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Millennials Only Have a 5 To 6 Second Attention Span For Ads (cnbc.com)

Posted by ryuzaki0 on from the act-surprised dept.

Reader schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick. A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV. "The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley." The format of advertising may have to be radically changed to reach millennials, he suggested. "You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.

5 of 174 comments (clear)

  1. No. by Anonymous Coward · · Score: 5, Informative

    5 to 6 seconds for ads?

    WTF is wrong with them?

    No. Ads get maybe half a second while I'm finding the blocking script that they made it past.

  2. Not a millennial thing by Anonymous Coward · · Score: 4, Informative

    I have a 0 second attention span for ads, because advertisement sucks and is a waste of time and space. The brands I remember being shoved in my face? I go out of my way to pay more for something else because FUCK advertisers.

  3. Re:Perhaps - their adblockers are that bad? by Anonymous Coward · · Score: 2, Informative

    I seldom see ads and I don't watch TV. I'm also not a millennial - a baby boomer actually. So if they are really watching ads for 5 seconds, then they still have a lot to learn about adblockers. Bah, kids these days. Now get off my lawn.

  4. Re:I have zero. by Anonymous Coward · · Score: 2, Informative

    If sufficient numbers of people felt that way, Pepsi would take out annoying ads "supporting" Coca-cola (provided local laws allowed it).

  5. I have a 0 second attention span for ads. by waspleg · · Score: 3, Informative

    Your company is not entitled to my time, bandwidth, nor attention.

    On browsers: uBlock Origin, HTTPS Everywhere, Privacy Badger.

    On my home network: pfSense firewall sits between Comcast and everything else. pfBlockerng + DNSBL

    They are configured with multiple host list sources, it's the best thing I've ever done for adblocking. It stops all the shit from getting on my SmartTV which is locked down and auto-updates but it doesn't fucking play ads in the youtube app or anywhere else but TV from the antenna.