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Amazon Plans Cuts to Shed Whole Foods' Pricey Image (bloomberg.com)

When Amazon completes its acquisition of Whole Foods Market, Chief Executive Officer Jeff Bezos will try to keep the grocer's reputation for premium fresh foods while cutting prices to shed its "Whole Paycheck" image. From a report: Amazon expects to reduce headcount and change inventory to lower prices and make Whole Foods competitive with Wal-Mart Stores and other big-box retailers, according to a person with knowledge of the company's grocery plans. That included potentially using technology to eliminate cashiers. Amazon, known for its competitive prices, is trying to attract more low- and middle-income shoppers with its grocery push. The Seattle-based company already offers discounted Amazon Prime memberships for people receiving government assistance and is part of a pilot program to deliver groceries to food-stamp recipients.

6 of 311 comments (clear)

  1. Horrible article - its just guessing with no facts by blahbooboo · · Score: 5, Informative

    The article is click bait. As stated in the article, Amazon has not confirmed ANY of the assertions made in the article.

  2. Austin Texas is different from Texas by sjbe · · Score: 4, Informative

    You do realize Whole Foods started in Texas

    Austin Texas. A small bubble of something close to sanity surrounded by the rest of the lunacy that is Texas. Austin isn't much like the rest of the state. They call it weird but it's only really weird if you compare it to the rest of Texas. For people like me who visit Austin regularly but don't live in Texas, it isn't weird at all.

  3. Re:Improve the back-end by bill_mcgonigle · · Score: 3, Informative

    Perhaps the thing that Amazon is trying to do is getting the foodstamps from their employees, They see them getting all that free monies and they want that.

    For their employees. Many times when people get a job at Walmart they are given food stamp and welfare forms during orientation.

    These programs are a direct subsidy to these corporations, so they do not have to pay their employees a living wage.

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  4. Re:New flash... by Registered+Coward+v2 · · Score: 4, Informative

    Yeh, this is really sad - WholeFoods for all that it is pricy as hell also sells a bunch of really good quality things that you can't easily get elsewhere. Turning it into yet another Safeway is a real shame.

    I agree, but Amazon is a logistics company masquerading as a retail operations; similar to Walmart in terms of focus although not quite as cutthroat from what I've seen. If Amazon can maintain quality while reducing supply chain costs and expanding the customer base to get greater economies of scale tehy could turn Whole Foods into a serious competitor.

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  5. Re:Is Amazon profitable yet? by Anonymous Coward · · Score: 2, Informative

    Amazon is profitable, about on par with profitability for other large retail chains like Safeway and Walmart. About a 4% EBITDA.

  6. Grocery store != supermarket by sjbe · · Score: 1, Informative

    No, I'm not going to another store, be it another supermarket or a pharmacy, to buy asprin. No other supermarket on the planet refuses to sell basics like that. And while, yeah, I'm sure the steak is noticeably worse at Winn Dixie, but Publix manages to sell quality food and everything else you'd expect to find at a supermarket.

    There is a difference between a grocery store and a supermarket. Supermarkets tend to have a wider variety of products beyond just food whereas a grocery store tends to focus mostly on food. Whole Foods is a grocery store, not a supermarket. They sell some stuff other than food but it's clear food is their focus.