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YouTube To Discontinue Video Annotations Because They Never Worked On Mobile (theverge.com)

You know those notes found plastered on many YouTube videos, often asking for you to "CLICK TO SUBSCRIBE?" Well, they're called annotations and they're being replaced with what YouTube calls "End Screen and Cards," which are mobile-friendly tools that let content creators poll their audience, link to merchandise, recommend videos, and more. Unlike annotations, they work on mobile and are designed to be less obnoxious to viewers. The Verge reports: YouTube says it made this change primarily because annotations didn't work on mobile and most viewers found them obnoxious and unhelpful. The change takes effect on May 2nd, and existing annotations will continue to show up when using the desktop browser version of YouTube. YouTube annotations have felt increasingly outdated and out of place. The small text boxes were meant as a way to let creators link to other videos, write in little jokes, and add ancillary information to a video much like a hyperlink or footnote of sorts. But over the years, annotation use has drastically fallen off, by 70 percent, YouTube product manager Muli Salem says. In fact, a majority of viewers interact with annotations only to close them, so the boxes don't obstruct the video screen. Many users turn them off altogether. So now YouTube is investing entirely in End Screens and Cards, and making both tools easier to use and faster to implement.

7 of 61 comments (clear)

  1. Translation by Anonymous Coward · · Score: 4, Insightful

    YouTube is moving from something that is annoying but at least only is found on desktops to something equally annoying that is -thank god- cross platform. Try hitting that close button on a 5.5" screen with your thumb.

  2. Re:"On Mobile" by Anonymous Coward · · Score: 2, Interesting

    Because iOS is an irrelevant pile of shit that can barely maintain 10% marketshare worldwide?

    Yeah, its about 50% in the US, but whatever. That won't last.

  3. Sigh. by ledow · · Score: 3, Insightful

    Video site shocked when people just want to use it to watch the damn video.

  4. I hope they can be disabled by Gadget_Guy · · Score: 4, Insightful

    Generally speaking, the first thing that I do when I watch any Youtube video is to turn off annotations and change the speed to 125%. For some slow talkers, I change the speed to 150%. This is to try to get close to the speed that I would have read the same information had the video just be a textual website.

    As for the annotations, 99% of them are useless, annoying popups that distract me from the video. I can't imagine that the end screens and cards would be any more relevant.

  5. One YouTube problem solved. One more to go... by stephanruby · · Score: 5, Funny

    Now Google just needs to require manufacturers to add the following feature to Android phones.

    Every time the video recorder is turned on and not turned horizontal within 5 seconds, the person holding the phone should receive a small electrical shock. Not a big shock mind you, a small shock that is strong enough to modify the behavior, but small enough that it doesn't drain the battery too much.

    I would even be willing to concede that this feature should be disabled when the phone is in power-saving mode.

    1. Re: One YouTube problem solved. One more to go... by jenningsthecat · · Score: 2

      Who gives a shit what orientation the video is filmed in? Is this one of those things where people bitch about something only because other people are bitching about it too?

      Damn! I have mod points, but I can't find the '-1 Clueless' selection that your post deserves.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  6. funny, that's not how I used them... by dAzED1 · · Score: 2

    I used them to mark time and areas in a video to show a doctor certain movements and behaviors, to help diagnose my parkinsonian disorder. But hey! Cell phones are all that matter, I guess..