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How is The New York Times Really Doing? (om.co)

Wired magazine did a profile on The New York Times in its this month's issue. Talking about the paper's transition from print to more digital-focus than ever, author Gabriel Snyder wrote, "It's to transform the Times' digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever." Veteran journalist Om Malik analyzes the numbers: -> The company reported revenue of nearly $1.6 billion in 2016 -- remarkably consistent with prior years.
-> Print advertising revenue dipped by $70 million year-over-year to $327 million in 2016.
-> Digital advertising revenue, while a meaningful portion of the Times' revenue, did not grow enough to offset vanishing print ad dollars.
-> Total digital ad revenue in 2016 was $206 million, up only 6% from the prior year.
-> The key revenue driver for the New York Times has been its digital subscription business, which added more than half a million paid subscribers in 2016. Thanks in part to interest around the presidential election, the newspaper added 276,000 new digital subscribers in Q4, the single largest quarterly increase since 2011 (the year the pay model was launched).

The Times' digital success is hinged upon two major drivers: affiliate revenues from services like the Wirecutter and digital subscriptions. Advertising might be a good short term bandaid, but the company needs to focus on how to evolve away from it even more aggressively. The Times needs to simplify their sign-up experience and make it easier for people to pay for the subscriptions. As of now, it is like the sound you hear when scratching your nails on a piece of glass.

37 of 408 comments (clear)

  1. Kowtowing by Richard_at_work · · Score: 2, Insightful

    Isn't this sort of thing just kowtowing to Trumps use of "failing" every time he mentions the New York Times in tweets or press conferences? We all know why he does that - spread enough misinformation about a companies situation and eventually enough people get spooked to make it true. The numbers don't show a failing company, they merely show a transitional one.

    1. Re:Kowtowing by jenningsthecat · · Score: 4, Insightful

      ... When you can get news that you like from nearly anywhere and for free, why pay for it and why subject yourself to a New York City viewpoint from barely educated and mind warped fanatics?

      "News that you like" is the operative phrase there. I'd like to think that it used to be different, bit I'm not sure it ever was. Maybe the majority always gravitated to the news they 'liked' in favour of the news that did its best to be accurate and unbiased, and maybe the generally more accurate and unbiased news of 40 years ago obscured the fact.

      There's so much at stake now for governments and corporations wanting to control the narrative. 'News', (and I use the term very loosely), is often a make-or-break thing when it comes to elections, IPO's, product launches, sales numbers, law suits, new legislation, and even criminal cases, (to name a few); so simply reporting the facts and adding a bit of insightful analysis is kind of obsolete. The distinctions among news, editorials, and advertising have all but disappeared. If people already have a tendency to choose the (um...let's call it 'reportage') that they like, regardless of its accuracy or relevance, then the market is ripe for hucksters and con men of every stripe looking to sway the opinions of a constituency or a nation. It's no accident that Kellyanne Conjob coined the phrase 'alternative facts'. She was pilloried for it, and rightly so, but in one sense she was just pointing out the nature of today's reality, which is that, for a distressingly large number of people, fact is no different from opinion, and is simply a matter of preference. Our culture seems to have made 'critical faculty' a pejorative term; for the history of why that's so, read John Taylor Gatto, among others.

      In an era when people can hear the 'news' that they prefer, for little or no money, does the NYT have any chance of long-term survival?

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    2. Re:Kowtowing by squiggleslash · · Score: 3, Insightful

      People have been claiming newspapers are obsolete in some shape or form for 50 years, ever since television became everyone's primary method for keeping up with the news. In practice, newspapers, while hit, never went away, while TV news has become supplanted by the Internet.

      And who is dominating news on the Internet? Oh, yeah, the newspapers. Most of us have at least one newspaper's website that's on our rotation of sites to check every day, despite the attempts to get us to use news apps or search engine news aggregators - both of which suffer in that they mix the latest from, say, the Daily Mail, with that of The Guardian or Washington Post.

      As for this:

      Few people spend the time to read the entire article when they are looking for headlines and sound bites

      Few do, But few have ever done. You think, if you teleported back to a New York Subway car in the 1940s, every strap hanger was reading the New York Times on the way to work? Go to a London Underground Tube Train in the 1950s, and every passenger was reading The Times, Guardian, or Telegraph?

      There's always been a range of newspapers providing news in different formats for different readers, and the most popular have always been the ones screaming headlines that today we'd call "clickbait", and whose articles are scarcely a few sentences long.

      The New York Times is an exception, because it caters for the market of people who want more. It's always been a small minority that reads it. The difference between the days of paper and today are that all of a sudden the NYT can have an engaged audience that spreads far beyond the range a printed, time critical, newspaper can be delivered within, and that without page limits, its no longer limited to coverage of the region it serves.

      Which is why the New York Times is doing very well right now, when 20 years ago it wasn't.

      --
      You are not alone. This is not normal. None of this is normal.
    3. Re:Kowtowing by MightyMartian · · Score: 5, Insightful

      They keep reporting what he actually says, as opposed to what he apparently meant to say... or something. The whole "what happened in Sweden" thing is a perfect example of how Trump makes unhinged and false statements, and then his press team and the legions of true believers will reinterpret those statements so, at least in their minds, he doesn't look, well, unhinged and dishonest. "Ah well, he wasn't talking about a specific event, but you know, general problems in Sweden." How is it that a grown man who is such a tremendous dealmaker needs a full-time public relations team to translate his utterances into something vaguely like the truth? And how is that you can condemn the press for reporting those utterances? Isn't that the press's job? But oh no, because the press doesn't do Conway's job for her, they're "pushing a narrative".

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  2. Hard to read by blogagog · · Score: 4, Insightful

    They've got to get over their hatred of Trump before they can succeed. Even anti-Trump people want to hear about something else once in a while.

    1. Re:Hard to read by Anonymous Coward · · Score: 2, Insightful

      Even as someone who has no particular like for Trump, it's getting old fast. The anti-Trumpers are raving like lunatics and their little fits of rage have worn thin. For people who ride him about tweeting about the irrelevant issues, they sure don't bring a lot to the table themselves. At the rate they're going they may have me voting for him by next election just to put them off.

    2. Re:Hard to read by AmiMoJo · · Score: 5, Insightful

      Can't really avoid reporting what the POTUS and wider government does, and it's not really their fault if honest reporting tends to paint Trump in a bad light. Maybe they can lighten it up with more cartoons or something.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Hard to read by squiggleslash · · Score: 5, Insightful

      You mean they should stop reporting on the President of the United States when he does something with serious consequences if whatever he did happens to be a bad thing?

      That's... not the way the press is supposed to act in a free society, FWIW. The Press is supposed to cover what the government does and what the impact of that is. You might not like that, but the rest of us prefer it that way.

      --
      You are not alone. This is not normal. None of this is normal.
    4. Re:Hard to read by Anonymous Coward · · Score: 2, Insightful

      You mean like Fox and Breitbart got over ranting about Obama and Hillary? That certainly hurt them. Face it, never letting go is now seen as the winning strategy, both in terms of news and politics.

    5. Re:Hard to read by MightyMartian · · Score: 5, Insightful

      So now we've moved the goalposts from "fake news" to "blowing the subject out of proportion". I guess that's what happened with Flynn. It went from "claims that he was chatting with the Russians are fake news" to "the media blew it totally out of proportion" to "he didn't do anything wrong but pissed Pence off."

      Nixon's supporters did much the same thing, invoking the same trajectory of "made up" to "not a big deal", and it ended up with him abandoning the Presidency before the inevitable impeachment and removal from office.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    6. Re:Hard to read by Anonymous Coward · · Score: 2, Insightful

      Trump's election represented a repudiation of "got'cha" journalism. We have "gotcha" fatigue as a society. With media, it was always, "Forget about policies for a second, people... he SAID THIS DUMB REMARK! Got'cha, Donald! They can't vote for you now! Time to accept an establishment candidate!"

      We're tired of being told who to vote for because somebody's remarks upset elite professors and business owners. They act like outrageous comments should automatically invalidate policy ideas. "Paul Krugman thinks Donald Trump is a real dummy, so you'd better drop Drump like a hot potato!" The middle and working classes view people like Krugman as the drivers of the bus that drove them straight off of a cliff. So we don't care when Krugman plays the "got'cha" game by telling us how Trump's off-the-cuff comment proves he really doesn't understand economics. Krugman's economic ideas sucked for us, anyway.

      What people wanted was an earnest champion of the middle and working classes, not someone that says, "You're job isn't coming back. Undergo some expensive training for a new one that hopefully won't disappear like the last one. Oh, and did I mention that we need more free trade?" You couldn't combat middle and working class anger with simple "got'cha" tactics forever. It was intellectually dishonest and the public now sees through it.

      And that, my friends, is why people are calling the media dishonest. Not because of any outright lies or fabrications. It's because the public gets that "got'cha" journalism is just a way for the media to try and sway public opinion with admitting their real positions on issues. "Forget what Trump says about China... he's a misogynist!" We know the truth: The elite think middle America is stupid and deserves to be ripped apart by free trade. "Got'cha" won't work anymore.

    7. Re:Hard to read by penandpaper · · Score: 1, Insightful

      TBH, that goes both ways and why I find the Horse-shoe theory applicable. Both sides are doubling down and the real question is which side is pissing off the middle more than the other. Right now, I think more people are getting fed up with the left, hence POTUS Trump. Yea, Trump is disliked but that was true before he was elected. Obviously, that dislike wasn't enough. All he has done is what he promised on the campaign trail, like it or not. Just like the ACA that pissed off R's that Obama said he would do. Polls show his E.O. travel ban was popular . Looks like it is disliked by D's that wasn't going to like anything he did. Go figure.

      Sure, there are some issues with the press and government over truthiness but neither have authority over truth. I like the government and media at odds because they should be critical of each other and not give a pass. No scandals from Obama? Right...

      What is definitive is the violence is more often then not coming from the left. Whether that is paid agitators at campaign rallies or the antifa on inauguration and Berkley. There are allegations of *isms and *ists but a lot of those reports have been either false or carried out by people trying to craft that narrative of *isms and *ists. Like this.

      If I had to gander a guess as to which is more repugnant to normal people; I would venture the guess to the violence, false accusations, and poorly justified allegations..

  3. Failing business by MoarSauce123 · · Score: 4, Insightful

    NYT does not strike me to be a failing business. At least NYT does not have to resort to stiffing contractors like Trump to turn a profit.

  4. Re:Kids these days... by tripleevenfall · · Score: 1, Insightful

    Really, the simple fact is that we don't need as many outlets as we used to. One outlet can serve people around the world.

    Naturally, there's going to be some consolidation - particularly if you can't convince enough people that your product is worth paying for above all the others.

  5. Clickbaiting by tomhath · · Score: 4, Insightful

    Slashdot posts a couple of articles a week that invite Trump bashing. This one is a perfect example, you see "New York Times" in the headline and you know there will be a couple of hundred posts, most of which will mention Trump.

    1. Re:Clickbaiting by gtall · · Score: 4, Insightful

      I rather put it that Trump posts enough stupid things every week to invite Trump bashing. Live by the media, die by the media.

    2. Re:Clickbaiting by hey! · · Score: 1, Insightful

      Slashdot posts a couple of articles a week that invite Trump bashing.

      AKA "actual news".

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    3. Re:Clickbaiting by AmiMoJo · · Score: 2, Insightful

      Like the Microsoft bashing and Apple bashing and Firebox bashing and systemd bashing stories, Trump is just an easy target. The easiest, in fact, because you can guarantee that if you posted on story a day he would have said something stupid in the last 24 hours.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:Clickbaiting by mvdwege · · Score: 1, Insightful

      Funny, the majority of the posts I see at +1 or better now are repeating some form of Trump's 'failing NYT' bullshit. And it is bullshit, as even TFS shows that the NYT is doing fine.

      I thought it was the Right that was supposed to be the realists and the Left the ones living in a fairy-tale world?

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    5. Re:Clickbaiting by trawg · · Score: 4, Insightful

      Is it though? I'm not American but share the rest of the world's fascination with the crazy shit Trump says, but I don't follow him on Twitter or read everything he says - but even /I/ know he regularly refers to the NYTimes as "the failing NYTimes".

      As he's the President of the United States, whether or not he's using the 140 character limit of Twitter to say things that are trivially provably false I think is extremely important. If the NYTimes is failing then Trump is saying a true thing.

      If it's not failing, then he's making a statement as if it's a fact that is at best just completely unsubstantiated, and at worst a complete lie to push some other agenda. Given his position in the world, it's important to try to establish a baseline for how useful his word is.

      So far it doesn't seem to be very useful.

  6. No longer all the news that fits by bdh · · Score: 5, Insightful

    The problem is that the NYT no longer meets their motto of "all the news that fits, we print" (apparently it's not "fit to print", but that's a quibble).

    Rightly or wrongly (and I'd argue wrongly), they've embraced "advocacy journalism". Having a monoculture is never a good thing, because it renders the entire organization vulnerable to a common flaw. The NYT embraces diversity in every way, except in the most important one: thought. Politically, they are a monoculture, and that hurts them.

    The problem isn't that lockstep ideology renders their editorial positions predictable; that's fine. It's the fact that it affects their news coverage, and it affects it negatively. When I'm reading a news story, I shouldn't be able to tell what the writer's opinions on the matter are, and yet in far too many cases, it's obvious. Worse, it's not only affected how stories are covered, but whether they get covered at all.

    The most damning criticism of the NYT I've heard was a friend of mine who cancelled her subscription a few years ago. Her reason was that she was "tired of hearing people discussing controversies I'd never heard of". When newspapers decide not to report on a story because they feel it might empower their ideological opponents, they're not being reporters, they're being advocates. There's nothing wrong with advocacy, but you should at least be honest about it.

    And, as the saying goes, "that's how you get Trump". How could an organization the size of NYT get the election so wrong? Because they were looking at it with blinders on. They may have put on the blinders intentionally, but their readers didn't. And yet their readers still suffered the effects of the blinders, too.

    1. Re:No longer all the news that fits by fish_in_the_c · · Score: 1, Insightful

      yeah but that's not really the point. Who one I mean. It is the 'attitude' and the bias that it indicates.
      When I watched news footage of the election I literally saw , horror on the faces of some reporters, other actually cried , it was obvious not only who they thought would win but that they assumed their audience was devastated and disappointed she didn't.

      That is because they all( more then 80%) have the same political leanings, and any that don't are expected so shut up and pretend to agree. The same way of thinking and THAT makes them _unable_ to accurately tell what is and is not newsworthy to more then half the population of the united states.

      The greater problem, is since the news outlets have undermined their social responsibility and credibility, people are looking elsewhere for news, and simply picking the bias that they like best.

      https://en.wikipedia.org/wiki/...

      --
      âoeTolerance applies only to persons, but never to truth. Intolerance applies only to truth, but never to persons.
    2. Re:No longer all the news that fits by MightyMartian · · Score: 3, Insightful

      There has always been a bias in the press. If you think the big press agencies and newspapers now are bad, open up a newspaper from the 18th or 19th centuries.

      The best solution isn't to abandon papers like the NYT, which despite any bias, still remains one of the best news gathering organizations in history. The solution is to find multiple sources.

      And the anti-Trump bias extended a lot further than allegedly left-leaning press. A lot of Republicans were alarmed by Trump's rise, and remain pretty skeptical even now. Even Fox News, while generally the most pro-Trump of the big news sources, has had its problems with Trump. He is an "atypical" candidate to put it bluntly, and how does one cover such a candidate, when his supporters are willing to overlook, or outright support his more outrageous statements, and yet are so thin-skinned that anyone reporting those statements is accused of bias? How do you report "just the facts" about someone who happily dispenses with facts whenever it pleases him?

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:No longer all the news that fits by penandpaper · · Score: 2, Insightful

      Well said. Dishonesty in the news isn't only about getting the facts wrong. It's is also about what facts you don't include. I.e. Lies of omission are a big problem.

      If all you do is report on one side of an argument is it really surprising that anyone on "that side" think of you dishonest? The best example I can think of is immigration. The argument has been framed as "racists hate immigration" and "immigration helps everyone". It is not the full story even if the "immigration helps everyone" is true. What is missing is "illegal" and what it means to allow immigration from places that have violent ideologues. It is just crazy especially when you consider that we (even with the temporary ban) allow more immigration than any other nation.

      Couple that with extreme political correct speech and it becomes infuriating to be on the counter side of any main stream media position. This isn't' a new phenomenon. It has been around for years and before Trump. Romney is sexist because 'binders full of women". McCain is racist because reasons.

  7. Comment removed by account_deleted · · Score: 4, Insightful

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  8. Comment removed by account_deleted · · Score: 2, Insightful

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  9. Re:Hmm by AmiMoJo · · Score: 2, Insightful

    Kinda hard to judge the figures where there are no references as to where they came from in the links, but there are over 1.2 billion people in China. Anything you say about the "average Chinese" is bound to be wrong for many tens or hundreds of millions of them. There are only about 65 million people in the whole UK, so mild interest from China would likely constitute a massive boost in readership for a UK newspaper.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  10. Re:Echo-chamber fake news by DahGhostfacedFiddlah · · Score: 4, Insightful

    And this will be a fair comparison the moment when:
    a) Trump prints retractions of his errors when they're pointed out to him
    b) The signal-to-noise ratio of the Times approaches anything near Trump's utterances

  11. Re:Echo-chamber fake news by NatasRevol · · Score: 4, Insightful

    Does trump a) apologize for his mistakes or b) blame someone else & double down?

    --
    There are two types of people in the world: Those who crave closure
  12. Re:Echo-chamber fake news by NatasRevol · · Score: 5, Insightful

    Which is why Donald Trump is more believable than the NY Times

    Only if you are a self-insulated, ignorant non-reader who only wants to hear your point of view from anyone willing to tell it.

    --
    There are two types of people in the world: Those who crave closure
  13. Balance, for one. See recent Slashdot story by raymorris · · Score: 1, Insightful

    Slashdot recently had an article regarding a law suit against Apple. The summary went something like this:

    Google's lawyers said blah blah blah on Friday in the appeal they filed ABC's to law suit. Google says they blah blah blah. According to Google's lawyers, they are right because blah blah blah.

    Not a single word about what the other company's position is. Does that sound like a fair and objective story?

    Does such reporting *work*, does it strongly influence opinion? ALL of the comments posted on Slashdot were based purely on the claims in the summary (Google's claims) and therefore supportive of Google. I'm the only one who pointed out that Google made these in an APPEAL - the jury, after listening to evidence from both sides, had already decided that the other company was right. Therefore the other company most likely has a fair point or two - no mention in the Slashdot summary of what the other company said (and the court ruled was correct).

    In almost all disagreements, both sides have a point, or a legitimate concern. One side may have a *stronger* point, but there *are* two sides - otherwise there wouldn't be a dispute. If a source fails to present both sides of an issue they are reporting on, it's probably a source of opinion, not news.

  14. Re:news will die forever mark my words by RabidReindeer · · Score: 3, Insightful

    The human brain is wired for pessimism. It's a survival reflex. We want to read about bad news so as to be better prepared in case something like that comes our way.

    Perhaps the original "fake news", in fact, came from our religious leaders. They tell us that sacrificing a hecatomb to Zeus or chanting a magic spell such as "There is no God but God and Mohammed is his Prophet" or "I accept Jesus Christ as my personal Lord and Saviour" will ward off evil. Bad news reminds us that reality is different. That prayer and a positive attitude stop short of being able to halt the anvil falling from above, that mountains have more faith that they won't cast themselves into the sea than we do otherwise (and that TNT has more faith than either us or mountains). That it truly does rain upon both the Just and the un-Just, although the un-Just can generally afford umbrellas.

    A steady diet of bad news isn't healthy either, though. Which is why we like our news sources salted with tales of baby ducks being rescued from storm drains.

  15. Re:Trump on Sweden by MightyMartian · · Score: 5, Insightful

    Thank you for providing an example of how Trump's supporters happily reinterpret his statements so as to at least try to make them jive with reality.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  16. Re:Echo-chamber fake news by D00MSlayer · · Score: 1, Insightful

    http://www.nytimes.com/2013/05...
    This one was on Page 11 and drafted 2 years earlier. Make you feel any better, you shill?

    Go jack off to Alex Jones and enjoy your bubble of ignorance.

  17. Re: Echo-chamber fake news by Anonymous Coward · · Score: 2, Insightful

    I'm a Trump supporter, and you don't know what the fuck you're talking about.

    I know Trump is a narcissistic asshole who doesn't give a shit about the truth. He's playing the game your ilk invented, and doing it better than you ever imagined possible. You're just angry that your side lost, but you know they're all playing the same game.

    You're either a moron or intellectually dishonest if you actually believe that Hillary or the Democrats have some kind of moral superiority. They lie, cheat, and steal just as much, if not more.

  18. Re: Echo-chamber fake news by OhPlz · · Score: 1, Insightful

    The government finds the government not guilty, hardly surprising.

    This is just like Hillary and her emails. She broke the law and everyone knows it but the FBI wouldn't act "because Hillary".

    Or like the AHA with Obama warning the Supreme Court that overturning his precious law would be "unprecedented".

    Or like Benghazi where we still don't know what the hell happened or who ordered our assets in the area to stand down.

    Or like the BP spill where the Mines and Minerals Service wasn't held to account for not enforcing existing regulations.

    Etc..

    Plenty of rage we're coming off of that is valid rage.

    Not to mention.. if you like your plan you can keep it and the average working family will save $2000 on their premiums.

  19. Re:Kids these days... by Penguinisto · · Score: 3, Insightful

    Gotta agree with sibling, and can drill down even further...

    There's a reason I still support and read our local paper, printed in the town nearest my house; this is a town that has barely 2,000 souls in it, mind. Oh, and the "local" TV news around here covers and centers on Portland, OR - which is 50 miles away.

    The NYT isn't going to tell me the school board minutes, the city council minutes, or the local budget/tax/bond stuff. I don't expect the NYT to print a picture of my kid making the winning score at the last high school basketball game, or remind me when stuff like the Friendship Jamboree is coming up. No coupons for the local grocery store are going to be found in the NYT, either.

    --

    Also, there is a hazard in consolidation, one we can already see. The US (and UK, and etc) have a grand tradition of slanted/yellow journalism that is present even today, denials be damned. Only difference is back then, the papers proudly proclaimed their slants up-front (today? Not so much - you usually get denials from 'em). The best way to counterbalance that bias was to have competing outlets with different slants, then you could compare/contrast to get the actual truth of a given matter if you wanted it.

    Besides, do you really want to go back to the days (1970's-1990s or so) where a select few outlets were the literal 'gatekeepers of truth'? Personally, well, fuck that. Let the marketplace win out - webhosting is cheap, the code for it is free of cost, and it doesn't take much more than a 10th grade education these days to set up a working bit of homegrown journalism. The market can (and in my opinion will) choose the winners and losers from the lot (see also The Drudge Report --love it or hate it-- as an example of a local gossip rag/site that exploded and went international.)

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?