Why Must You Pay Sales People Commissions? (a16z.com)
An anonymous reader shares an article: Sales is highly competitive work. That word -- "competitive" -- is the key to a high-performing sales organization. In order to be great at sales, you must outsell the competition. The competition might be a product from another company; it might be an internal project at the target company; or it might be the undying desire of the target customer to do absolutely nothing, which is often the toughest competitor of them all. At the end of the day, it's all a fight. And how do you get the most fight out of an organization? By offering a prize. As the old boxing saying goes, "This is prize fighting. No prize, no fight." Prizes and competition are critical to building a healthy sales culture. So what's an unhealthy sales culture? One that's governed by politics. Sales people must sell into highly political environments to succeed and that's why they don't want to live in one. If you do not evaluate and pay on what sales people sell, then what do you evaluate and pay on? Getting along with others? Kissing the boss' butt? Talking a big game but delivering nothing? Sounds like politics and sales people instinctively know it. When a CEO says, "we're going to evaluate you on things consistent with the culture" the sales person hears: "we are going to toss out objective financial metrics for the subjective will of the king." Great entrepreneurs are great innovators, and innovators love to innovate. But before you innovate on sales compensation, make sure you understand the strengths of the old system.
When you hire someone to write code, they have no idea how much profit you are going to make off of them. Same thing when you pay someone to cook/wait/do carpentry/be a reception/ or do 90% of other jobs.
But when you pay someone to be a salesperson they know EXACTLY how much income they generate. It's not that hard to estimate how much profit they are earning for the company. This puts them in the single best employee/employer bargaining position.
So bosses HAVE to give sales commissions. Otherwise all the good salespeople quit and move to the competition who is willing to do it.
Salespeople have the best leverage, so they get the best deal. In exchange they have to give up safety. It's single most capitalistic employee job.
excitingthingstodo.blogspot.com
Just another example of stodgy people trying to hold on to antiquated business models. I agree people should be compensated for their work. However, there is a plethora of available information out there now. I heavily research most everything I buy and already know what I want when I come in to the store. By the time I pick my product I'm more interested in the best price.
The source of the paid article is a16z.com, which sounds like a phishing site but it's actually some crappy VC's blog.
So you subscribe to the 'if you build it, they will come' philosophy? Good luck with that.
How about we compare sales commissions to a common one in the US that is paying the waiters and waitress with tips? After all, the costumer is paying either directly through tips or through sales commissions. I imagine it will put a lot of stress not to have a steady income like I have. Also, I do not get hefty bonuses either.
Isn't it really just about motivation? Every role has different motivation. Some benefit from additional compensation. Think about bonuses for meeting certain goals, or for being utilized a certain percentage of the quarter, or make a certain number of sales. A good organization understands what motivates their employees and matches it to business needs. Would it be great if we could all just be paid a nice wage, do our jobs well, and go home? Sure. But there are people who will slack and do the absolute least, and there are people who will see a bonus/commission/etc as a great objective to shoot for.
Coming from an engineer background, I think we often harass sales people since they are the non-technical ones in our teams, but we all have our own version of this.
I will shred my adversaries. Pull their eyes out just enough to turn them towards their mewing, mutilated faces. Illyria
It's certainly a lot more beneficial to the customer in almost all situations...
--- Most topics have many sides worth arguing, allow me to take one opposite you.
I once worked at a medical diagnostics startup where I got a really interesting view into the world of sales. I was the technical individual responsible for training the sales team ( I knew the tech and was good at explaining it in laymans terms). I also went out with them on sales calls. Very different from what my real job was, but I learned a lot about a different world.
In any case, these observations are obviously limited to that particular experience, but I think can generalize.
The sales people had territories. There was also always fighting about what was in which territory, if you had a major cancer center in your area, you had more chance to be successful.
Now a "sale" was when a doctor ordered our medical test. The sales people had commissions on those sales, and the plans changed over the years, but usually there were tiers, 0-X tests, commission is one number, X-Y tests sold, different (I think higher but forget) commission, etc.
Now what does it mean for a test to be sold. Is it simply that the doctor ordered the test and their staff sent in the form to our lab?
We were trying to get reimbursement with insurance companies worked out. What if we didn't get reimbursed on that test? It's a loss for the company, but the sales person sold it, their job is done, reimbursement is a separate departement. What if though the reason we couldn't get reimbursed is because the test is not very useful clinically for the patient, but the doctor ordered anyway because they were friends with the sales person, or she was very pretty? Now it's a potentially bogus sale.
What if it's a legit sale, and clinically valid, but the patient's sample due to some wetlab processing issues can't have our assay run on it, so we don't make money?
What if we get the order form for a "sale" but never the actual specimen? Is it still a sale?
We spent months and years dealing with these and other issues. It was always very complicated, especially since we were a startup in a somewhat new area, so all the rules or "industry standards" were defined.
Again, very specific to our situation, but provides an example of how a "sale" has different definitions, and sales people want their commissions.
For another, say software product, a sales person may sell, but there is a 3 month evaluation window. They could argue hey I got the foot in the door, I did my job. You make a sucky product and the client won't keep it, or our customer reps can't improve service. For the company, that's not a true "sold" product bringing in revenue, but the sales person did the job they had.
At the end, our startup went out of the business, partially due to the fact we spent A LOT of money on sales commissions for orders, some which were invalid or our reimbursement team couldn't get insurance to pay for.
-"Those who fought today will die tommorow."-
Sales commissions are used to breakdown moral conventions using greed. A person might not be willing to normally lie to a client or sell them some shit they don't need. But once they get used to the bonuses, they'll do anything to keep them coming in.
Commissions are only good for short term goals. They will encourage immediate sales vs better long term sales. Say a project takes 2 years to get going with a 5 year ramp up make 100x over the lifetime of project verses a 1 year short project that makes 1x for two years. The commission guy will pick the short term return vs better long term. Same with the idiot MBA CEOs focusing on next quarter vs the next decade.
But sales isn't about what's more beneficial to the customer, unless it increases, um, sales...
“He’s not deformed, he’s just drunk!”
I guess MS decided to go with a retro look today, green to represent the commissions part of the story? #slownewsday
Another option when it comes to generating hype, but without really paying anyone much, is to build a quasi-religion around a product. This is often a good option when a product is mediocre.
Two examples I can think of are the git version control system and the Rust programming language.
Git is a pretty unremarkable VCS. In fact, it downright sucks in many ways. Anyone who has used Mercurial or Bazaar will know how inferior git is compared to them. But the main advantage git has going for it is the quasi-religious like following it has. There are fanatics who worship it, regardless of how flawed it is. They're so closed-minded that they can't even conceive of trying any other VCS. What's the end result? A lot of software development teams are forced to endure a pretty bad VCS just because a small number of loud fanatics treat git religiously and will fight to the ends of the Earth to get their way and use it for everything.
Rust is another example. In my opinion it's a convoluted, painful programming language that makes C++ simple to understand and use by comparison. Yet Rust has developed a very fanatical community. They don't see Rust as just another tool in their programming language toolbox. No. Rust has become more like a lifestyle and a religion to its followers than just a tool. Just look at how its adherents respond to legitimate criticism of Rust at online discussion forums like Hacker News and Reddit. They respond with forceful downvoting attacks. They typically refuse to even discuss the language's pitfalls and problems, instead resorting to various types of censorship. That's why Rust can seem more like a religion than a programming language.
In both examples we see the adherents of the quasi-religions that have built up around these products act as a marketing team of sorts, working for free. Now it might not be high quality marketing, but their loud and constant preaching of these products does generate a lot of hype, which can get the attention of managers and others who might not be able to see through the nonsense.
In the organization I work for, sales are also responsible for a lot. Dealing with contract negotiations and making sure that pre-sales and post-sales are correlated. After that, they are responsible for keeping up with the customer to find new potential uses, catch dissatisfaction before it occurs, get feedback from the customer on new requirements or feature requests....
Get a life, not a lifestyle. - Hikem Bey
Exactly this. Sales people aren't needed. Sales people are the scum of the earth.
You can tell how powerful someone is by the magnitude of the crime they can commit and be able to get away with.
#1 For people who are confused, i'm pretty sure this is referring to corporate sales where they're trying to convince another corporation to buy their company's product instead of a competing company's product, which is in fact an important job. Not the salespeople at retail stores trying to convince individuals to buy an appliance or get the extended warranty, who can suck it.
#2 I'm usually pretty lenient about such things, but why is this on slashdot? It doesn't seem to have any direct connection to tech and it doesn't really see like something that matters to anyone outside of boardrooms or sales rooms.
This Space Intentionally Left Blank
A-B-C. Always be closing.
Most jobs give zero benefits for being good at what you do. Lousy or amazing, your monthly paycheck is identical.
“Peter Gibbons: The thing is, Bob, it's not that I'm lazy, it's that I just don't care.
Bob Porter: Don't... don't care?
Peter Gibbons: It's a problem of motivation, all right? Now if I work my ass off and Initech ships a few extra units, I don't see another dime; so where's the motivation? And here's something else, Bob: I have eight different bosses right now.
Bob Slydell: I beg your pardon?
Peter Gibbons: Eight bosses.
Bob Slydell: Eight?
Peter Gibbons: Eight, Bob. So that means that when I make a mistake, I have eight different people coming by to tell me about it. That's my only real motivation is not to be hassled; that, and the fear of losing my job. But you know, Bob, that will only make someone work just hard enough not to get fired. ”
So you subscribe to the 'if you build it, they will come' philosophy? Good luck with that.
You're confusing sales with marketing.
Breakfast served all day!
This salesdouche says "Prizes and competition are critical to building a healthy sales culture."
If "building a healthy sales culture" means "encourage salespeople to treat the customer as a mark" (as commissions tend to do), then I vote for an unhealthy sales culture.
Wouldn't I be better off making purchasing decisions in a low-pressure and high-information environment like the Internet? My grocery store does fine without having to have a sales person follow me around and convince me to buy oranges or maple syrup.
Having a sales person does make a business a lot more money, which is why they do it. But as a consumer I need them about as much as I need mosquitoes in the ecosystem. (which is to say, easily replaced and non-vital)
“Common sense is not so common.” — Voltaire
Really? Why?
Maybe you don't work with sales people. Maybe you just think sales people are like everyone else only with sales tacked on.
You are wrong.
I work with about twenty sales people in the print industry and I wouldn't trust any of them to mail a utility bill for me. Sales acts like a filter for psychosis and only the sick ones remain working. everyone who wants to be ethical heads for the doors sooner or later.
Why is this? I think it's because salespeople are judged mostly on how much money they bring to the firm. Sales guy A is better than Sales gal B because he brings in more money. But that measurement is, believe it or not, subjective and sales people are lying, manipulative bastards. I know one salesman who continually held back reports on some of his sales each until the very last HOUR he could just so the rest of the team would think he was doing worse than he was. Then, at the last moment, he'd spring a couple hundred thousand in contracts and look like the best guy in the shop. He was made the VP of sales for Christ sakes because his numbers were always so much better than everyone else's. Did the others complain? You bet. Did they copy him? Yes.
All's fair in love and sales.
Please don't start with commissions. Sales people should be paid a freaking salary like anyone else. I know for a fact that every one of the sales people in my corporation get a commission on their sales and that every one will negotiate with customers for the highest possible contract amount with the promise that it will never come to that much. The sales person collects commission on the submitted contract, the production plant gets screwed because the sales person helps the client dispute every charge, and the client walks away with a half priced job. Everyone is happy with the exception of the corporation because they can't figure out why the production plants can't meet the estimated costs of production.
Commissioned sales is killing my company.
So, maybe you don't work with sales people. That's okay. I wish I didn't. It would be a nice break from working with Satan's Own Boys Team.
I work for a company where, going by scuttlebutt (I'm not in sales), the sales commission structure and policy has changed multiple times over the last few years.
At one point, it was apparently "each sale earns commission" and the sales department was broken into teams, where there would also be a team bonus for most sales.
Now, because of the nature of the product, I think it's something like "the customer still has to have an account six months after the sale" to count as a valid commission. And there's no teams any more, so it's very cutthroat over in sales.
Mr. Hu is not a ninja.
One must know the difference between 'Sales' and 'Marketing'
I've got your "healthy sales culture" right here. Quantified. Metrics-based. Competitive. The textbook case!
Maybe we can compete to sell the anonymous submitter a fire to die in.
Welcome to the Panopticon. Used to be a prison, now it's your home.
Most sales people do. They don't hit the pavement and generate sales they expect people to come to them when they are interested in what they are selling. The getting people interested part is driven by marketing/advertising/engineers these days and not sales.
Compare a salesman to a pick-up artist who is selling wing man services on one night stands with a celeb. What you are sold on is the idea he is a smooth artist walking into a bar and finding the hottest girls convincing them to ditch the husband they came with and go to the hotel with them instead. What really happens is he goes about his day drinking and cavorting while he carries a phone with the professionally designed tinder profile of the guy he works for loaded he does the swiping on the app, although in some organizations they have people to carry around the phone and swipe for them as well. When a girl swipes right he arranges the location and time for the boss and he goes and gets a couple drinks in her to be sure and takes a blowjob from the girl as a commission and then the boss bangs the girl. Oh, and of course the boss pays for all the drinking and cavorting as well.
Now, as the boss, is the whole process getting you laid more? Of course it is. Is there value in what he's doing? Sure, even though the girl already indicated shes down for a hookup many of them would back out. If he's "good" then his warm-up probably means the deal gets closed more. Does the blowjob give him incentive? Obviously, and the hotter the girl the more motivated he'll be.
So here is the question, How many deals are lost because the girl doesn't like him? Also, that blowjob commission, either you are giving up a blowjob or you are trying to get the girl to give an extra blowjob. A blowjob is a substantial sexual favor. The first question is, does he actually bring enough value with his lubrication efforts to make up for the girls who would follow through if not for the mandatory blowjob especially considering the parts your professionally created celeb profile and assistant are playing in bringing warm leads already? Especially when you consider that these "wingmen" are going to compete to work for the celebs whose profiles bring in the highest quantity of warmest leads so they can get the most blowjobs from the hottest girls. Could you get someone to play his part and provide an incentive far less valuable than blowjobs from hot girls? Couldn't you just pay him a variable salary based on performance? It could range from what that assistant makes to double what that assistant makes.
There were other sales engineers I became more involved with in engineering societies. I learned from them, I'm thinking of Lou Gado (now passed away) on measurement systems and connected me with other product people. These people helped be learn practical application of thermocouples and RTDs. Lots of interesting stories from Lou (he got his start in the Marines during WWII working on radar). So when I need to make purchases, I have their contact info and were the first ones I go to and this saved me lots of time.
mfwright@batnet.com
Which manufacturer?
And, there ya go. Competition.
deleting the extra space after periods so i can stay relevant, yeah.
"Most sales people do. They don't hit the pavement and generate sales they expect people to come to them when they are interested in what they are selling. The getting people interested part is driven by marketing/advertising/engineers these days and not sales."
A corollary to this is the adage that the salesperson has to ask five times to get the sale.
Most stop at three.
deleting the extra space after periods so i can stay relevant, yeah.
I would like to subscribe to your newsletter.
...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
Best buy had non Commission / Commission system.
As in you get hourly but if you want good hours you need to up sell ripoffs.
circuit city was Commission and then they fired all of the good sales people and replaced them with lower prided ones and sales went down.
"So you subscribe to the 'if you build it, they will come' philosophy? Good luck with that."
That's how most products have worked, historically.
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
You can pay them a salary, or a wage at your option... the only requirement being that it is an amount compliant with local minimum wage laws.
You incentivize the employees to sell as hard as they can in such a case with non-monetary perks for each month, such as the right to pick their own shifts for the upcoming month.
Obviously, employees that fail to sell well enough to justify the expense of paying them are terminated.
File under 'M' for 'Manic ranting'
It wouldn't exactly be difficult to implement a system to stop that though(I can think of three systems off the top of my head), so all it really shows is that the people on top are fugging morons.
Not if nobody is aware that the ice cubes are there. Sales serves more of a role than they get credit for in most cases.
In the enterprise software business all sales people are commissioned. Except for the ones we had at my last employer. We recognized that sales is hard, competitive and requires special work. At the same time, the key element that wins a deal might be a developer working all night to sneak a feature into a demo or build a new demo environment.
So why do you pay the sales guy a huge commission check for doing his part and the developer her normal salary if the developer was the one with the heroic effort?
You're best off paying everyone a fair salary and chipping in some bonuses and team celebrations to capture heroics.
If a company is capable of simplifying their product lines enough and delivering a clear advertising, then the traditional sales position is dead. I can't stand talking to salespeople, especially tech salespeople, so that would be a huge positive for me. I've never bought anything based on the recommendation of a salesperson, and don't know people who have. In IT however, CIOs tend to be extremely gullible when it comes to software and hardware sales pitches. It has something to do with all the free dinners and strip club visits, I'm sure.
An interesting example of this hit me when I was attending a tech conference in a big traditional convention center a couple months back. Those convention centers and the conferences themselves are still set up for a previous era, where the only time vendors got new orders was at the annual trade show. I could almost see the lines of eager junior salespeople in identical suits outside the now-dead onsite Kinko's location lining up to fax their orders to HQ. Now, people just order online for all but the most complex products.
Accrued commissions. They only collect as the money is collected from the client.
Alternatively: Chargebacks, but accruals are simpler.
My advice to you: Find a new job. That one will never change. They want you to believe 'it's like this everywhere', don't believe them. I regret waiting so long to bail from a similar situation, many years ago. There is no better time than NOW.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
That's more Marketing than sales...
Related beasts to be sure.
whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
I have developed a healthy distain for sales people of all shapes and sizes. On the rare occasion where I have met an honest one they rarely last very long. From my viewpoint, the sales subculture is little more than a snake pit. Tell the customer whatever you think they want to hear, whether it is true or not, and make the sale. Get them to sign on the line that is dotted.
After the sale is made they are gone.
Two industries where sale people provide no value whatsoever is cars and homes. Both have legal protections so help keep things the way they are. Car dealers have exclusive arrangements with car manufacturers. Just as Tesla about all the BS they have had to go through trying to break up that tidy little relationship.
Real estate agents have the MLS (or Monopoly Listing System as I like to refer to is as) to hide behind.
It is the classic middle man ploy where the middleman provides no real benefit other than access to the person that has the goods. And in return they get a piece of the action. Now if this person is providing actual value to the transaction then I have no problem paying them for that service but in the case of cars and homes I see them providing little if any value.
Why can't I just go to Ford's website and pick the car and options I want and have them ship it to me? Why can't I just find a house I like - using Zillow or similar tool - contact the seller and agree on a price? Let a lawyer draw up the paper work and call it a day. No middleman needed or wanted.
6% commission for some bimbo to unlock the door and tell me where the kitchen is and the backyard? That's 18K on a 300K house. No thanks. Now granted, the seller pays the commission but it just gets passed on to the buyer in the form of a higher price.
Car salespeople are even worse. In my entire life I have met exactly one honest car salesman. He sold me the car I am still driving today. A few years ago I thought about trading it in but when I found out he was gone I decided just to hang on it.
But now you've got 10 different companies offering ice cubes of various kinds. Marketing tells you that ice cubes exist, and maybe lets you know that 5 of those companies are the ones to pay attention to - if you want an ice cube. The sales people are the ones that tell you that yes you want an ice cube, and that you most definitely want an ice cube with a particular company, and the various ice cube options that you can get with it. You may see a marketing person at a ice cube show that you probably won't attend, and you may see marketing literature online, but the sales person will come straight to you desk and demonstrate how nice that ice cube is.
The problem here is not the salespeople but your companies compensation plan.
Commission should be paid on margin, not on revenue. Thats just bonkers.
I never understood compensation plans that did not take into account profit.
Sales commission should be based on profit after expenses.
That takes care of all the problems mentioned above.
Sell a product or project at 35% margin, but turns out at the end to have only generated 22% margin, then your commission is a % of the end profit, not the sales revenue.
I ran a small software company for a few years, before deciding that I actually hated networking, dealing with customers, etc.. I tried to oursource our sales a couple of times.
It's absolutely amazing how many marketing companies want to charge you a flat fee. For what, exactly? With a flat fee, they would earn just as much sitting on their backsides, as they would actually selling product.
All but one of those companies lost interest, when I stated that compensation would be performance-based.
It may (but only may) be different with in-house sales. For external sales, I commissions (or some other form of performance-based compensation) ensure that the goals of the two organizations are aligned.
Enjoy life! This is not a dress rehearsal.
This is my experience, too. The salesperson is the consistent presence in the cycle, understands the customer's needs, and interprets them to the team that will wind up fulfilling the contract.
There is a huge difference in the job of the salesperson at Best Buy, selling consumer products by the millions, and an engineering company, selling one-off systems to other companies. In the latter case, the salesperson earns his commission. In the former case maybe not so much.