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Google Challenges Record EU Antitrust Fine in Court (reuters.com)

Google appealed on Monday against a record 2.4-billion-euro ($2.9 billion) EU antitrust fine, with its chances of success boosted by Intel's partial victory last week against another EU sanction. From a report: The world's most popular Internet search engine, a unit of the U.S. firm Alphabet, launched its appeal two months after it was fined by the European Commission for abusing its dominance in Europe by giving prominent placement in searches to its comparison shopping service and demoting rival offerings.

52 comments

  1. I want a price comparison site in my Google result by Luthair · · Score: 1, Insightful

    said no one ever.

  2. Good to see that fines are getting realistic by jenningsthecat · · Score: 5, Insightful

    Even Google can't dismiss a fine of almost 3 billion dollars as a mere cost of doing business. Penalties for corporate abuses need to be truly painful if they're to serve as deterrents.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    1. Re:Good to see that fines are getting realistic by WindBourne · · Score: 3, Insightful

      if they really are abusing their status, which I do not think that they did. Of course, with the current CEO, who knows. Pichai is a fuucking idiot and has turned Google into the next Microsoft.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    2. Re:Good to see that fines are getting realistic by colonslash · · Score: 0

      Good to see slashdot user ids keep growing. Yay astroturfing!

    3. Re:Good to see that fines are getting realistic by jenningsthecat · · Score: 1

      Good to see slashdot user ids keep growing. Yay astroturfing!

      Huh? I'm not sure what you're referring to. If it's my relatively high UID you're talking about, then please note that although I'm far below the rarefied atmosphere of a mid-six-digiter like you, I'm hardly new here. As for "astroturfing" - say what?

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    4. Re:Good to see that fines are getting realistic by Anonymous Coward · · Score: 0

      Don't blame the current CEO. Google has *always* been "the next Microsoft"...only, worse.

  3. $2.9 BILLION!! by Anonymous Coward · · Score: 0

    That's Google's entire toilet paper AND Pencil budget! What is the EU thinking!!

    It will take them MINUTES to make that back!!!!

    1. Re:$2.9 BILLION!! by Tough+Love · · Score: 1

      It will take them MINUTES to make that back!!!!

      Actually, it's about 40% of google's most recent quarterly earnings.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    2. Re:$2.9 BILLION!! by tbuddy · · Score: 4, Funny

      I Altavista'd this and can confirm it.

    3. Re:$2.9 BILLION!! by WindBourne · · Score: 1

      yes, but we have so many AC trolls, that it is just better off to not answer idiots like that.

      --
      I prefer the "u" in honour as it seems to be missing these days.
  4. It seems a little low by Anonymous Coward · · Score: 3, Insightful

    Let's hope the appeal will double the fine.

    1. Re:It seems a little low by fustakrakich · · Score: 1

      As it should for wasting the court's time. Google should be careful. They can easily be replaced. There are lots of people ready and willing to fill their shoes. They don't have the kind of clout that the banks have to rob people blind and get bailed out every few years.

      --
      “He’s not deformed, he’s just drunk!”
    2. Re:It seems a little low by colonslash · · Score: 3, Interesting

      Yes, they can be easily replaced, which means they shouldn't be fined - with low barriers to entry we don't need market interference.

    3. Re:It seems a little low by thegarbz · · Score: 3, Insightful

      Yes, they can be easily replaced

      Yeah that's why all it's competitors had such a roaring success even with one company putting $5.5 billion into attempting to replace them.

      with low barriers to entry

      Yeah all you need to do is start and internet and mobile phone company with complete vertical integration and 100s of millions of customers world wide all promoting your search function over the competitors. Eeeeeeeeeaasy.

  5. Europe trying to make money by WindBourne · · Score: 0, Troll

    Seriously, Europe is simply trying to go after foreign companies to make money from, rather than tax their own. I think that it is interesting that just about every European nations charges a VAT AND goes after corporate taxes, AND a number of them even have sales taxes. And yet, they still scream for more MONEY.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Europe trying to make money by Anonymous Coward · · Score: 0

      Socialism is not cheap :-/

    2. Re:Europe trying to make money by Anonymous Coward · · Score: 2, Informative

      Europe is simply trying to go after foreign companies to make money from, rather than tax their own.

      The overwhelming majority of companies that have been fined in Europe are European. They may not all make the frontpage of slashdot because most aren't IT companies, but that doesn't mean that it didn't happen.

  6. The whole fine is horsepucks anyway by Anonymous Coward · · Score: 0, Insightful

    It's the equivalent of you opening a store to sell "ACME brand" wrenches only to be told by some a$$h@t of "authoritae" that you must put up advertisements in your store for craftsman wrenches for the shop down the street. Um...no...GFY!

    Don't like googles results...don't use google! And no, I don't work for, nor do I ever plan on working for google.

    1. Re:The whole fine is horsepucks anyway by Anonymous Coward · · Score: 1

      Is that "ACME company" a monopoly or extremely dominant in the marketplace?

      Keyword (in the title, quite visible): "antitrust"

    2. Re:The whole fine is horsepucks anyway by Anonymous Coward · · Score: 0

      Google is not dominant in the shopping marketplace - that's Amazon.

    3. Re:The whole fine is horsepucks anyway by Anonymous Coward · · Score: 0

      Amazon isn't dominant in the shopping market place. They have a single-digit market share at best. I wouldn't be surprised if the majority of Europeans haven't even heard of Amazon.

  7. What if Google doesn't pay? by Anonymous Coward · · Score: 0, Insightful

    What is the EU going to do if Google just doesn't pay? Shut down access to Google? I don't think the voters would love that.

    1. Re:What if Google doesn't pay? by Anonymous Coward · · Score: 0

      Google has assets and liquidity in EU. It is not unimaginable that EU could simply cease them in case of no payment.

    2. Re:What if Google doesn't pay? by TheRaven64 · · Score: 5, Insightful

      They could repossess the nice big buildings that Google owns in the middle of London, Paris, Dublin, Munich, and so on.. They could confiscate all of the advertising revenue that flows from EU companies to Google via EU banks. They could confiscate all revenue that flows through EU payment processors to the Google Play store. They could prevent mobile phones sold in the EU from including Google apps.

      --
      I am TheRaven on Soylent News
    3. Re:What if Google doesn't pay? by Anonymous Coward · · Score: 0

      Google leases those places. I guess the landlord gets screwed. As far as revenue, it takes all of about 2 days to switch banks for processing - could be done now. And yes - you could prohibit Google apps from cell phones - and piss off 70% of the population (Android OS is about 70% of all mobile OSes in Europe). I know politicians LOVE getting 70% of the electorate pissed off at them!

    4. Re:What if Google doesn't pay? by Anonymous Coward · · Score: 0

      If the EU confiscated and stopped all revenue and sales of Google products and services then why wouldn't Google just threaten to stop offering all of their services (search, email, youtube, adsense, etc.) in the EU, which would make all the voters pretty upset again.

    5. Re:What if Google doesn't pay? by Anonymous Coward · · Score: 0

      The police also prefer to capture suspects alive and unharmed, since people tend to get upset otherwise. That doesn't mean threatening to shoot myself in the foot is going to stop them from arresting me for committing a crime.

    6. Re:What if Google doesn't pay? by TheRaven64 · · Score: 1

      Google leases those places

      Are you sure? I'm pretty sure that they bought the building near Kings Cross, at least.

      As far as revenue, it takes all of about 2 days to switch banks for processing

      Doesn't help. Any bank that does business in the EU will freeze accounts when required to by law or lose their banking license in the EU. Unless they decide to go entirely to taking payments in Bitcoin, there is no way of avoiding this (and if they looked seriously as if they were trying then they'd also be hit with money laundering charges).

      And yes - you could prohibit Google apps from cell phones - and piss off 70% of the population (Android OS is about 70% of all mobile OSes in Europe)

      Android OS isn't a Google product, the Google Apps that most handset makers ship in addition to Android are. Samsung and Amazon ship devices with their own replacements for these and would be very happy to suddenly be handed one of the largest markets in the world.

      --
      I am TheRaven on Soylent News
    7. Re:What if Google doesn't pay? by TheRaven64 · · Score: 1

      Because Google isn't the only player in most of those markets, only the dominant one, and the EU is the second-largest market in the world. You don't cede the second-largest market in the world to your competitors and expect to remain dominant in the largest and third largest.

      --
      I am TheRaven on Soylent News
    8. Re:What if Google doesn't pay? by KozmoStevnNaut · · Score: 1

      Because Google knows how valuable the European market is, and they would hate to simply hand it over to a competitor.

      Same reason why big corps like Coca-Cola and McDonalds bitch and moan about the Danish tax rates, but they never actually follow through on their threats and actually leave the country. Because they know it would be a valuable market to simply hand over to a competitor, for free.

      --
      Eat the rich.
  8. Re:I want a price comparison site in my Google res by Anonymous Coward · · Score: 0

    said no one ever.

    What if you are searching for the price of something?

  9. Re:Just anti-Americanism by Anonymous Coward · · Score: 0

    Citation: europa.eu.

    Except that the next largest fine after Google, bigger than even Microsoft, is a European truck producer. I know this is a standard thing to do in some third world tinpot dictatorships which favour their own local companies (cough Samsung cough Apple cough cough) but in Europe law actually works pretty much evenly for everyone.

    Citation: I leave this as a study. We don't much do citations here and it's important that people learn how to find this because I won't always be here to look after them when they get lied to next time. A citation like "europa.eu" is actually worse than no citation it's a trick that makes you feel there must be evidence but you just aren't smart enough to find it. The normal places to search for things will prove my point.

  10. Re:I want a price comparison site in my Google res by Kenja · · Score: 2

    How many people said they only wanted to see results from companies that paid Google to be placed there?

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  11. screw Google by doctorvo · · Score: 0, Flamebait

    Google supported the Democrats, Hillary Clinton, the regulatory state, and in particular, regulation of other companies and industries. They've made their political bed over the last decade, now let them lie in it. If the EU determines that Google has behaved anti-competitively, well, then Google has behaved anti-competitively and should pay the fines.

  12. Re:I want a price comparison site in my Google res by colonslash · · Score: 2

    I want a price comparison site in my Google results. I do. When I'm looking for a moderate to major purchase, it's convenient and helpful. I don't want to figure out, and keep up to date on, which shopping site has good results for one product or another - I want a unified search that gives me good results.

  13. Re: Just anti-Americanism by Anonymous Coward · · Score: 0

    Bollocks. The EU is pretty equal opportunity when handing out huge fines. But to know that you'd probably have to research, think, ponder etc.

  14. I wonder if they're appealing so... by Anonymous Coward · · Score: 1

    They can find out how to pay the fine, what with vast amounts of their loot hidden away from tax gatherers. That and if they can magically find the ready cash how they can explain why it shouldn't be taxed like your run-of-the-mill regular business.

  15. Well, if they're so upset with Google by buss_error · · Score: 0

    Well, if they're so upset with Google, then the answer's pretty clear.
    Fire wall off Europe until they come to their senses. Should take, I don't know.... Three seconds?

    Google is not a monopoly. There are other search engines. Use *them* if you don't like Google.

    --
    Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves.
    1. Re:Well, if they're so upset with Google by bn-7bc · · Score: 1

      No firewall needed, just compell sll eu ISPs to drop their bgp sessions with googels cdn (ehm in fact the only ones you need to compell is the excabng point operatos and you don’t even need to drop sessions, which would alert googel the sane second, just filter the prefixes comming from that peer)

    2. Re:Well, if they're so upset with Google by KozmoStevnNaut · · Score: 1

      "Come to their senses"?

      I think taking action against a hugely dominant market leader (meeting most, if not all the marks of being a de facto monopoly) is very sensible.

      Fuck the big corporations, we don't need them. There is always an alternative.

      --
      Eat the rich.
    3. Re:Well, if they're so upset with Google by buss_error · · Score: 1

      There is always an alternative.

      I thought I had made that abundantly clear.

      What most seem to miss is a very simple concept, they are just too intent on taking private property (in this case, Google's) to see it.

      1. Unlike Telecoms or, going back into history, railroads, or "the Seven Sisters" oil companies, Google does not prevent, nor do they present, a barrier to entry into their markets. Anyone can code up a search engine / index, Google won't stop you. Try opening a competing telephone or cable company, and the industry monopolists will tie you up in court before you can say "free markets". (Not that I'm a libertarian, or some sort of free market freak. It's just the way this rolls in this particular case. For monopolies, I'm in favor of tight regulation and oversight and I support net neutrality. )

      2. Most seem to want to "tame" Google / Alphabet to their own needs. Sorry, without a monopoly that prevents others from competing, there is no moral or legal justification to grant this. Really dude.

      3. Google has spent likely billions of dollars on their product. Unlike a monopoly, they have no power to stop someone else with a better idea. Ipso facto, if you want to beat out Google / Alphabet then your course is very, very simple. Give people a better experience then Google.

      4. The reason Google / Alphabet is successful is because they give a better experience for more people than the likes of Bing, Duck Duck Go, or Yahoo.

      As I see it, though I'm not in love with Google, is that those that want to see them brought under regulation and government oversight is because they have no other way to make Google do what they want. There's a word for that.

      It's called "Communism" - and I'm fine with that if that's your opinion, but please, let's label it with the correct term before we go pelmell down that path.

      --
      Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves.
    4. Re:Well, if they're so upset with Google by KozmoStevnNaut · · Score: 1

      You're making this needlessly complicated. Google is a de facto monopoly (you try and compete with them. Go ahead, see what happens) and they've been found to be abusing that power to lord over others, determining almost solely who succeeds and who fails. Therefore, regulation is needed, before their influence gets out of hand.

      --
      Eat the rich.
  16. Re:I want a price comparison site in my Google res by Anonymous Coward · · Score: 1

    No, it's idiotic. Just go directly to Amazon to shop. Nobody has better prices or better selection.

  17. Re:I want a price comparison site in my Google res by Luthair · · Score: 1

    So go to the site you trust instead of searching Google, then searching some other site? Its like going to the classifieds to find ads for another classified service. How often does your newspaper list other newspapers?

    When Google wasn't deranking these sites searching for any product resulted in pages of these junk comparison sites which only exist to use affiliate links.

  18. Re:I want a price comparison site in my Google res by lalleglad · · Score: 1

    Then, what is the purpose of Google, if you can't trust them and have to go by your own?
    The reason that EU fined Google is that they have a demanding market share, and therefore also a responsibility to not abuse it.

    I will look forward to see the outcome of the court case, but I will also say that I am worried as a consumer, if I can't trust the search engine I am using to deliver an honest result, because then I am screwed, as well as everyone else using it.

    If that search engine is a minor search engine I can always look for another, but if it has too much presence so I can't reliably use another one, then I am in a stalemate as consumer, and will have to rely on authorities to rectify it.

  19. Re:I want a price comparison site in my Google res by Luthair · · Score: 1

    Then, what is the purpose of Google, if you can't trust them and have to go by your own?

    Its about trusting them to find relevant search results - do you also expect Google's results page to also include Bing's search query, Yahoo's results page, etc. etc.?

  20. Re:I want a price comparison site in my Google res by Anonymous Coward · · Score: 0

    Then I'd suspect I was being offered paid results rather than the best deals

  21. That is false by Anonymous Coward · · Score: 0

    A false and populist opinion.

    The human civilization is not for corporations. The corps are for it. They will make money and value for everybody, for the whole civilization. There is no other way and there is no other place for corporations to exist. Better deal with it.

  22. Re:I want a price comparison site in my Google res by Anonymous Coward · · Score: 0

    Amazon may have a large selection, but they do not sell everything and they are often not the cheapest. Their main perk is free delivery troughout Europe, which essentially means that you can buy things at German prices without paying €10+ for shipping to your home address if you don't live in Germany.

    When I want to buy something, I usually check a few of these price comparison sites. Amazon often pops up as one of the cheaper options on the German sites, but it's usually not the cheapest. Only when you include shipping cost to my home country Amazon wins, but even then quite often not, especially when I order multiple things.

  23. Re:Just anti-Americanism by Anonymous Coward · · Score: 0

    What's the point of including a link that shows you are lying in a post full of lies?

  24. Re:I want a price comparison site in my Google res by Anonymous Coward · · Score: 0

    Amazon is always cheapest thanks to Prime, third party sellers and add-on items. You just don't know how to search the site.