Modest Proposal To Companies: Let Your Customers Respond To Your Emails - Kill no-reply@ (medium.com)

An anonymous reader shares a blogpost: Dear way-too-many companies, if you're allowed to send me an email, I'm allowed to send you an email. You just sent me an email and I have a question. Don't make me hunt for a way to ask it. Email already has a built-in way to do that -- reply. Whether it's good news or bad news, whether you're an established company or a startup, your customers will love you more if you let them reply to your emails.

Comments

Re:You don't understand

[Holi]

Obviously you should follow your own advice. Customer retention is probably one of the highest priorities of a call center especially for smaller businesses. If ditching the no-reply helps me keep my customers, then BYE.

And we did. instead we use logic and filters to direct emails to the people who can provide the best answers. 20% growth over the past 4 years must mean something is working.