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Teenagers Think Google is Cool, Study By Google Finds (theguardian.com)

Posted by msmash on from the good-one dept.

Today's teenagers think Google and Google brands are cool, research funded by Google has found. From a report: Google published "It's Lit: A guide to what teens think is cool", a "magazine" compiling the results of its research into Generation Z, characterised as those aged from 13 to 17. The Google-funded research found Generation Z relied on brands to "shape their world," and that Google was the third-most cool. Cool was defined by the researchers as "unique, impressive, interesting, amazing, or awesome." YouTube, which Google owns, came out at number one ahead of Netflix. Google's web browser Chrome placed tenth, in front of Nike.

3 of 70 comments (clear)

  1. Didn't anyone ever tell you by downright · · Score: 2

    if you have to tell people that you are cool then you are definitely NOT cool.

  2. Re:Why is this idiotic submission on the front pag by Anonymous Coward · · Score: 2, Funny

    anonymous cowards think msmash is NOT cool, study by anonymous cowards finds

  3. TOTALLY LEGIT by Rick+Schumann · · Score: 3, Funny

    1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.
    2. 13-17 year olds are universally recognized as being rational, thoughtful, pro-active, and mature in their decision-making processes. TOTALLY LEGIT.

    We should all feel insulted by Google over this. Apparently they think we're all violently stupid.