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Snapchat Files For a $3 Billion IPO (theverge.com)

Snapchat has filed for an initial public offering on the New York Stock Exchange today, picking the ticker symbol "SNAP." The company hopes to raise $3 billion and says it has 158 million daily active users. The IPO would reportedly value the company above $20 billion. The Verge reports: The filing comes at an exciting but challenging time for Snap. The company -- originally named Snapchat -- has declared its intentions to become -- a camera company -- rather than just an app developer. And it's already found some success with Spectacles, its fun pair of video-recording sunglasses. The company says its advertising business is growing quickly. It reported $58.7 million in revenue for 2015, and grew that to $404.5 million in 2016. Along with that strong revenue growth, however, its losses also swelled. Snapchat lost $372.9 million in 2015 and $514.6 million this past year, more than its total revenue. Twitter was also struggling to generate a profit when it went public, while Facebook was not. Here's a gem from the S-1 filing. "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability." Sounds like a great investment!

55 comments

  1. so i guess that means.. by Anonymous Coward · · Score: 3, Insightful

    the bubble hasn't burst yet.

    1. Re:so i guess that means.. by Anonymous Coward · · Score: 1

      Why not work on your programming skills instead of typing on Slashdot.

    2. Re:so i guess that means.. by known_coward_69 · · Score: 1

      nah, 17 years ago it took a few of these turds to burst the bubble. I think the last one was CueCat which blew through $250 million in a few months. but they invented the QR code all those years ago

    3. Re:so i guess that means.. by leftover · · Score: 2

      Nope, it was simply a scam. QR code first and industry standard developed by NTT in Japan.

      --
      Bent, folded, spindled, and mutilated.
    4. Re: so i guess that means.. by Anonymous Coward · · Score: 0

      Why not work on your programming skills

      Because skills are irrelevant. It's a post-skills economy out there. Social marketing is the only thing that matters. Social is everything.

      I'm actually in the middle of refactoring a singe page web app, right now. I'm using my programming skills. I've been developing this app for seven years. It has zero users. Zero. Because I don't market it on all the social networks, my app might as well not exist, and my skills are worthless.

      And no, I won't give you a link. Because fuck you, that's why.

    5. Re:so i guess that means.. by omnichad · · Score: 2

      They may have created a similar use case to today's QR codes, but the Cuecat was a 1D scanner and couldn't dream of reading QR codes. Also, QR codes already existed by then. Created by Denso Wave, not NTT - they just created some plain text encoding formats that lots of people adopted.

    6. Re: so i guess that means.. by Anonymous Coward · · Score: 0

      But is it web scale?

    7. Re: so i guess that means.. by Anonymous Coward · · Score: 0

      theres those skillz you're talkin bout

    8. Re: so i guess that means.. by Anonymous Coward · · Score: 0

      social skillz r teh only skillz
      fuk u fuk u fuk u

    9. Re: so i guess that means.. by Anonymous Coward · · Score: 0

      Every Vulture Capitalist Is A Cocaine Snorting Narcissistic Motherfucker Asshole Rapist!!!!

      There, no funding for you.

  2. It'll sell like hotcakes. by Anonymous Coward · · Score: 1

    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability." Sounds like a great investment!

    I'm seeing a lot of the same attitude that I saw in the late 90s in the stock market. People buying stocks based upon hype and nothing else - even when the company is in horrible financial shape.

    And then there's the greater fool theory - "I know this is a shitty investment, but there are really dumb people out there that will buy it and make it go higher because it's a 'tech' company!"

    Fitbit is an example of when it fails and Tesla is an example of when it works.

    1. Re:It'll sell like hotcakes. by known_coward_69 · · Score: 2

      but eyeballs and cash burn rate is all that matter

    2. Re:It'll sell like hotcakes. by Desler · · Score: 1

      Then by that same metric then Uber should be worth about $100 trillion in phony Wall Street valuation.

    3. Re:It'll sell like hotcakes. by magarity · · Score: 2

      In all fairness you should note that sentence is really just legal CYA on their part. Obviously they intend to achieve and maintain profitability.

    4. Re:It'll sell like hotcakes. by wvmarle · · Score: 1

      Of course it is. On the other hand, only Internet companies can give themselves huge valuations and get listed on the stock exchange after years of significant losses, while still running losses as big as their turnover. No other type of company can even survive that long without making profit, or even without any serious roadmap on how to become profitable.

  3. first by Anonymous Coward · · Score: 0

    first!

    1. Re: first by Anonymous Coward · · Score: 0

      Not even close

  4. Where are the costs by Actually,+I+do+RTFA · · Score: 2

    I'm just curious what percentage of the costs are server/bandwidth/storage and what percentage are marketing and what percentage are development. Do the filings tell us?

    --
    Your ad here. Ask me how!
    1. Re:Where are the costs by Anonymous Coward · · Score: 0

      I'm just curious what percentage of the costs are server/bandwidth/storage and what percentage are marketing and what percentage are development. Do the filings tell us?

      Chasing unicorns is 99.999% of the costs.

    2. Re:Where are the costs by Anonymous Coward · · Score: 0

      93% according to Bloomberg

      https://www.bloomberg.com/gadfly/articles/2017-02-03/snapchat-ipo-untested-finances-strategy

  5. William -- Shatner by edittard · · Score: 4, Funny

    The company -- originally named Snapchat -- has declared its intentions to become -- a camera company -- rather than just an app developer.

    Original punctuation style. Shit and wrong, but original.

    --
    At the bottom of the /. main page it says 'Yesterday's News'. Well they got that right.
    1. Re:William -- Shatner by Anonymous Coward · · Score: 0

      It's a fill in the blank:

      The company suckups originally named Snapchat Me has declared its intentions to become sadly a camera company flunky rather than just an app developer.

    2. Re:William -- Shatner by omnichad · · Score: 1

      No UTF-8 support, and I highly doubt – or — are going to do any good. "A camera company" was supposed to be in quotes, but /. mangled the curly double quotes, too - and I guess the submitter forgot what the original text said by that point.

      An experiment: – — “ ”

    3. Re:William -- Shatner by omnichad · · Score: 2

      I'm genuinely surprised that any of that worked. Well then...

      The company—originally named Snapchat—has declared its intentions to become “a camera company” rather than just an app developer.

    4. Re:William -- Shatner by WallyL · · Score: 1

      To boldy snap, where no apps have snapped before! These are the IPOs of the app-ship Snapchat!

  6. Capital Asset Pricing Model by SpankiMonki · · Score: 1

    The IPO would reportedly value the company above $20 billion.

    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

    We had CAPM drilled into us when I was in business school back in the 80's. I guess no one on Wall Street uses it anymore. :-(

    1. Re:Capital Asset Pricing Model by Anonymous Coward · · Score: 0

      In their 2004 review, Fama and French argue that "the failure of the CAPM in empirical tests implies that most applications of the model are invalid".

      This was in your Wikipedia link.

    2. Re:Capital Asset Pricing Model by sexconker · · Score: 1

      The failure of the economy implies that they're wrong.

    3. Re:Capital Asset Pricing Model by rtb61 · · Score: 2

      I see that you do not understand Wall Street what so ever. Here let me explain it for you, they sell the product, they do not keep the product, they take a percentage from the sale. Need I remind of the too big to fail banks and them selling crap assets to their customers telling them how great they were and making ever more money by betting those assets would lose value.

      It is not what the dot.bomb is worth, it is how much you make selling it.

      The mind boggles as to what a new digital company that actually generates a profit would be worth, 1.5 planet earths perhaps.

      --
      Chaos - everything, everywhere, everywhen
  7. Apps guy this is your hour! by Anonymous Coward · · Score: 1

    Apps guy where are you?

    1. Re: Apps guy this is your hour! by Anonymous Coward · · Score: 0

      App Appers App Apper Apps!!!
      Because Apps!

      Sorry I'm not really him and couldn't do a half decent impression.

    2. Re: Apps guy this is your hour! by Anonymous Coward · · Score: 0

      You did an awful job. I don't see the word Luddite once.

  8. That's like 50c per person on the planet by Hognoxious · · Score: 1

    50 cents per person on the planet ... for a company that doesn't make (or make anything that can make) anything you can drive, eat or wear.

    Does anyone know Sean Hannigan's phone number, 'cos I'm calling him.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    1. Re: That's like 50c per person on the planet by Anonymous Coward · · Score: 0

      There are 7.5 billion people on earth, roughly. Your math seems a little off.

    2. Re: That's like 50c per person on the planet by Hognoxious · · Score: 1

      Does approximation trigger your assburgers?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  9. Dot-bomb? What's a dot-bomb? by geekmux · · Score: 2

    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

    Has the ENTIRE concept of profitability gone out the fucking window when it comes to running a company? I don't even know what we legally define as a scam anymore when companies that project running in the red forever file for IPOs.

    Not even in the era of the dot-bomb were vaporware pimps arrogant enough to blatantly admit the proposed company would be a failure from a financial standpoint. In fact, stupidity has reached a level where investors have apparently forgotten why we refer to it as the dot bomb. It's as if the S-1 filing statement is some kind of troll test.

  10. Re:Dot-bomb? What's a dot-bomb? by Archangel+Michael · · Score: 1

    When your losses exceed your revenue, you're already bankrupt. I'll do simple math below to understand.

    100 Revenue
    250 Expenses
    ------
    150 Loss.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  11. Re:Dot-bomb? What's a dot-bomb? by un1nsp1red · · Score: 1

    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

    I don't even know what we legally define as a scam anymore when companies that project running in the red forever file for IPOs.

    A scam is when you try to hoodwink someone. This is more like the Pet Rock. It's very clear what you're buying if you decide to take that leap. It's actually a little refreshing to have someone say, "we have absolutely zero chance of ever turning a profit. Can we have some money, please?"

  12. Prompted by Facebook by Anonymous Coward · · Score: 0

    Now that Facebook has incorporated a clone of Snapchat into its messenger, complete with ephemeral text and video messaging, Snapchat figured it had better do its IPO before everyone figures out it's about to die a more horrible death than Yik Yak did...

    1. Re: Prompted by Facebook by Anonymous Coward · · Score: 0

      I need a Zik Zak Neurostim to zap me into a trance so I can forget how utterly fucked we are because the social "" tech"" industry is hoarding shittons of money while homeless people are starving in the streets outside their silicon towers.

  13. Re:Dot-bomb? What's a dot-bomb? by Anonymous Coward · · Score: 0

    there's nothing scammy about a pet rock. they're just like regular pets without the hairballs on your pillow or shit in the yard.

  14. We've seen this before... by Zeddicus_Z · · Score: 3, Informative
    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

    Sounds familiar. Where have I heard that before? ... Oh, I remember, Exodus Communication during the last great share market bubble!

    Exodus Communication circa 2000*: "It is possible that we may never achieve profitability on a quarterly or an annual basis."

    Exodus Communications history:
    • Mar 1998: IPO
    • Dec 1999: Stock price growth of 1005.8% over IPO price as at 31 Dec
    • Dec 2000: Down 55%
    • Sept 2001: Filed for Chapter 11 bankruptcy
    • Dec 2001: Down 99.8%
    • Early 2003: Last trade at 1 penny/share

    * See https://www.sec.gov/Archives/e...

    --
    Janie took my gun...
  15. Stock Price by neoRUR · · Score: 2

    Ok so the Stock started at $178.42.
    The Stock Ended the day at: $169.90 (Low of $133.00)

    The Snap IPO filing also discloses a lot of elements of the Snapchat company that may scare investors off, or at least they should.
    For one thing, there's the shareholder-unfriendly corporate governance structure that gives 26-year-old CEO Evan Spiegel near absolute control,
    or the fact that Snap says it doesn't have any intention of paying cash dividends, possibly ever.
    or how absurdly expensive it will be, Snapchat has reportedly been seeking a $25 billion valuation.
    Snapchat's parent company is asking for a valuation of nearly 62 times its revenue. (Snap lost $515 million last year, or 38% more than it lost in 2015. )

    Snap warns in its IPO filing that its expenses are also increasing rapidly, and could outpace revenue growth for a long time. The number of Snapchat employees for one, more than tripled to 1,859 in 2016.

    Investors are betting on a future dream of earnings that is still so far away, it may disappear before that day ever comes.

    So where is the growth?
    Snap's sales are growing fastest in other parts of the world besides the U.S. and Europe, increasing 53% in the fourth quarter year over year there, but only 39% in North America. Still, the U.S. and North America account for about 90% of Snap's overall revenue.

    Probably best to wait a bit on this to see what happens.

    1. Re:Stock Price by roman_mir · · Score: 0

      I think the people silly enough to get in on this know what they are doing, they are playing a game of musical chairs.

      Of-course anybody can take half a billion dollars in investment capital, burn it 1/5 of it in a year to give out a bunch of freebies, which on paper may be made to look as if there was an actual revenue of 4/5 of the original investment capital. Soooo, *some* of the people who are buying into this may believe that all that SNAP has to do is to grow its revenue above its expense.... except that it is very likely that it is completely impossible to do that. It is quite possible that we are looking at a simple scam here: give me a dollar, I will make it look as if I spent the entire dollar over the year and got 80% return on it but in reality I used the 20% to run the company and to buy free advertising, all while setting up the necessary pieces on the game board to return the 80% back to the company, while actually providing advertising that is free to the supposedly paying clients.

      This is an elaborate hoax most likely, but the people trading this stock are also very likely to know exactly why they are gambling this way.

    2. Re:Stock Price by wvmarle · · Score: 2

      Snap warns in its IPO filing that its expenses are also increasing rapidly, and could outpace revenue growth for a long time. The number of Snapchat employees for one, more than tripled to 1,859 in 2016.

      What are all those people doing for what is basically a communications app?

  16. Waste of time by Anonymous Coward · · Score: 0

    The niche occupied by Snap makes them an attractive target for acquisition but doesn't bode well for them to produce enough revenue to keep a public company afloat. I'll skip this IPO, let them bleed red ink for a few quarters and then pick up some shares on the cheap in the hopes of a buyout. YMMV.

  17. "social" runs on code by globaljustin · · Score: 2

    Because skills are irrelevant. It's a post-skills economy out there. Social marketing is the only thing that matters. Social is everything.

    This is categorically incorrect.

    First, all that "social" has to run somehow....and it is people with "skills" that do the "relevant" programming.

    The idea that what people call "social" is somehow supplanting the need for software devs and coders is actually ridiculous. All that "social" is coded and hosted and maintained by software devs and coders!

    2nd, the whole contextualization of text and pictures sent over the internet to a logged-in user is this new thing in human experience called "social" is absolutely incorrect. Snapchat, facebook, twitter, etc...it's all just text and images.

    What you and idiot marketing buzzword people call "social" is inherent human behavior. Things like facebook, snapchat, etc are simply mediators when humans choose to do it using internet.

    Post cards are just as much "social" as snapchat.

    I'm actually in the middle of refactoring a singe page web app, right now. I'm using my programming skills. I've been developing this app for seven years. It has zero users. Zero. Because I don't market it on all the social networks, my app might as well not exist, and my skills are worthless.

    this makes me think you are being sarcastic...honestly...

    the coding skill to make every function a one-liner isn't all that is necessary to make a successful app...no one ever said it was!

    good coding skills are certainly useful, but just like good concrete laying or whatever skill, you either work for a company or for yourself...if you work for yourself you have to have skills, like business skills, other than the skill you are marketing...**it's the same for all skills not just code**

    --
    Thank you Dave Raggett
    1. Re: "social" runs on code by Anonymous Coward · · Score: 0

      Whoooooooosh

    2. Re: "social" runs on code by globaljustin · · Score: 1

      Whoooooooosh

      I mean not that much...

      I'll give you maybe a "whosh"....I did say this:

      this makes me think you are being sarcastic...honestly...

      So I thought something was up. Truth is I know too many people on every side of the equation that think the way OP does so it's not out of question that OP was being serious.

      --
      Thank you Dave Raggett
  18. video-recording sunglasses by wjcofkc · · Score: 1

    That's one way to get punched in the face.

    --
    Brought to you by Carl's Junior.
  19. Re:Dot-bomb? What's a dot-bomb? by geekmux · · Score: 1

    "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

    I don't even know what we legally define as a scam anymore when companies that project running in the red forever file for IPOs.

    A scam is when you try to hoodwink someone. This is more like the Pet Rock. It's very clear what you're buying if you decide to take that leap. It's actually a little refreshing to have someone say, "we have absolutely zero chance of ever turning a profit. Can we have some money, please?"

    Watching anyone come forth with a pre-IPO valuation of 3 billion dollars for a company that labels perpetual losses as some kind of corporate motto is about as refreshing as the concept of Donald Trump starring in one of those slow-motion Pantene shampoo commercials.

    Why even bother making a product anymore when we can just go back to the vaporware days of selling hype and bullshit.

  20. Re:Dot-bomb? What's a dot-bomb? by geekmux · · Score: 1

    When your losses exceed your revenue, you're already bankrupt. I'll do simple math below to understand.

    100 Revenue
    250 Expenses
    ------
    billion-dollar company.

    There you go, FTFY.

    You seem to confused regarding the "new" math written by the infamous Millennial scholar, Hype N. Bullshyt.

  21. .COM bubble 2.0 for sure by neo-mkrey · · Score: 1

    I have short positions in FB, TWTR and LNKD.

    I will be shorting SNAP as well.

    I plan on retiring in 15 years a wealthy man.

  22. It's bitztream by Anonymous Coward · · Score: 0

    the autism-hating, custom EpiPen-hating, Musk-hating Slashdot troll!