Streaming TV Sites Now Have More Subscribers Than Cable TV (axios.com)
Nielsen reported this week that millennials "spend about 27% less time watching traditional TV than viewers over the age of 35," possibly threatening the dominance of cable TV. An anonymous reader quotes Axios:
Streaming service subscribers (free or paid) increased again (68% in 2016 vs. 63% in 2014) and have caught up with the percentage of paid TV service providers (67%) for the first time ever, according to the Consumer Technology Association's new study, The Changing Landscape for Video and Content. The rise of streaming services represents a shift in consumption habits towards cord-cutting, primarily amongst millennials.
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.
I have cable internet, but no cable TV. Also, for every one cable subscription, there may be multiple streaming subscriptions.
Only crack the nuts that crack. You don't put the ones that don't crack in the sack.