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YouTube Now Requires Channels To Have More Than 10K Views To Make Money Off Ads (cnet.com)
YouTube is getting a little pickier about who can make money there. From a report on CNET: Google's massive video site said Thursday that channels must reach 10,000 total views before they qualify to run ads, the most direct way to make money there. The logic, essentially, is to remove one of the main incentives that spur bad actors to set up bogus accounts with somebody else's content -- the easy money. It also comes two weeks after YouTube suffered big advertiser pull-outs after a rash of news reports about brands' commercials running next to objectionable videos, like those with racist language.
Hopefully. Call me cynical, but question: of all the $$ they dish out for ad revenue, what fraction goes to small-time videos? Could be a good way to cut down on costs. Any google-ites care to chime in?
The way I read it is that it would cut down on incoming revenue to YouTube: ads are entirely disabled until 10k views on a given video. It is not 'no revenue sharing until 10k', it is 'no ads until 10k'. Quite different. This count is on the channel's view not per video so this should have limited impact for the content producers that have lot of videos with niche viewership. Unfortunately it will probably have the side effect of forcing small channels to split their videos in a 2, 3 4 part video to help bump the views count to 10k faster.