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Facebook Messenger Globally Tests Injecting Display Ads Into Inbox (techcrunch.com)
From a TechCrunch report: Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing "promising results from Australia and Thailand," Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app's home tab. Facebook tells TechCrunch that where these ads appear in the inbox "depends on how many threads a user has, the size of their phone's physical screen and the pixel density of the display." Over the next month, Facebook will gradually roll out Messenger ads to all advertisers globally. They'll have the ability to buy through the Ads Manager or Power Editor, with Messenger becoming one of the automatic placements for Facebook ads alongside the main Facebook app, Instagram and the Audience Network of other apps and sites. Ads aren't targeted by what people write in messages, and instead use the same Facebook targeting, measurement tools and minimum 50 percent pixels in view standard for viewability.
They've made it increasingly hard on mobile to read messenger messages without the dumb app. I don't get very many and I usually just delete them and contact the person in another medium. The people who insist on using it, I just delete their messages and when they get annoyed about why I'm not responding them I tell them I don't use it.
I don't actually understand why it has to be a separate app, probably just another part of the global domination game I guess.
Why doesn't Facebook offer a premium service to users? I like Facebook, it lets me keep in touch with family and friends in a semi-organized way. They have 2 billion active monthly users. They make approx. 2.3 billion per month in revenue. Can I just pay them two dollars a month for an ad-free service? They would be making money. I don't have to see ads. Win-win for everyone.
Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
Not a fan of this idea. FB Messenger spams could exceed the data caps on mobile plans ($$$) and create a backlash from angry customers.
When Apple launched the iCloud, customers found their data caps exceeded because iOS was shoving high density data (photos, movies, etc) between other iOS and OSX devices WITHOUT TELLING THE USER.
Not that I'm worried - I refuse to install any social media app on my mobile device. They gobble up battery juice and data bandwidth. WOMBAT (Waste Of Money, Brains, And Talent).
Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10