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Teenagers Think Google is Cool, Study By Google Finds (theguardian.com)

Today's teenagers think Google and Google brands are cool, research funded by Google has found. From a report: Google published "It's Lit: A guide to what teens think is cool", a "magazine" compiling the results of its research into Generation Z, characterised as those aged from 13 to 17. The Google-funded research found Generation Z relied on brands to "shape their world," and that Google was the third-most cool. Cool was defined by the researchers as "unique, impressive, interesting, amazing, or awesome." YouTube, which Google owns, came out at number one ahead of Netflix. Google's web browser Chrome placed tenth, in front of Nike.

35 of 70 comments (clear)

  1. funded by google by Anonymous Coward · · Score: 1

    So it's a magazine created by Google talking about how "cool" other people think it is. This is a company whose business model is entirely based on privacy invasive user-tracking advertising. This shouldn't be a story here on slashdot, but come to think of it, it's good to have Google BS to be shown here to bring awareness, so to speak.

  2. Didn't anyone ever tell you by downright · · Score: 2

    if you have to tell people that you are cool then you are definitely NOT cool.

    1. Re:Didn't anyone ever tell you by DickBreath · · Score: 1

      Microsoft, you should take note of that!

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:Didn't anyone ever tell you by sexconker · · Score: 1

      Simpsons did it. 21 years ago. You have to be told you're cool. But if you have to ask, you're not cool.

      Homer: So, I realized that being with my family is more important than being cool.
      Bart: Dad, what you just said was powerfully uncool.
      Homer: You know what the song says: "It's hip to be square".
      Lisa: That song is so lame.
      Homer: So lame that it's... cool?
      Bart+Lisa: No.
      Marge: Am I cool, kids?
      Bart+Lisa: No.
      Marge: Good. I'm glad. And that's what makes me cool, not caring, right?
      Bart+Lisa: No.
      Marge: Well, how the hell do you be cool? I feel like we've tried everything here.
      Homer: Wait, Marge. Maybe if you're truly cool, you don't need to be told you're cool.
      Bart: Well, sure you do.
      Lisa: How else would you know?

  3. Re:Why is this idiotic submission on the front pag by Anonymous Coward · · Score: 2, Funny

    anonymous cowards think msmash is NOT cool, study by anonymous cowards finds

  4. In related news by Tablizer · · Score: 1

    A Microsoft study showed teens thought Zune was cool.

    1. Re:In related news by fluffernutter · · Score: 1

      They thought the iPod nano was cooler.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  5. A Quote by puddingebola · · Score: 1

    "I love giving my data to companies. Giving my data to Google is by far the coolest. What could be more cool than that? Nothing, that's what I think. Some kids in my class don't give their data to Google, but they're losers. Google is cool."

  6. Re:Because Teens Have More Sense Than Money! by jellomizer · · Score: 1

    Not necessarily teens have access to mom and dads money. Apple and Facebook use to be cool then they got boring. Apple hasn't released a wow product in years. Facebook is too much effort because mom and dad are spying on it.
    Google is still trying to innovate.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  7. Re:Why is this idiotic submission on the front pag by TheRaven64 · · Score: 1

    The other things were more interesting. Facebook is, apparently, not very cool (to the extent that even Uber is more cool, as are Walmart and Samsung). Facebook Messenger is even less cool than Facebook but, ironically, WhatsApp is even less cool (maybe buying it wasn't such a good plan for Facebook after all).

    --
    I am TheRaven on Soylent News
  8. Doesn't surprise me... by __aaclcg7560 · · Score: 1

    The engineering talent at Google is very much like high school. All the "winners" attend there. Meanwhile, the "losers" (everyone else) are support contractors.

  9. TOTALLY LEGIT by Rick+Schumann · · Score: 3, Funny

    1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.
    2. 13-17 year olds are universally recognized as being rational, thoughtful, pro-active, and mature in their decision-making processes. TOTALLY LEGIT.

    We should all feel insulted by Google over this. Apparently they think we're all violently stupid.

    1. Re:TOTALLY LEGIT by ninthbit · · Score: 1

      It doesn't matter how dumb a kid is.... They're the target audience. After 17, life gets real damn busy. First you have four years of building debt, then you have a lifetime of trying to dig your way out of the hole.

      It's the 13-17s that have so much free time that they literally can't find a way to fill the boredom. That's ad watching time.... you know... Google's only real product.

    2. Re:TOTALLY LEGIT by Rick+Schumann · · Score: 1

      On second thought I'm going to revise my opinion on this subject: Google lacks depth and maturity, therefore it's appealing to 13-17 year olds, who think it's 'cool'.

    3. Re:TOTALLY LEGIT by serviscope_minor · · Score: 1

      1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.

      Totally.

      Interestingly, in unrelated news, Consolidated Aggregates Inc have found that teenagers think that sand, especially that supplied by Consolidated Aggreate's sub-angular high silica division is cool.

      --
      SJW n. One who posts facts.
    4. Re:TOTALLY LEGIT by mtmiller100 · · Score: 1

      "Smoking not only good for you, but it makes you look cool!", say major tobacco companies

    5. Re: TOTALLY LEGIT by Type44Q · · Score: 1

      ... faint whiff of kool-aid and desperation

      That's just the smell of marketing people.

    6. Re:TOTALLY LEGIT by Rick+Schumann · · Score: 1

      Uh-huh. Also be sure not to miss your daily dose of water from your radium jar, otherwise you won't get the full benefits of all those wonderful zoomies!

  10. Re:Why is this idiotic submission on the front pag by 93+Escort+Wagon · · Score: 1

    I'm pretty sure we saw a very similar Slashdot submission 10-12 years ago... just replace "Google" with "Microsoft".

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    #DeleteChrome
  11. In other words... by mccrew · · Score: 1

    "Isn't it awesome how awesome I am?"

    --
    Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
  12. GROOVY! by lucasnate1 · · Score: 1

    Dude, this is like totally radical

  13. Uh...conflict of interest... by evolutionary · · Score: 1

    "study by google finds". That alone should start causing ears to perk up. Companies always look for reasons to pat themselves on the back to the public, even if it is misleading or outright wrong in some cases. Show me an independent (and shown untainted by Google's influence) and maybe I'll be interested.

    --
    "Imagination is more important than knowledge" - Einstein
  14. what's wrong with this by Jodka · · Score: 1

    Google is abusing that word "cool" to mean mean generically "stuff I like" whereas typically, and particularly with teenagers who as a class are are especially concerned with impressing their peers , "cool" means stuff with social cachet. Synonyms for "cool" (according to a Google search) are "fashionable, stylish, chic, up-to-the-minute, sophisticated." Google is liked because it is reliable, has utility and is free not because it is any of those things.

    What Google has is a popular product. What they are falsely claiming is that they have a "cool" product; Teenagers do not display Google branding to impress other teenagers like they wore "Calvin Klein" on the ass of their bluejeans when I was that age.

    Generally, branding is no longer cool. Jimmy DiResta paints over the branding of his tools with white paint (or he did until DeWalt paid him not to), Casey Neistat carves the Ray-Ban logo off of his Ray-Bans. Brandlessness has been central to the Muji identity since its founding in 1979.

    --
    Ceci n'est pas une signature.
  15. Re:Tax avoidance by sexconker · · Score: 1

    I don't say evasion. I say avoision.

  16. Re:Why is this idiotic submission on the front pag by 93+Escort+Wagon · · Score: 1

    Coming soon to Google Docs... your new virtual writing assistant, Snippy!

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    #DeleteChrome
  17. Who cares? by Gravis+Zero · · Score: 1

    No seriously, why would anyone that isn't competing with or invested in the Alphabet actually care? Does anyone really care what teenagers think is cool or are they just trying to sell a product?

    --
    Anons need not reply. Questions end with a question mark.
  18. Research funded by google by Oligonicella · · Score: 1

    Yeah, no vested interest in effect there.

  19. Re:In other related news by Tablizer · · Score: 1

    Um, I preferred to do a "how you use it" study on mine.

  20. Hey, teen, stack rank this pile of feces! by uCallHimDrJ0NES · · Score: 1

    Arrange the turds in order from hottest to coldest! Good, good. You done with that? Good! Guess what's for dinner?

    --
    Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
  21. Google+ by sdinfoserv · · Score: 1

    Clearly the success of google+ over facebook is an indicator this study couldn't possibly be wrong or bias....

  22. Re:Why is this idiotic submission on the front pag by k6mfw · · Score: 1

    because article of “Student Loan Debt Has Nearly Tripled” was posted after this?

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    mfwright@batnet.com
  23. I was a teenager once by OrangeTide · · Score: 1

    I assure you, we didn't have any fucking idea what was cool.

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    “Common sense is not so common.” — Voltaire
  24. Everyone thinks TheOuterLinux is Cool, Study By Th by TheOuterLinux · · Score: 1

    Self proclaimed top researchers at TheOuterLinux.com say that it's cool. See how that works?

  25. Sorry to break it you... by Tough+Love · · Score: 1

    Sorry to break it you, but "lit" is already cringy to actual teens, as opposed to teen wannabees lurking around Goog's cafeterias. And pretty much anything a Goog thinks is cool to teens, is actually cringy. Hangouts, for example.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
  26. Re:Tax avoidance by Maritz · · Score: 1

    You're clearly just talking about evadence.

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.