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Bidding Website Rentberry May Be the Startup of Your Nightmares (gizmodo.com)

Renting is already fraught with pain, from annual rent hikes to extortionate lettings fees. But if a new service called Rentberry takes off, it could be about to get a lot worse. From a report: Rentberry has been operating in test cities and angering affordable housing advocates since 2016. But with its new expansion into 1,000 cities in the United States, the rental bidding website is about to piss off a lot more people. Alex Lubinksy, founder of Rentberry, seems to be pursuing an image that's closer to Uber's vilified Travis Kalanick than the do-gooder model of Elon Musk. Lubinsky courts the controversy that surrounds his startup and is known to include negative press when communicating his vision to reporters. But one big difference with Rentberry will be that if it takes off and becomes the new standard for renting apartments, most of its customers won't be able to run a #deleteRentberry campaign because landlords will have the control. The website essentially functions as a cross between CraigsList and eBay. A landlord lists a rental space and potential tenants bid against one another to claim the lease. Tenants' personal information is available to the landlord. The landlord then makes their final decision by weighing what the best offer is along with which bidder seems like they'd be the best tenant. For now, Rentberry charges users a $25 fee, but in the future, it plans to charge 25 percent of the difference between the asking price and the agreed upon rent. Whoever received the better deal pays the fee -- every month.

25 of 307 comments (clear)

  1. Only in America by Nidi62 · · Score: 5, Funny

    Rent-seeking off those seeking rent. Oh the irony.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    1. Re:Only in America by Anonymous Coward · · Score: 5, Informative

      No, it has nothing to do with "government mandates". It refers to anyone who tries to extract profits without actually doing any more work. Monopolies (cable companies, unregulated utilities, patent holders, etc.) do it all the time.

    2. Re:Only in America by Nidi62 · · Score: 4, Insightful

      "rent-seeking" usually refers to entities that benefit from government mandates. This is not the case here.

      Typically yes, but it is not solely from government sources. From wikipedia: "Rent-seeking implies extraction of uncompensated value from others without making any contribution to productivity." Basically any type of middle-man arrangement with no real added value is rent seeking. In fact, this is worse than a middle man if you consider their long-term goal of charging off of the difference (either way) from the original asking price: their ideal situation is one is which one party gets a decidedly sub-optimal outcome, thereby creating negative value.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  2. Seems like a good idea to me... by imgod2u · · Score: 5, Insightful

    It matches supply with demand. If rents are too high the root problem is there isn't enough housing being built. All of this yelling about "greed" and "rent control" and even worse -- high minimum wage -- are just bandaids that won't solve the root of the problem.

    So politicians get to "champion the little guy" with ineffective measures while enjoying their large lots for their own housing and collecting expensive property taxes. But woe be you if you're a developer seeking to build more housing units. Fees and permits alone will scare away all but the most determined (and profit seeking).

    1. Re:Seems like a good idea to me... by Catbeller · · Score: 4, Insightful

      Why would a developer build anything but the priciest luxury rentals? There is no economic incentive to build small places for small rents. There ain't no such thing as a free market for *renters*. Every advantage and price increase trick is on the side of the the property owners.

      Developers will never, ever build enough units to drop rental prices. That would be stupid. They will build to keep supply high for the highest incomes, and let the lower price units dribble away into condos, which keeps rents high and induces more pricey condo contrstuction.

      There is no incentive whatsoever to build cheap apartments. A decentive, really, because the neighbors will fight to the death anyone who tries to put low-income people in their Zillow Zone.

    2. Re:Seems like a good idea to me... by cayenne8 · · Score: 4, Informative

      Why would a developer build anything but the priciest luxury rentals? There is no economic incentive to build small places for small rents.

      Actually, there is. You do this on volume and ensure yourself a constant stream of tenants in the buildings generating rent.

      You get your low price, small units in the Federal Section 8 housing program. The US Feds pay most of the rent, they have rules for the tenants, and if the tenants break rules, do drugs, destroy the place, you can have the Feds evict them and replace them with someone else in the program.

      I know folks that make a LOT of mostly GUARANTEED money owning section 8 housing units.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  3. Only on slashdot... by dontbemad · · Score: 3, Insightful

    Only on slashdot are we presented with an example of a startup giving complete control of rental housing pricing to the renters, and then told that this is evil. As a renter who has lived at both ends of the spectrum, I almost impaled my face with my own palm when reading this story.

    1. Re:Only on slashdot... by vux984 · · Score: 4, Insightful

      "Only on slashdot are we presented with an example of a startup giving complete control of rental housing pricing to the renters"

      How do you figure? The landlord can still reject anyone they don't like, they won't be forced to rent below their 'reserve price' if they don't want to. All it does is pit renters directly against each other not only to "qualify" but now you'll have to compete by offering more money too.

      Meanwhile the company is not just offering this as a service for a flat fee or even a percentage of the rental -- they want a residual income stream for as long as the rental goes on.

      You know what adding another middleman to the deal means? It means the prices go up. Period. Further, it complicates the ability to even negotiate rent with the landlord in the future, since this company is now sitting in the middle taking a piece of each months rent for doing fuck all beyond extracting a higher rate from you in the first place.

      So yeah.. if you are a renter this is pretty much awful. If you are landlord, it's not necessarily too bad, although most landlords aren't going to be keen to see any money flowing to this company month after month that they think should be going to them. I mean... all it should take is "another startup" that charges a flat 25$ fee with no bullshit residuals to kill these guys outright. Wonder if that will happen? Or will they get total market capture like MLS for property sales, and then not using the system becomes a disadvantage.

    2. Re:Only on slashdot... by bluefoxlucid · · Score: 3, Insightful

      Basically, this will lead to faster market reaction and larger exposure, and people are only looking at bidding up.

      In the current situation, low-rent areas draw higher-income middle-class college graduates. They buy into low-cost apartments, and the landlords slowly notice the trend and start raising rents. They can't kick out existing tenants (rent control), so the rents go up for new tenants: poor people seeking a new apartment have to look elsewhere. Rents then increase.

      The new situation bids the rents up or down to the demand. That means the rents will go up on a particular property immediately when tenants are willing to offer more. When there are no tenants to take an asking price, the rents go down due to underbidding.

      The summary frames this as simply driving rental prices up because people will bid high to buy into apartments.

      In markets where the price is adjusting, there will usually be more empty units. Empty units are a landlord risk, and are handled by raising rent on other tenants to compensate. Because a lack of demand can bid these empty units down, the minimum price a landlord can accept goes down as well: rents can get cheaper in low-rent areas, allowing distressed areas to provide housing to slightly-lower incomes. Likewise, if there is a mix of demand--a hundred units, but seventy middle-class incomes trying to bump the price up--then the rents don't uniformly increase, and some lower-income tenants can afford to stay in the area. The summary ignores this.

      Likewise, the tendency for rents to increase as the market suggests tenants can and will pay already exists. While this means you can get outbid and may have to buy up into a higher-income rent area, that tends to happen anyway, just over longer periods of time. Eventually you're stuck with what people can afford, so the rent rates just shift around. A bidding system shifts the rents around faster.

      All in all, this will just enable change to occur more-rapidly. For some people that will be annoying, for others it will be great, and for landlords it will be a way to squeeze out money faster. From the standpoint of rent prices, it's essentially a net-zero long-term change; from the standpoint of economics, it eliminates some inefficiencies; and from the standpoint of renters, it's somewhat more-annoying for poorer people looking to move into areas that are going to suddenly be richer-people areas soon.

      So it's complex and confusing.

  4. Rent controls by Anonymous Coward · · Score: 5, Interesting

    This service is effectively illegal in Quebec.

    Enjoy paying $3000 for a shithole in Manhattan you anti-regulation lunatics

  5. Re:How's this any different from the norm? by OverlordQ · · Score: 3, Insightful

    Because the properties list their rates before hand and are already pricing based on demand. You dont have to outbid somebody else for it.

    --
    Your hair look like poop, Bob! - Wanker.
  6. Huh? by Anonymous Coward · · Score: 4, Interesting

    As a landlord we'd never use this service. Who the hell is gonna show the apartments and however long the bidding war takes means I am out that money if I just could have gotten it rented. And I have to pay a fee for my unit being vacant because of some stupid bidding war, and all my leases will just have random dates instead of something standard like the 1st of the months?

    Sounds like a really stupid idea for most landlords

    1. Re:Huh? by PCM2 · · Score: 3

      Who the hell is gonna show the apartments and however long the bidding war takes means I am out that money if I just could have gotten it rented. And I have to pay a fee for my unit being vacant because of some stupid bidding war, and all my leases will just have random dates instead of something standard like the 1st of the months?

      You seem to be contradicting yourself. If you only allow tenants to sign a lease on the 1st of the month, then aren't you giving up some money anyway? Why not let them move in whenever they need to and give them prorated rent for the first month? (And why couldn't the users of this site do that, too?)

      As for the "length of the bidding war" argument, if you're in a market like San Francisco or New York, where housing is in incredibly high demand, bidding wars are happening already. They don't generally take that long, either -- I've seen people show up at open houses willing to write a check for the first three months' rent, plus deposit. If, on the other hand, you're not in a market like that, then presumably it could take a few weeks to fill a vacant unit. Maybe something like a rental listing service could help you with that.

      --
      Breakfast served all day!
  7. The downfall of this idea by Sydin · · Score: 5, Insightful

    Is that landlords have access to bidders personal information, and that the landlord gets to "choose" among the bidders who actually gets to rent the property, regardless of their offers. The article compares the service to ebay, but a key difference is that on ebay the highest bidder always gets the item, provided they can actually pay up. By putting that power instead in the hands of the landlords, the company is really shooting themselves in the foot. Some landlord somewhere will eventually turn down a higher bid from a black/latino/etc potential tenant in favor of a white one, or a male tenant instead of a female one or vice versa, etc etc. Then both the landlord and the company will be buried up to their eyeballs in litigation from every conceivable direction.

    1. Re:The downfall of this idea by KalvinB · · Score: 4, Insightful

      As someone who rents out their house through Renter's Warehouse, I get to see the personal details of someone before I rent to them. And of course I do. I need to know their credit and criminal history before letting them live in my property.

      Just because someone bids the highest doesn't mean they have the credit or history to justify letting them rent your property. They may be renting beyond what they can afford or they may have a history of causing damage. Or a criminal history you don't want to take the risk on.

    2. Re:The downfall of this idea by DRJlaw · · Score: 3, Insightful

      [The downfall of this idea is] that landlords have access to bidders personal information.

      You've apparently never rented residential property. Landlords always have access to personal information. First, you meet with them, or their manager, when you want to see the space. Then you fill out an application. Then the more savvy ones run a credit check, and potentially a litigation check to look for things like evictions, damage complaints, etc. They might even ask for a confirmation of your employment, to look for things like whether you can pay more than the first month's rent and deposit.

      Some landlord somewhere will eventually turn down a higher bid from a black/latino/etc potential tenant in favor of a white one, or a male tenant instead of a female one or vice versa, etc etc. Then both the landlord and the company will be buried up to their eyeballs in litigation from every conceivable direction.

      The company is going to be immune under the Telecom Act of 1996 (a.k.a. Communications Decency Act, section 230) unless the company itself puts prohibited questions in the applicant information. If you think that they haven't studied the Roommates.com litigation backwards and forwards, you're naive.

  8. Re:Want to keep property a certain way? BUY IT! by drew_kime · · Score: 5, Insightful

    Hey, if you want to maintain your view of the beach ... join together with your neighborhoods to purchase that property, and maintain it as you see fit—and pool your resources together to fend off that violently imposed monopoly (something something eminent domain).

    I did join together with my neighbors to purchase the property. It's called being a citizen and paying taxes.

    Oh, wait, did you mean to pool together with such a small group that we could be easily overruled by a corporation?

    --
    Nope, no sig
  9. Re:Don't like Rentberry? by cayenne8 · · Score: 5, Insightful

    No. NYC does not have enough rental units.

    Well, at some point, a city is a finite resource, and it sounds like NYC is about full, and people need to look elsewhere perhaps, to live?

    Sure, everyone has a right to live wherever they want, but they don't necessarily have a right to "afford" to live wherever they want.

    Everything in life has a price.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  10. Re:Apartments being too expensive is signal to bui by drew_kime · · Score: 5, Insightful

    Resources get allocated poorly, producing too much of what the economy doesn't need, and too little of what the economy does need.

    "The economy" doesn't need shit. It's people who need things.

    --
    Nope, no sig
  11. As an ex-landlord by gurps_npc · · Score: 4, Interesting

    I can tell you that before rentberry, the price is pretty much set by the market. You really can't raise it or even lower it much. Frankly, I can't see rentberry changing this much, any more than AirBnb already has. If rents get too high, people either move further out and accept a longer commute, or they buy. People flock to the cheaper areas.

    The difference between a profitable landlord and a poor one is mainly due to two factors (both even more important in the age of AirBnb):

    a) Keeping every apartment/ room filled. A vacant apartment eats all your profit. If you have a large enough portfolio of rental units, this becomes an accepted cost of doing business, but if you four or less units, it kills your profits.

    b) Avoiding the bad tenant. The guy that needs to be evicted, or simply destroys the place. There is ZERO chance I would trust a website to figure out who is a good tenant and who is a bad one. You need to meet them in person and see what if any requests or issues they have.

    --
    excitingthingstodo.blogspot.com
  12. Normalization of "key money" by slew · · Score: 3, Interesting

    It sounds like the basic premise of this is to normalize "key money".

    For those not in the know, sometimes property managers of hot properties will accept bribes from prospective tenants (either directly or through intermediary apartment "brokers") to secure leases for properties where the landlord has delegated rental lease responsibility to the property manager. Now it appears the landlord is going to get a cut of this in cold-hard cash and it will be recurring... Sad that they are attempting to normalize this practice... Maybe one of the founders was burned by a shady apartment "broker" in the past and decided that they wanted a piece of that action...

  13. Late April Fool's? by Lynal · · Score: 3, Interesting

    This feels like a joke. This is a joke right? Because the value proposition, besides creating controversy, doesn't make sense. It seems like they're offering to solve information asymmetries, when supply differs from demand. But this creates new problems.

    Landlords Now need to figure out when to close their auction to get the maximal volume of the best tenants paying the best prices. How do I even think about that?

    Renters need to figure out on which rentals to bid. It seems like bids are binding - are they not? Is there conditional bidding and Rentberry is solving so complex logic problem? Or combinatoric bidding where renters can win only one item?

  14. Already dead. by Lumpy · · Score: 4, Insightful

    Pay a fee every month? yeah that guarantees that it will not become the standard.

    --
    Do not look at laser with remaining good eye.
  15. Re: Jesus fucking christ! by Anonymous Coward · · Score: 3, Funny

    Very insightful. I'm convinced.

  16. Massachusetts law limits rental agent fees by nerdonamotorcycle · · Score: 4, Interesting

    to one month's rent. I'm sure Attorney General Healey is going to be very interested in this.