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Facebook Messenger Globally Tests Injecting Display Ads Into Inbox (techcrunch.com)
From a TechCrunch report: Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing "promising results from Australia and Thailand," Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app's home tab. Facebook tells TechCrunch that where these ads appear in the inbox "depends on how many threads a user has, the size of their phone's physical screen and the pixel density of the display." Over the next month, Facebook will gradually roll out Messenger ads to all advertisers globally. They'll have the ability to buy through the Ads Manager or Power Editor, with Messenger becoming one of the automatic placements for Facebook ads alongside the main Facebook app, Instagram and the Audience Network of other apps and sites. Ads aren't targeted by what people write in messages, and instead use the same Facebook targeting, measurement tools and minimum 50 percent pixels in view standard for viewability.
Facebook is desperately trying to become the next AOL.
I am hoping they succeed by skipping straight to the end of AOL's life.
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.