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Streaming TV Sites Now Have More Subscribers Than Cable TV (axios.com)

Nielsen reported this week that millennials "spend about 27% less time watching traditional TV than viewers over the age of 35," possibly threatening the dominance of cable TV. An anonymous reader quotes Axios: Streaming service subscribers (free or paid) increased again (68% in 2016 vs. 63% in 2014) and have caught up with the percentage of paid TV service providers (67%) for the first time ever, according to the Consumer Technology Association's new study, The Changing Landscape for Video and Content. The rise of streaming services represents a shift in consumption habits towards cord-cutting, primarily amongst millennials.
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.

1 of 47 comments (clear)

  1. Die, traditional TV, die by OneHundredAndTen · · Score: 3, Interesting

    I haven't had cable, satellite or antenna for a decade now, and there is no way in hell I would go back to traditional TV. While I object to commercials, I object even more strenuously to artificial scarcity. I want all content available everywhere, all the time, at reasonable prices. As long as content owners refuse to comply, piracy will thrive. As for live events, they are vastly overrated - a few hours old recording is just as good, most of the time. I hope that traditional TV will pass away ASAP.