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How Jony Ive Masterminded Apple's New Headquarters (wsj.com)

Reader cdreimer writes: As reported by The Wall Street Journal (paywalled, summary by Apple Insider), Jony Ive explains how he brought forth Steve Jobs' final design, Apple Park, Apple's newest campus headquarters, to life: "On a sunny day in May, Jonathan Ive -- Jony to anyone who knows him -- first encounters a completed section of Apple Park, the giant campus in Cupertino, California, that has turned into one of his longest projects as Apple's chief designer. A section of workspace in the circular, Norman Foster -- designed building is finally move-in-ready: sliding-glass doors on the soundproof offices, a giant European white oak collaboration table, adjustable-height desks, and floors with aluminum-covered hinged panels, hiding cables and wires, and brushed-steel grating for air diffusion. Ive's characteristically understated reaction -- "It's nice, though, isn't it?" -- masks the anxiety he feels each time a product he's designed is about to be introduced to the world. "There's the same rather strange process you go through when you finish a product and you prepare to release it -- it's the same set of feelings," says Ive, who turned 50 in February. "That feels, I don't know, encouragingly healthy, because I would be concerned if we lost that sense of anxiety. I think that would suggest that we were not as self-critical, not as curious, not as inquisitive as we have to be to be able to be effective and do good work." Apple Park is unlike any other product Ive has worked on. There will be only one campus -- in contrast to the ubiquity of Apple's phones and computers -- and it doesn't fit in a pocket or a hand. Yet Ive applied the same design process he brings to technological devices: prototyping to minimize any issues with the end result and to narrow what he calls the delta between the vision and the reality of a project. Apple Park is also the last major project Ive worked on with Steve Jobs, making it more personal for the man Jobs once called his "spiritual partner.""

62 comments

  1. Hey there nerds! by Anonymous Coward · · Score: 0

    It's time for a SWIRLY!!!

    1. Re: Hey there nerds! by Anonymous Coward · · Score: 0

      How about I just suck your balls instead? Deal?

  2. The ads are really starting to suck by Anonymous Coward · · Score: 0

    They take up a full third of the screen space. Is this what content delivery was meant to look like on the internet?

    Hopefully WebSense will start to classify Slashdot as a clickbait site.

    1. Re:The ads are really starting to suck by NicknameUnavailable · · Score: 0

      The ads on /. that jump around the screen are actually bad enough that I installed AdBlock - no other site is that bad when you're trying to click a link.

    2. Re:The ads are really starting to suck by psergiu · · Score: 1

      Ads on /. ?
      Hand in your nerd card.
      You either:
      - Pay for the /. subscription (broken at the moment)
      - AdBlock all add iframes

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    3. Re:The ads are really starting to suck by NicknameUnavailable · · Score: 0

      Yes, just the ads on /. bother me that much. I've routinely gone 1-2 weeks before installing AdBlock, but it's always the /. ads which irritate me enough to actually install it.

    4. Re: The ads are really starting to suck by KGIII · · Score: 1

      LOL The subscription thing is still broken? I've subscribed before but then it broke and I eventually gave up checking to see if they fixed it. That was back in like 2012. I'll check back in 2022, I guess.

      --
      "So long and thanks for all the fish."
  3. Apple's secret is by Kohath · · Score: 3, Insightful

    Making stuff nice for people.

    1. Re:Apple's secret is by TheFakeTimCook · · Score: 1

      Making stuff nice for people.

      PERFECTLY stated!

    2. Re:Apple's secret is by dbialac · · Score: 2

      Making stuff ugly for people. Every time I see iOS 7+ or OSX Yosemite and later, I want to vomit. I used to love Apple until they "redesigned" everything. Something finally hit me looking at the pictures: they present something very drab and emotionless and try to add a few highlights to make you think it isn't the same drab, boring thing you've been looking at all along.

    3. Re:Apple's secret is by TechyImmigrant · · Score: 4, Insightful

      Making stuff ugly for people. Every time I see iOS 7+ or OSX Yosemite and later, I want to vomit. I used to love Apple until they "redesigned" everything. Something finally hit me looking at the pictures: they present something very drab and emotionless and try to add a few highlights to make you think it isn't the same drab, boring thing you've been looking at all along.

      You think that's bad? There's this web site called Slashdot, with grim, dark green banners on every posting and rounded corners on all rectangles, straight out of 1984.
       

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    4. Re:Apple's secret is by PIBM · · Score: 1

      To be fair, only the dark green boxes have one and only one rounded corner. And even the title isn't rounded!! Still.. =)

    5. Re:Apple's secret is by Anonymous Coward · · Score: 0

      Just another consumer electronics company. Only a lot more evil.

    6. Re:Apple's secret is by Anonymous Coward · · Score: 0

      Its Apple's way, though. Look back and you'll find gobs of hearbroken Mac OS 9 users who hated OS X. And I'm sure some folks loved the old PowerMac Quicksilver towers and CRT iMacs and Black PowerBooks. Apple moves on even when some of its customers don't.

    7. Re:Apple's secret is by Anonymous Coward · · Score: 1

      It's time to remember Parkinson Law of Buildings - "During a period of exciting discovery or progress there is no time to plan the perfect headquarters. The time for that comes later, when all the important work has been done. Perfection, we know, is finality; and finality is death."

    8. Re:Apple's secret is by Applehu+Akbar · · Score: 1

      You think that's bad? There's this web site called Slashdot, with grim, dark green banners on every posting and rounded corners on all rectangles, straight out of 1984.

      Which - so long as you stick to the standard version - still loads fast on all platforms because it isn't weighed down by gigabytes of scripting. No having to choose the one browser on each machine or device that supports the scripting system the site uses. No rococo monstrosities like LiveFyre commenting or 'endless' pages.

    9. Re:Apple's secret is by Anubis+IV · · Score: 1

      To me, it's more a question of where your attention should be. The recent design trend across the industry towards "flatter" designs is intended to put more emphasis on the content itself, rather than the window chrome around it. I'm fully in support of that notion, so long as the designers exercise the restraint necessary to prevent it from becoming a noisy, cluttered mess (e.g. Windows' live tiles). Towards that end, de-emphasizing everything else makes a lot of sense, which Apple and others have been doing by relying on more muted tones, more subtle gradients, and a reduced use of color so that (when done correctly) your eye is drawn towards the most important parts of the screen.

      I'll let you judge the extent to which you think Apple et al. have succeeded (though your opinion seems to be fairly evident). For my part, while it admittedly took some getting used to, and while there were certainly some misses along the way (iOS 7 sacrificed A LOT of usability for the sake of aesthetics, but iOS has since recovered) I've come to enjoy the current design trend, and find that whenever I have to go back to earlier designs that had more texture, depth, gloss, glow, or gradient, it feels like taking a step in the wrong direction. While they weren't as bad as the spinning construction light GIFs and marquee text on websites in the '90s, the translucency effects, 3D-ness, and embossed text from just a few years ago have not aged well.

      Also worth pointing out: UI design has been heading this direction for years, though it hit quite a few speed bumps along the way (e.g. brushed aluminum, green felt, stitched leather, fogged glass windows, other skeuomorphisms). For example, just look at how the translucency, pinstriping, and text shadows changed in pulldown menus in just the first few years of OS X: Mac OS X 10.0, Mac OS X 10.2, and Mac OS X 10.4. Transparency was decreased without being eliminated, pinstriping was nearly eliminated (and later was), and text shadows were greatly reduced, all of which point in the direction of the flatter designs we see now.

      All of which is to say, the Yosemite "redesign" wasn't a sudden one, but it was a bigger step in the direction they were already heading than some of the previous steps had been.

    10. Re:Apple's secret is by TechyImmigrant · · Score: 1

      I'm most shocked that my post got an 5:Insightful rating. I was digging for a funny.
       

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    11. Re: Apple's secret is by KGIII · · Score: 1

      Slashdot moderators are a fickle bunch, bordering on unpredictable. When they bought the place, I made fun if them. That might have been the dumbest thing they've ever done. I imagine it's like herding cats. About the only prediction one can make about us is that we will bitch. We do like bitching.

      --
      "So long and thanks for all the fish."
    12. Re:Apple's secret is by SandWyrm · · Score: 1

      Making stuff ugly for people. Every time I see iOS 7+ or OSX Yosemite and later, I want to vomit. I used to love Apple until they "redesigned" everything. Something finally hit me looking at the pictures: they present something very drab and emotionless and try to add a few highlights to make you think it isn't the same drab, boring thing you've been looking at all along.

      Have you used Win10 lately? MacOS, for all its faults, is miles better in terms of design and usability. Microsoft can't even be bothered to unify the look of its awful "modern" UI elements with the legacy control panels that go all the way back to Win2000. Much less concatenate their two(!) control panels into one. They'd much rather concentrate on live-tile ads and other you-can't-uninstall-that BS crapware that I shouldn't have to put up with when I've actually paid full price for their OS.

      Plus some idiot decided that the Task Manager shouldn't be "always on top" by default. Which means that unless you've found and fixed that setting, a crashed full-screen app can force you to log-out or reboot to regain control of your computer – losing all your open work. You know, like in 1993.

      Don't even get me started on how Win10 mishandles screens with different resolutions and UI scaling factors. Something which is perfectly handled on MacOS.

  4. Way to understate it! by freeze128 · · Score: 1

    You have seen those youtube videos where the drone does a flyover of the new campus. You get the feeling that this campus is huge, but yet able to be navigable and still look stylish, and the best thing that the designer can say is "It's nice"?

    1. Re: Way to understate it! by Anonymous Coward · · Score: 0

      Similar to how flight patterns and decided, the building is so large they had to make the halls arc to shorten the time it takes to get to the other side of the building.

    2. Re: Way to understate it! by NicknameUnavailable · · Score: 0

      Similar to how flight patterns and decided, the building is so large they had to make the halls arc to shorten the time it takes to get to the other side of the building.

      Yes, in true Apple fashion they couldn't just make it denser for the sake of productivity because having a massive hollow area inside which does nothing can only be balanced with curves, textureless white paint, and glass.

    3. Re:Way to understate it! by Captain+Splendid · · Score: 1

      He's British, right? Understatement is the name of the game.

      --
      Linux, you magnificent bastard, I read the fucking manual!
    4. Re: Way to understate it! by alvinrod · · Score: 1

      There's something to be said for that, though I would have used a different design with multiple concentric circles to maximize the effect, in that if you have a design like that, your can ensure that more rooms have a window. That not only cuts down on the amount of lighting needed, but does have nice effects on mood.

      If you just build a big dense building, you naturally have a lot of internal rooms with no windows. I suppose there are some rooms where you wouldn't want external windows for any number of reasons, which is perfectly fine, but for offices, I'd want all of my workers to have a window.

  5. Interesting article! by Anonymous Coward · · Score: 0

    The article writer forgot to note it was all paid by slave labor in China and those who jump from Apple factory windows to their death due to stress and being paid pennies to build Apple products.

    This new headquarters is something to be proud of !

    1. Re:Interesting article! by UnknowingFool · · Score: 1

      And you've failed to note that Dell uses the same factories yet their HQ looks terrible.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    2. Re:Interesting article! by Anonymous Coward · · Score: 0

      Dell would rather make good computers instead of some vanity project office building.

    3. Re:Interesting article! by UnknowingFool · · Score: 1

      But do you acknowledge that Dell uses the same "slave labor" that you accuse of Apple of using?

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  6. Hand of Steve by Anonymous Coward · · Score: 1

    The Apple zealots love their new church building.

  7. Welcome to Engadget by Luthair · · Score: 1

    Where we cover technology for hipsters.

    1. Re:Welcome to Engadget by Anonymous Coward · · Score: 0

      Wahh, every article isn't about compiling your own Gentoo distro.

    2. Re:Welcome to Engadget by NicknameUnavailable · · Score: 0

      It's not even technology, it's just Apple's new slave labor camp. It's a regular looking building save for the fact it's round. The only thing spectacular about this is that it is proof the Apple cult is all over Jobs' dick even after it's become necrotic.

    3. Re:Welcome to Engadget by Anonymous Coward · · Score: 0

      Poor jealous fandroids. The hate just seethes out of your pus filled pores. Well don't worry soon there will be a story about Android Oreo Cookie or whatever the next infantile name they plan to call it.

  8. I Wonder What It Will Be Used For? by Bing+Tsher+E · · Score: 3, Interesting

    After Apple fades, or evolves, I wonder what the complex will be used for?

    'Harlem' in New York is an interesting historical example. It was built as high-priced housing for the upper class. When the upper class didn't move in, it was adopted by a racial minority. It's high quality construction, so it will last a long time.

    This new Apple complex seems like it is high quality construction. What will it be used for 100 years from now, after Apple is just marketing history? Will the demographics of the area have been changed? Will it be a dispensary and shelter for homeless people? Will the rich have moved in and hardened it to make it into a fortress/housing complex? Will it be the evil headquarters for some villains?

    1. Re:I Wonder What It Will Be Used For? by Anonymous Coward · · Score: 0

      It will probably turn condo.

    2. Re:I Wonder What It Will Be Used For? by Anonymous Coward · · Score: 0

      After Apple fades, or evolves, I wonder what the complex will be used for?

      A giant Gravitron ride.

  9. Nick name: "Big Zero" by Invisible+Now · · Score: 2

    Keeps the outside world walled out from its private inner garden. Geometrically maximizes he distance between employees on the circumference of a circle.

    --

    "Knowing everything doesn't help..."

  10. Looks like a synchrotron light source by joe_frisch · · Score: 2

    If you look at aerial photos, the campus looks very similar in size and shape to a synchrotron light source facility. See for example
    http://www.esrf.eu/

    Now if Apple really is building a synchrotron, I'm impressed. Sadly though I think its just cargo cult - spending billions on a building that looks like something cool, but doesn't really do anything interesting.

  11. love the hype by celeb8 · · Score: 2

    All the people who actually "masterminded" that silly pretty building must love when instead the Cult of Personality gives all the credit to the guy who makes colorful icons.

    1. Re:love the hype by TechyImmigrant · · Score: 1

      All the people who actually "masterminded" that silly pretty building must love when instead the Cult of Personality gives all the credit to the guy who makes colorful icons.

      There still won't be enough parking.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    2. Re:love the hype by Anonymous Coward · · Score: 1

      Apple Park will have 14K employees, 11K parking spots and 28% of employees (~5K) are expected to take public transit. That's leave 1K of parking available for the public to visit the Apple Store and Visitor Center.

      http://www.businessinsider.com/apple-park-new-campus-more-parking-than-offices-2017-4

    3. Re:love the hype by Anonymous Coward · · Score: 0

      Right, right. So about 3000 short, give or take a 1000. Thanks for the head's up!

    4. Re:love the hype by TechyImmigrant · · Score: 1

      Apple Park will have 14K employees, 11K parking spots and 28% of employees (~5K) are expected to take public transit. That's leave 1K of parking available for the public to visit the Apple Store and Visitor Center.

      http://www.businessinsider.com/apple-park-new-campus-more-parking-than-offices-2017-4

      Thank you for the link. I've seen this logic applied in several large campuses. It's wrong every time.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    5. Re:love the hype by UnknowingFool · · Score: 1

      What do you think is wrong about it?

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    6. Re:love the hype by TechyImmigrant · · Score: 1

      The assumption that 28% of people will take public transport is wrong. When there is bad weather, more people take their car. When there are events, more people from outside the company visit the campus. So the number varies a lot and then unless you've catered for the worst case, you run out of parking spots.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    7. Re:love the hype by UnknowingFool · · Score: 1

      The assumption that 28% of people will take public transport is wrong. When there is bad weather, more people take their car. When there are events, more people from outside the company visit the campus. So the number varies a lot and then unless you've catered for the worst case, you run out of parking spots.

      The assumption is that 28% of their employees will take public transportation. Where does that number come from? I would assume it's because that's what their employees do now. "Currently, the main Apple campus has a 28 percent transportation demand management rate, which means that 28 percent of employees at that campus use an alternate mode of transportation, other than a single-occupancy vehicle,"

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    8. Re:love the hype by printman · · Score: 1

      A *lot* of Apple employees use the company buses already as they are very convenient, rain or shine. That's easily 5k employees right there...

      --
      I print, therefore I am.
    9. Re:love the hype by TechyImmigrant · · Score: 1

      The assumption that 28% of people will take public transport is wrong. When there is bad weather, more people take their car. When there are events, more people from outside the company visit the campus. So the number varies a lot and then unless you've catered for the worst case, you run out of parking spots.

      The assumption is that 28% of their employees will take public transportation. Where does that number come from? I would assume it's because that's what their employees do now.
      "Currently, the main Apple campus has a 28 percent transportation demand management rate, which means that 28 percent of employees at that campus use an alternate mode of transportation, other than a single-occupancy vehicle,"

      My observation, which you seem to have entirely missed, is that the number of people that take public transport changes from day to day. The limits of that variation is what matters. It's not a fixed number. Few things are.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
  12. That would explain a few things by UnknowingFool · · Score: 5, Insightful

    So if Ive has been busy designing the HQ, does that explain why there hasn't been any new radically new designs of Apple stuff for a while?

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  13. Silence? Yes please! by nicolaiplum · · Score: 2

    "sliding-glass doors on the soundproof offices"

    No noisy open plan place where they expect me to concentrate on hacking code?

    Sign me up!

    --
    "For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled"
    1. Re:Silence? Yes please! by Anonymous Coward · · Score: 0

      Aluminium floors though...

    2. Re: Silence? Yes please! by Anonymous Coward · · Score: 0

      It's just a POS concept, form trumping function. There are no "offices" for the mere mortals, even the pretty pictures do show office spaces holding 6-8 workers in the same fish tank.

      Whoever thought first about this open-floor concept being better for creativity-related work should be shot or their grave desecrated.

    3. Re:Silence? Yes please! by bill_mcgonigle · · Score: 1

      When Apple was really being inventive, they had two people to an office, floor-to-ceiling whiteboards, and tie-on-the-doorknob was respected.

      --
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  14. Wired's article from May 2017... by antdude · · Score: 1

    https://www.wired.com/2017/05/... was an interesting long read about Apple Park's design.

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  15. Well, it *looks* pretty by Anonymous Coward · · Score: 3, Insightful

    ... but it's going to be a nightmare to work in. The huge open-plan offices are presumably ideal for top-level managers who schmooze around all day having those "water-cooler" conversations. For the rest of us who actually have to get the work done, it's going to suck.

    Look, I get it, there's something to be said for collaboration in an open non-structured way. There's also a *lot* to be said for the actual hard work of software engineering that takes (gasp!) *concentration* - modelling that complicated entity-diagram in your head and figuring out how all the parts interact. And then someone coughs, or laughs out loud, or just walks by talking to someone else, or ... ad nauseum.

    Then there's the insult factor. These coditauriums are laid out as a series of 4' desks all next to each other, barely large enough for someone to sit at, let alone have the paraphernalia of a working environment on - you know, the real work where your manager wants you to do three things at once. The last time I sat in rows of desks like this was at school. That was a long time ago, and it wasn't pleasant then. It was a stark reminder of your status in the collective, with the managers now getting offices and all the rest of us lined up ready to be yelled at.

    The lack of any personal space (hell, even a cube!) is debilitating and demeaning. All that's missing is an EPM armed with a whip walking up and down the aisles screaming 'CODE, you bastards. CODE!' and we'll be back amongst the wage-slaves once again. Back where Mr Ive presumably thinks we belong.

    I'm going to give it a go, just to see if it's as truly awful as it looks to be. And if it is (and I expect it to be) I'll find a job elsewhere; I'm not sure that's what Apple wanted from this "ooh shiny" new building. I've given a lot of my life to Apple, and it's pretty sickening to see how they treat us in the name of increased-density workspaces. For fucks sake, not even a cube?

     

    1. Re:Well, it *looks* pretty by Anonymous Coward · · Score: 0

      What is EPM?

    2. Re:Well, it *looks* pretty by fggt · · Score: 1

      I'm genuinely intrigued by this. I don't blame Jony for not being aware of what constitutes a sub-optimal programming environment (although it does seem a bit odd for someone who works in tech). What's staggers me is, as a designer, did he conduct *any* usability research before sinking so much money into this project? Pilot studies? Multivariate testing?

  16. Norman_Foster-designed by epine · · Score: 1

    Danger, Will Robinson!

    What follows is a meteor shower of post-historical Chicago Manual compound-modifier satirical punctuation.

    Configure ears in the upright, locked position, and proceed on impulse power only.
    ___

    A section of workspace in the circular, Norman Foster -- designed building is finally move-in-ready

    I'm pretty sure a fullname–verb ndash is properly ASCII-rendered as Norman_Foster-designed.

    This could have been one of the best double-pips ever, if our submitter were irony-enabled about Slashdot's Flintstones–Jetson retro-chic electronic heritage.

    Then the headline could have been: How Jony's Norman_Foster-inspired monument to Pandit Chin Thumb ransacked a Death Star fashion parade.

    (Unfortunately, my sense of humour often makes the highly mistakable[*] blink--and--you--miss-it-twice "whoosh, whoosh" sound of a side-holster unfriendly dipole photon saber.)

    [*] Do notice my clever "-ly" guru override.

    Rewriting the full sentence to also address the weird colon:

    A section of workspace in the circular, Norman Foster–designed building—sliding-glass doors on the soundproof offices, a giant European white oak collaboration table, adjustable-height desks, and floors with aluminum-covered hinged panels, hiding cables and wires, and brushed-steel grating for air diffusion—is finally move-in-ready.

    This sentence, as properly recast with the long, orthodox, purely phrasal appositive, also has its own, internal humour, with an olllllllde-English Teutonic tonsil-vibe inherent in the long-withheld sentence-final verb.

    Erlich: Richard, if you're not an asshole, it creates this kind of asshole vacuum, and that void is filled by other assholes, like Jared. I mean, you almost gave him shares. You need to completely change who you are, Richard. A complete teutonic shift has to happen.

    Richard: Tectonic.

    Erlich: What?

    Richard: A "tectonic" shift is the earth's crust moving around. "Teutonic", which is what you just said, is an ancient Germanic tribe that fought the Romans. They were originally from Scandinavia ...

    Erlich: Stop it! Stop it. You're being a complete tool. Right now, I need you to be a complete asshole.

    Come to think of it, too much withholding the verb was the subject of a bitter bear-cam quarrel in The Wolf of Wall Street.

    Perhaps the colon is well suited to this innovative folding-function, after all.

    1. Re:Norman_Foster-designed by epine · · Score: 1

      Missed a trick, being too accustomed to almost making myself comprehensible.

      What follows is a post-historical Chicago Manual compound-modifier satirical-punctuation meteor shower.

      I'm so ashamed. It would have served as the perfect foil for my subsequent riff about withholding the verb for too long.

      Actually, the problem here is that the context is cold. It would be perfect in this more extreme form after warming the reader up with some sentences thoroughly stilted in the other direction. But in this piece, this sentence is positioned in the transitional foyer, and the extreme form is too abrupt.

      On second glance, my shame decays into a shrug.

      With this kind of humour (supposing there is any) it's often useful to ask yourself along the way, "well, who would be the perfect reader for this piece?"—because if you can't name even one perfect reader, it's likely that you have phased entirely out of the plain of comprehensibility.

      Scala-loving Dinesh Chugtai would be a good choice. He'd definitely have laughed at my turn of phrase "Pandit Chin Thumb". And he'd also at least detect my scatological / linguistic / functional programming triple-entendre at the very end.

      What does dot colon colon (.::) mean in Scala and why does it remind me of colon slash slash slash dot?

      Unfortunately, my prospective perfect reader is also himself a satirical figment.

  17. Under a tree by Anonymous Coward · · Score: 0

    I pefer sitting under a tree(Newton) in a forest & coding the next usuable software, like a comment-box. We pollute the earth with concrete, steel extraction, AC operation, killing trees for desks, chemicals for cleaning the toilets,... MODERN DESIGN...my A**.