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YouTube To Discontinue Video Annotations Because They Never Worked On Mobile (theverge.com)

You know those notes found plastered on many YouTube videos, often asking for you to "CLICK TO SUBSCRIBE?" Well, they're called annotations and they're being replaced with what YouTube calls "End Screen and Cards," which are mobile-friendly tools that let content creators poll their audience, link to merchandise, recommend videos, and more. Unlike annotations, they work on mobile and are designed to be less obnoxious to viewers. The Verge reports: YouTube says it made this change primarily because annotations didn't work on mobile and most viewers found them obnoxious and unhelpful. The change takes effect on May 2nd, and existing annotations will continue to show up when using the desktop browser version of YouTube. YouTube annotations have felt increasingly outdated and out of place. The small text boxes were meant as a way to let creators link to other videos, write in little jokes, and add ancillary information to a video much like a hyperlink or footnote of sorts. But over the years, annotation use has drastically fallen off, by 70 percent, YouTube product manager Muli Salem says. In fact, a majority of viewers interact with annotations only to close them, so the boxes don't obstruct the video screen. Many users turn them off altogether. So now YouTube is investing entirely in End Screens and Cards, and making both tools easier to use and faster to implement.

40 of 61 comments (clear)

  1. Translation by Anonymous Coward · · Score: 4, Insightful

    YouTube is moving from something that is annoying but at least only is found on desktops to something equally annoying that is -thank god- cross platform. Try hitting that close button on a 5.5" screen with your thumb.

    1. Re:Translation by Greyfox · · Score: 1

      Youtube came into being because it was less annoying than scraping megabytes of video off netnews or specialty FTP sites. Now that they're effectively the only game in town, they're increasing the annoyance factor in using it. This opens a window for a less annoying service to come along. You can bet that if anything comes along that starts showing hints of popularity, Google will again relax the Youtube standards.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  2. Chromecast by hackwrench · · Score: 1

    They also didn't work with Chromecast, but I doubt the new solution does any better. Is it really that hard to design a system that allows for interactivity on devices connected to the Chromecast queue?

  3. Re:"On Mobile" by Anonymous Coward · · Score: 2, Interesting

    Because iOS is an irrelevant pile of shit that can barely maintain 10% marketshare worldwide?

    Yeah, its about 50% in the US, but whatever. That won't last.

  4. Re:"On Mobile" by sexconker · · Score: 1

    They work on my phone just fine too. Just not in the YouTube app.

  5. Size matters by WillAffleckUW · · Score: 1

    On a phone or when you make your screen or window small, they can (and frequently do) obscure a lot of the image, so people delete them, whereas on a full screen they only impact a small section, so people tend to let them stay.

    On the phone, sometimes they make it so you can't even see a lot of the image, and clicking is more problematic (touch) and error prone, so people just delete the whole streamed video.

    This is why sales/ad people should never control the end-user interface, but instead tech/marketing people, who understand how things work.

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    -- Tigger warning: This post may contain tiggers! --
    1. Re:Size matters by stephanruby · · Score: 1

      It wasn't just on mobile.

      Even if you had a big screen, some Youtubers would abuse them by taking way too much space with them.

  6. And now, some youtube videos are broken by mystik · · Score: 1

    Wasn't there some 'choose your own adventure' game on Youtube, abusing those annotation links?

    http://www.adweek.com/digital/...

    "Shortly after Youtube announced annotations"

    Well, there goes that platform :(

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    Why aren't you encrypting your e-mail?
    1. Re:And now, some youtube videos are broken by alzoron · · Score: 1

      And of course there are many that will suffer from losing explanatory notes.

      That's probably the best use for annotations. It can be annoying when you don't discover an error in a video until well after it's been uploaded. Annotations provided a nice way to correct factual errors without having to redo the video and re-upload. It would be pretty useful if they provided a way to bake text only annotations like this into the video after the fact for things like corrections.

  7. Delete? by hackwrench · · Score: 1

    You seem to be using a novel definition of "delete" I am unfamiliar with. Might you be meaning. "move on to another video"? Or perhaps you are referring to content creators?

  8. Sigh. by ledow · · Score: 3, Insightful

    Video site shocked when people just want to use it to watch the damn video.

    1. Re:Sigh. by freeze128 · · Score: 1

      Users shocked to find annotations completely cover video!

  9. VH1 Pop-Up Video by OrangeTide · · Score: 1

    Annotations are 1990's technology that YouTube and browsers still can't get right.

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    “Common sense is not so common.” — Voltaire
  10. The Dark Room by ziggr · · Score: 1

    The Dark Room: https://www.youtube.com/watch?...

    "You awake to find yourself in a dark room."

    I've fond memories of an evening well-spent navigating the many corners of that particular maze. I want to hear more about the war between electricity and steam...

  11. I hope they can be disabled by Gadget_Guy · · Score: 4, Insightful

    Generally speaking, the first thing that I do when I watch any Youtube video is to turn off annotations and change the speed to 125%. For some slow talkers, I change the speed to 150%. This is to try to get close to the speed that I would have read the same information had the video just be a textual website.

    As for the annotations, 99% of them are useless, annoying popups that distract me from the video. I can't imagine that the end screens and cards would be any more relevant.

    1. Re:I hope they can be disabled by Altrag · · Score: 1

      I don't speed up videos but I definitely turn off annotations a lot.

      They're definitely handy when they're just overwriting typos or such, but the abuse of them is incredible. There's probably dozens if not hundreds of abusive annotations for every useful one.

      As for end screens and cards.. I don't know if they'd be more relevant but they would definitely be more out of the way. So that's a bonus.

      Next thing YT needs to do is fix the embedded ads. Ads at the beginning of a video are annoying to be sure, especially when they're 30+ seconds long and completely irrelevant to anything you care about. But ads that cut out in the middle of a word is just horrific. At the very least they should try to do some sort of AI trick to search for the end of sentences or something.. maybe even provide tools for video uploaders to indicate where scene fades are or something if they have to. Cause as it is, YT videos that have mid-stream ads are basically unwatchable.

    2. Re:I hope they can be disabled by argStyopa · · Score: 1

      Obviously, with a linear medium like videos, end cards have the substantial benefit that one can just stop watching and move to something else without completing the video.

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      -Styopa
  12. Re:"On Mobile" by Ol+Olsoc · · Score: 1

    WTF does that mean? Are they talking about Android? Why don't they just say so. They work on iOS just fine, some I'm not sure why they are pussy-footing around identifying the broken platform.

    They mean Android, not "mobile". Why not just say that?

    Because Android phones have headphone jacks and keep their users warm at night.

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    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  13. One YouTube problem solved. One more to go... by stephanruby · · Score: 5, Funny

    Now Google just needs to require manufacturers to add the following feature to Android phones.

    Every time the video recorder is turned on and not turned horizontal within 5 seconds, the person holding the phone should receive a small electrical shock. Not a big shock mind you, a small shock that is strong enough to modify the behavior, but small enough that it doesn't drain the battery too much.

    I would even be willing to concede that this feature should be disabled when the phone is in power-saving mode.

    1. Re: One YouTube problem solved. One more to go... by jenningsthecat · · Score: 2

      Who gives a shit what orientation the video is filmed in? Is this one of those things where people bitch about something only because other people are bitching about it too?

      Damn! I have mod points, but I can't find the '-1 Clueless' selection that your post deserves.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    2. Re:One YouTube problem solved. One more to go... by santiago · · Score: 1

      Except, you see, that humans are in portrait orientation most of the time (as the name suggests, you see), and we're the majority of subjects of mobile video. And, since so many people are watching video on phones, it turns out that the majority of screens are also in portrait orientation most of the time. So, really, the problem is crummy playback systems that fail to present vertical videos at the maximum possible size.

    3. Re:One YouTube problem solved. One more to go... by Wowsers · · Score: 1

      Maybe do that to the developers of Periscope, who seem to think that when you're orientated landscape and you start broadcasting, your video that's saved to the device is not in 1920x1080 landscape, but 320 x 578 portrait, the whole video is tilted 90 degrees. Because of the massive loss of pixels, any correction back to landscape shows the video in terrible picture quality. If you don't live stream with Periscope, the landscape video records in full HD, in landscape.

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      Take Nobody's Word For It.
  14. Re:"On Mobile" by stephanruby · · Score: 1

    Even on my large desktop computer, those boxes can be annoying as hell.

    If you want to keep them on iOS, be my guest. I certainly don't want them on anything that I watch. Just having a toggle to turn them off permanently would be a big win. In any case, I am glad that they chose to make them go away entirely (on new videos).

    I'm just worried that the replacement feature of using cards doesn't get as abused, or as annoying, as this one.

  15. Re:"On Mobile" by Pax681 · · Score: 1

    Because Android phones have headphone jacks and keep their users warm at night.

    some people have a short memory , eh fanboy? ;P

  16. Re:"On Mobile" by Ol+Olsoc · · Score: 1

    Because Android phones have headphone jacks and keep their users warm at night.

    some people have a short memory , eh fanboy? ;P

    And there are some people, who not only don't have a sense of humor - that would be you, but get angry enough to act like a child about it - and that would be you.

    Life is hard - it's even harder if you have no sense of humor. You can laugh, or you can blow your stack. Laughing or even ignoreing is a better way to get through life. So chillaxe mon chichi!

    And speaking of fanboys, if I had posted something about how Apple products are stupidly expensive, only asshole hipsters with more money than brains buy them, and they suck - you'd be wanting to buy me a drink. Consider posting as an Anonymous Coward before you make a fool of yourself again.

    Then again, I'm awaiting you doing just that in your reply. in 3...2...1

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    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  17. "obnoxious and unhelpful..." by tofleplof · · Score: 1

    I'm surprised no one at Google ever managed to get annotations to work on mobiles. Still, they found a workaround to port these "obnoxious and unhelpful" additions to mobile platforms... Sidenote : logged in users can disable notifications display in their youtube settings.

    1. Re:"obnoxious and unhelpful..." by Altrag · · Score: 1

      I suspect by "don't work," they mean "are impractical" more than "technologically impossible." Because YT allowed those annotations to be pretty much entirely free-form, they don't really have a way to enforce them being touchscreen-friendly.

      Not that I have any inside knowledge of how Google operates, I just can't see the problem being their programming capabilities.

  18. End Screens by Leuf · · Score: 1

    End screens are used at the end of the video to show you other videos you might want to watch. The video is essentially over at this point. The old way of doing this was to embed previews of the videos into your video and then put annotations over them so they become clickable. This was time consuming and there was no way to change what videos were being promoted once the video was uploaded. Now you can create an end screen with just a few clicks and swap out the videos if the need arises. They work, too, which is why people would go to all that trouble before. The click-through-rate on the end screen elements on my channel is around 2.5% overall. That includes the subscribe button that is hardly ever clicked. Some are as high as 10%.

  19. Way to get rid of End Cards as well by Mandrel · · Score: 1

    End Cards can be hidden using the following blocker rule:

    www.youtube.com##.ytp-ce-element

  20. Re: Screens by hackwrench · · Score: 1

    Its because TVs and Monitors are usually landscape oriented, and they feel the need to have the content take up the whole screen.

  21. funny, that's not how I used them... by dAzED1 · · Score: 2

    I used them to mark time and areas in a video to show a doctor certain movements and behaviors, to help diagnose my parkinsonian disorder. But hey! Cell phones are all that matter, I guess..

    1. Re:funny, that's not how I used them... by thegarbz · · Score: 1

      In the 3bn hours of youtube watched every month, cases like yours would be lucky to top a few hours. Phones aren't all that matters, but in the grand scheme of youtube your use case won't even be remotely considered.

      It's also not a critical feature for you. If you're trying to describe to someone when and where to look, well Youtube still has a timer you can reference. Write important stuff into the description.

  22. So why by SumDog · · Score: 1

    didn't they just fix their mobile device to use annotations?

    Sure, many were annoying, but what do you do now to indicate corrections?

  23. Re:"On Mobile" by rakslice · · Score: 1

    Maybe I've been living under a rock... when did iOS YouTube introduce support for annotations?

  24. Re:"On Mobile" by Pax681 · · Score: 1

    WOW..talk about a massive over-reaction gone wrong!
    you just turned a witty one line quip into something it wasn't!
    that popping noise must've been you spitting your dummy out!
    let's look at what I typed again shall we?
    "some people have a short memory , eh fanboy? ;P"
    now, from what i gather when you put the ";P" at the end it indicates a joke,a witty quip.. you get the gist!.. now why don't you remove the pompous, wilful misinterpretation hast off and stick your dummy(comforter) back in that you spat out, looks like you need it buddy!

  25. Simple better solution by Gavagai80 · · Score: 1

    Annotations should be turned off my default. They can be extremely useful in some cases, there's no sensible reason to throw out a useful feature when it can easily be prevented from annoying anyone just by having it require a click to enable it. Unfortunately, killing useful things because they've gotten a little less popular is google's standard method of operation.

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  26. I remember thinking... by jez9999 · · Score: 1

    A lot of times when I watched a video and someone has made a typo or something, or just spoken a factual error and used a YouTube annotation to alert the viewer to the known error, thinking "they should've re-uploaded the video. This annotation is totally reliant on a proprietary YouTube technology."

    Aaaand now they have. There are gonna be a bunch of mistakes being un-fixed now.

  27. I thought they were ads by JohnFen · · Score: 1

    Until a year or so ago, I assumed those annotations were ads and ignored them.

  28. Ug, I hate end screen cards by rsilvergun · · Score: 1

    nobody has an actual end screen edited in so they end up obscuring the last 20 seconds of content.

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    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  29. They miss the most useful part of annotations by GuB-42 · · Score: 1

    On the videos I watch annotations usually serve two useful purpose :
    - Linking to other videos in a series, or to videos that explain some point of detail or prerequisite. Ex: this video explains how LIGO discovered gravitational waves. If you are unfamiliar with gravitational waves, watch this video first.
    - Fixing mistakes, Ex : trappist-1 is 12 light years away (correction : 12 parsecs).