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Millennials Only Have a 5 To 6 Second Attention Span For Ads (cnbc.com)

Posted by ryuzaki0 on from the act-surprised dept.

Reader schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick. A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV. "The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley." The format of advertising may have to be radically changed to reach millennials, he suggested. "You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.

4 of 174 comments (clear)

  1. Millenial attention span, in general.. by intellitech · · Score: 5, Funny

    ..is around 5 to 6 seconds. At least, mine is.

    --
    vos nescitis quicquam, nec cogitatis quia expedit nobis ut unus moriatur homo pro populo et non tota gens pereat.
  2. Perhaps by pushing-robot · · Score: 5, Funny

    It's not a matter of attention span but the time it takes to remind yourself "I wouldn't have time for this and I'm broke anyway."

    --
    How can I believe you when you tell me what I don't want to hear?
  3. Ads? by Excelcia · · Score: 5, Funny

    Millennials have a 6 second attention span for anything. Including writi

  4. Re:multi-tasking by Anonymous Coward · · Score: 3, Funny

    T&A

    That's called multi-tasking, the focus shifts every 5-6 seconds from Tits to Ass then back again.

    Six seconds later, it's all over, the monitor.