Slashdot Mirror


Trademarks Shows Amazon Has Sights On Meal-Kits, 'Single Cow Burgers' and Other Fast Food Options (techcrunch.com)

The latest business Amazon may expand into is the business of meal-kits. According to TechCrunch, Amazon recently filed a trademark (serial number 87517760) for "We do the prep. You be the chef," which relates to a meal-kit service similar to the kind offered by Blue Apron and others. From the report: Amazon describes the service simply: "Prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Frozen, prepared, and packaged meals consisting of meat, poultry, fish, seafood, fruit and/or vegetables; fruit salads and vegetable salads; soups and preparations for making soups." It turns out that, in fact, company in the last seven months had registered at least two other trademarks for slightly shorter versions of the same meal kit concept. Respectively, serial numbers 87418923 and 87256976 for "We prep. You cook" and "No-line meal kits," also relate to food-kit services along with marketing related to them. Amazon also has been quietly developing its own lines of pre-made food aimed at people searching for more quality ingredients. The company has, for example, around 10 trademarks filed related to the phrase "single cow burger."

75 comments

  1. Single Cow Burger by dohzer · · Score: 5, Funny

    A.K.A. the "regular" size option in America.

    1. Re:Single Cow Burger by Tablizer · · Score: 1

      A.K.A. the "regular" size option in America.

      Are you referring to the size of the cow or the size of the customer?

    2. Re:Single Cow Burger by Anonymous Coward · · Score: 0
    3. Re:Single Cow Burger by DontBeAMoran · · Score: 1

      One, then the other.

      --
      #DeleteFacebook
    4. Re:Single Cow Burger by davesays · · Score: 1

      The size of the Bull...

    5. Re:Single Cow Burger by Bing+Tsher+E · · Score: 3, Funny

      A single cow burger just means the cow it was made of was unmarried. It's an important consideration if you're worried of being gored at the burger stand by an enraged bull in mourning.

    6. Re:Single Cow Burger by Vitriol+Angst · · Score: 1

      I was thinking either; the cow hasn't dated, or they don't grind more than one cow into that burger.

      So if you die from the burger, you'll know which cow did it. Or, if it was a cow that was fooling around, that cow went to Hell which, along with killing you, is the proper punishment.

      --
      >>"ad space available -- low rates!!!"
    7. Re:Single Cow Burger by Errol+backfiring · · Score: 1

      Single Cow Burger? I prefer my meat to be decently married.

      --
      Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
    8. Re:Single Cow Burger by Ryn · · Score: 1

      Just go in the afternoon!

  2. I invented a device called 'Burger on the Go'. by SensitiveMale · · Score: 1

    It allows you to obtain 6 regular size hamburgers, or 12 sliders, from a horse without killing the animal. George Foreman is still considering it. Sharper Image is still considering it. Sky Mall's considering it. Hammacher Schlemer is still considering it.

    Sears said, 'No'.

    1. Re:I invented a device called 'Burger on the Go'. by mfh · · Score: 1

      Hey Dwight! Jim is planning to get you voted off the payroll again!!

      --
      The dangers of knowledge trigger emotional distress in human beings.
    2. Re:I invented a device called 'Burger on the Go'. by Tablizer · · Score: 1

      If the meat is from a horse, then it's a "horseburger" and not a hamburger, correct? But then it's overloaded with pigburger (hamburger). Or is it named after a town in Germany? Doesn't matter if it tastes good.

    3. Re:I invented a device called 'Burger on the Go'. by Tablizer · · Score: 1

      obtain 6 regular size hamburgers, or 12 sliders, from a horse without killing the animal.

      While riding it? That's like selling parts of a car while driving it. "Pssst, dude, roll down your window, I gotta great deal on a distributor..."

    4. Re:I invented a device called 'Burger on the Go'. by 93+Escort+Wagon · · Score: 1

      I'd like a Horse Coke with that.

      --
      #DeleteChrome
    5. Re:I invented a device called 'Burger on the Go'. by c · · Score: 1

      Sears said, 'No'.

      And that is precisely why they're bankrupt.

      --
      Log in or piss off.
    6. Re:I invented a device called 'Burger on the Go'. by Bing+Tsher+E · · Score: 1

      Take a guess what part of the bull Red Bull is made out of.

    7. Re:I invented a device called 'Burger on the Go'. by Anonymous Coward · · Score: 0

      Horse shit. -PCP

    8. Re:I invented a device called 'Burger on the Go'. by blindseer · · Score: 1
      --
      I am armed because I am free. I am free because I am armed.
    9. Re:I invented a device called 'Burger on the Go'. by Darinbob · · Score: 1

      Near the place that you get asbergers?

    10. Re:I invented a device called 'Burger on the Go'. by Opportunist · · Score: 1

      It's bile.

      Or more accurately, none since it's artificially made today.

      https://en.wikipedia.org/wiki/...

      No, sorry, it wasn't his nuts. Nice myth, though.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    11. Re:I invented a device called 'Burger on the Go'. by Anonymous Coward · · Score: 0

      Is Horse Pepsi OK?

    12. Re:I invented a device called 'Burger on the Go'. by 93+Escort+Wagon · · Score: 1

      Neigh.

      --
      #DeleteChrome
  3. I can't believe it's not the real Donald Trump(TM) by aliquis · · Score: 0

    ... Yeah. You figured you know my pun. ... it's not real human. And then it's chicken or something. ... but with Donald Trump instead. ... but no. It's a Siri/Alexa replacement.

  4. Trademarks for Sale by turkeydance · · Score: 1

    here at Amazon

  5. A single cow for my burger, awesome! by Anonymous Coward · · Score: 0

    A single cow destroyed and ground in to dirt for my underwhelming $5 single patty? How much more $Merica can you get?! Companies profit on this? That is nothing short of brain-boggling, mind-bending, AWESOME!

    I mean how the fuck do they do that? Seriously? They're saying a single cow, raised from birth, all the feed and chemicals injected, is worth $5? Holy, God, Damn, Shit! That is revolutionary! Call out the fucking squads!

    1. Re:A single cow for my burger, awesome! by ls671 · · Score: 1

      Hehe, it means the beef patty was made with meat coming from only one animal, not that they made only one patty with that animal.

      Apparently, a single McDonald's beef patty can be made with meat coming from 100 different animals.

      --
      Everything I write is lies, read between the lines.
    2. Re:A single cow for my burger, awesome! by Anonymous Coward · · Score: 0

      Shhh. You're challenging his world view!

    3. Re: A single cow for my burger, awesome! by Brockmire · · Score: 1

      Animal, not cow? What fucking animals we talking about?

  6. Suck it PETA! by Anonymous Coward · · Score: 0

    1 cheese burger please.

    1. Re:Suck it PETA! by ls671 · · Score: 1

      How many cows would you like in your cheese burger sir?

      --
      Everything I write is lies, read between the lines.
    2. Re:Suck it PETA! by Opportunist · · Score: 1

      Are you fatshaming here?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Suck it PETA! by ls671 · · Score: 1

      Nope, apparently, at McDonald's, you get 100 different cows in your single cheese burger.

      --
      Everything I write is lies, read between the lines.
    4. Re:Suck it PETA! by Obfuscant · · Score: 1

      you get 100 different cows in your single cheese burger.

      You didn't think that when the guys are busy tossing cow bits into the grinder to make ground beef that they keep track of which cows the bits come from and clean out the grinder between each one, did you?

  7. Wait by DivineKnight · · Score: 1

    Is this supposed to infer that current burgers come from multiple cows? I mean, that's awesome! It's an avenue I don't think we've ever really explored...mixing the meat from different cows, from different breeds, to make the perfect burger. It's hard to breed a single cow that has the perfect meat for a burger, but if we allow the mixing of several cows...we can do this, go science!

    1. Re:Wait by DivineKnight · · Score: 1

      Ok, let's mix some Texas Longhorn, Angus, and whatever counts as a Wagyu into a burger, and see what we get!

    2. Re:Wait by Anonymous Coward · · Score: 0

      I call it "Dinner"

    3. Re:Wait by DontBeAMoran · · Score: 1

      It's an avenue I don't think we've ever really explored...

      Ever heard of the Big Mac?

      --
      #DeleteFacebook
    4. Re:Wait by Anonymous Coward · · Score: 0

      Are you a retarded dipshit? Yes your ground beef from the store has who knows how many cows mixed up it comes from an assembly line of shredded meat. Fucking idiot.

    5. Re:Wait by Blapvedder · · Score: 1

      Back in the day... I read that fast food restaurants used two types of cows - meat from lean and flavorless dairy cows that had stopped producing, and excess fat trimmings from meat cows that had been sold for steak, sirloin and so forth. The fat added flavor and costs were low because both products were in low demand from their primary sources.

  8. For Vegans ... by PPH · · Score: 1

    ... the single bean salad.

    --
    Have gnu, will travel.
    1. Re:For Vegans ... by DontBeAMoran · · Score: 1

      I'm on a diet. Only half a bean, please.

      --
      #DeleteFacebook
  9. a single cow? by mark-t · · Score: 1

    As opposed to what? A married or divorced cow?

    How strange. :P

    1. Re:a single cow? by ls671 · · Score: 1

      "Virgin cow" wouldn't have flown marketing wise so they settled for the more subtle version; "single cow"

      --
      Everything I write is lies, read between the lines.
    2. Re:a single cow? by Anonymous Coward · · Score: 0

      2015's hype has faded some but you still gotta play it PC to max sales

    3. Re: a single cow? by Anonymous Coward · · Score: 0

      Fuck you, fish tits!

  10. Amazon will move into EVERY business by Anonymous Coward · · Score: 0

    That's what a conglomerate does, grows until something physically stops it and you will keep buying from them because it saves creating an account on that "other" site.

  11. Bachelor Chow by fahrbot-bot · · Score: 1

    Now with flavor.

    --
    It must have been something you assimilated. . . .
    1. Re:Bachelor Chow by Opportunist · · Score: 1

      How about a stick of butter wrapped into some bacon and deep fried? We could call it "gastritis calzone".

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  12. Given my experiences with Prime delivery by 93+Escort+Wagon · · Score: 1

    There's no way I'd replace Blue Apron with Amazon.

    --
    #DeleteChrome
    1. Re:Given my experiences with Prime delivery by rtb61 · · Score: 1

      If you are tied up with that 2 billion fantasy market cap for a nothing food kit preparer that is now using that money to buy farms which is high risk as it ties you down to particular suppliers and offends others but hey you need to have something real to prop up that 2 billion for as long as possible. Personally, that food kit, really kind of a fad, people who like to cook, like to pick their food items, it's part of the experience.

      --
      Chaos - everything, everywhere, everywhen
    2. Re: Given my experiences with Prime delivery by Brockmire · · Score: 1

      Your nuts, or don't live in a city. I already budgeted the cost of gas years ago when deciding if going to another grocery for sale items was worth it. Now I contract hourly so now I budget my time, too, and it's definitely not worth it wasting an hour at the grocery. The bigger the family, the better grocery shopping goes. For single guys, we don't need 3 days of leftovers. I also get a good chunk of spoiled food that is just wasted money. I can get single serving for under $9.50 (some are double serving size) that is prepared by a professional chef and delivered to my door. When I was in college, getting groceries and taking the bus was a fucking pain in the ass. A lot of people could do away with a vehicle with food delivery when you can use vehicle money towards good food. I have a really good experience with Amazon Prime, and can't wait for them to get into the game.

  13. I'm glad I can cook by Snotnose · · Score: 1

    Looked into Blue Apron a while back, the meals are 2x as pricey and limited in how you can modify the recipes (unless you have lots of stuff to modify recipes with, in which case you know how to cook).

    Closest I've come is that steak company in the midwest that will send you steaks, mashed potatoes and whatever for a good 3x over the supermarket price. Granted, they were tasty as hell, but the price just meant I upped my game in the cooking department.

  14. Groceries by Macdude · · Score: 0

    Isn't what Amazon patenting here just another name for groceries? You go to the store, buy the ingredients for a meal, take them home, cook them, VoilÃ!

    --
    "Grab them by the pussy" -- President of the United States of America
    1. Re:Groceries by tlhIngan · · Score: 1

      Isn't what Amazon patenting here just another name for groceries? You go to the store, buy the ingredients for a meal, take them home, cook them, VoilÃf!

      Not really, meal kits are basically enough groceries in the right quantities to make a meal, so you don't end up buying a 2lb bag of rice when you needed a cup of it, or a dozen eggs when you only needed one, etc.

      It's a problem when you're buying small quantities - I can't really cook some meals because I'd need eggs and milk, and the quantity I need is so little, the rest would spoil before I'd use them all up. Or I'd have to eat the same meal for the next week.

      The only problem with meal kits (I also looked into them) is they are expensive, relatively speaking - maybe not as much as going out, but eating in it's pricey. I think I spotted one as being close to $300/month for about 3 meals a week

      I have yet to investigate those places where you can prepare meals on location, freeze them and then take them home to warm up and serve - again, those places have the ingredients all laid out on a salad-bar like stand and you combine/mix/chop the food as the recipe card shows.

  15. Frozen Vacuum Sealed Meals by Anonymous Coward · · Score: 0

    I wish I was better at creating a business. My favorite way to cook is to cook in batch. Meats, vegetables, whatever. I then vacuum seal them and put them in the freezer. After that my meal preparation consists of nothing more than throwing a bag of meat and veggies into hot water for 20 minutes to warm up. In the meantime I can be doing other things. I could see some kind of business being built around that idea, but I am certainly not the one to do it.

    1. Re: Frozen Vacuum Sealed Meals by Anonymous Coward · · Score: 0

      You kidding me? We've had TV dinners for a long time now.

  16. Single cow? as opposed to multi-cow? by scatbomb · · Score: 1

    What is this like the single-malt scotch or something? Are they trying to tell us each one of these cows is better experienced on it's own? Does mixing cow meat with other cow meat make it taste worse? If you ever thought to yourself while at the store "gee ground beef is alright, but I wish that it was made in a less efficient manner" this is just for you. Next up: single-strawberry jam and single-tree applesauce. Nice job, Amazon's marketing department. You've made us all a little dumber.

  17. Progress! by Anonymous Coward · · Score: 0

    Amazon: Making showering obsolete, one delivery at a time.

    1. Re:Progress! by blindseer · · Score: 1

      You assume such people showered in the first place.

      --
      I am armed because I am free. I am free because I am armed.
    2. Re:Progress! by Opportunist · · Score: 1

      What makes you think people shower just to buy shit? Have you ever been to Walmart? I'm already happy when they are wearing pajamas or underwear...

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  18. Single cow burger... by Anonymous Coward · · Score: 0

    Big burger or small cow?

  19. One more step by Anonymous Coward · · Score: 0

    in the Amazon grand plan to become the last retailer standing.
    Why go anywhere else for... well anything. Then after a while there won't be anywhere else left to go to for anything more than what your Amazon branded convienence store carries.

    1. Re:One more step by pslytely+psycho · · Score: 1

      But it's supposed to be Costco! With an overweight guy greeting you saying "Welcome to Costco, I love you."

      --
      Donald Trump, on a crusade to make Nixon look respectable
    2. Re: One more step by Brockmire · · Score: 1

      I've ONLY seen chatty, annoying older ladies. I can't think of a single time seeing a dude as Costco greeter.

    3. Re: One more step by pslytely+psycho · · Score: 1

      Idiocracy reference.
      https://www.youtube.com/watch?v=Z8zNsUTWsOc&ab_channel=infokalypse

      --
      Donald Trump, on a crusade to make Nixon look respectable
  20. Amazon better do something about the cold packs by DrXym · · Score: 1
    Read this about Blue Apron's service. They ship their kits with cold packs which are sodium polyacrylate, a hazardous non biodegradable material produced from hydrocarbons. Amazon had better do something better than this or the problem will get MUCH worse. Even if Amazon / Blue Apron offer a recycling scheme, the majority of it is still going to end up as landfill or down the drain, polluting water tables for decades.

    Aside from that, I seriously question people so fucking lazy that they would avail of these services. Is it really hard to go to a supermarket and just buy the stuff to make a meal? What the hell is the difference? Aside from the freedom to eat what you like, when you like for less money.

    1. Re:Amazon better do something about the cold packs by Anonymous Coward · · Score: 0

      Aside from that, I seriously question people so fucking lazy that they would avail of these services. Is it really hard to go to a supermarket and just buy the stuff to make a meal? What the hell is the difference? Aside from the freedom to eat what you like, when you like for less money.

      That's an incredibly ableist viewpoint. Some of us have disabilities that make grocery shopping impossible. I can cook because my kitchen is set up to work with my limitations, but I can't walk around a supermarket loading up a trolley and get it home.

      tl;dr: Yes, it is really hard for some people

    2. Re:Amazon better do something about the cold packs by DrXym · · Score: 1

      "Some of us". By which you mean a small fraction of people using this service. Secondly, why not just order groceries delivered to your door when you want them, as you need them instead of subscribing to an expensive service.

  21. The value of Anti-Trust laws. by Neuronwelder · · Score: 1

    They were there to prevent one company from taking over. Too late now!! This is why paying attention to politics is the most important thing you'll ever do in you life.

    1. Re:The value of Anti-Trust laws. by thecatt · · Score: 1

      Paying attention to politics is only important if everyone does it (and reacts the same way to it). Otherwise, it's just a quick recipe for disappointment.

    2. Re:The value of Anti-Trust laws. by Neuronwelder · · Score: 1

      What if enough people thought like you.. We'd have a mess in the White House.. Um.. never mind.

  22. Re: Amazon better do something about the cold pack by Brockmire · · Score: 1

    What the fuck is your problem? There's fucking dozens of reasons to use this service. Take your "why can't you" and fuck off.

  23. Wal-Mart Grocery is more interesting by Anonymous Coward · · Score: 0

    I am more interested in Wal-Mart's curb-side grocery pickup. You order online ($30 minimum) and they bring the groceries out to your care and load them into the car for you. Unfortunately, the Wal-Mart near me doesn't offer this service yet, but the 2nd closest is just 10 minutes away so I will be trying the service there when I order my groceries for next week.

  24. Re: Amazon better do something about the cold pack by DrXym · · Score: 1
    List these dozens of reasons please. Obviously exclude any reason where laziness is a motivation or any where you'd have still have to visit a grocery / supermarket *anyway* given that these services only ship a fraction of the meals a single person let alone a family would need in a week.

    I doubt you can.