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Twitter Is Ditching the Egg (fastcodesign.com)

Long time reader and journalist harrymcc writes: In 2010, Twitter started representing new users with an icon of an egg. It was playful at the time, but the image has come to represent the worst of Twitter: trolls and bots. So the company is killing the egg. For Fast Company, I talked to Twitter's designers about their rationale for doing away with the well-known symbol, and the challenge of replacing it. From the article: The idea was that "eventually you'd crack out of an egg and become an amazing Twitter user," says senior manager of product design Bryan Haggerty, who worked on the project and recalls toying with the idea of even showing the hatching in progress. Nowadays, "the playfulness of Twitter is in the content our users are creating, versus how much the brand steps forward in the UI," says product designer Jen Cotton. Starting today, however, the egg is history. Twitter is dumping the tarnished icon for a new default profile picture -- a blobby silhouette of a person's head and shoulders, intentionally designed to represent a human without being concrete about gender, race, or any other characteristic. Everyone who's been an egg until now, whatever their rationale, will automatically switch over.

35 of 75 comments (clear)

  1. Eh? by Anonymous Coward · · Score: 1

    So they replaced a generic placeholder with a generic placeholder.

    This solves the problem how?

    1. Re:Eh? by DaHat · · Score: 2

      By solving the rampant alektorophobia that exists on the site.

      Receive a reply which you disagree with? Is the users icon an egg? Rather than respond with "I disagree because ____!", simply dismiss them as an egg to tout your moral superiority.

      I think I read a book about this when I was a kid.

    2. Re:Eh? by AvitarX · · Score: 1

      Eggs are female?

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    3. Re:Eh? by TWX · · Score: 1

      I guess that if you want to be pedantic, unfertilized eggs are female, but given that the point of the egg as represented on the twit farm was of a developing embryo that wasn't ready yet, calling eggs female is like calling fetuses female when clearly about half are not.

      --
      Do not look into laser with remaining eye.
    4. Re:Eh? by denzacar · · Score: 1

      Hey... It's a place for people who complain about check-marks being elitist.
      Regular logic doesn't work there.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
    5. Re:Eh? by NatasRevol · · Score: 1

      Much easier. Set auto-ignore to include all eggs.

      --
      There are two types of people in the world: Those who crave closure
    6. Re:Eh? by Dan+East · · Score: 1

      alektorophobia

      How many years have you been waiting for the opportunity to use that word?

      --
      Better known as 318230.
    7. Re:Eh? by DaHat · · Score: 1

      None, it is not an uncommon term to use on the twitter.

    8. Re:Eh? by AvitarX · · Score: 1

      Yes, and if the idea is the egg hatched into a bird (their logo), clearly the egg is either gender neutral, or if it's hatching the twitter bird male (based on coloring).

      I'd argue gender neutral though, as it was the egg hatching into the user as they mature.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  2. You can't burn through $2 Billion in losses by JoeyRox · · Score: 5, Funny

    Without breaking a few eggs.

    1. Re:You can't burn through $2 Billion in losses by alvinrod · · Score: 2

      That's quite a staggering amount of money to lose. Are you implying that Twitter's got the egg on its face?

    2. Re:You can't burn through $2 Billion in losses by yuriklastalov · · Score: 1

      Not egg, just Russian trolls and Russian bot armies. And don't forget the Russian Neo-Nazis, because that makes fucking sense.

  3. Excellent Idea by Anonymous Coward · · Score: 2, Funny

    Ah yes, this will surely solve the problem with trolls and bots. It was totally because of the egg icon! I'm glad they rooted out the problem. Now that this is fixed, I'm sure they will start making money any second now.

    1. Re:Excellent Idea by pseudofrog · · Score: 3, Funny

      "Excellent Idea" instead of "Eggsellent Idea"?

      For shame.

  4. This is the BEST news I could have hoped for today by gosand · · Score: 2

    No wait, I mean - WTF? THIS is considered not only news, but news for nerds?

    --

    My beliefs do not require that you agree with them.

  5. Re:This is the BEST news I could have hoped for to by avandesande · · Score: 1

    Nerds like to argue about how stupid news can be, so yes, news for nerds.

    --
    love is just extroverted narcissism
  6. Re:This is the BEST news I could have hoped for to by balbeir · · Score: 1

    But it's not stuff that matters

  7. I will never understand branding and marketing by redmid17 · · Score: 4, Interesting

    But this concept: "The idea was that "eventually you'd crack out of an egg and become an amazing Twitter user," says senior manager of product design Bryan Haggerty, who worked on the project and recalls toying with the idea of even showing the hatching in progress."

    I just lack the words to describe exactly how I can convey this in a way that expresses incredulity, confusion, and its state of being a sheer bad idea.

    1. Re:I will never understand branding and marketing by Rozzin · · Score: 1

      And here the message I always got from the default `egg' avatar was that they were calling their users eggheads.

      --
      -rozzin.
    2. Re:I will never understand branding and marketing by yuriklastalov · · Score: 1

      I don't know, it seems about as lucid and rational as any other left-wing "thinking".

  8. okay by bistromath007 · · Score: 1

    The takeaway here is that all the cool eggs will make themselves eggs again.

  9. Re:WTF is Twitter? by Anonymous Coward · · Score: 1

    It is mostly a endless source of "articles" for lazy journalists. When there are no juicy tweets available, they can create articles from twitter itself. Fortunately the AI will soon replace these lazy ass writers, who just copy paste some crap from tweets into newspapers.

  10. Re:WTF is Twitter? by TWX · · Score: 1

    It's a way for people to bypass publicists and other fairly expensive forms of communication with the press and with a fanbase without having to maintain one's own infrastructure like an e-mail distribution server. Its original novelty was that due to its character limit it was compatible with TAPP and SMS, so alphapagers and text messaging on even dumb phones could receive it, but that character limitation has helped to dumb-down the message.

    As the AC above me has said, it's also a source for lazy journalists, especially if people who are known to be controversial and good for ratings use it a lot. They love to repeat what others have said on Twitter even though those who care about the twit are probably already following them, so we get an endless barrage of, "you won't believe what X said on Twitter!" when it's not even a matter of not believing, it's a matter of not caring.

    Unfortunately for Twitter, there doesn't really seem to be a good way to monetize it. They're stuck paying for what I have to assume is expensive infrastructure to maintain but with their character limit and intentional ability to send notifications to non-web devices and protocols that aren't twitter's own clients they can't get ad revenue, and apparently their backend is so badly written that they can't even do a good job of data-mining to sell trend data.

    --
    Do not look into laser with remaining eye.
  11. Sad! by pteddy · · Score: 1

    Sad!

  12. Re:WTF is Twitter? by phantomfive · · Score: 1

    Unfortunately for Twitter, there doesn't really seem to be a good way to monetize it.

    Which is to say that they can make $700 million in revenue, which is more than enough to sustain operations, but they can't match Facebook or Google money.

    --
    "First they came for the slanderers and i said nothing."
  13. In other words... by argStyopa · · Score: 2

    ...instead of actually dealing with the trolls and bots, we're going to stop identifying them clearly.

    --
    -Styopa
  14. Time to acknowledge reality by TheSouthernDandy · · Score: 4, Interesting

    Maybe they should just introduce a troll icon, and a bot icon, along with a rating system a la Slashdot. Once a user crosses a threshold on "Troll" or "Bot" ratings, their icon automatically gets changed to one or the other.

    In fact, just create icons to go along with every rating category, and change their icon based on how a user is rated.

    Actually, come to think of it, Slashdot IS hardened Twitter, without the popularity (or icons).

    1. Re:Time to acknowledge reality by WallyL · · Score: 1

      Actually, come to think of it, Slashdot IS hardened Twitter, without the popularity (or icons).

      Or unicode!

  15. Human? What about the bots? by lannocc · · Score: 2

    Aren't half the Twitter users simply bots? That the new icon is a human silhouette sounds like wishful thinking to me. So does the silhouette fill in to become a robot once the user has demonstrated enough bot-like activity?

  16. Forget the egg by Lirodon · · Score: 1

    Go back to this, then we'll talk.

  17. Bah. by SuricouRaven · · Score: 1

    Some of us were birds before it was cool.

  18. An egg by any other name by istartedi · · Score: 1

    An egg by any other name, will smell just as rotten.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  19. Say, that seems handy... by tlambert · · Score: 1

    Say, that seems handy...

    Can I block everyone using the default icon?

  20. Amazing Twitter user? by PoopJuggler · · Score: 1

    Better chance of transforming into a rainbow flying bigfoot unicorn with mutant superpowers.

  21. Twitter sockpuppetry by tepples · · Score: 1

    I haven't heard much out of Twitter since over a dozen of his sockpuppets were outed.