar mass of nitrogen is 14.0067 g/mol. I don't need to consult someone from the "other side" to tell me that nitrogen doesn't really exist, it's only a liberal conspiracy, or to give me the molar mass in units of fetal souls.

      Fact-checking sources provide citations I can check. Remember what happened when "Conservapedia" came out? It was going to be a "conservative" alternative to Wikipedia. They beshat themselves so badly that the only people who visited that site were those seeking to ridicule it. Remember the president's spokesperson giving us "alternative facts"?

      Remember which power structure is ascendant during this Age of Alt-Facts. Do you believe it is coincidental that it coincides with an effort to make people believe that nothing is true, no information can be trusted?

      --
      You are welcome on my lawn.
    3. Re:Third-party fact checkers scares the... by Ol+Olsoc · · Score: 3, Insightful

      I can point out similar instances with the other sources. I'm not totally against using these sources but I want a balance from the other sources on the other side of the political aisle.

      Here's the interesting thing AFAIAC. People want, people want.

      Don't want - do!

      If you want conservative fact checking and conservative media and conservative teachers in schools - become one. Have so many conservative fact checkers that the liberal ones are just reduced to the noise background, so that their lies are laughable among the truth that the conservatives hand out.

      Because if we allow liberals to run these things, we'll just turn out more liberals that listen to more liberal lies.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    4. Re:Third-party fact checkers scares the... by PopeRatzo · · Score: 4, Informative

      one could easily argue that the Trump photo was taken at a different time

      Yes, you could "easily" argue that, but you would be factually wrong. The photos I saw were taken within 5 minutes of the exact same time on their respective inauguration day.

      many people don't know what to believe.

      This is by design. Again, you have to remember which power structure is ascendant in an age when "many people don't know what to believe". It is not a coincidence and it is not accidental.

      Right now I'm leaning towards Trump because I've yet to personally meet a violent, irrational Trump supporter,

      https://www.vice.com/en_ca/art...

      --
      You are welcome on my lawn.
    5. Re:Third-party fact checkers scares the... by Solandri · · Score: 2

      You know, there's a simpler explanation. Maybe fact-checking is a more "left-leaning and liberal" preoccupation.

      That's mostly irrelevant. It still means that "fake news" which conforms to left-leaning biases is more likely to slip through the fact-checking.

      e.g. Every major media outlet calling it Trump's ban on Muslim immigrants, when it's actually a 120 day freeze (not that I agree with with it). By their definition, Obama banned pay raises for government workers (2 years > 120 days). Or how they unilaterally decided to call them "undocumented" immigrants instead of illegal immigrants, much to the confusion of the public (ask most people what Trump's view of legal Mexican immigrants is, and they'll quote you things he said about illegal Mexican immigrants - because the media deliberately failed at their job to inform the public in order to advocate their own political biases).

      There's a saying that was popular when I was growing up: "I disagree with what you say, but I will defend to the death your right to say it." Sadly, that no longer seems to be the case. The new version seems to be "I disagree with what you say, and I will do everything in my power to impede your ability to say it." When you take up the mantra of fact-checking, you are by definition agreeing to cast as critical an eye on stuff you agree with as that you disagree with. I've seen them fail at that numerous times. In one discussion with the folks who run Snopes, they told me you could refuse to hire followers of Al Qaeda because they consider women to be chattel thus violating the EEOC prohibitions against discrimination "on the basis of race, color, religion, national origin, or sex." I had to point out to them that, as they had just written, that would violate the EEOC's prohibition against discrimination on the basis of religion. If you're not gonna hire an Al Qaeda follower, it should be because they murder people, not because you disagree with their religious beliefs.

    6. Re:Third-party fact checkers scares the... by PopeRatzo · · Score: 4, Informative

      Actually no. The "media narrative" photo was taken later. There is even a clock tower in that photo that you can zoom into. That picture has a physical world time stamp.

      The two most famous of these side-by-side pictures show times of 11:19am and 11:22am.

      --
      You are welcome on my lawn.
    7. Re:Third-party fact checkers scares the... by coinreturn · · Score: 2

      Actually no. The "media narrative" photo was taken later. There is even a clock tower in that photo that you can zoom into. That picture has a physical world time stamp.

      The two most famous of these side-by-side pictures show times of 11:19am and 11:22am.

      Stop using facts. It isn't fair.

  6. Wait... what? by Anonymous Coward · · Score: 2, Insightful

    How do they decide "what isn't fake"?

    "ranking algorithm [...] that detects [...] 'that people consider genuine [...]'"

    Ah, OK. Mob expertise. But that's a game Slashdot & Reddit have learnt to play *much* better.

    Somehow they want the advantages of traditional media (control, reputation, gated communities, branding) without paying the price (a small army of professionals). Typical parasitic behavior. I sincerely hope they shrivel up and die, victims of some self-defense mechanism society at large invents. I truly hope... for the benefit of society at large.

  7. Don't get your news from fb by Anonymous Coward · · Score: 2, Interesting

    Simple solution is to read multiple news sources. Anyone who uses only one source be it FB or the NYT will have a skewed perspective and miss things.

  8. What about the rest of the BS? by ausekilis · · Score: 3, Interesting

    I've had to report and ignore more than one idiot still on their soapbox about vaccinations causing autism.

    5 minutes with Google will pull up that mercury was used as a preservative, had some correlation to autism, and hasn't been used since the Gov banned it in the 70's or 80's. And those research papers everyone pulls up? They all reference 1 paper, done in the 60's.

    I can't wait for the braindead, unwashed masses to actually have a few braincells capable of independent thought. Since these same idiots believe everything they read on the internet (primarily Facebook), changes like this may actually help.

    1. Re:What about the rest of the BS? by budgenator · · Score: 3, Insightful

      It's not that hard;
      No publication date -1,
      No Author -2,
      No links to supporting articles -2,
      verbatim copying of other site without quote, or a blockquote -2,
      tries to get your Email address -3,
      tries to get you to like page with a popup -3,
      tries to get you to like page with a popunder -4,
      dingus.tv or dear hughesnet subscriber popunder -5,
      autoplay video -6,
      any adds about herbal viagra, why a celeb doesn't talk about an offspring, or pictures being banned or embarassing -5,

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
  9. Re:"get their posts hidden often" by Highdude702 · · Score: 4, Interesting

    When i read that i thought the exact same thing. So some easily offended people dont like seeing posts about certain things and "hide" them, now they get used as examples of fake news? what if it says "Donald Trump Is the 45th President of the United States of America" and liberals dont like that fact so 1 million of them hide that post. Is it now considered fake news? even know its a 100% true statment? Because from the summary thats exactly how it sounds like its going to work.

  10. I give this at most a week by alvinrod · · Score: 3, Insightful

    I give this at most a week before something obviously fake gets promoted or the spammers figure out how to get around the algorithm and Facebook has to apologize again and looks completely inept.

  11. Facebook Changes Feed by cc1984_ · · Score: 3, Funny

    And you won't guess what happened next!

  12. Re: So who decides somthing is "authentic"? by rickb928 · · Score: 2

    "So who decides what's "sensationalist" or "false"?"

    The herd decides. Or rather, they decided. Hehe.

    --
    deleting the extra space after periods so i can stay relevant, yeah.
  13. Prioritize advertisers by Anonymous Coward · · Score: 2, Interesting

    They will prioritize their advertisers, while links to competitors will be down graded.
    Links to HuffPo, CNN and WaPo will get priority while Fox, Breitbart and Drudge will get marked down.
    If you can't shift the perspective, what is the point of being a billionaire, except to own a Hawaiian Island?

    1. Re:Prioritize advertisers by Notabadguy · · Score: 4, Insightful

      Jesus - I just paid a visit to CNN, and their front page "news" article about Trump nominating a Supreme Court justice was full of shit like this:

      "It was a sweet moment of vindication for the Republican Party -- especially its social conservative and evangelical wings who had defied expectations that they would desert Trump over his three marriages and often vulgar tone.
      Whatever he said, and whatever he did, conservatives clung on to the tiger's tail, convinced Trump would deliver them a Supreme Court pick they could get behind. Looking on were Senate Majority Leader Mitch McConnell and House Speaker Paul Ryan, savoring their reward."

      "But the President is also known to place great value in someone's appearance and might have concluded that Gorsuch, tall, fit with a square jaw and immaculately cropped gray hair looks the part of a Supreme Court Justice."

      That's why I consider CNN to be as fake news-y as anyone else. I want to read fucking NEWS. I don't want interpretations of what the people might have been thinking, or derogatory assumptions, or portrayals of any sort. I just want news.

  14. Re:Better late than never by ckatko · · Score: 2, Interesting

    You realize #fakenews wasn't invented till AFTER the democrats lost the election, right?

    Don't believe me? Check Google Trends for fakenews.

  15. Re: Better late than never by Maritz · · Score: 5, Insightful

    Only idiots read anything facebook. Fake holy hillary stories obviously weren't fake enough.

    Ads upon ads, the reason I gave up stupid facebook centuries ago.

    Newsflash matey. We are fucking drowning in idiots. What they think matters, sorry to say.

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  16. Re:I saw an algo change TWO DAYS AGO. by Maritz · · Score: 4, Funny

    e.g. "Cardassians ATTACKED! (1k views)" - there are ALWAYS 1k+ talking about the Cardassians being attacked, so the entire thing is a GIMMICK.

    I kind of lost track of what the Cardassians were up to after all that Dominon shit they got mixed up in. Have they still got beef with the Federation?

    Incidentally, you think it's more likely that you didn't 'notice' an algo change. But hey, maybe you did, maybe you can just sniff the bits.

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  17. Re:Better late than never by Gr8Apes · · Score: 2

    You realize #fakenews wasn't invented till AFTER the democrats lost the election, right?

    Don't believe me? Check Google Trends for fakenews.

    I don't know about #fakenews (like a hashtag means anything) but fake news was all over the media prior to the election.

    --
    The cesspool just got a check and balance.
  18. Re:Better late than never by Anonymous Coward · · Score: 5, Insightful

    But.... All the media was against Trump. Where could you find FAKE news benefiting him if there were NONE telling anything good about him?

    It doesn't make any sense.
    Trump won, despite all Media trying to make him lose. Do yo mean that only news from cnn, fox, etc. are the real ones and everything else is fake?

    Wake up and don't pretend people are stupid.

    most news consumed by Trump voters were by way of facebook. Tomi Lahren posts garnered more views per episode than Bill O'Reilly. That's the tip of the iceberg though. Fake sensentional articles written by pro Russian sponsored trolls were shared at an ungodly rate. Think I'm wrong, ask a Trump voter if their timelines are now devoid of Hillary killed X person posts or Obama secret something posts. Same as how they were bombarded with these fake articles, progressive peoples timelines now look like an anti Trump site. You're right that traditional news sources were all against Trump. Traditional news sources are subject to higher standards, verifications and/or editing. Those same sources aren't going to turn pro Trump because hes president now. The shitshow we have been seeing for the past 12 days is what they wrote about all along and will continue to do so.

  19. Perhaps a silly question. . . by Salgak1 · · Score: 2

    . . .but why not let the USERS decide what they see and don't see ?

    Ooops, I forgot, on Facebook, the "users" are the PRODUCT. . . . because (insert the deity or deities of your parents' choice here) forbid we don't deliver vaguely-targeted irritating advertising with a patina of user sharing to make it look like "social media". . .

  20. Re: Better late than never by Archangel+Michael · · Score: 5, Insightful

    What they think matters

    Only to them. But since it is easier to scream "Trump is banning immigrants!!!!!" than it is to say "Trump has suspended travel for 120 days from seven countries" all we get are the idiot posts because that is what people parrot.

    Keep in mind, Obama banned immigrants just last month, and nobody cared.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  21. Re:Better late than never by Archangel+Michael · · Score: 2, Insightful

    Most news consumed by Obama voters was from the Daily Show. News masked as .... "Comedy". When caught in a lie, it was "comedic license" but the idiots believed it anyway.

    Excellent slight of hand there.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  22. Hmmmm by JWW · · Score: 2

    Arbiters of what is real or what is fake?!!

    And the only "problem" anyone sees in this is that they might not find all the "real" fake stuff.

    The real problem is we've given control of information and news to people who cannot be unbiased because no human can.

    You will see what they let you see. What they let you see will be "correct".

    The terrifying thing is not that "there's incorrect stuff on Facebook!!!" The terrifying thing is "Facebook" is actively monitoring and controlling what you see in an effort to get you to believe the "correct" things.... (note any interpretation of correct, that is not one you make yourself, is coercion, manipulation, and propaganda by definition).

    The commitment to "cleanse" fake news from the world is one of the most totalitarian efforts I've seen undertaken on a mass scale in my entire life...

  23. Re: Better late than never by Archangel+Michael · · Score: 3, Insightful

    You make my case for me. I would suggest to you, that the ban from Cuba was essentially worse, because it wasn't telegraphed at all and was completely out of the blue. You cannot say the same thing about Trump, who telegraphed it from the primaries through the general election.

    I do know the details, but my outlook values certain details over others. Of course, I am a racist nazi for thinking the brown/black skin people of Cuba deserve to be refugees more than the brown skin people of states that foster radical Islamic terrorists, all other things being equal. The fact that we actually CAN vet the brown / black skinned people from Cuba almost universally means we know who they are when they get here.

    The sad thing is, I will be called a racist for pointing out that it has nothing to do with skin color.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  24. Re: Better late than never by Archangel+Michael · · Score: 2

    Orange Buffoon vs Pantsuit Buffoon. PotAto - Potato

    Oh remind, what's the word used to describe something not true

    Actually it was quite true. Cuba ban and change of the wet foot/dry foot policy was essentially worse because there were people literally on the way who got turned away by change in policy. Yeah, facts are universal. Alternative facts are those that you dismiss because they don't suit your narrative.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  25. Re: Better late than never by jedidiah · · Score: 2

    Some of us view "conspiracy sites" as primarily entertainment, even those of us that didn't vote for Hillary.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  26. Re: Better late than never by Archangel+Michael · · Score: 2, Funny

    This is where you start calling me names: Racist, bigot, homophobe... or the generic "Hater". That always works!

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  27. Steem by BeerMilkshake · · Score: 2

    Recommend taking a look at steem.io and steemit.com. Steem offers financial reward for writing, curating, mining and other positive activities. FB has zero cost to post and very little incentive for liking or disliking, so c**p has no resistance to propagation.

  28. Re:Better late than never by Anonymous Coward · · Score: 2, Insightful

    The Daily Show *is* comedy, it's not news. As a viewer, I can quite easily separate the two. Jokes are made regularly against both parties, that's part of the skit. Jabs really hit home when there's an element of truth behind them.You'll see republicans (and Trump most recently) as the target of most skits because the targets are well known (people know them and have even formulated opinions) and many are full of material--some are walking jokes, lets face it.

    This comedic polarization is due to the current cast of characters (our politicians and current news events). The show slammed Anthony Weiner in more recent history because he's a joke too. They've also slammed Hilary with respect to her private email server. Joe Biden had his fair share of jabsl for some of the crazy/ridiculous stuff he said. Nancy Pelosi and fellow dems were slammed at their joke of a protest attempt at the Supreme Court last night.

    Obama didn't get slammed nearly as much because, quite frankly, there wasn't a lot of material. He was a fairly boring guy (which isn't a bad thing). They jabbed at his public speaking pauses, failures at Guantanamo, etc. but mocking someone with a lot of character for comedic pull isn't easy. You're lacking a lot of that basis of truth to work from.

    If you don't like being the brunt of satire, don't give the comedians material to work with.

  29. How is "The Onion" categorized? by ripvlan · · Score: 2

    It'll be interesting to see how this works - what is the definition of "fake" news. Will CNN drop from view? What about The Onion? (which is the definition of Fake news - although considered highbrow satire). Posts about SNL mocking Trump?

    Will this stop the those who embrace alternate facts? Or fuel the conspiracy that liberal media is controlling the story? Look at FB who is now "blocking" access to the stories that people want to read - and the reason will be defined as attempting to hide the real story!!! Or hiding the stories that the media doesn't want you to read. The "Go do your own research!" movement will not die on the vine because their favorite stories are harder to find on FB. I predict that people will move to alternate sites to get their fix.

    Times - they are a changing.