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Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads (techcrunch.com)
An anonymous reader quotes a report from TechCrunch: Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format. Right now there is about one new show airing per day -- this deal will push that to about three news shows per day, varying between the different genres outlined above. Snap will take 50 percent of the ad revenue generated by these shows and the content partners will keep the other half, according to the WSJ.
...yet another monopolistic mega-corp demonstrates the financial benefits of ripping off customers for years, and is looking for creative ways to re-classify said revenue as a "business expense".
(If this is actually being viewed as an investment, they should fire the idiot trying to sell that idea.)
So there had been a time where instead of watching random TV I would instead watch random YouTube videos. Then I joined Facebook and instead spent those minutes there. Then Facebook did this really annoying thing with their videos where they randomly start an ad in the middle. So I decided to poke around SnapChat's "discover" which is now loaded with a combination of recent events and mindless "entertainment". Their ads are 10 seconds and you can skip them just like you can skip any snapchat. However, the content really is...oh so terrible. I have no idea why I ever go there. Why am I even admitting that I do? Hopefully they have metrics that show people will give a shit, because I am really skeptical that this is a good platform for truly original content versus the rehashed 10 second blips that are there now. I mean...I'm certain that I'm a couple decades removed from their target demographic, but my daughter is and she never, ever goes to that area of snapchat.
...they'd spend a hundred million on their network infrastructure.
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
Maybe not yet, but Time Warner is for show franchises what EA is for game franchises: It's where they go to get milked, ripped, plundered, drawn and quartered. And then they slowly die and fade into a merciful memory of how good they were before they were butchered.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Quite the opposite. With YouTube tightening the screws, we need MORE not LESS diversity in the market. We need MORE options, not FEWER.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Nothing like watching video through a crack in the door.
I've always wondered why cell phones don't force the aspect ratio to be normal (a bit of cropping perhaps) when the camera is vertical. Aren't the sensors much closer to square anyway (like 4:3)?
Old Soviet era jokes suddenly becomes topical, episode 122:
Why do we need two papers, Pravda (The Truth) and Izvestia (The News)?
They share the burden of informing the masses. Because there is no news in Pravda and no truth in Izvestia.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Sounds like that plot line from 30 Rock (programming for your mobile phone), which at the time seemed ludicrous.. has become reality.
Yet oddly enough, is still just as silly today as back in the mid 2000's when it aired.