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US Adults Will Spend More Than Half the Day Consuming Media, Study Says (emarketer.com)
An anonymous reader shares a report from marketing research firm eMarketer: Thanks to multitasking, US adults' average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer's latest report. But while our reports early in the decade told a story of robust gains -- with increases in digital usage more than compensating for declines in time spent with nondigital media -- growth has been petering out. Of course, media multitasking is what has made so much usage possible. That is how the figure for time spent can add up to 12 hours a day.
Because USB sticks and DVDs are crunchy and delicious with milk.
*BURP*
I know math isn't a top subject for Slashdot editors these days, but 12 hours is 3/4 of a 16-hour day, where 16 hours is a 24-hour day minus 8 hours of sleep.
How can an employed adult spend 12 hours on media? Either they don't work yet or they don't work any more!
Sent as ripples into the electromagnetic field. No single photon has been harmed in the process.
Spent consuming fat
"And note our method of accounting for simultaneous usage: If someone spends an hour watching TV (for example) and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium, and hence as 2 hours of total media time."
So if you watch a program and browse a website during the advert break, that counts twice (one hour each of TV and surfing for one hour)?
And if you browse 12 websites a day, one an hour for a fraction of a second each, that could count as 12 hours of usage on its own.
Shitty statistics present shitty conclusions.
It's four hours. Two before work and two after. Sometimes that makes four in a row. Eight hours. What are you some kind of grown infant? Maybe with Trumpism disease.
Sleep for 8 hours, work for 8 hours, that leaves 8 hours.... I guess they assume everyone listens to music at work or something and spends every free minute watching videos and never eating or talking to someone?
I can only imagine as more young people enter the work place that productivity will suffer, as workers become more and more distracted with media and social interaction. Maybe this is why robots are becoming a more open possibility to replacing humans as they do not get distracted with Facebook or texts or media.
It's obvious to me that some become addicts for social networking and fulfilling their social interaction even at work.
Marketers are idiots. That is all.
Is this the point of civilisation ? Is this why we left our caves and our hunter/gatherer societies ? To mindlessly "consume" the products that are made for us by an elite who themselves consume the products of another elite ? Is this the point of existence ?
Is "media" our soma ? Is it the new opium of the people ?
I'm sorry, but if you need any more proof that humanity is nothing but an evolutionary dead-end, a horrible and pointless mistake of nature, nothing will convince you.
At least that is what I read from the summary. It sounds a bit like if you leave your web-browser open at Facebook, that counts as "time spent with major media". If so, then this figure is basically nonsense.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
Pigs still not flying, hell still warm. Carry on.
Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
Obligatory flashback from Max Headroom:
https://www.youtube.com/watch?v=PJP-Ilw_xaY
#zikzak #blipvert
We can automate millions of unproductive dummies to watch media, we don't even need people for that!
But seriously, once millions of jobs will be freed via automation what will the least productive members of society actually do? -We have too many useless people.
What a waste of a life. I rarely consume any media anymore.
This makes sense-- consuming multiple inputs at once should go up as the "Luddites" die off. I would expect this to go above 12 hours in the near future.
As studies show, people who are used to over stimulation, they can filter it out better and focus on what matters better. So if you combine that with an addiction of heavy stimulation without an ability to focus longer than a goldfish you get somebody who has a strong need for many inputs so that they can jump around constantly--- like a channel surfer addict but worse. I've seen these millennials on their phones listening to music, texting, or using some app WHILE watching a movie... and the heavy resistance to not doing this in a movie theater. I've taken away the phone and they end up thinking a movie they should like was boring or they don't like it as much; while total shit is OK with the phone. (if the movie has a good hook of suspense / fear it keeps them engaged so it's no surprise horror is popular and the exception. This only works if they are refreshed on the feeling every 8 seconds. Yes, I've actually counted the seconds. Then it's back to the phone stimulation. BTW, there is zero creativity and imagination which makes sense because that develops from the lack of external stimulation. It also fosters more consumption... )
Either the content is slow and stupid or they can manage it with their lower IQ due to multitasking-- such as a family movie with subtleties only adults get but in this case it's having something for people operating in low IQ mode but gets great reviews for supporting thinking adults and slow adults.
You've probably noticed this when you watched a movie again and noticed a lot because the first time you missed things because you were tired or multitasking or forgot much of it (unless you are one of the 1/3 in permanent low IQ mode. If you are unsure, just check if you still support Trump.)
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Unless they greatly redefine "consuming major media" to include things like playing video games, listening to CDs, googling things like "java how to make an object", or google "kim kardashian's tits please".
In other words, unless they define "consuming major media" to stuff everyone does every day anyways it's horseshit.
Hmmm, now that I think about it.... I watch the news getting ready for work. Listen to the radio (DSC for the win) driving to work. Listen to CDs/podcasts at work. Listen to a CD on the way home. Watch the news. Play a game for an hour or three. Watch the DVR til 10. Lather rinse repeat 5 days of the week.
Only the retarded and brainwashed. It's about as good as the reality tv they were watching before, I guess. 'Get me my beef supreme!'
Not sure what studies you are referring to, but, every study I'm aware of shows that multi-tasking ability is very rare and what the vast majority of "multi-taskers" do is actually task switching. The human brain can do one thing and one thing alone at a time that requires higher functions. Task-switching comes at a cost from switching away from a task, remembering prior context, and then picking up the mental thread. Not efficient.
Your post if unfocused, are you one of those context-switchers?
Only I can judge you.
I can't find the study, I read it this year... I must not have been clear, I didn't say that these gamers have multitasking abilities they simply have been proven to FILTER input better so all those distractions do not impede them like normal people. They don't have to focus on as many things at a time despite having an overwhelming amount of input. It is like learning to hear 1 person out of a crowd of people - better filtering means less time wasted on hearing their words. Or how when reading is made more difficult reading comprehension goes down. Also, different parts of the brain do different things and those do work in parallel but that is not true multitasking. If you train part of your brain to do 1 thing and another part to do something else that is the closest we can get but the overlap and integration involved in nearly everything make even talking impact driving a car... (it's ok because the other person in the car helps you out but on the phone it is a real problem and I am not even talking smart phones.)
Unfocused: I have a problem jumping to supporting topics because I recall a lot of related and supporting issues behind the main topic sometimes jumping a connecting step. "Working memory" (aka "short term") is extremely limited to 3-5 items (historically it was 5-9) so picking and structuring the best ones is a problem due to composition time and that distraction. Add in a habit of non-linear writing... and not thinking in english.
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I spend more than that on solitaire.....
I am not addicted, I can quit any time I want.
I see. It sounds like they don't have multitasking abilities at all but rather an improved ability to focus. An ability to multitask would definitely mean that they can do more than one thing at a time and it sounds like that is not what you mean at all. So, I think we agree, people can focus on only one thing at a time. Gamers have an improved ability to filter out irrelevant data, interestingly, this is similar to what one can achieve through meditation (namely an improved focus).
Only I can judge you.