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Bidding Website Rentberry May Be the Startup of Your Nightmares (gizmodo.com)

Renting is already fraught with pain, from annual rent hikes to extortionate lettings fees. But if a new service called Rentberry takes off, it could be about to get a lot worse. From a report: Rentberry has been operating in test cities and angering affordable housing advocates since 2016. But with its new expansion into 1,000 cities in the United States, the rental bidding website is about to piss off a lot more people. Alex Lubinksy, founder of Rentberry, seems to be pursuing an image that's closer to Uber's vilified Travis Kalanick than the do-gooder model of Elon Musk. Lubinsky courts the controversy that surrounds his startup and is known to include negative press when communicating his vision to reporters. But one big difference with Rentberry will be that if it takes off and becomes the new standard for renting apartments, most of its customers won't be able to run a #deleteRentberry campaign because landlords will have the control. The website essentially functions as a cross between CraigsList and eBay. A landlord lists a rental space and potential tenants bid against one another to claim the lease. Tenants' personal information is available to the landlord. The landlord then makes their final decision by weighing what the best offer is along with which bidder seems like they'd be the best tenant. For now, Rentberry charges users a $25 fee, but in the future, it plans to charge 25 percent of the difference between the asking price and the agreed upon rent. Whoever received the better deal pays the fee -- every month.

45 of 307 comments (clear)

  1. Anyone else remember when the Internet by rsilvergun · · Score: 2, Insightful

    was suppose to make the world a better place? So far all I'm seeing is crap like this and Fake News. It's not lookin' good.

    Oh, and you know, we could just ban stuff like this. I'm just saying...

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    1. Re:Anyone else remember when the Internet by cas2000 · · Score: 2

      This is not human nature, this is American business ethics (an oxymoron but, in short, "fuck you, fuck everyone")...which also infests American culture. The internet was working just fine until corporations got involved, until they turned it into just another place to do business and exploit people.

      The fact that you think it's human nature is a symptom of Stockholm Syndrome.

  2. Apartments being too expensive is signal to build by Anonymous Coward · · Score: 2, Insightful

    Rather than allowing the economy to send out signals about what is wanted and needed, zoning regulations, building regulations, renting regulations, mortgage rate manipulations, lending quotas, etc., all distort those signals until nobody knows what's going on.

    The outcome of such confusion is obvious: Resources get allocated poorly, producing too much of what the economy doesn't need, and too little of what the economy does need. And, when the whole thing comes crashing down, the fools who crafted the errant "policy" suggest that the problem was not enough "policy" in the first place.

    Please, allow people to pursue their happiness (read: pursue their self interest); it is in your best interest to live within a society that runs smoothly.

  3. Only in America by Nidi62 · · Score: 5, Funny

    Rent-seeking off those seeking rent. Oh the irony.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    1. Re:Only in America by Anonymous Coward · · Score: 5, Informative

      No, it has nothing to do with "government mandates". It refers to anyone who tries to extract profits without actually doing any more work. Monopolies (cable companies, unregulated utilities, patent holders, etc.) do it all the time.

    2. Re:Only in America by Nidi62 · · Score: 4, Insightful

      "rent-seeking" usually refers to entities that benefit from government mandates. This is not the case here.

      Typically yes, but it is not solely from government sources. From wikipedia: "Rent-seeking implies extraction of uncompensated value from others without making any contribution to productivity." Basically any type of middle-man arrangement with no real added value is rent seeking. In fact, this is worse than a middle man if you consider their long-term goal of charging off of the difference (either way) from the original asking price: their ideal situation is one is which one party gets a decidedly sub-optimal outcome, thereby creating negative value.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    3. Re:Only in America by fche · · Score: 2

      "without making any contribution to productivity"

      But without the compulsion of government, this can't really happen. Most middlemen do in fact make a productivity contribution. In this case it's pretty clear: it's an auction / pseudo-credit-rating type system that brings value to the landlord. Enabling finding a rental property even at landlords with such high standards bring value to the renters too.

  4. Seems like a good idea to me... by imgod2u · · Score: 5, Insightful

    It matches supply with demand. If rents are too high the root problem is there isn't enough housing being built. All of this yelling about "greed" and "rent control" and even worse -- high minimum wage -- are just bandaids that won't solve the root of the problem.

    So politicians get to "champion the little guy" with ineffective measures while enjoying their large lots for their own housing and collecting expensive property taxes. But woe be you if you're a developer seeking to build more housing units. Fees and permits alone will scare away all but the most determined (and profit seeking).

    1. Re:Seems like a good idea to me... by Catbeller · · Score: 4, Insightful

      Why would a developer build anything but the priciest luxury rentals? There is no economic incentive to build small places for small rents. There ain't no such thing as a free market for *renters*. Every advantage and price increase trick is on the side of the the property owners.

      Developers will never, ever build enough units to drop rental prices. That would be stupid. They will build to keep supply high for the highest incomes, and let the lower price units dribble away into condos, which keeps rents high and induces more pricey condo contrstuction.

      There is no incentive whatsoever to build cheap apartments. A decentive, really, because the neighbors will fight to the death anyone who tries to put low-income people in their Zillow Zone.

    2. Re:Seems like a good idea to me... by cayenne8 · · Score: 4, Informative

      Why would a developer build anything but the priciest luxury rentals? There is no economic incentive to build small places for small rents.

      Actually, there is. You do this on volume and ensure yourself a constant stream of tenants in the buildings generating rent.

      You get your low price, small units in the Federal Section 8 housing program. The US Feds pay most of the rent, they have rules for the tenants, and if the tenants break rules, do drugs, destroy the place, you can have the Feds evict them and replace them with someone else in the program.

      I know folks that make a LOT of mostly GUARANTEED money owning section 8 housing units.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  5. Only on slashdot... by dontbemad · · Score: 3, Insightful

    Only on slashdot are we presented with an example of a startup giving complete control of rental housing pricing to the renters, and then told that this is evil. As a renter who has lived at both ends of the spectrum, I almost impaled my face with my own palm when reading this story.

    1. Re:Only on slashdot... by vux984 · · Score: 4, Insightful

      "Only on slashdot are we presented with an example of a startup giving complete control of rental housing pricing to the renters"

      How do you figure? The landlord can still reject anyone they don't like, they won't be forced to rent below their 'reserve price' if they don't want to. All it does is pit renters directly against each other not only to "qualify" but now you'll have to compete by offering more money too.

      Meanwhile the company is not just offering this as a service for a flat fee or even a percentage of the rental -- they want a residual income stream for as long as the rental goes on.

      You know what adding another middleman to the deal means? It means the prices go up. Period. Further, it complicates the ability to even negotiate rent with the landlord in the future, since this company is now sitting in the middle taking a piece of each months rent for doing fuck all beyond extracting a higher rate from you in the first place.

      So yeah.. if you are a renter this is pretty much awful. If you are landlord, it's not necessarily too bad, although most landlords aren't going to be keen to see any money flowing to this company month after month that they think should be going to them. I mean... all it should take is "another startup" that charges a flat 25$ fee with no bullshit residuals to kill these guys outright. Wonder if that will happen? Or will they get total market capture like MLS for property sales, and then not using the system becomes a disadvantage.

    2. Re:Only on slashdot... by bluefoxlucid · · Score: 3, Insightful

      Basically, this will lead to faster market reaction and larger exposure, and people are only looking at bidding up.

      In the current situation, low-rent areas draw higher-income middle-class college graduates. They buy into low-cost apartments, and the landlords slowly notice the trend and start raising rents. They can't kick out existing tenants (rent control), so the rents go up for new tenants: poor people seeking a new apartment have to look elsewhere. Rents then increase.

      The new situation bids the rents up or down to the demand. That means the rents will go up on a particular property immediately when tenants are willing to offer more. When there are no tenants to take an asking price, the rents go down due to underbidding.

      The summary frames this as simply driving rental prices up because people will bid high to buy into apartments.

      In markets where the price is adjusting, there will usually be more empty units. Empty units are a landlord risk, and are handled by raising rent on other tenants to compensate. Because a lack of demand can bid these empty units down, the minimum price a landlord can accept goes down as well: rents can get cheaper in low-rent areas, allowing distressed areas to provide housing to slightly-lower incomes. Likewise, if there is a mix of demand--a hundred units, but seventy middle-class incomes trying to bump the price up--then the rents don't uniformly increase, and some lower-income tenants can afford to stay in the area. The summary ignores this.

      Likewise, the tendency for rents to increase as the market suggests tenants can and will pay already exists. While this means you can get outbid and may have to buy up into a higher-income rent area, that tends to happen anyway, just over longer periods of time. Eventually you're stuck with what people can afford, so the rent rates just shift around. A bidding system shifts the rents around faster.

      All in all, this will just enable change to occur more-rapidly. For some people that will be annoying, for others it will be great, and for landlords it will be a way to squeeze out money faster. From the standpoint of rent prices, it's essentially a net-zero long-term change; from the standpoint of economics, it eliminates some inefficiencies; and from the standpoint of renters, it's somewhat more-annoying for poorer people looking to move into areas that are going to suddenly be richer-people areas soon.

      So it's complex and confusing.

    3. Re:Only on slashdot... by bluefoxlucid · · Score: 2

      You know what adding another middleman to the deal means? It means the prices go up. Period.

      Not necessarily.

      Rentberry is asking for a piece of the difference. If the landlord asks for $700/month and someone bids $800, then Rentberry gets $25/month from the landlord; whereas if the landlord asks for $700/month and the highest bid is $600, Rentberry gets $25/month from the tenant.

      In the case where the price is bid up, it's only the bidding that bumps the price. Rentberry's interposition otherwise doesn't add anything to the price. Long-term, landlords would raise the rents until they lost marketability, so they're mainly closing a time gap--the price goes up sooner, which means faster price rises to meet market willingness to pay.

      In the case where the price is bid down, the renter is actually lowering the price to what they're willing and able to pay. If the renter pays $725/month in that latter case, then that's less than $800/month; but the whole story is that the landlord would eventually have to lower the price to $775/month, $750/month, and then $725/month to find a price people will pay--exactly the price Rentberry gets. That closes a time gap: the price goes down sooner, which means better housing availability.

      It's a strange situation because expenses aren't usually taken out of profits in any meaningful sense; prices rise to reflect costs and hold profits. For lower-demand goods, though, prices can rise essentially out of control. There are a limited number of rental properties unoccupied in any area at any given time; and the cost and risk of building excess capacity is huge. Rental properties are held and rented for decades; they're not built and sold. Because of that, rental properties act like extreme luxuries or specialized goods, like giant vacuum tubes used by TV stations and replaced once every 30 years: it's practically-impossible for anyone new to enter the business, and competitors don't have the capacity to steal more than a tiny fraction of your market, so you just charge "reasonable" rates. Landlords have to react to surrounding landlords a bit faster than some specialist goods, but they still can play to what the client can afford instead of having an ongoing price war and slim margins.

      Because of all that, landlords can look to raise rents faster (more profit) and reduce rents by less (more profit) to achieve fewer empty units (lower lost profits) without really tacking the extra cost on and passing it along to the customer. This can be good for the customer (high rents come down quickly, if they're coming down at all) or not-so-good for the customer (rents reflect higher willingness to pay quickly).

    4. Re:Only on slashdot... by vux984 · · Score: 2

      " whereas if the landlord asks for $700/month and the highest bid is $600, Rentberry gets $25/month from the tenant. "

      Or more likely, the landlord will just not rent to anyone at all.

      And perhaps re-list a month later at 700. Or... perhaps worst case $625 since he knows some tenants will pay at least that much.

    5. Re:Only on slashdot... by david_thornley · · Score: 2

      Except that the renters looking for $725/month aren't going to bid $725 under this arrangement. They'll have to lower the offer to feed Rentberry.

      Also, how does this affect renegotiated rents when the lease is up? If the place goes up for auction again, it becomes a less desirable property, since it increases the chance that the tenant will have to move again sooner than the tenant wants to. If not, what's Rentberry's slice going to be?

      I suspect that Rentberry apartments are going to become less desirable than non-Rentberry apartments, and that Rentberry landlords aren't going to make as much money as non-Rentberry on the whole. Of course, there's nothing to prevent ApartmentBay from opening and undercutting Rentbery's take. I wouldn't invest in Rentberry.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    6. Re:Only on slashdot... by barc0001 · · Score: 2

      > Only on slashdot are we presented with an example of a startup giving complete control of rental housing pricing to the renters, and then told that this is evil.

      Because apparently you don't live in a market with a 1% vacancy rate. In a market like Vancouver where I live, a site like this will guarantee that renters will bid each other high enough that the already unaffordable gets even less affordable. There's a little breathing room in pricing because the landlords aren't sure where the line is between their greed and the rental market's desperation. This tool will show that line off in dayglo orange.

  6. Rent controls by Anonymous Coward · · Score: 5, Interesting

    This service is effectively illegal in Quebec.

    Enjoy paying $3000 for a shithole in Manhattan you anti-regulation lunatics

  7. Re:How's this any different from the norm? by OverlordQ · · Score: 3, Insightful

    Because the properties list their rates before hand and are already pricing based on demand. You dont have to outbid somebody else for it.

    --
    Your hair look like poop, Bob! - Wanker.
  8. Where is the value for renters? by sinij · · Score: 2

    Where is the value delivered to the paying customers, renters, for this service? Also, what does this startup controls that would prevent instant competition if this model becomes successful?

    This has dotcom pets.com written all over it.

    1. Re:Where is the value for renters? by PCM2 · · Score: 2

      Nobody asked these questions in the events ticketing industry and look how it's worked out for them.

      All kidding aside, though:

      1. The value for the renter is in the listings. Presumably the site facilitates things like credit checks, too, as rental agencies have always done.

      2. What would prevent competition is terms of service requiring the landlord be exclusive to that site or else lose the listings. Remember, there is a limited supply of available units at any given time, and not all apartments are equally attractive to all tenants. A site that is perceived as having the highest quality listings wins.

      --
      Breakfast served all day!
  9. Huh? by Anonymous Coward · · Score: 4, Interesting

    As a landlord we'd never use this service. Who the hell is gonna show the apartments and however long the bidding war takes means I am out that money if I just could have gotten it rented. And I have to pay a fee for my unit being vacant because of some stupid bidding war, and all my leases will just have random dates instead of something standard like the 1st of the months?

    Sounds like a really stupid idea for most landlords

    1. Re:Huh? by PCM2 · · Score: 3

      Who the hell is gonna show the apartments and however long the bidding war takes means I am out that money if I just could have gotten it rented. And I have to pay a fee for my unit being vacant because of some stupid bidding war, and all my leases will just have random dates instead of something standard like the 1st of the months?

      You seem to be contradicting yourself. If you only allow tenants to sign a lease on the 1st of the month, then aren't you giving up some money anyway? Why not let them move in whenever they need to and give them prorated rent for the first month? (And why couldn't the users of this site do that, too?)

      As for the "length of the bidding war" argument, if you're in a market like San Francisco or New York, where housing is in incredibly high demand, bidding wars are happening already. They don't generally take that long, either -- I've seen people show up at open houses willing to write a check for the first three months' rent, plus deposit. If, on the other hand, you're not in a market like that, then presumably it could take a few weeks to fill a vacant unit. Maybe something like a rental listing service could help you with that.

      --
      Breakfast served all day!
  10. The downfall of this idea by Sydin · · Score: 5, Insightful

    Is that landlords have access to bidders personal information, and that the landlord gets to "choose" among the bidders who actually gets to rent the property, regardless of their offers. The article compares the service to ebay, but a key difference is that on ebay the highest bidder always gets the item, provided they can actually pay up. By putting that power instead in the hands of the landlords, the company is really shooting themselves in the foot. Some landlord somewhere will eventually turn down a higher bid from a black/latino/etc potential tenant in favor of a white one, or a male tenant instead of a female one or vice versa, etc etc. Then both the landlord and the company will be buried up to their eyeballs in litigation from every conceivable direction.

    1. Re:The downfall of this idea by PCM2 · · Score: 2

      The article compares the service to ebay, but a key difference is that on ebay the highest bidder always gets the item, provided they can actually pay up. By putting that power instead in the hands of the landlords, the company is really shooting themselves in the foot.

      Very good point. When I first came to look at the apartment I rent now, as I was walking in, an attractive, well-dressed young couple was walking out. Both looked like they earned more money than me. I looked at the landlord who was showing the place and joked, "Well, I'll still take a look but I guess I'm not getting it."

      He replied, "I don't really want to rent to a couple." Simple as that.

      Then both the landlord and the company will be buried up to their eyeballs in litigation from every conceivable direction.

      Well I think therein lies the germ of this business. Online auctions are nothing new. But contract that requires landlords to indemnify the site from any liability, and which is legally binding, that's what earns the CFO his title.

      --
      Breakfast served all day!
    2. Re:The downfall of this idea by KalvinB · · Score: 4, Insightful

      As someone who rents out their house through Renter's Warehouse, I get to see the personal details of someone before I rent to them. And of course I do. I need to know their credit and criminal history before letting them live in my property.

      Just because someone bids the highest doesn't mean they have the credit or history to justify letting them rent your property. They may be renting beyond what they can afford or they may have a history of causing damage. Or a criminal history you don't want to take the risk on.

    3. Re:The downfall of this idea by DRJlaw · · Score: 3, Insightful

      [The downfall of this idea is] that landlords have access to bidders personal information.

      You've apparently never rented residential property. Landlords always have access to personal information. First, you meet with them, or their manager, when you want to see the space. Then you fill out an application. Then the more savvy ones run a credit check, and potentially a litigation check to look for things like evictions, damage complaints, etc. They might even ask for a confirmation of your employment, to look for things like whether you can pay more than the first month's rent and deposit.

      Some landlord somewhere will eventually turn down a higher bid from a black/latino/etc potential tenant in favor of a white one, or a male tenant instead of a female one or vice versa, etc etc. Then both the landlord and the company will be buried up to their eyeballs in litigation from every conceivable direction.

      The company is going to be immune under the Telecom Act of 1996 (a.k.a. Communications Decency Act, section 230) unless the company itself puts prohibited questions in the applicant information. If you think that they haven't studied the Roommates.com litigation backwards and forwards, you're naive.

  11. Re:Don't like Rentberry? by GLMDesigns · · Score: 2

    No. NYC does not have enough rental units. Too many people prevent development, and I'm not talking about putting up 30 story buildings in brownstone neighborhoods - but allowing 2 and 3 story buildings to be replaced with 5 story brownstones would be great.

    Downtown Brooklyn already has large buildings and the "don't develop" people are preventing more buildings going up in an area that makes sense to build up. Each time you restrict new apartments from going up you make the price more expensive for everyone else.

    As a landlord I say thank you. My property value is going up. As a human being who cares about his city I think this knee-jerk anti-capitalist reaction is BS and hurting everyone.

    --
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    Vote 3rd Party in 2016 and beyond
  12. Re:Want to keep property a certain way? BUY IT! by drew_kime · · Score: 5, Insightful

    Hey, if you want to maintain your view of the beach ... join together with your neighborhoods to purchase that property, and maintain it as you see fit—and pool your resources together to fend off that violently imposed monopoly (something something eminent domain).

    I did join together with my neighbors to purchase the property. It's called being a citizen and paying taxes.

    Oh, wait, did you mean to pool together with such a small group that we could be easily overruled by a corporation?

    --
    Nope, no sig
  13. Re:Don't like Rentberry? by cayenne8 · · Score: 5, Insightful

    No. NYC does not have enough rental units.

    Well, at some point, a city is a finite resource, and it sounds like NYC is about full, and people need to look elsewhere perhaps, to live?

    Sure, everyone has a right to live wherever they want, but they don't necessarily have a right to "afford" to live wherever they want.

    Everything in life has a price.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  14. Re:Apartments being too expensive is signal to bui by drew_kime · · Score: 5, Insightful

    Resources get allocated poorly, producing too much of what the economy doesn't need, and too little of what the economy does need.

    "The economy" doesn't need shit. It's people who need things.

    --
    Nope, no sig
  15. As an ex-landlord by gurps_npc · · Score: 4, Interesting

    I can tell you that before rentberry, the price is pretty much set by the market. You really can't raise it or even lower it much. Frankly, I can't see rentberry changing this much, any more than AirBnb already has. If rents get too high, people either move further out and accept a longer commute, or they buy. People flock to the cheaper areas.

    The difference between a profitable landlord and a poor one is mainly due to two factors (both even more important in the age of AirBnb):

    a) Keeping every apartment/ room filled. A vacant apartment eats all your profit. If you have a large enough portfolio of rental units, this becomes an accepted cost of doing business, but if you four or less units, it kills your profits.

    b) Avoiding the bad tenant. The guy that needs to be evicted, or simply destroys the place. There is ZERO chance I would trust a website to figure out who is a good tenant and who is a bad one. You need to meet them in person and see what if any requests or issues they have.

    --
    excitingthingstodo.blogspot.com
  16. Re:OK by jeffy210 · · Score: 2, Informative

    , and I will negotiate a lower rent, more amenities, or I'll move.

    Oh wow, this makes me laugh. I own quite a few rentals and I guarantee if you tried to negotiate like that I'd have no problem not renewing your lease and finding someone else while simultaneously raising the rent. It's not as hard to find someone to replace you as you may think.

    Now if you were a good tenant and not a dick about things, I wouldn't raise your rent, but I also won't be making "substantial improvements" as you think you deserve.

    --
    ------
    "And may your days be long upon the earth."
  17. Normalization of "key money" by slew · · Score: 3, Interesting

    It sounds like the basic premise of this is to normalize "key money".

    For those not in the know, sometimes property managers of hot properties will accept bribes from prospective tenants (either directly or through intermediary apartment "brokers") to secure leases for properties where the landlord has delegated rental lease responsibility to the property manager. Now it appears the landlord is going to get a cut of this in cold-hard cash and it will be recurring... Sad that they are attempting to normalize this practice... Maybe one of the founders was burned by a shady apartment "broker" in the past and decided that they wanted a piece of that action...

  18. Good thing there's no such thing by rsilvergun · · Score: 2

    as "Perverse Incentives". I mean, otherwise we might have companies like Rentberry lobbying to block the expansion of affordable housing...

    --
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  19. Late April Fool's? by Lynal · · Score: 3, Interesting

    This feels like a joke. This is a joke right? Because the value proposition, besides creating controversy, doesn't make sense. It seems like they're offering to solve information asymmetries, when supply differs from demand. But this creates new problems.

    Landlords Now need to figure out when to close their auction to get the maximal volume of the best tenants paying the best prices. How do I even think about that?

    Renters need to figure out on which rentals to bid. It seems like bids are binding - are they not? Is there conditional bidding and Rentberry is solving so complex logic problem? Or combinatoric bidding where renters can win only one item?

  20. Re:Owner sees it as not awful by Anonymous Coward · · Score: 2, Insightful

    There are reasons that rental laws are biased against landlords. Most landlords aren't living in a duplex right next to their tenant -- that's simply not the case for 99.99% of the properties out there. Most landlords, in fact, own and operate several properties nowhere near their actual place of residence. What they are selling is a roof over the head of another individual or family.

    So, in a situation where a tenant loses the ability to pay rent, it stands to reason that the landlord shouldn't be able evict that tenant immediately. Yeah, that has unfortunately lead to a black market for squatters, but it also serves its purpose as a firewall against aggressive landlords who would put a family on the street just as soon as the first payment was missed.

  21. Already dead. by Lumpy · · Score: 4, Insightful

    Pay a fee every month? yeah that guarantees that it will not become the standard.

    --
    Do not look at laser with remaining good eye.
  22. Re:Owner sees it as not awful by fred6666 · · Score: 2, Informative

    aggressive landlords who would put a family on the street just as soon as the first payment was missed.

    Why is the landlord supposed to act as a bank with 0% interest?

  23. Re: Jesus fucking christ! by Anonymous Coward · · Score: 3, Funny

    Very insightful. I'm convinced.

  24. Massachusetts law limits rental agent fees by nerdonamotorcycle · · Score: 4, Interesting

    to one month's rent. I'm sure Attorney General Healey is going to be very interested in this.

  25. Evil by JustAnotherOldGuy · · Score: 2

    This is evil and deserving of a painful death.

    Welcome to the race between the well-off the the more well-off.

    In other words, if you're poor, fuck you.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  26. Re:Renters won't use it if doesn't offer them valu by cas2000 · · Score: 2

    Renters will only use this new platform if it provides them done benefit, some value. If it doesn't, renters will continue to use other existing services that do create some value for them.

    You're ignoring network effects, which is the reason why facebook is dominant and will remain so for at least the foreseeable future.

    The choice does not like with the renter, it lies with the landlord. As soon as a significant percentage of landlords list their properties on this site, renters will have no choice but to use it, no matter what the terms of service are. This will entice even more landlords to list their properties here (because that's where all the tenants are, and they'll get sucked in to a bidding war just like on ebay), forcing even more tenants to have to sign up if they want somewhere to live.

    That's the business model of this company: to exploit network effects to bootstrap themselves into a monopoly, and then enjoy the benefits of economic rent (aka unearned income) ever after.

  27. That's exactly backwards of how network effect wor by raymorris · · Score: 2

    > to exploit network effects to bootstrap themselves into a monopoly

    Network effects (or more properly two-sided markets in this case) work exactly the opposite of what you're suggesting. Network effects work 100% to the advantage of the INCUMBENTS, and a monopoly would create a nearly impenetrable network, not the other way around. You can't "bootstrap" into an established market with network effects. On the contrary, network effects are a BARRIER to entry to established markets - the buyers are all on Zillow and Craigslist, so it would be irrational for any landlord to contract with this new company.

    Facebook has the network effect BECAUSE it had the mmonopoly. Even mighty Google and Microsoft can't successfully enter that market because the network effect keeps new entrants OUT.

  28. Re:Don't like Rentberry? by GLMDesigns · · Score: 2

    I think that NYC can add another 50% to it's population without become a nightmare. Of course mass transportation (probably light rail) will have to be increased but there are huge swatches of Brooklyn and Queens with 2 family buildings that are poorly constructed, Those neighborhoods would look better and hold more people with 5 story brownstones.

    Furthermore as these neighborhoods are mostly working class it would provide more housing for middle class / working class people.

    There is an island with an old fort in the harbor (Governor's Island) that is perfect for building Dubai sorts of towers for the mega rich. This way the mega rich (1/10 of 1% don't push out the very rich who don't push out the 1% who don't push out the upper middle class who don't push out the middle class (who then gentrifies the working class neighborhoods).

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    Vote 3rd Party in 2016 and beyond