YouTube Now Requires Channels To Have More Than 10K Views To Make Money Off Ads (cnet.com)
YouTube is getting a little pickier about who can make money there. From a report on CNET: Google's massive video site said Thursday that channels must reach 10,000 total views before they qualify to run ads, the most direct way to make money there. The logic, essentially, is to remove one of the main incentives that spur bad actors to set up bogus accounts with somebody else's content -- the easy money. It also comes two weeks after YouTube suffered big advertiser pull-outs after a rash of news reports about brands' commercials running next to objectionable videos, like those with racist language.
If their entire channel has less than 10K views, they're probably losing $10 or less from this. I doubt the loss of $10 is going to kill entire genres of music.
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