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Millennials Only Have a 5 To 6 Second Attention Span For Ads (cnbc.com)
Reader schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick. A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV. "The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley." The format of advertising may have to be radically changed to reach millennials, he suggested. "You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.
..is around 5 to 6 seconds. At least, mine is.
vos nescitis quicquam, nec cogitatis quia expedit nobis ut unus moriatur homo pro populo et non tota gens pereat.
Fuck ads. Fuck people who make boring, standard advertising. You are worth none of my time.
It's not a matter of attention span but the time it takes to remind yourself "I wouldn't have time for this and I'm broke anyway."
How can I believe you when you tell me what I don't want to hear?
I can't even stand the 5 seconds youtube makes you watch an ad before you can skip it. There's a reason adblockers are so popular, and it isn't only Millenials.
5 to 6 seconds for ads?
WTF is wrong with them?
No. Ads get maybe half a second while I'm finding the blocking script that they made it past.
I literally don't care about your ads. I'll mute them the second they come on. And if I remember an ad, I go out of my way to NOT purchase their product.
"Hmm, I heard big mac today. I'm craving a big mac. Guess I'm not going."
Millennials have a 6 second attention span for anything. Including writi
I have a 0 second attention span for ads, because advertisement sucks and is a waste of time and space. The brands I remember being shoved in my face? I go out of my way to pay more for something else because FUCK advertisers.
Could have just left off "For Ads"...
Just saying...
So, Blipverts are the future? This explains why Youtube is killing the 30-second ad in favor of shorter ads, though.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
As far as I'm concerned, you get nothing. I block ALL ads.
I've been induated with ads for so long that I automatically phase them out unless it is something I am interested in. On ad spammy sites like click through articles I don't even see ad banners anymore. For unskippable video ads I just move over to another browser tab until it is over.
It's not a 6 second attention span for ads before they get bored and move on, it's a 6 second tolerance of ads before the annoyance is worth the effort of avoiding the ad.
But they already know that, which is why they play games with making the ads harder to avoid or skip instead of making short and clever attention-getting spots. They want to burn that brand into your head before you can press or click anything.
Its why we have fights over commercial-skipping DVRs, why we have banners across the bottom of the screen, and why we have product placement.
Not having the patience for ads is not the same as having a short attention span. Maybe millennials are just a little more savvy than former generations and realize that all marketing is toxic horseshit.
This story actually makes me optimistic for future generations.
You are welcome on my lawn.
I'm quite a bit older than millennials, and I sure don't have a 5-6 second attention span for ads. The reason I became a cord cutter was all the obnoxious ads exploding across the bottom on the screen for 5-6 seconds. If that's what they're going to do, I don't care to view their content for free much less pay for it.
I didn't used to block all ads, but than they started hiding content behind them and the malicious ads and all of the other horrible shit the ad companies allow.. Now I figure fuck them and their money. I used to have no issue with ads on a page I was viewing but as soon as you think you can be abusive with them.. All bets are off.
I've been here for a looooong time. After midnight in a quiet lab, somewhere around 1999. Hopped over to Yahoo, and I got a blaring Chevy Silverado ad. Auto-play flash, full volume. It was right then that I began figuring out how to disable flash and do click-to-play. That quickly lead into adblocking as well, and that's history. I do not suffer abusive relationships.
Since then, I've been immensely happy with my web experience. When I try to use other people's machines, it just hurts. The pop-ups, adware, browser hijacks....I don't know how they can actually live like that. It's the digital equivalent of a meth making trailer park run by carnies.
Velociraptor = Distiraptor / Timeraptor