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Google Chrome Starts Testing a Built-in Ad Blocker on Windows, Android (mspoweruser.com)

An anonymous reader shares a report: Earlier this year, Google was rumored to be working on a built-in ad blocker for its Chrome browser. The new ad blocker inside Chrome won't block every ad you see on the web -- instead, it'll only block ads that are considered intrusive and go against the standards set by the Coalition for Better Ads. Google has started testing the new built-in ad blocker for Chrome today on the desktop and Android devices. The latest canary release for Google Chrome includes a new option under Chrome's Settings where you can enable the new ad blocker inside Chrome. Users can enable the new feature by going to the Content options inside Chrome's settings page (chrome://settings/content/ads). The built-in ad blocker should automatically block ads that are considered "intrusive." But Google Chrome also lets you strictly block ads on certain sites, and you can also choose to allow ads on certain sites if you'd like.

3 of 236 comments (clear)

  1. Re:You mean... by Opportunist · · Score: 5, Informative

    Sorry, but they poisoned that particular well by dumping too much toxic trash into it, so nobody wants to drink a drop from it anymore.

    You want to advertise, fine. You want me to read them, no. No chance. The advertising industry abused us far too long to be granted ANY kind of tolerance anymore.

    Advertisers, to play with something poisonous!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. Re: You mean... by fubarrr · · Score: 3, Informative

    I checked their Canary build... Google's "intrusive" ads are defined not per ad, but by a list of ad servers pretty much all belonging to an Eastern European ad syndicate

  3. Re:I'd be happier with no auto-play video by dugancent · · Score: 3, Informative

    Safari in the next version of macOS will block all autoplay videos unless you whitelist the site. I tested the beta and it seems to work well; CNN being the biggest offender.

    https://www.cnet.com/news/wwdc...

    --
    SJWs are the new boogeyman. -Me