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Google Home Gets 'Beauty & The Beast' Promo But Google Says It's Not an Ad (marketingland.com)
Danny Sullivan, reporting for MarketingLand: Ask Google Home what your day is like today, and it will remind you that Disney's Beauty and the Beast is opening today. Google says this isn't an ad. But it's definitely an out-of-the-ordinary cooperation with a Google Home "partner." The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home. "This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said. The company doesn't list Disney as one of its partners on Google Home website, the report adds.
Is still an annoying piece of shit.
I was considering buying one of these for my kitchen. I'm not any more. I have no interest in adding more unsolicited advertising to my life.
"This isn't an ad" Umm, yes, it is. This is doublespeak.
Have you heard about One Drive for all your web storage needs?
Google is pretty close though.
So Google has come out with yet another beta service. Would it hurt for the first sentence to define it?
Not an ad? #AlternateFacts
Just like google isn't an Ad company and Don't be Evil. Google is a master of doublespeak.
Did Google receive any renumeration in exchange for inserting the message? If yes, then it is an ad. Full stop.
A government is a body of people notably ungoverned - AC
Not working in the corporate world, if these ppl. actually talk like this to each other? Like, for real?
the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said.
OK Google, define advertisement.
noun.
a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
I guess Google is contradicting itself then?
Google is playing with fire here...
I was quite literally just about to buy a Google Home speaker, but will hold off for now to see how this plays out. I don't do ads, and many millions of others also don't do ads.
Greed may kill this product yet.
A government is a body of people notably ungoverned - AC
This spam is not an ad, it's a subtract!
I'm guessing those people have searched Beauty and the Beast while signed in to Chrome at some point. And just like Google Now cards, it's an update to a product that showed interest in, so it is brought up with the question of what's happening today. One part Ad yes, but I don't think they would do it specifically for Beauty and the Beast, it may very well be a new regular response with others like: "That console you've been researching is released today" "That TV you price checked is on sale today", "That show you like has a new episode today", etc.
.. will not be sharing my tail.
At least have enough respect for people to be honest. Don't lie straight to our faces with that "it's not an ad" bullshit.
of course it's an advertisement.
Google define: advertisement
a notice or announcement in a public medium promoting a product, service, or event
a ... thing regarded as a means of recommending something.
Where are we going and why are we in a handbasket?
Advertising company uses advertising and world is shocked. Film at 11.
I keep thinking the Amazon Echo and Google Home should be free because Amazon and Google are getting far more benefit from the devices than the purchasing consumers are. As it is, they're building Trojan horse devices for our living rooms *and* they're getting consumers to pay for them. If the devices were free, however, I suspect fewer people would want them because they would have less perceived value. By charging a substantial price for them, Amazon and Google make consumers think they're getting something valuable while also making more money. Making them free would effectively be admitting what they really are.
“By the way, Disney’s live action Beauty and The Beast opens today. In this version of the story, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.”
If this is 'Assistant' speaking, why is it giving OPINIONS on gender? If you read this as marketing copy, its easier to stomach, marketdroids are used to feeding you an opinion. However, if you take it as YOUR Assistant, the message is MUCH creepier. Its like hiring a secretary and them constantly saying 'brought to you by Carls Jr.'
Either Assistant is a servant, or a salesperson, it cannot be both.
Good-bye
You bought a device from a company that makes most of it's money from ads and you're surprised when it said device suddenly has ads... I'm not shocked about this and I'm surprised it took this long...
I'm just surprised it wasn't like "Hey, I've checked your schedule and you've got a couple free hours tonight, based on your movie preferences you'll like Beauty and the Beast! It's showing at a theater that's 1.5 miles away from you! Would you like to purchase advanced tickets?"
Yes Francis, the world has gone crazy.
You didn't have advertising in the 20th century?
Well sure, but not in our virtual assistants. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in our virtual assistants, no siree.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
It's not an AD it's SYNERGY (Jazz Hands)
Google said, "it invites our partners to be our guest" be our guest, put our magic "it isn't an ad" to the test!
I only look human.
My mother is a halfling and my dad is an ogre, so that makes me an Ogreling
"This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said.
You really have to hand it to Google, when they sell out, they go all the way.
Mod me down with all of your hatred and your journey towards the dark side will be complete!
Difficult to define, but you generally know it when you see it. If this looks like an ad, it probably is.
True is a boolean value. To say that one thing is "truer" than another is just a nice way of saying the first thing is wrong. But then, they're apparently going all out for that Truthiness factor with the "not an ad" statement too.
That aside, it's a goddamned fairytale. None of it is true. You could say that making Belle the inventor is "nice" or "appropriate". It certainly is neither true nor false.
Sorry I don't have any mod points as that is the most insightful post I've seen in a while.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Far out, and they have the gaul to pretend it isn't an advertisement! This makes the decision very clear.... I *HATE* ads... like with a vengeance. Doing something like this is a breach of trust (yes, I know Google is an advertising company, but when I *pay* for a device I expect it not to also have ads. This is also the reason I have been holding off on buying a new laptop that runs Windows 10, I've seen the advertising M$ is doing in the interface ("Try Edge!", "Use OneDrive!", etc) and can't bring myself to jump ship from MacOS....
Believe me, this is not an ad in the same way that Clinton did not have sex with that woman.
Dialectician. Archology.
" invites our partners to be our guest and share their tales.." Ah, so this is a free showing?
Another day at Tata Consulting.
There is no escaping companies using every means necessary to inject themselves into the hearts and minds of members of society.
Gross. I was always a little curious about this and Alexa, but this settles it.
Bring your sons to see Gaston and his gay BFF. You WANT your son to be like the gay BFF. Google knows best, it is the progressive thing to do.
At Google we don't have an agenda, we just don't be evil.
If anyone ever wonders what the connection is between major american corporations.
I wouldn't mind getting millions of dollars in free advertising. I mean, it wasn't an 'ad' so Disney didn't pay anything for it, right?
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Maybe some of my friends are going to Ghost In The Shell movie, maybe it knows I like Sci-Fi so it would remind me that this movie is now playing next Thursday. Maybe Scarlett Johansson is making an appearance on a talk show and asks if it should DVR it (or better yet automatically does it if I'm not at home).
This will be the tricky part of the next generation of electronic intelligence that is coming. I want it to deal with the boring scheduling and research into upcoming events around me. I want it to be able to talk to me and know what I have scheduled. And if there is some "ads" or hidden product placement suggestions, then that might just be the cost of using this to improve productivity and quality of life.
Google thinks by blurring the line between "relevant information" and "advertising", we will become more palatable more advertising. That is cutely naive.
google can claim it's not an ad but that's exactly what it is.
spammers also always say "my spam is not spam, it's important information that you need to know". they're fucking lying too.
advertising in all its forms is a crime against humanity. manipulation, lies, deception, propaganda, psychic assault, normalisation - even reification - of consumption, and all the other varieties of bullshit.
They don't even have an NPR spokeperson doing the ads anymore, they actually play select clips from the advertisers^H^H^H^H^H^H^H^H^H^H^H'contributors' now. I still appreciate some of their programs, but public radio seems to be becoming too commercialized nowadays. PBS is even worse, since the majority of shows are outright commercial, including things like Mr Roger's Neighborhood, and the original run of Reading Rainbow, and Sesame Street, all of which are tied up in copyright and available only in carefully curated selections, rather than as an end to end series of DVDs. Just going off the few times I've had access to PBS in the past 10 years, they almost never played episodes from my childhood era, and don't provide any way to purchase or view old/rare episodes.)
For all the hippyness you hear from conservatives regarding Public Radio/TV the truth is that shit is locked up just as tight as the 'commercial' media industry, but even harder to get selections of the copyrighted works on media from. Makes me kind of sad I will not be able to share some of the educational highlights of my childhood with my kids.
Unfortunately things have never worked that way -- even going back to the early days of newspapers, you'd pay for a paper and still get ads in it.
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I, too, have partnered with Google, am your guest, and will share my tale.
Once upon a time, in the far-off land of Nigeria, there lived a prince.
This prince had inherited a fortune of FIFTEEN MILLION UNITED STATES DOLLARS...
You're right! Even the damn cinema that we pay like AU$22 to go to has 15-30 minutes of proper advertising before the feature starts!