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YouTube Now Requires Channels To Have More Than 10K Views To Make Money Off Ads (cnet.com)

YouTube is getting a little pickier about who can make money there. From a report on CNET: Google's massive video site said Thursday that channels must reach 10,000 total views before they qualify to run ads, the most direct way to make money there. The logic, essentially, is to remove one of the main incentives that spur bad actors to set up bogus accounts with somebody else's content -- the easy money. It also comes two weeks after YouTube suffered big advertiser pull-outs after a rash of news reports about brands' commercials running next to objectionable videos, like those with racist language.

5 of 76 comments (clear)

  1. Potentially a good thing by Anonymous Coward · · Score: 4, Insightful

    Maybe this will cut down a little on spam and clickbait?

    1. Re:Potentially a good thing by vux984 · · Score: 4, Insightful

      Maybe this will cut down a little on spam and clickbait?

      Or maybe it will ramp it up, since now they have to get 10,000 views... and the best way to do that is with spam, clickbait, and maybe even some outright clickfraud.

    2. Re:Potentially a good thing by sodul · · Score: 5, Insightful

      Hopefully. Call me cynical, but question: of all the $$ they dish out for ad revenue, what fraction goes to small-time videos? Could be a good way to cut down on costs. Any google-ites care to chime in?

      The way I read it is that it would cut down on incoming revenue to YouTube: ads are entirely disabled until 10k views on a given video. It is not 'no revenue sharing until 10k', it is 'no ads until 10k'. Quite different. This count is on the channel's view not per video so this should have limited impact for the content producers that have lot of videos with niche viewership. Unfortunately it will probably have the side effect of forcing small channels to split their videos in a 2, 3 4 part video to help bump the views count to 10k faster.

  2. Re:Original Content? by viperidaenz · · Score: 3

    They're not. They never said they would. As the text you quoted says, they're removing an incentive for someone to re-post someone else's content.
    RTFTYQ - Read the Fucking Text You Quoted

  3. Re:Great. by Gavagai80 · · Score: 4, Informative

    If their entire channel has less than 10K views, they're probably losing $10 or less from this. I doubt the loss of $10 is going to kill entire genres of music.

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