Slashdot Mirror


How is The New York Times Really Doing? (om.co)

Wired magazine did a profile on The New York Times in its this month's issue. Talking about the paper's transition from print to more digital-focus than ever, author Gabriel Snyder wrote, "It's to transform the Times' digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever." Veteran journalist Om Malik analyzes the numbers: -> The company reported revenue of nearly $1.6 billion in 2016 -- remarkably consistent with prior years.
-> Print advertising revenue dipped by $70 million year-over-year to $327 million in 2016.
-> Digital advertising revenue, while a meaningful portion of the Times' revenue, did not grow enough to offset vanishing print ad dollars.
-> Total digital ad revenue in 2016 was $206 million, up only 6% from the prior year.
-> The key revenue driver for the New York Times has been its digital subscription business, which added more than half a million paid subscribers in 2016. Thanks in part to interest around the presidential election, the newspaper added 276,000 new digital subscribers in Q4, the single largest quarterly increase since 2011 (the year the pay model was launched).

The Times' digital success is hinged upon two major drivers: affiliate revenues from services like the Wirecutter and digital subscriptions. Advertising might be a good short term bandaid, but the company needs to focus on how to evolve away from it even more aggressively. The Times needs to simplify their sign-up experience and make it easier for people to pay for the subscriptions. As of now, it is like the sound you hear when scratching your nails on a piece of glass.

4 of 408 comments (clear)

  1. New York what...? by Orangedog_on_crack · · Score: 1, Troll

    Outdated legacy "news" outlet, now more correctly referred to as Carlos Slims Blog. And the new york times is to news as Cheez-Wiz is to cheese. It's not "news" it's processed news product with a side of establishment boot-licking.

  2. the NYT is doing great by FudRucker · · Score: 0, Troll

    if you like fake news with a liberal spin

    --
    Politics is Treachery, Religion is Brainwashing
  3. Jayson Blair vs. Silsby? by Xenographic · · Score: 1, Troll

    It's because the NYT is more likely to lean on "trust us, we're the NYT" and list a bunch of anonymous sources who could tell anyone whatever story they want, whereas the other site in your example would have to link to actual, verifiable docs before anyone with any sense would believe it.

  4. Trump on Sweden by unixisc · · Score: 0, Troll

    The Swedish thing was correct. Trump made no claims about any terror attacks: he just happened to watch a segment on FNC b/w Tucker Carlson and Ami Horowitz regarding the law & order situation in Sweden, particularly when it comes to immigrants and rape/murder. There has been a bit of discussion about that, and since in Sweden, and in much of Europe, it's considered hateful to even bring up issues like the impact immigrants have on crime, that stuff goes on unrepentant.

    If the media or you wanna demonstrate that Trump's statements on this are false, pull out the statistics of rapes/murders in Sweden for any length of time backwards starting this year (or last), show how they co-relate to the number of immigrants who've come in (meaning Muslim immigrants from the Middle East and North Africa, not native European people from Denmark or Holland or Switzerland), and demonstrate that when the number of immigrants went up, violent crime went down!!!