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Offensive Trademarks Must Be Allowed, Rules Supreme Court (arstechnica.com)

In a ruling that could have broad impact on how the First Amendment is applied in other trademark cases in future, the U.S. Supreme Court on Monday threw out a federal prohibition on disparaging trademarks as a constitutional violation in a ruling involving a band called The Slants. From a report: The opinion in Matal v. Tam means that Simon Tam, lead singer of an Asian-American rock band called "The Slants," will be able to trademark the name of his band. It's also relevant for a high-profile case involving the Washington Redskins, who were involved in litigation and at risk of being stripped of their trademark. The court unanimously held that a law on the books holding that a trademark can't "disparage... or bring... into contemp[t] or disrepute" any "persons, living or dead," violates the First Amendment. Tam headed to federal court years ago after he was unable to obtain a trademark. In 2015, the US Court of Appeals for the Federal Circuit ruled in Tam's favor, finding that the so-called "disparagement clause" of trademark law was unconstitutional.

46 of 253 comments (clear)

  1. Are license plates next? by drinkypoo · · Score: 2

    I've wanted I(heart)269 on my car since California added their little set of additional characters

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  2. Wait, they got one right? by XxtraLarGe · · Score: 4, Interesting

    Don't know if The Slants meant their name as disparaging or not, but I'm glad that the Supreme Court actually took a unanimous stance in favor of free speech. In these days of extreme political correctness/social justice warrior activism, I am surprised it wasn't a 5/4 or 6/3 split. If you think I'm being dramatic, you can look to our English speaking neighbors to the north & east to see how bad it's getting.

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
    1. Re:Wait, they got one right? by cant_get_a_good_nick · · Score: 3, Interesting

      The Slants are Asian Americans. They're aware of the current disparaging connotation and are used it to try to overcome it.

      Planet Money had a great podcast episode on this. One of the biggest parts for the Slants was when RBG said "hey, what if they want to take this word back"

    2. Re:Wait, they got one right? by Impy+the+Impiuos+Imp · · Score: 2

      The government acknowledged the band was using it in a positive way. They maintained, though, that some Asians would find it offensive anyway.

      The SC rejected all such reasons as being relevant. Indeed, it is the offensive things that are most in need of First Amendment protection.

      This case is one of several in recent years rejecting "It is a special program created by Congress to bring financial benefits, and therefore Congress may restrict speech in it as a requirement for citizens to take advantage."

      The People take their freedom of speech with them wherever they go. This is quite enheartening.

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    3. Re:Wait, they got one right? by im_thatoneguy · · Score: 3, Insightful

      This is also the effective way to "take a word back". You not only take it back, you have to wear it proudly and eliminate the negative connotations. It's like when people started being proud about the geek/nerd label.

      "Hey nerd, what's up!" "Happily being a nerd! You?"

      You can't do that if you still police it as offensive though. "Hey Nerd!" "How dare you call me that! Only nerds can call other nerds a nerd!" That isn't taking it back, that's reinforcing the negative power of the word.

  3. A good example of bad laws. by timrod · · Score: 2, Insightful

    Realistically, the anti-disparagement law only lasted this long because Obama's administration wanted it to so they could use it against the Redskins. I don't think there are too many people who care about an Asian-American rock group naming themselves "The Slants" - after all, there's really nothing inherently disparaging about the word "slant" unless you're using it as part of a slur ("slant-eyed").

    This is really a case of the government trying to screw over the little guy because of a broader policy agenda (namely forcing the Redskins to change their name).

    1. Re:A good example of bad laws. by BrookHarty · · Score: 4, Insightful

      I think you are correct. If there is a political agenda, the judges normally vote along party line. If there are no politics involved, the courts will default towards the letter of the law.

      People have been redefining acceptable free speech for so many political views, they don't think about the legal impacts. As if only politically correct acceptable speech should be allowed, that's not how free speech works.

    2. Re:A good example of bad laws. by Theaetetus · · Score: 5, Informative

      Realistically, the anti-disparagement law only lasted this long because Obama's administration wanted it to so they could use it against the Redskins.

      The anti-disparagement clause is part of 15 USC 1052(a), and was in the first version of the Lanham Act, passed in 1946, and signed by Truman. It has remained the same over the past 71 years, and Congress, not the President, has the power to change it or keep it.
      Trying to make this about Obama is just stupid, particularly when the first case about this - Pro-Football, Inc. v. Harjo - was decided in 2005 during Bush Jr.'s presidency. And it's even stupider, because that case stemmed from a petition to cancel the Redskins' trademark in 1992, during Clinton's first term. This has been an active dispute for 25 years.

    3. Re:A good example of bad laws. by Anonymous Coward · · Score: 5, Informative

      Actually...while what you said is accurate, you left out a really important and pertinent point. The executive can direct the federal agencies how to enforce the various laws which are used as the basis for administrative rules that dictate how those agencies function. While the case was about The Slants, the more publicized issue was with the Redskins. For that, the last sentence of the AP article on this ruling is insightful:

      "The trademark office for years had raised no concerns about the Redskins, agreeing to register the name in 1967, 1974, 1978 and 1990. But the office canceled the registrations in 2014 after finding the name disparaged Native Americans."

      That sudden reversal was all about a directive coming from the White House. No new law or rule...just the president telling a federal agency how to enforce the rules via laws. Same thing happened in the opposite direction with DOMA. So, yes, this was entirely about Obama and his directives.

  4. Extra information by olsmeister · · Score: 5, Informative

    NPR had a episode on their Planet Money podcast about this very case.

    1. Re:Extra information by bobbied · · Score: 2, Insightful

      Even a stopped watch is right twice a day... NPR happens to get a worm now and then...

      Actually, they do quite well with their "facts" the problem they have is their obviously liberal bias in their editorial decisions like "what stories we cover" "what facts they choose to use" "what conclusions are we drawing". However, they are worlds better than MSNBC and usually CNN so I do actually listen to them fairly regularly to see what the other side is actually thinking.... (This coming from what most would call a ultra right winger...)

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    2. Re:Extra information by bobbied · · Score: 3, Insightful

      Obviously I prefer news organizations that attempt to be careful with the facts, which is why I don't watch MSMBC except their comedy shows hosted by Maddow.... All of them have their issues, so if you take what they say with the necessary amounts of salt and throw out all the editorial bias shows the news they report is generally all about the same. Consumer be wary, they are in business to sell advertising and don't make a penny reporting the news...

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    3. Re:Extra information by bobbied · · Score: 2

      I generally apply 3 standards to what I take as news....

      1. Ignore those who are NOT journalists when it comes to news (I listen to Rush, but he's NOT a reporter so I don't get my "news" from him) . This rules out things like facebook, comedy shows, twitter and the like. It also rules out most of the pontificating done on the various cable news outlets.

      2. Take any "news" story backed by anonymous sources as nothing more than rumor. It *might* be news, but likely it's not.

      3. Research original sources when possible. I spend a lot of time researching "news" about congress' actions by looking at the official records. Read the original press releases, watch, listen to or read transcripts of actual things happening (CSPAN is good when covering actual events). For example, I listened to the 4 hours of Comey's latest congressional testimony, and I found myself shocked at some of the coverage of it from the major outlets.

      The issue is that *you* need to decide for yourself what news outlets you find trustworthy by investigating what they are saying and see if it's true or are they cherry picking the facts.

      Personally, I find Fox to be as honest as they come, However, that's not saying much. I find Fox has their slant on stuff. NPR isn't bad either, but I find that they have a significant bias issue and routinely ignore facts that don't further the case of their bias. I have a number or websites that I like to read, but again, none of them are perfect. Again, this is YOUR call... Investigate on your own and don't take anybody's word for it.

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    4. Re:Extra information by Dutchmaan · · Score: 3, Interesting

      "Ignore those who are NOT journalists when it comes to news (I listen to Rush, but he's NOT a reporter so I don't get my "news" from him)"

      ..but you're not ignoring Rush are you. You can CLAIM you don't get news from him, but if you're listening to him then that's kind of an oxymoron because you take the information he gives you and that alters the lens through which you interpret the news you consume. (and that's his job) You try to come off as objective when it's blindingly apparent that you are not.

      I will agree with you however that, especially in this day and age it's about sources sources sources!!! Listen to one side and listen to the other. Sometimes the people you hate can offer fair points which I will add has affected me to a positive degree and decrease (but not eliminated) my own bias.

      I find Fox and MSNBC to be opposite sides of the same coin. Coming from someone with a liberal bias I can easily see where they try to lead their viewers.

      I too encourage people to not be lazy and watch testimony and read bills and listen to both sides and above all always follow the money!!!! Because money seems to be the biggest culprit these days to destroying the values we are supposed to hold dear.

  5. Again: You Cannot Give Offense by RobotRunAmok · · Score: 2

    You can only take it.

    If enough people are outraged by the Redskins or the Slants, their respective businesses will suffer and they will make a financially informed decision to make a change. If -- as we all know in our hearts -- only a very few loud, whiny SJWs even gave these names a second thought, their respective businesses will continue as normal. Good Job, SCOTUS.

    1. Re:Again: You Cannot Give Offense by Opportunist · · Score: 2

      Both of them?

      The point is, and it seems it has to be said again so some people catch that, if a sizable amount of people actually gave half a fuck about the team's name and were disgusted by it, the team's name would be changed faster than you can assemble a protest. NFL teams are a business. If it would sell to be called the pink pussies, they'd run up on the field in fabulously looking frilly dresses.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Again: You Cannot Give Offense by Mike+Van+Pelt · · Score: 3, Informative

      If enough people are outraged by the Redskins...

      In a conversation that included an actual Native American, she asserted that only "Professional Indians" (her term, spoken with rolling of the eyes) cared. At all.

    3. Re:Again: You Cannot Give Offense by Straif · · Score: 2

      This has been polled for at least a decade and the numbers never change much. Even during the height of the lawsuit over trademark I believe the highest they could ever get for Natives being offended by the name is 9%. 80% said they wouldn't even be offended if they were personally called Redskin by a non-native. It's just not considered a pejorative by most Natives but that's not good for the professional offence takers so they keep trying to make it something every few years.

      Like most of these campaigns I'd guess 80-90% of those actively fighting against the use of the term are as white as you can possibly get and are just trying to earn their social justice street cred by being offended on someone else's behalf.

      --
      Of course that's just my opinion...... you could be wrong!
  6. Oh please ban offensive names... by Drethon · · Score: 4, Interesting

    As soon as you do ban them, I'm going to protest that the supreme court has an offensive name (ok, not a trademark but still a name) because their assumption that they are supreme is very offensive to me.

    1. Re:Oh please ban offensive names... by freeze128 · · Score: 5, Funny

      It's not only offensive, but misleading. Everyone who has ever been to Taco Bell knows that "Supreme" means "With Sour Cream".

  7. Good decision by XXongo · · Score: 2, Insightful

    Seems like a good interpretation of the constitution. That really is outside the range of what trademark law is about.

  8. Re:Can we stop caring about this? by cayenne8 · · Score: 5, Insightful

    Hate speech most certainly does exist. Just because it's protected by the first amendment doesn't mean it doesn't exist.

    There is ONLY speech....how you perceive it is completely your opinion.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  9. The next step by Geoffrey.landis · · Score: 2

    The obvious sequel to this is for people who find these terms offensive to trademark them preemptively.

    What you have to keep in mind is that a trademark is not a legal right to use a term-- it is a legal right to sue others to prevent them from using it.

    --
    http://www.geoffreylandis.com
    1. Re:The next step by cayenne8 · · Score: 2, Interesting
      So...will a rapper try to trademark the word n-igg-er (seems you can't actually type the word on slashdot anymore..?)....to keep others from using it?

      Would there be a revolt is a white person trademarked the word?

      Then blacks couldn't claim " that is our word, you can't use it"....

      Just musing over what this might imply...

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re:The next step by phantomfive · · Score: 2

      It's tough.....having a trademark doesn't prevent other people from using it, it prevents other people from using it in a way that confuses the identity in the minds of listeners.

      Thus I can call you a slanty redskin all I want, even in print or commercial material, but if I say, "buy this Redskins hat and support your local football team!" then that is preventable.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:The next step by bws111 · · Score: 2

      Trademarks don't work like that. First, they apply to only a specific field (for instance, professional football). More importantly, you must USE the trademark commercially in that field, or you lose it.

    4. Re:The next step by Applehu+Akbar · · Score: 5, Interesting

      The obvious sequel to this is for people who find these terms offensive to trademark them preemptively.

      This has already been done with domain names for years. NAACP owns all the obvious racist domain names, and so on. Trademark law, like all traditional legal norms, is still catching up with the Internet.

    5. Re:The next step by cayenne8 · · Score: 4, Insightful

      "So...will a rapper try to trademark the word n-igg-er (seems you can't actually type the word on slashdot anymore..?)"

      Yup, despite being a supposed arena for free thought, free speech is not allowed, here.

      Yep.

      I can say "cracker"...

      I can say "honkey"...

      I can say "spic"...

      I can say "wop"....

      I can say "chink"...

      I can say "gook"...

      And none of these seem to get censored by slashdot.

      Why the special treatment of ni--gger?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    6. Re:The next step by evilRhino · · Score: 3, Informative

      There was a group of astronaut enthusiasts that probably caused that one.

    7. Re:The next step by Anonymous Coward · · Score: 2, Insightful

      Why the special treatment of ni--gger?

      Reason #1: Squeaky wheel problem

      Reason #2: Threat of violence from offense takers

    8. Re:The next step by cayenne8 · · Score: 5, Insightful

      So you pretty much do not understand the First Amendment at all. Here's a simple summary: private individuals, corporations, groups, etc., can engage in all the censorship they want. It's the government that (in general) is not allowed to censor.

      I actually understand that quite well.

      But unless there is an implicit thought to protect all speech in society to go along with the govt restraints against it....you end up losing the battle.

      Places that are actually discussion groups should strive to embrace the "First Amendment " philosophy too, especially when they are American owned and centric groups.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    9. Re:The next step by WaffleMonster · · Score: 2

      no harm to legitimate speech.

      Legitimate speech? What's that?

    10. Re:The next step by Dragonslicer · · Score: 2

      So...will a rapper try to trademark the word n-igg-er (seems you can't actually type the word on slashdot anymore..?)....to keep others from using it?

      Would there be a revolt is a white person trademarked the word?

      Then blacks couldn't claim " that is our word, you can't use it"....

      Just musing over what this might imply...

      Based on your statements, I'll assume that either you don't really know anything about how trademark works, or you're just a lousy troll.

      No, you cannot trademark a regular word and prevent others from using that word in the course of ordinary conversation. The point of a trademark is to give your product a unique identifier (the "mark") that distinguishes it from other products of the same type (collectively the "trade"), with the goal being to prevent customers from confusing a competitor's product for yours. A computer manufacturer can trademark the name "Apple", and that would prevent any other computer manufacturer from marketing their own "Apple Computer". That doesn't mean that people can't talk about apples, or that growers can't sell their fruit by calling them apples, or even that people can't talk about Apple computers.

    11. Re:The next step by blindseer · · Score: 3, Informative

      Only one of them was actually enslaved in our country.

      I don't care what country you are referring to, no one race has been the only one enslaved. The word "slave" is derived from "slav" as in the peoples that live in the Caucasus region. "Caucasus" is where "Caucasian" came from, as in white people. Lots of Irish slaves were in America but in time the economics of enslaving them reduced their numbers. Buying slaves from African tribes just became cheaper is all.

      Did one race predominate in slavery? Sure. That does not mean other races did not exist in slavery.

      --
      I am armed because I am free. I am free because I am armed.
  10. Re:Can we stop caring about this? by RobotRunAmok · · Score: 2

    Of course hate speech exists. But that doesn't mean it should be illegal.

  11. Re:Can we stop caring about this? by lgw · · Score: 4, Insightful

    "Hate Speech" doesn't exist.

    It's all Free Speech.

    Wrong way of looking at it.

    "Hate speech" is the important subset of free speech. You don't need a constitution to protect inoffensive speech.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  12. Re:They'll complain by Tailhook · · Score: 2, Insightful

    unless the 'potentially offensive' trademark is anything even remotely liberal-leaning. Then the alt-right will scream bloody murder and lawsuits will ensue.

    We're use to it bro; been catching your hate all our lives. Right now there is a twitter tag: #HuntRepublicans, created by a (D) operative named James Divine. Nothing new; been going on forever. Hate filled liberals say whatever they want without consequence.

    --
    Maw! Fire up the karma burner!
  13. Re:Can we stop caring about this? by torkus · · Score: 4, Insightful

    Hate speech most certainly does exist. Just because it's protected by the first amendment doesn't mean it doesn't exist.

    There is ONLY speech....how you perceive it is completely your opinion.

    This. And I've spent countless hours trying to bang it into peoples' heads.

    You can disagree or dislike what someone says, but they can say the same about you. One can (easily IMHO) argue that all the 'if you support trump you're an idiot/bigot/rapist/etc.' is hate speech. It's directly targeting and disparaging a group of people who share a different personal view of something. No one gets to decide what kind of speech is good vs. bad and still have freedom of speech. It can't exist that way.

    Yes, there are some obvious call-outs to like that such as screaming 'fire' when there isn't one...but frankly you could still consider that free speech then charge the person with reckless endangerment or something.

    I hate black people and think they should all be euthanized. Hate speech? Substitute 'black people' for cattle ranchers and now you're PETA promoting animal welfare. Substitute for pit bulls and you're politicians promoting safety for children. The examples are endless. I might think you're scum for some of your opinions but I'll still support your right to share them. Oh, and no, I don't support the 'righteous' morons who think violence is an acceptable response to speech they disagree with.

    --
    You can get rich if you own a politician, but you have to be rich to buy one in the first place.
  14. Existence [Re:Can we stop caring about this?] by XXongo · · Score: 4, Interesting

    Hate speech most certainly does exist. Just because it's protected by the first amendment doesn't mean it doesn't exist.

    There is ONLY speech....how you perceive it is completely your opinion.

    This. And I've spent countless hours trying to bang it into peoples' heads.

    We seem to be saying different things. Nothing you posted supports the assertion "hate speech does not exist." What you wrote supports a position "hate speech, like any other kind of speech, is protected by the first amendment."

    Fine.

    Just don't phrase that using the statement "does not exist."

  15. Re:They'll complain by bobbied · · Score: 2, Insightful

    unless the 'potentially offensive' trademark is anything even remotely liberal-leaning. Then the alt-right will scream bloody murder and lawsuits will ensue.

    We're use to it bro; been catching your hate all our lives. Right now there is a twitter tag: #HuntRepublicans, created by a (D) operative named James Divine. Nothing new; been going on forever. Hate filled liberals say whatever they want without consequence.

    And yell bloody murder when somebody says something that hurts their feelings...

    The right understands Tolerance is about my putting up with your wrong ideas regardless of how angry it makes me. The left thinks that tolerance is about me not saying anything that hurts their feelings... So who's going to sue? The left, of course.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  16. Legally, "hate speech" doeasn't exist by Nova+Express · · Score: 2, Interesting

    There's a legal fiction that SJW types and their fellow-travelers like to promulgate that the First Amendment doesn't cover "hate speech." This decision says that argument is false:

    A law found to discriminate based on viewpoint is an “egregious form of content discrimination,” which is “presumptively unconstitutional.” A law that can be directed against speech found offensive to some portion of the public can be turned against minority and dissenting views to the detriment of all. The First Amendment does not entrust that power to the government’s benevolence. Instead, our reliance must be on the substantial safeguards of free and open discussion in a democratic society.

    The justices further noted that "speech that some view as racially offensive is protected not just against outright prohibition but also against lesser restrictions."

    Free speech cannot be prohibited, or even restricted, just because SJW types find it "offensive."

    --
    Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)

    http://www.lawrenceperson.com/

    1. Re:Legally, "hate speech" doeasn't exist by serviscope_minor · · Score: 3, Interesting

      There's a legal fiction that SJW types and their fellow-travelers like to promulgate that the First Amendment doesn't cover "hate speech."

      Generic catch-all for people I hate do something I don't like even if most of them actually don't.

      Yay death to the strawman!

      Free speech cannot be prohibited, or even restricted

      ITYM "should not". Clearly free speech can be prohibited as many people have done so in the past.

      --
      SJW n. One who posts facts.
  17. Re:What about misleading trademarks? by Obfuscant · · Score: 2
    You mean Desiderio Alberto Arnaz y de Acha III, who used the name Desi Arnaz on stage, who married Lucille Desiree Ball, whose stage name was Lucille Ball? That "Cuban dude" and that "Lucille McGillicuddy" (the character's maiden name played by Lucille Ball)? Who then formed Desi-Lu studios as a contraction/combination of their first names?

    Is that fair? Of course not. It should have been Lu-Desi, or "ludes" for short. Everyone knows she was a much better actor than he was, and that's even if you remember that she was an actress and not an actor. She was still a better actor.

  18. Re:Can we stop caring about this? by AthanasiusKircher · · Score: 2

    Actually I'd say THE "important subset" of free speech is political speech. It's perhaps taken for granted today, but the right to speak your mind and disagree politically is paramount. Don't get me wrong: I'm NOT arguing for censoring offensive speech. But mostly I support protecting it because there is sometimes an intersection between offensive speech and political speech. The freedom is about expressing opinions without the government locking you in jail, not just about the right to insult people in the most heinous way imaginable.

  19. Re:Can we stop caring about this? by JesseMcDonald · · Score: 2

    Free speech does not extend the the encouragement, endorsement, or threat of acts of violence.

    Sure it does. Certainly any degree of "encouragement" or "endorsement" in the form of speech would not justify a violent response. Threats likewise, though there is a caveat: if your speech gives someone the impression that they are facing an imminent threat of irreversible harm, it would not be unreasonable for them to respond preemptively to counter that threat. That would simply be self-defense; the response is justified by the anticipated act of violence, not by the act of speech.

    --
    "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
  20. Re:They'll complain by Dragonslicer · · Score: 3, Interesting

    And yell bloody murder when somebody says something that hurts their feelings...

    How's that War on Christmas going?