More Than Half of Streaming Users In US Are Sharing Their Passwords, Says Report (streamingobserver.com)

A new study conducted by Fluent shows a majority of Americans are sharing passwords to their streaming video services. While millennials lead the pack, non-millennials are doing the same. Streaming Observer reports: Nearly 3 out of every 4 (72% exactly) Americans who have cable also have access to at least one streaming service and 8% of cable subscribers plan to eliminate their service in the next year. But that doesn't necessarily mean they're paying for their streaming service. New numbers from a study conducted by Fluent show that the majority of Americans are sharing passwords to their streaming video services. Well over half of millennials (aged 18-34) -- 60% -- are either using someone someone else's password or giving their password to someone else. And just under half -- 48% -- of non-millennials are doing the same. The study also revealed that the main factor in what drives consumers to sign up for streaming video services is price, with 34% of Americans saying that low cost was the primary factor. That number jumps to 38% among millennials. When you take in to account that some streaming TV services start with prices as low as $20, it makes sense that price is the biggest issue. Convenience was the next biggest factor, coming in at just below 25%.

Comments

Multiple logins allowed with Netflix

[illiteratewithdrawal]

Netflix allows you to share your login with multiple people with certain plans. You are limited only by how many concurrent devices are actively using it. Wonder if this skews the survey results at all?

Re:Multiple logins allowed with Netflix

[NotQuiteReal]

Exactly - I pay extra for the 4 simultaneous stream option, explicitly so that my wife and I can share the subscription with our two children. (When Netflix cracked down a couple of years ago, it was not uncommon, on a Friday night for my wife and I to get blocked out of our own connection with two college [aka broke] kids using the service, so I said "ya got me, Netflix", here's your extra bucks...)

It doesn't make sense for our "3 households" (Kids live elsewhere) to each pay the base two-stream service fee, when for a couple of dollars more, I can "share" my account with my kids.

Same goes for the cell phones - why should they each pay $50+ for a plan, when I can add them for $10 each? (yes, I charge them. TNSTAAFL.)

Well duh.

[thundercattt]

A close friend has Netflix which I use her login for kids shows. I have Amazon Prime (Grand Tour mostly) and she uses my login. Times are tough and nobody is going to enroll in every streaming service because of their exclusive content.

Re:Well duh.

[I'm New Around Here]

Thundercattt says:

A close friend has Netflix which I use her login for kids shows.

No one is surprised.

Not the Same Password

[n329619]

Damn kids, stop using my "password" as your password.

It's my "password" not your "password".

Share yours please.

[antdude]

So we can use them and increase the statistics. ;)

hunter2

[Gravis Zero]

I have no idea how my password got out, I'm so careful!

Re:INCITING PIRACY?

[Cryacin]

You wouldn't steal a car, you wouldn't steal a handbag, you wouldn't steal a kidney. Sharing your password is stealing your best friend's kidney. Piracy is organ theft.

Re:INCITING PIRACY?

[CrankyFool]

Irrespective of legality, Netflix for example is on record as saying it doesn't care if you share your Netflix account as long as you don't do it commercially. Reasonable stance, IMO.

Re:INCITING PIRACY?

[porges]

In fact, 2 simultaneous streams are explicitly included with the standard streaming membership, so the first one you share isn't remotely illicit.