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Is Online Advertising Worthless? (zerohedge.com)

turkeydance shares a story from ZeroHedge: Category 1 storm clouds are gathering over what has traditionally been one of the most lucrative, and perhaps only profitable, sectors to come out of Silicon Valley in decades: online advertising. Two months ago, it was P&G which fired the first shot across the "adtech" bow when not long after it announced it was slashing its digital ad spending because it thought it was not getting the kind of return on investment it desired, it made a striking discovery: "We didn't see a reduction in the growth rate." CFO Jon Moeller said "What that tells me is that that spending that we cut was largely ineffective"...

So fast forward to last week, when during Thursday's Global Retailing Conference organized by Goldman Sachs, Restoration Hardware delightfully colorful CEO, Gary Friedman, divulged the following striking anecdote about the company's online marketing strategy, and the state of online ad spending in general... What Friedman revealed - in brief - was the following: "we've found out that 98% of our business was coming from 22 words. So, wait, we're buying 3,200 words and 98% of the business is coming from 22 words. What are the 22 words? And they said, well, it's the word Restoration Hardware and the 21 ways to spell it wrong, okay?"

Stated simply, the vast, vast majority of online ad spending is wasted, chasing clicks that simply are not there....One wonders how long before all retailers - most of whom are notoriously strapped for revenues and profits courtesy of Amazon - and other "power users" of online advertising, do a similar back of the envelope analysis, and find that they, like RH, are getting a bang for only 2% of their buck?

181 of 289 comments (clear)

  1. Shitty Consultants by corychristison · · Score: 4, Insightful

    Clearly they are spending their advertising budgets with the wrong consultants.

    Anyone decently competent at online marketing knows how to narrow their most effective keywords, and push them harder, to achieve better click-through rates.

    1. Re: Shitty Consultants by slazzy · · Score: 4, Interesting

      Correct, you should know to the penny, to the minute how effectice your online ads are.

      --
      Website Just Down For Me? Find out
    2. Re:Shitty Consultants by sittingnut · · Score: 3, Insightful

      P&G, that lives on selling stuff, have "wrong/shitty" marketing consultants?
      i doubt that. they know what they are talking about when they say something is "largely ineffective".
      -
      btw i for one have not clicked on an online ad for over a year, and last time was deliberate click to check the ad mechanics(and why it was not blocked by ad block) rather than because of interest in product.

    3. Re: Shitty Consultants by lucm · · Score: 4, Interesting

      Correct, you should know to the penny, to the minute how effectice your online ads are.

      You mean that you should get from Google metrics about how effective are the ads Google is selling you, or that you should get from Facebook metrics about how effective are the ads Facebook is selling you, without in either case having access to the information needed to verify the metrics they give you?

      That's the world of online ads, in a nutshell.

      --
      lucm, indeed.
    4. Re:Shitty Consultants by Darinbob · · Score: 2

      Right. Even if I see an advertisement for a product I like, I will never click on the ad itself. That's just dumb and a way to get malware and tracking.

    5. Re:Shitty Consultants by Anonymous Coward · · Score: 3, Insightful

      P&G, that lives on selling stuff, have "wrong/shitty" marketing consultants?
      i doubt that. they know what they are talking about when they say something is "largely ineffective"..

      Proctor and Gamble have finally discovered what any sane person has known for a long time. The Online Advertising Emperor is not wearing any clothes.

      99% of ads are garbage that nobody would ever click on except by accident, which means that the way that everyone gets paid -- counting clicks -- is completely meaningless because click fraud is so rampant. Plus ads have become so intrusive and loaded with malware that more and more people are blocking them.

    6. Re:Shitty Consultants by Anonymous Coward · · Score: 5, Insightful

      Advertisers are paying for ads that are viewed and clicked on by bots, not humans; and ads are placed by thousands of automated “ad exchanges” that are out of control of the advertiser, and on sites and pages that don’t match the advertiser’s products.

      Over the past 5 years, spending on online adverting has more than doubled but retail spending by consumers has only increased by an average of 2.4% per year. Digital advertising – despite the lure of Facebook and the like – cannot induce consumers to spend more and increase the size of the overall pie for advertisers. It can only, at best, divide up the pie differently.

    7. Re: Shitty Consultants by SNRatio · · Score: 4, Informative

      Correct, you should know to the penny, to the minute how effectice your online ads are.

      Horseshit. Most sales cannot be directly connected to a click any more than viewing a commercial on TV can. Most of the time you don't know if the person who clicked is the person who bought your toothpaste or furniture. Clickthrough is not a measure of an ad's effectiveness, it's just a proxy.

    8. Re:Shitty Consultants by Karlt1 · · Score: 1

      That type of precise measurement only exists with direct response advertisement as opposed to brand marketing.

    9. Re:Shitty Consultants by Narcocide · · Score: 5, Insightful

      Spend some time with business leaders and you'll find that they're mostly clueless assholes, placed in their positions by wealthy families, running mostly brain-dead companies that make money due to some legacy accident.

      Depressingly accurate with zero hyperbole.

    10. Re: Shitty Consultants by elrous0 · · Score: 2

      A click-through doesn't do you any good unless you can give the person doing the clicking a reason to actually buy what you're selling.

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    11. Re: Shitty Consultants by slazzy · · Score: 2, Insightful

      Not if you value your money. You should analyze it yourself. The most important metrics being dollars out, vs dollars in. Even if you business is based on long term sales conversion, you can save cookie, or the user id if they create an account to monitor the value of a customer from your ad campaign. Advertising based on brand building is probably a waste.

      --
      Website Just Down For Me? Find out
    12. Re: Shitty Consultants by lucm · · Score: 1

      Not if you value your money. You should analyze it yourself. The most important metrics being dollars out, vs dollars in.

      "Dollars in, dollars out" doesn't tell you you which ads are more cost-effective, unless you only pay for CPC ads, have a very limited number of ads, and have no other source of revenue

      --
      lucm, indeed.
    13. Re: Shitty Consultants by Reverend+Green · · Score: 1

      Perhaps paying for propaganda writers brings a better return than paying for among advertisements.

    14. Re:Shitty Consultants by 0123456 · · Score: 5, Insightful

      They don't need to create a negative view of Silicon Valley when the companies are doing that so eagerly themselves.

      Now most of those companies are SJW-converged and politics is job #1, no sane person is going to look at them in a positive light again. It's probably no coincidence that the two least evil big tech companies are based in Seattle.

      And, heck, what kind of world are we living in when Microsoft is the second LEAST evil big tech company?

    15. Re: Shitty Consultants by BronsCon · · Score: 5, Interesting

      So, then, you can tell if I click your ad today but my wife buys your product tomorrow? Your ads somehow gain persistent access to my webcam and/or microphone in order to verify that the person who was sitting at the machine when the ad was clicked is still sitting there when the purchase is made, even if those devices do not exist or are disabled? That sure is some trick, and if you're not doing it (and you're not), you're making assumptions. In other words, as SNR said, it's a proxy measurement.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    16. Re:Shitty Consultants by Actually,+I+do+RTFA · · Score: 1

      What they found is that the most effective keywords were people who google their company already, and click on the ad, because it looks like the first result, expecting it to be a link to the company. So, they could just not pay Google to, you know, act as a search engine to themselves.

      --
      Your ad here. Ask me how!
    17. Re: Shitty Consultants by ShanghaiBill · · Score: 5, Insightful

      "Dollars in, dollars out" doesn't tell you you which ads are more cost-effective

      You have a specific landing page for each ad. Then you track that contact through to the purchase, whether that is online, or through an offline sales lead. You know how much the ad cost, and you know the revenue generated. You subtract out your COGS, and if the result is positive, your ad is making money.

      This is advertising 101. If they don't even know how to do ads right, then P&G is run by morons.

    18. Re: Shitty Consultants by dwywit · · Score: 4, Insightful

      Hasn't that been the modus operandi of marketing since, well, forever?

      Spend $$$ on advertising, if sales increase then the advertising works.

      Except there's very little about that process that's provable. About the only thing I'd trust is exit interviews as customers leave the store (brick-and-mortar, or online).

      "How did you hear about us?" is one of the most reliable, and direct sources of information about how someone found out about your product - but the whole marketing industry has been built on unprovable BS based on third-hand information, or as said above, proxy information.

      --
      They sentenced me to twenty years of boredom
    19. Re: Shitty Consultants by BronsCon · · Score: 1

      I honestly wonder if these people aren't just delerious.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    20. Re: Shitty Consultants by Anne+Thwacks · · Score: 5, Interesting
      "How did you hear about us?" is one of the most reliable, and direct sources of information about how someone found out about your product

      A lot of web sites ask this, generally with a drop-down. I frequently find that either I don't know, or I heard about them in multiple ways, mostly, neither answer is available, so I select the most irrelevant.

      Seriously, guys, If you are trying to collect this information, do it properly on a small percentage of transactions. If I get asked 3 times cos I buy from you three times, then I will probably go elsewhere for the fourth. I ran a polling business 25 years ago, and we knew this then. The only two reasons for polling 100% of customers are (a) stupidity, and (b) evil intent.

      --
      Sent from my ASR33 using ASCII
    21. Re: Shitty Consultants by AuMatar · · Score: 3, Interesting

      Do you now who P&G is? Do you think that they sell direct to consumer? Their ads are far more indirect, meant to increase sales at retail.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    22. Re: Shitty Consultants by tomhath · · Score: 1

      Most sales cannot be directly connected to a click any more than viewing a commercial on TV can.

      Of course not, that's not how it works. Marketing operates at the macro level
      1) look at your sales this month,
      2) run an ad campaign,
      3) compare the cost of the advertising to the increase in sales.

      You have a very good idea how effective the campaign was. Whether any given click generated a sale is irrelevant.

    23. Re: Shitty Consultants by Anonymous Coward · · Score: 1

      P&G ran a series of experiments in statistically equivalent markets. This tested different channel mixes, and this is how they learned digital wasn't doing much for them. They took a scientific approach to measurement here.

      Just using a landing page and assuming the ad clicks caused the sale doesn't address the problem. There are many ad contexts that will correlate with sales whether advertising is present or now. For most brands...branded search and retargeting. For specific categories...e.g. Car purchase sites with ads will generally precede the purchase of insurance if that person buys a car.

    24. Re: Shitty Consultants by drinkypoo · · Score: 1

      Horseshit. Most sales cannot be directly connected to a click any more than viewing a commercial on TV can.

      If you click an ad and then buy a product, the sale can be trivially be directly connected to the ad.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    25. Re: Shitty Consultants by DarkOx · · Score: 2

      Even that does not work because a company like P&G has a pipe line. WallMart for example on of your re-sellers, has X units on hand all ready. You run an ad, Wallmart's sales change immediately yours do not.

      A very metrics driven company like Wallmart probably responds pretty quickly by adjusting their re-order count so you get that data right away. Now how about Hussey's General Store in some rural mountain town in eastern Virginia? They sell more P&G product this month and little less of the competitor they also stock. How long before they adjust their behavior? Remember this guy does his reorders by walking the shelves and seeing how tall the stacks of stuff are... There is of course range of business in between with different inventory levels and distribution models. Regional grocers, more national grocers, Amazon, etc..

      Its probably months before P&G can get a clear picture on the impact of any changes they make on sales.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    26. Re:Shitty Consultants by DarkOx · · Score: 2

      retail spending by consumers has only increased by an average of 2.4% per year.

      In other words pretty close to the inflation rate. We might conclude from that consumer behavior really has not changed much at all at the macro level. One interesting question would be has online advertising impact the classes and types of products the retail dollars are chasing.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    27. Re: Shitty Consultants by arth1 · · Score: 4, Insightful

      It also does not capture brand building.
      Jewellers, for example, advertise throughout the year, with less expectation of sales next month than people remembering the brand name come holiday season or anniversaries. Similar for plumbers and funeral homes with local ads.
      The goal is being the first company you think of when you one day will use such services.

    28. Re: Shitty Consultants by Anonymous Coward · · Score: 1

      And how exactly do you think clicking on a P&G ad is directly connected to a sale? Do you know what P&G does? Do you understand that someone would have to go into a store and buy their product from a retailer who already has inventory? How exactly are you going to correlate that to a click on an ad?

    29. Re:Shitty Consultants by BigDukeSix · · Score: 1

      This +4 Insightful comment is plagiarized from Wolf Richter.

    30. Re: Shitty Consultants by just___giver · · Score: 1

      Can anyone remember an add they saw on a page this week? What about one they clicked on? Ask your friends this. Most won't be able to.

    31. Re: Shitty Consultants by BronsCon · · Score: 1

      Usually. Not at nearly midnight after a few drinks, though. It's called a social life and checking email while taking a piss. I hear that's also a good recipe for dropping one's phone into the toilet but I've never actually had that happen; you seem like the type who might, though, so maybe it's best you don't get to experience such things.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    32. Re: Shitty Consultants by Areyoukiddingme · · Score: 1

      It also does not capture brand building.
      Jewellers, for example, advertise throughout the year, with less expectation of sales next month than people remembering the brand name come holiday season or anniversaries. Similar for plumbers and funeral homes with local ads.
      The goal is being the first company you think of when you one day will use such services.

      I'm not convinced brand building is actually effective.

      You specifically called out funeral homes. I know with absolute certainty that a funeral home was advertising on a billboard every day last month next to a highway I commute to work on. And I couldn't tell you without hypnosis what the name of the place was. I might have a subconsciously positive response to the name if I see it in a group of funeral home names, but I doubt it's reliable.

      I know that's the theory behind brand building, but I question just what percentage of the population it actually works on reliably enough to test above random chance in a double blind study. I know such studies have been done in the past. I am wondering if one has been repeated since the rise of Internet advertising.

    33. Re:Shitty Consultants by Areyoukiddingme · · Score: 1

      Spend some time with business leaders and you'll find that they're mostly clueless assholes, placed in their positions by wealthy families, running mostly brain-dead companies that make money due to some legacy accident.

      Not quite true. Most of the big multinationals got where they are through intentional execution of a sound business plan—fifty or sixty years ago. They've been coasting on sheer inertia ever since. But they did get up to speed intentionally, not accidentally. The aforementioned clueless assholes polish the chrome, and occasionally fuck with the direction of the company, which invariably loses some of the inertia.

      The mythology survives because people like Avi Arad exist, who took an actually bankrupt company in a fading industry and transformed it into a modern entertainment powerhouse. I'm referring, of course, to Marvel. For every 100 clueless assholes, there's one Avi Arad, legitimately keeping the myth alive.

    34. Re: Shitty Consultants by lucm · · Score: 1

      "Dollars in, dollars out" doesn't tell you you which ads are more cost-effective

      You have a specific landing page for each ad. Then you track that contact through to the purchase

      it works if you do CPC only, which not only is costly, but is also a dying vehicle.

      See:

      Google’s CPC fell 23% in the quarter, compared with a drop of 7% in the same period a year ago, while TAC increased to 22% of advertising revenue from 21% a year ago, a combination that could be worrisome for Alphabet.

      http://www.marketwatch.com/sto...

      We're in year 3 or 4 of this constant shrinking of CPC, which is not surprising since it doesn't work. And now even Google is struggling to attract business.

      --
      lucm, indeed.
    35. Re: Shitty Consultants by HornWumpus · · Score: 2

      Decades ago I worked for a corporation that ran funeral homes (not SCI though that was the role model for the owners).

      They don't want 'everyone', they are after a particular customer. A really crazy stupid and grief stricken one that will spend 20x the average to bury someone. 90% of their profits come from 10% of the market.

      You saw it in the incentives to the peddlers. Commish for bronze caskets and marble mausoleums is over 50% of gross price.

      They won't turn away the 'inexpensive' service customers, but they don't really get them at all, as even their cremations are _outrageously_ overpriced.

      Advice: Arrange for a friend/lawyer to make the arrangements. Loved ones are just too easy to manipulate and the 'already dead' sales staff are experts. Don't buy 'pre need', they are lying that it will be easier on the family. Again the 'already dead' sales staff are expert at upselling the family, even if the dead person wanted cheap and simple, they will go full bore to sell them anyhow. Called 'twisting' in the industry. They not afraid to make everybody hurt extra, if it will get them to move up from a fiberglass coffin to a bronze one. They know just how to say and do things to make irrational, grief stricken people spend spend spend.

      Further advice: If you see the letters 'SCI' or the name 'Service Corp International' anywhere on a funhome (8.3 naming) run, don't walk, away. Shop for price, they don't expect it, you'll be shocked at the ratios. Depending on where you live, it might be hard to find a non-SCI place. Do it anyhow.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    36. Re:Shitty Consultants by HornWumpus · · Score: 1

      P&G sells people brands in a weird way.

      Most people will claim 'I'm immune to branding like that', but most will brush with the same toothpaste their mother taught them how to brush with. Same with detergent. (/.ers that the stuff you mom uses to turn smelly clothes into clean ones. Machines that wake you up at noon from the unfinished half of the basement.)

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    37. Re: Shitty Consultants by kurkosdr · · Score: 2

      If you take into account the number of people who accidentally click on ads, the click bots, and the fact when you search for "example company" on Google, Google will show an ad leading to the company's official site just above the organic search result leading to the official site (some people click on the ad out of laziness because it's on top, I have done it in the past), plus people who use ad blockers, there aren't many useful clicks left. I am surprised this business model still works and hasn't gone the way of the pets dot com site. When is this tulip mania going to end? Realistically speaking, a company has better chances of "engagement" if the use good SEO and game-ify social networking ("post this message to enter the competition").

    38. Re: Shitty Consultants by morethanapapercert · · Score: 1
      You'll note that many of the marketing tactics that have had the pro-privacy folks up in arms are attempts to develop that level of tracking, collating and ad to sales conversion. There was a comment on this site recently from a person who went to Home Depot to buy more hair clog removers and came home to find that Facebook now showed him clog removal and plumbers ads.

      As I've said before in related conversations, the sheer amount of data any one organization collects is bad enough. But then many of them continue on to sell or share that data in various ways. Facebook likely already knows who your wife is, VISA or MasterCard almost certainly do as well. It's quite possible for sophisticated data analysis to figure out that showing youdoes indirectly lead to sales from other members of your household.

      What the article here is saying is that the direct clicks leads to the clicker buying something X% of the time isn't as valuable as it once was or perhaps as people once thought it was. That sort of straight forward metric was easy for corporate types to understand in the early days of Internet advertising and thus easy to sell to them. The marketing landscape is now having to adapt to the reality that there is significant anti-ad push-back, combined with the more subtle, and hence harder to sell, ads leading to indirect sales paradigm. As far as I can tell, and in my humble opinion, that is one of the major drivers behind every business and their dog wanting you to download and install their phone app and like them on social media. It makes drawing those ads to sales inferences FAR easier.

      Bottom line, selling digital ad space is going to have to get more sophisticated and the absolute dollar value of a given impression is going to go down. I predict we are going to see even subtle and pervasive attempts at tracking consumers in response.

      --
      I need a wheelchair van for my son. Help me get the word out. https://www.gofundme.com/wheelchair-van-for-jj
    39. Re: Shitty Consultants by SNRatio · · Score: 1

      Then you're doing it wrong. I've been tracking those details for over 20 years.

      Sure, where click - takes buyer to your storefront or some other platform that directly ties the click to a purchase. That usually doesn't happen with toothpaste or furniture (remember, the story is about P&G). Or my company. Sure, we run ads, but less than 5% of our sales are through a website, and few of those are traceable (B2B: person/computer viewing the ad isn't the person/computer placing the order).

    40. Re: Shitty Consultants by SNRatio · · Score: 1

      It's reliable if your business means actually speaking with your customers.

    41. Re: Shitty Consultants by SNRatio · · Score: 1

      I think they are keying into your searching for TV stands, not the purchase. Google and your ISP/mobile provider now know you are looking and get paid handsomely for that info. They either aren't privy to the sale - or don't want to stop selling your info to advertisers, so don't bother to incorporate that information into the package.

    42. Re: Shitty Consultants by gumbi+west · · Score: 1

      Academics in math, say that a counter proof relies on a "pathological" case to marginalize their argument. The Cauchy distribution to counter prove the law of large numbers is an example.

      Here you pull the same dirty trick.

      Just because your clients let you pull this dumb shit doesn't mean it's good.

    43. Re: Shitty Consultants by gumbi+west · · Score: 1

      It's actually much harder than that. Demand is constantly moving around for reasons you have no appreciation for. It could be that a huge buy that changes nothing was actually the buy that saved the company.

    44. Re:Shitty Consultants by gumbi+west · · Score: 1

      This could be rational. It prevents others from buying the words at the smallest cost and getting above you for your own name. That happened to a local company that I tried to use and they appeared to be oblivious to how they were getting so screwed.

    45. Re:Shitty Consultants by Actually,+I+do+RTFA · · Score: 1

      For a local company, that may be true. But once you get to the P&G level, brand loyalty is probably going to override that last second competitor ad.

      --
      Your ad here. Ask me how!
    46. Re:Shitty Consultants by gumbi+west · · Score: 1

      Agreed. For the local company, the layout on a phone makes it look like the phone number for the competitor is the phone number for the company you googled.

    47. Re: Shitty Consultants by BronsCon · · Score: 1

      Even using different computers from different ips, if you share the link with id, we'll know you can from the ad.

      Or you'll know that I sent the link to a friend or family member... which is to say, since you think you know something else from that information, you actually know nothing.

      If you actually worked in the industry, you'd know that this happens way more often than 1% of the time. Perhaps you do work in the industry and you do know this, but you figure it's more profitable to spread your bullshit because you think people outside the industry can't figure it out for themselves?

      Well, hell, this article is stating, flat out, that they can. It might be time to wake up.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    48. Re: Shitty Consultants by BronsCon · · Score: 1

      Indeed, and my clients who ask this on their account sign up form, or during checkout, have noted that links from newsletters and ads (e.g. links with unique IDs) are quote common landing pages for users who answer "From a friend". At first blush, one might believe these users to be lying, but when the same unique per-user link appears as the landing page for multiple users, it becomes clear that the link was shared.

      Which kind of blows a hole in the whole "we know user A made the purchase because the purchase came in through user A's link" bullshit argument out of the water, no? Analyzing data collected on behalf of one of my clients, it looks like only about 12% of such links appear as a landing page for only one user, and I'm looking at data for signed-in users so I know they're different people. Since we can now estimate that 88% of those links are shared and result in the recipient clicking the link, we can assume that not all of the single-entry cases belong to the original recipient of the link. In fact, as my statistics do provide original recipient data (we record the link ID and email to which it was sent, so it's trivial to gather this info), only about 73% of recipients of links that have been clicked actually clicked them; 27% of those links were clicked by people with whom they were shared, and not clicked by the original recipient.

      And that holds true with the 12%, as well.

      Which means that only 8.76% of users don't share links.

      But that "unique" link ID is supposed to indicate something? Yeah, it indicates who first saw the link, and not a damned thing else.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    49. Re: Shitty Consultants by wallsg · · Score: 1

      I almost never fill that crap out. If it's required to complete the transaction then the transaction doesn't get completed.

    50. Re: Shitty Consultants by synp71 · · Score: 1

      It's not 1%. Under 10% of sales are online. Less than that for P&G. Those ads are supposed to be driving the >90% that are done in physical stores or by mail order. They are evidently not doing that.

    51. Re:Shitty Consultants by Actually,+I+do+RTFA · · Score: 1

      Wow, that's really interesting. Mind letting me know what I should search for so I can see myself?
      Then again, totally understand if you don't want to ID yourself by locality and/or type of company you do business with.

      --
      Your ad here. Ask me how!
    52. Re: Shitty Consultants by SandWyrm · · Score: 1

      I've been in meetings with product managers from P&G. Trust me, they are anything but morons. More like Type-A Geniuses in constant competition with each other.

      I came in there with a technology to sell them, and was very effectively questioned as to how exactly it worked, and it's precise differences from a competing product. Each question was cunningly designed to try and catch me up in any kind of lie or exaggeration. I impressed them by knowing what I was talking about.

      If they have any weaknesses, it's a fanatical adherence to a literal book full of established company procedures. That and the internal competition makes it very difficult to do business with them if you can't set up an outsourcing operation in China or the Philippines that serves them globally.

    53. Re: Shitty Consultants by SandWyrm · · Score: 1

      Do you now who P&G is? Do you think that they sell direct to consumer? Their ads are far more indirect, meant to increase sales at retail.

      They are a HUGE player in B2B retail layout research. Companies go to them to optimize product placement on shelves (every shelf level has a price, endcaps go for a premium). Retailers go to them to learn how to make their stores more welcoming and less stressful. Notice how Walgreens did a makeover a few years back? That was P&G.

    54. Re: Shitty Consultants by david_thornley · · Score: 1

      You do realize that we had advertising before the net caught on. That advertising was in magazines or newspapers or on television or radio or billboards. Except for coupons, there was no way to directly connect any particular advertising with sales. There's a saying about a manager saying "Half my advertising is wasted, but I don't know which half!"

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  2. Yes. by Anonymous Coward · · Score: 3, Insightful

    Yes. Please kill it.

    1. Re:Yes. by Z00L00K · · Score: 1

      The majority of the ads put in are useless. They are for stuff people already know about. I already know Toyota exists - I can see their cars everywhere. If a new car brand was introduced in your market, like Acura or Scion on Euro (which are basically domestic US re-branded stuff) then you'd need quite a campaign to make people dare buying that new brand.

      If Toyota has a ground-breaking new tech that can be proven to change the life of people then it might be worth to throw in an ad for Toyota. Otherwise the bucks are better spent on the Toyota website.

      Putting in ads for Viagra and dick enlargements is also a wasted effort. If there's a need for stuff like that then your doctor would provide it. "Ask your doctor" is just sick.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    2. Re:Yes. by DarkOx · · Score: 1

      I am not sure you are entirely correct. Simple name recognition is frequently the biggest predictor of sales. As you say it would be more necessary for say Alfa Romero to be running ads in the US right now than it is for Audi but the car market is mostly not driven on impulse the way less durable products are. At some level you have to educate the consumer about the possibilities.

      Wait I can get 500HP+ and 27mpg? Wow did not know that was possible. Might go look at cars now, might as well look at the company that just told me this...etc.

       

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  3. Nah. by Anonymous Coward · · Score: 1

    You're clearly just not making your ads obtrusive enough.

  4. I always wonder why by jetkust · · Score: 5, Insightful

    When you search for a company or website on google there is an advertisement for it right above the search result taking you directly to the web site you were looking for. I always click on the search result because clicking on an ad is just weird to me, even though they both likely take me to the same spot. But what is the point of buying an ad like this if they are already trying to get to your site in the first place? Why convince someone to do something they are already doing? Are they afraid another company is going to buy the search ad and someone is going to randomly click on another website instead of the one they were specifically looking for?

    1. Re:I always wonder why by Desler · · Score: 1

      Companies buy ad words using the trademarks and product names other companies all the time.

    2. Re:I always wonder why by ConceptJunkie · · Score: 5, Insightful

      I don't click on the ad in the case you describe above, because I simply don't trust the ad to be what it appears.

      --
      You are in a maze of twisty little passages, all alike.
    3. Re:I always wonder why by thomst · · Score: 5, Informative

      jetkust wondered:

      When you search for a company or website on google there is an advertisement for it right above the search result taking you directly to the web site you were looking for. I always click on the search result because clicking on an ad is just weird to me, even though they both likely take me to the same spot. But what is the point of buying an ad like this if they are already trying to get to your site in the first place? Why convince someone to do something they are already doing? Are they afraid another company is going to buy the search ad and someone is going to randomly click on another website instead of the one they were specifically looking for?

      The link in the ad does not take you "directly" to the website for which you were searching. Instead, it takes you there by a roundabout route. Here's the URL for the ad that the search string "procter and gamble" generates:

      https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwing5erkavWAhUCl34KHRC6B2kYABAAGgJwYw&ohost=www.google.com&cid=CAESEeD2JLJzL1dBgUZFbmBGP-fz&sig=AOD64_3I39rwK0_DYxkNqTS1PJcvi8-iYg&q=&ved=0ahUKEwi42ZGrkavWAhVoxlQKHWkNCfwQ0QwIJQ&adurl=

      Note that the url in question begins with "https://www.googleadservices.com/pagead/aclk". That's a call to googleadservices.com, which is google's central advertising hub, alerting it that a pagead has been clicked.

      The next bit is "&ai=DChcSEwing5erkavWAhUCl34KHRC6B2kYABAAGgJwYw&ohost=www.google.com", which tells googleadservices to employ the script at "ai=DChcSEwing5erkavWAhUCl34KHRC6B2kYABAAGgJwYw", and that the request is originating from google.com. The "ai=" part might mean "advertising insight", or "artificial intelligence", or even "acknowledge immediately". I dunno - you'd have to ask one of google's advertising engine programmers (and they a are notoriously closed-mouth crew).

      The "&cid=CAESEeD2JLJzL1dBgUZFbmBGP-fz" string which follows is clearly an identifier for the "client ID", or the Universe really is entirely devoid of meaning or logic. (YMMV. Or, y'know, not.)

      That, in turn, is followed by "&sig=AOD64_3I39rwK0_DYxkNqTS1PJcvi8-iYg", which is pretty obviously a digital signature, probably included to prevent clickjackers from gaming google's revenue stream - or because google just likes to admire its own signature. (My own bet would be on security, rather than self-regard, btw.)

      Finally, we have "&q=&ved=0ahUKEwi42ZGrkavWAhVoxlQKHWkNCfwQ0QwIJQ", followed by "&adurl=", the first part of which looks like a query string to me, with the last bit pointing to a null value. My guess is that, absent an actual value for "&adurl=", it causes the AI to redirect your browser to the client's default URL, per their contract with googleadservices. (Again, contents are packed by weight, not volume, and some settling may occur during shipping.)

      Contrast all that with the non-ad link that the search string "procter and gamble" generates, which is simply "http://us.pg.com/".

      In other words, "It's all about the Benjamins."

      You're welcome ...

      --
      Check out my novel.
    4. Re: I always wonder why by Monster_user · · Score: 1

      ^This.

      Though, doesn't Google have a minimal level of screening to ensure the ad isn't just clickbait or malvertising but actually one of the top three search results?

      Still don't trust ads.

    5. Re:I always wonder why by rmdingler · · Score: 3, Informative

      In other words, "It's all about the Benjamins."

      Nice post. Average click-through rate is about 2%, and the average price to the advertiser is $1-2.00 US.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    6. Re:I always wonder why by whoever57 · · Score: 3, Informative

      Contrast all that with the non-ad link that the search string "procter and gamble" generates, which is simply "http://us.pg.com/".

      I searched for Procter and Gamble, then right-clicked on the first non-ad link that google shows. Here is the URL (remember, this isn't an ad):
      https://www.google.com/url?sa=...

      --
      The real "Libtards" are the Libertarians!
    7. Re:I always wonder why by Mandrel · · Score: 1

      Companies buy ad words using the trademarks and product names other companies all the time.

      I can see how companies see this as allowing Google to extort them into buying keywords to their own trademarks so a competitor doesn't appear above them when someone searches for one of those trademarks. Competitors on the sidebar or below, fine, but placed above a link where the searcher clearly wants to go?

    8. Re:I always wonder why by Actually,+I+do+RTFA · · Score: 1

      The "ai" refers to "advertising/advertisement id". "Advertising Id" would imply it's an ID for the user; "Advertisement ID" would imply it's an ID for the ad itself.

      --
      Your ad here. Ask me how!
    9. Re:I always wonder why by fph+il+quozientatore · · Score: 2

      You all should install the Google search link fix Firefox add-on.

      --
      My first program:

      Hell Segmentation fault

    10. Re:I always wonder why by jetkust · · Score: 1

      Thanks for the detailed response! I am aware the point of an ad is to route the traffic differently in the name of the Benjamins. I used the word "directly" to describe the search result and not the ad, though who really knows. In the end, I'm not thinking much of any of this in practice. Just what is the quickest way to get to the web site I'm thinking about. Honestly, I trust google enough to believe that either click wouldn't end in me buying bitcoins to pay the Russians to recover my stash of golden retriever puppy pics that got held in ransom.

    11. Re:I always wonder why by trawg · · Score: 3, Interesting

      Contrast all that with the non-ad link that the search string "procter and gamble" generates, which is simply "http://us.pg.com/".

      True BUT! When you click on that link (in most browsers without active defenses) you'll see that the click is intercepted and it fires off a POST request to Google anyway, tracking the click, with a link that looks something like:

      https://www.google.co.uk/gen_2... string]&s=2&v=2&pv=0.[random number]&me=54:[random number],V,0,0,0,0:6834,h,1,52,i:49,h,1,52,o:214,h,1,51... [many more bits of data] 1,e,C&zx=[some other number]

      That will then redirect you to the destination site.

      You won't notice it unless you're really tracking requests - if you mouseover the us.pg.com link it doesn't show the Google tracker. If you inspect the source it just looks like a regular HREF link.

    12. Re:I always wonder why by SandorZoo · · Score: 3, Interesting

      There's an onmousedown event in the page's javascript that changes the link when you click on it. I wish browsers would disallow such sneakiness.

    13. Re:I always wonder why by thsths · · Score: 1

      Yes, and this is the main reason you would buy your own brand name as an adword: to keep out competitors. Whether that is legitimate or not is hard to judge. And obviously it does not usually generate new sales, but it will protect existing customers.

      Getting new customers takes a bit more ingenuity. You actually need to know what your potential customers are looking for.

    14. Re:I always wonder why by Quinn_Inuit · · Score: 1

      Same here!

      --

      Stop learning! Only you can prevent esoterrorism.
    15. Re:I always wonder why by Areyoukiddingme · · Score: 1

      You won't notice it unless you're really tracking requests - if you mouseover the us.pg.com link it doesn't show the Google tracker. If you inspect the source it just looks like a regular HREF link.

      You also get the squirrelly tracking URL if you "Copy Link Location" in your browser. A continuing annoyance when I have just googled for a reference and can tell from the summary it's the URL I want, so I don't need to follow it. But to actually copy it, I have to highlight and copy text, not try to copy the URL.

  5. Depends... like anything by Anonymous Coward · · Score: 1

    Banner ads? Absolutely. Sponsored search engine results? Those probably have some return but may or may not be positive. Search engines bumping their own online stores in the shopping section or adding their afffiliate codes to Amazon links when you search for a random product? I guarantee those make money.

  6. Some is worthless. by SeattleLawGuy · · Score: 1

    Some is worthless, some is not. For example, Amazon advertises products you have looked at in your Facebook feed, and I'm sure those ads are well worth it for Amazon.

    --
    Real lawyers write in C++
    1. Re:Some is worthless. by fermion · · Score: 4, Interesting
      It was a hundred years ago a department store owner said half his advertising budget is wasted, but he did know which half.

      The difference is now that we can see which half is working, if we measure it by immediate purchases. If you pay for ad, and it does not result in a sale, then is it working? Some would say no.

      In a way we are back to the mode of print advertising a hundred years ago. A store runs an ad for a sale, the store can then look to see if revenue increases for the day, and then judge if the ad works. Since that ad is likely run on many outlets, one can't say exactly which ad works. This is what is different now.

      But that misses the advertising model of the past 50 years, which is branding and long term returns. You advertise beer on the Super Bowl not just to get sales today, but so the kids will hopefully buy your beer later. You give away a magnum of expensive alcohol to soccer players not to sell the alcohol right then, but to connect with the fans that when they celebrate they are going to buy it.

      So maybe branding is still a thing. Maybe putting the Amazon name everywhere is valuable. The problem with advertising and the dot com crisis was that there was an incestuous relationship between advertising dollars and advertisers. it was actually the same money looping around from one had to another, with no value being created. That is no longer the problem. it is that the 'new economy' people still think they have found a new economics, and the cost of acquiring customers can be reduced to zero.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  7. Re:Untargeted advertising works? by jetkust · · Score: 1

    But it has a freaking kick stand!

  8. wasn't there an executive.... by Rick+Zeman · · Score: 3, Interesting

    ...or someone who said half of his advertising budget was wasted...but identifying which half was the problem?

    1. Re: wasn't there an executive.... by Monster_user · · Score: 1

      How much of advertising is simply brand awareness, and otherwise a gamble? Kind of like athletes who experience diminished returns from exercise the more fit they are. Despite those diminished returns, those small increases are still an edge in competition, and can be the difference between winning and losing.

    2. Re:wasn't there an executive.... by PPH · · Score: 1

      I've heard that remark. And it would seem that the Internet and tracking cookies would make a science out of figuring out which half. But it seems that companies marketing executives are spending too much time at the golf course or cocktail lounge. Or Google and its ilk are obfuscating the data.

      TFS gives an example of Restoration Hardware taking a look at it's add words and figuring out that the vast majority came from a few words. And mostly from its brand name. The data is out there, even if ad sellers might try to hide it. This sort of feedback review should be a monthly or quarterly review at every company buying ads. There is no excuse.

      --
      Have gnu, will travel.
  9. Re:Large corporations are filled with idiots news@ by kelarius · · Score: 1

    Given that this advertising is usually targeted at the 80% or so of the population that barely know what an internets is, I wouldn't agree with you. I still come across plenty of people that install stupid shit like Honey or coupon printers, so SOME advertising works, you just need to target it in the right way.

    --
    Personally I'd rather have my idiots at home glued to the TV than out doing idiotic things
  10. Lynx Avoids Many Pop Up Ads by mallyn · · Score: 1
    Folks;

    I am one of those who ads do not do any good.

    I am the one who uses lynx (linux text mode browser) that does not bother with pop ups. I get the text of the article without the pop overs. Therefore I do not see about 80 percent of the ads on sites.

    And I cannot be the only one doing this. . . .

    --
    Most Respectfully Yours Mark Allyn Bellingham, Washington
    1. Re:Lynx Avoids Many Pop Up Ads by sheramil · · Score: 1

      I am the one who uses lynx (linux text mode browser) that does not bother with pop ups. I get the text of the article without the pop overs. Therefore I do not see about 80 percent of the ads on sites.

      And I cannot be the only one doing this. . . .

      I use uBlock Origin with Firefox (inb4 "botnet pls"), and i only visit faecebook about once every six months - usually to plant stories about buying boats that I don't actually own, to throw off their analytics. As for the effectiveness of advertising, I'd like to see some figures for the relationship of click-throughs to purchases. Any number of times when I have lowered myself to clicking on one of the few ads I do see, I have very quickly decided "that's not what I was after" and abandoned the chase.

    2. Re:Lynx Avoids Many Pop Up Ads by lucm · · Score: 1

      So you must be visiting Pornhub for the articles.

      --
      lucm, indeed.
    3. Re:Lynx Avoids Many Pop Up Ads by Opportunist · · Score: 1

      So Lynx is an intelligent browser that can't display crap?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  11. Google's revenue by MikeMo · · Score: 1

    What does this mean for Google's future?

    1. Re:Google's revenue by Anonymous Coward · · Score: 1

      Hopefully they'll die and stop strangling innovation in search engines and mobile OSes.

    2. Re:Google's revenue by Aighearach · · Score: 1

      Everything turns into shareware and you have to register your gmail every year or else you can only send 64 characters per message.

    3. Re:Google's revenue by 0123456 · · Score: 1

      A lot of SJWs are going to be out of work, and unemployable in the real world?

  12. An old idea by AHuxley · · Score: 3, Informative

    The idea that if your brand is not been seen everyday it gets selected less and less when a consumer goes shopping. The other band that spent big on new ads got selected for been new. A consumer has the need to try a new look competitor again due to more new ads.
    No matter how near a monopoly a brand gets due to quality or price it has to keep spending big on its name as if it was entering the market.
    Classic TV, print, radio, billboards ads gave way to banner ads and deep tracking internet ads. Anything to keep humans seeing the trusted brand name and its products everyday.
    The new problem for the ads is the old separation of TV, print, radio, billboard ads is now their direct online competitor. Social media wants to sell and build their own trusted consumer and entertainment brands.
    Private label https://en.wikipedia.org/wiki/... and other ways computer company/social media owners/shopping sites now want to sell are replacing or buying up decades of generations trusted names.
    Browsers are considering blocking outside ads. Social media and online shopping push their own new brands or partners that profit share.
    The need for ads has not changed. The way select products get presented on a few captive platforms has changed.

    --
    Domestic spying is now "Benign Information Gathering"
  13. Is this article useless? by locater16 · · Score: 1

    Certainly it is, it cherry picked the one example it could find supporting its clickbaity headline and then congratulated itself on all the clicks, and subsequent advertising money, it got itself for doing so. Proctor and Gamble just cut back to the advertising space it found most effective, it didn't stop it all together. Nor did the company in question suggest it was going to stop advertising all together. The general consensus of the conference was that online advertising should be more targeted than the weird blanket coverage many companies do now.

    That's an article that might be worth writing, reading, and posting to /.
    Instead what we get is clickbait bullshit that implies Apple, the most valuable publicly traded company in the world and one that doesn't do online advertisement, is worthless along with any number of other things, just to be even more clickbaity.

    1. Re:Is this article useless? by Areyoukiddingme · · Score: 1

      Instead what we get is clickbait bullshit that implies Apple, the most valuable publicly traded company in the world and one that doesn't do online advertisement

      Er, Apple spent ~$100 million on digital advertising in 2016. Sure that was down 16% from 2015, but just because they no longer call out exactly how much they're spending online in their SEC filings doesn't mean they aren't still doing it.

  14. Re:Large corporations are filled with idiots news@ by sheramil · · Score: 1

    Given that this advertising is usually targeted at the 80% or so of the population that barely know what an internets is, I wouldn't agree with you. I still come across plenty of people that install stupid shit like Honey or coupon printers, so SOME advertising works, you just need to target it in the right way.

    The same could be said for Nigerian Phishing scams.

  15. Just in time to switch to mining by Ken_g6 · · Score: 3, Interesting

    Just in time, coin mining is coming to replace ads.

    I suppose the next step will be to make all links internal to a site with ajax, so the coin mining script can run continuously as long as a user is on the site.

    --
    (T>t && O(n)--) == sqrt(666)
    1. Re: Just in time to switch to mining by Ken_g6 · · Score: 3, Insightful

      Honestly, how many people are going to do that much work?

      Plus it's more efficient to block the mining scripts with NoScript or the like, and run a native mining client yourself.

      --
      (T>t && O(n)--) == sqrt(666)
    2. Re:Just in time to switch to mining by fph+il+quozientatore · · Score: 2

      Absolutely nothing. You get a result which is equivalent to (1) using NoScript, plus (2) running your own miner. But with a lot less performance because it's in Javascript.

      --
      My first program:

      Hell Segmentation fault

    3. Re:Just in time to switch to mining by Opportunist · · Score: 1

      Hush! Will you please be quiet!

      This cannot happen of course, never. It's a totally benign and secure way to pay for your content, please implement it and don't listen to that ridiculous AC with his nonsensical ideas.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  16. Hard to measure by spinitch · · Score: 1

    Imagine a fair amount of advertising on- line much like off-line worthless but part of the discovery process. Try X campaign if positive results then maybe effective if not a learning cost. Need to learn before going bankrupt. Advertising does work if have a desirable product and reach correct audience. Advertising also bothers a lot of people who are irrelevant and adds unnecessary costs to products when not effective. I find products and services that offer discounts for registering most effective for me since I have an interest to begin. If I can get a deal then more likely to buy within reasonableness. Only buying so much stuff. I have not purchased anything from a FB advertising to my recollection. Yet FB and Google know more about me then I care.

  17. More probably they're doing it wrong by Presence+Eternal · · Score: 3, Interesting

    My observation in retail has been that appeal to brand loyalty is the most effective form of advertising. You probably aren't surprised by that, but you likely don't realize how insane it gets. It's extremely common for my customers to think an HP printer will work better with an HP computer.

    As for advertising: Fake reviews. They work. You don't even have to explicitly buy them; give someone a free product and they'll give it five stars about 90% of the time. Doesn't hurt that Amazon customers reliably upvote five star reviews and reliably downvote negative reviews.

  18. Re:We should ask our resident expert by cdreimer · · Score: 2

    He's too busy upgrading his file server to FreeNAS 11 — and laughing at all these stupid comments. Seriously, you people need to get a life.

  19. Useful in a different way by Gabest · · Score: 1

    Whenever I see a food advertisement, and I have it at home, I feel the urge to eat. It turns into a sale later, after it's gone.

  20. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    83% might be a little high. The Surface is a $1,000 buy at minimum, for a device with decade old specs, and is non-upgradeable. It is a very expensive toy, and perhaps business device. If my Executives didn't need technical support for such a complex device, or had bought me one to get the "lay of the land", I wouldn't have bought one myself. It is a nice piece of tech, but there are less expensive options which accomplish similar.

  21. Re: If they're worthless how did Drumpf get electe by Anonymous Coward · · Score: 1

    Because Russia didn't swing the election.

  22. Yes by borcharc · · Score: 1

    Yes it is. The only ad's that I see these days are reasonably well-targeted youtube ads on my kid's device. Those are just the same as broadcast commercials. The rest is garbage.

  23. Re:Large corporations are filled with idiots news@ by mschwanke97402 · · Score: 1

    Every computer I clean up has crap I know got there via clicking on ads or downloading computer speed up and optimization apps. Every customer I warn about this has no clue what I talking about and assures me that they don’t click on ads.

    Clearly P&G just needs to be more deceptive in the placement of their advertising if they want clicks.

  24. Re: It's sensible to advertise the Surface here. by mschwanke97402 · · Score: 1

    ...a device with decade old specs, and is non-upgradeable...It is a very expensive toy, and perhaps business device...It is a nice piece of tech...

    You seem to be a bit undecided!

  25. Correct by SuperKendall · · Score: 1

    The ironic thing, like the crazy dude on the corner proclaiming the end of the world for the last 50 years the night before the Sweet Meteor of Death finally arrives, you have actually posted something as relevant as it is accurate.

    Congratulations!

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  26. Re:Large corporations are filled with idiots news@ by lucm · · Score: 1

    Given that this advertising is usually targeted at the 80% or so of the population that barely know what an internets is, I wouldn't agree with you. I still come across plenty of people that install stupid shit like Honey or coupon printers, so SOME advertising works, you just need to target it in the right way.

    The same could be said for Nigerian Phishing scams.

    Than those phishing scams are amazing, because on my domains I see a lot of traffic hitting tracking URLs that are not indexed and are only linked to garbage ads for which I pay pennies.

    I don't know why, but a lot of people click on ads.

    10 Shocking Things You Didn't Know About Ads that will Shock You Into Clicking Links About Shocking News

    --
    lucm, indeed.
  27. Yes, and? by SuperKendall · · Score: 1

    It is a very expensive toy .... and now you all know why it's a good idea to advertise here.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  28. Re:We should ask our resident expert by mschwanke97402 · · Score: 1

    I was going to update my FeeNAS server today. I guess I shouldn’t have wasted so much time in the foums!

  29. Re:If they're worthless how did Drumpf get elected by Z80a · · Score: 1

    P&G can't sabotage their rivals with someone horribly unlikable and full of skeletons like happened with the Trump thing.

  30. Re: It's sensible to advertise the Surface here. by lucm · · Score: 2

    a device with decade old specs, and is non-upgradeable.

    Are you talking about Surface or Macbooks?

    --
    lucm, indeed.
  31. Three kinds of Web advertisements by gurps_npc · · Score: 1

    The three ad types are:

    1) Sales. Click here to instantly buy this thing we are advertising. This is the most common and the most useless. You can measure it's effectiveness exactly, which is what makes them popular. But they are remarkably uneffective. If you want to buy it now, you google it. (Or just go to amazon/ebay/etsy directly)

    2) Branding. Hey, remember our product? We still sell it. People in X group love us. We are cool. You want to be cool right? When you need product like ours, remember we are the COOL one. This is more common outside of the web, but still is found here too. Basically, most Superbowl commercials are doing this. Harder to measure effectiveness, but over the long term can make or kill your business.

    3) Informative. Hey, did you know that our product is on sale/now fights gingervitas/ is the first cure for the common cold?

    This is relatively rare, but if your product is good and fills a new need AND no one knows it, it can instantly make you successful. Best example is going on Shark Tank. That's half the reason why people go the show.

    --
    excitingthingstodo.blogspot.com
    1. Re:Three kinds of Web advertisements by drinkypoo · · Score: 1

      There are only really two types of advertising.

      Type 1, advertisement for new products. You are lame, and/or this thing is great, and/or our marque is great, you need it in your life to be successful.

      Type 2, advertisement for past purchases. You are great because you bought our stuff. Feel good about your purchases, and make more of them in the future.

      Your type 2 is sometimes type 1, and sometimes type 2, and sometimes both.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  32. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    A Core M3, 4GB of RAM, integrated graphics, and a 128GB hard drive is not much better than a Core 2, 4 GB of RAM, and Vista. The thing benchmarks about the same.

    The SSD packs a punch, but not an extra $600-$700 worth over an equivalent desktop, performance wise. What you're paying for is the smaller form factor / footprint, and the accessories.

  33. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    It functions as a business device in a space where other devices will function for a lower price.

    It really is a luxury item, and thus is an expensive toy.

  34. Re: It's sensible to advertise the Surface here. by lucm · · Score: 1

    What laptops 10 years ago had quad core processors, 8+ GB RAM and 512+ GB PCI-E class SSDs and a higher than 1080p display?

    Are you talking about Surface or Macbooks?

    --
    lucm, indeed.
  35. Re: It's sensible to advertise the Surface here. by lucm · · Score: 1

    Honestly I'm not a fan of Surface because the keyboard sucks and I'd rather chew glass than use Windows. But it's not a device with decade old specs.

    --
    lucm, indeed.
  36. Re:Ads are for luddites by Aighearach · · Score: 1

    If they'd just app apps instead of spending on LUDDITE ads they would be getting 100% return from app appers app apping their apps. APPS!

    I agree, it is all about payments for added value, like freemium.

    If I'm buying stuff from an online store, there is not really much value for a middle-man to add. I'd much rather the store itself just have a searchable catalog.

  37. Clicks resulting in sales by ortholattice · · Score: 1

    Here's an advertising idea: instead of paying for a click on the ad, pay only when the click results in a sale. (Surely modern tracking technology can figure out whether that happened.) Then you'll have a 100% accurate measure of effectiveness. If Google won't agree to it (and of course they won't), start a competing company that will.

    Of course successful clicks will have a significantly higher price, but you pay only when the product is sold. Just like a salesman who is paid a commission only when a sale is made.

    1. Re:Clicks resulting in sales by phonewebcam · · Score: 1

      Sure, Coca Cola & a zillion other instantly concoctable clones would go for that.

  38. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    The keyboard is a defining characteristic device, but as a desktop replacement, its specs are a decade old.

  39. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    The higher end models cost close to $2,000, when all is said and done. And none of the Surface Pros are quad core, they are merely hyperthreaded.

    Surface Pros are not laptops, they are three-in-one devices. A tablet, a laptop, and a desktop. By desktop standards the specs are a decade old.

    The base model is $1,000 by the time you add up the essential accessories. Not much point in buying a Surface without any accessories.

  40. Re: It's sensible to advertise the Surface here. by Hognoxious · · Score: 1

    How much storage does it have compared to, say, a Nomad?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  41. For all the complaints I've heard by rsilvergun · · Score: 1

    I've mostly seen the advertisers coming back. There's a lot of stuff out there I just plain don't need but that I might actually want. If you don't advertise to me I honestly forget the stuff exists. Video games are an obvious choice. But there's other stuff like computer hardware upgrades, cool parts for my bike and other misc hobby stuff. And when I still had a kid under my roof there was the nonstop cavalcade of adverts for cloths and movies she was into.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  42. anti google news recently? by fourbadgers · · Score: 2

    Ad-tech generally means google. I'm a consistent increase in anti-google news articles recently (some justified, some just speculative to add fear, uncertainty, doubt). I wonder who is pushing it?

  43. Re: It's sensible to advertise the Surface here. by Monster_user · · Score: 1

    Base model is 128GB. So much less than the Trimble Nomad 900 series.

    Top tier models are comparable. I'd be more specific but the Trimble website is giving me 503 errors now.

    The Surface is a Windows 10 device, whereas the Nomad does not appear to be. The Surface is a primarily luxury indoor office use device. The Nomad appears to be a rugged/outdoor use device, the added price comes in durability. So the comparison is apples to oranges despite being in the same price range.

  44. Re:Large corporations are filled with idiots news@ by Narcocide · · Score: 1

    I don't know if you have been paying attention to what's going on lately in the world, but most anyone with a passing familiarity with the internet in 1999 was already being ignored then and that hasn't changed.

  45. I sure think so by Anonymous Coward · · Score: 1

    I've been using the internet for almost 30 years and I think I've intentionally clicked on an ad twice.

    I believe most users train themselves to not look at ads.

    What particularly bewilders me is when some news sites load then a few seconds later the entire page is overtaken by an ad. That and the super annoying ads on mobile that scroll up from the bottom when the user is intending to scroll the article.

    I cannot fathom why any respectable news company or big retailer would think this was a good practice. It makes me want to boycott them both.

  46. Rubles by Nethead · · Score: 1, Interesting

    I don't know, the Russians sure did a lot with $100,000 in Facebook buys. Maybe they just know their 'consumers' better.

    --
    -- I have a private email server in my basement.
  47. Re:If they're worthless how did Drumpf get elected by ArchieBunker · · Score: 1

    The Democrats swung the election. Them along with most media outlets predicted Hillary in a landslide so why even bother running on a good platform or picking a good candidate? I lean towards Libertarian but still liked Bernie for the same reason the Democrats hated him. He doesn't take corporate money. No way would they stand behind a guy who can't be swayed by corporations.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
  48. Annoying is effective, but in the wrong manner... by QuietLagoon · · Score: 1

    Online ads have become far too annoying for me to pay any attention to them. Just because the advertisers are able to place ads in front of me, they think that those ads leave me with a positive impression of the company and its products. On the contrary, I shun the products that are advertised to me in an annoying manner.

  49. Re:We should ask our resident expert by cdreimer · · Score: 1

    I was going to update my FeeNAS server today. I guess I shouldn’t have wasted so much time in the foums!

    I spent half the day in the forums to confirm switching from a single six-drive RAIDZ3 vdev to three two-drive mirror vdevs. Found this article that convinced me.

    http://jrs-s.net/2015/02/06/zfs-you-should-use-mirror-vdevs-not-raidz/

    Tomorrow I'll spend half the day cleaning up my home office from blowing out two years of dust bunnies from inside the file server.

  50. generic products require advertising by swell · · Score: 2

    Advertising anywhere is wasteful. The problem for all those advertisers is that they are selling commodities. Products and services that are indistinguishable from (or inferior to) their competitors.

    The solution for those people is simply to produce a better product. As we hear daily on this site; Apple didn't invent the music player, the cell phone or the tablet device--but they made them better. They made them compellingly functional and attractive. While HP, Compaq, IBM and others were assembling generic parts into ugly desktop boxes, Apple was offering colorful, graceful computers that just happened to appear on every interesting TV show. Many consumers were influenced by the look and a growing reputation for ease of use, reliability and service after the sale.

    Smart Americans are buying more Toyotas, Nissans, Hyundais and fewer Chevys and Chryslers. Nissans? Damn, most are UGLY! But they have a good reputation for reliability. I bought a Papa John's pizza today- their slogan: Better Ingredients, Better Pizza.

    It works the other way too. Walmart has a reputation for lowest prices, which is enough to bring in hordes of buyers. Nordstrom's has a reputation for quality and service that places them high in retail sales. Radio Shack had a market niche that faded away and they couldn't adapt. Every seller needs a unique place in the market or they will have to advertise like crazy.

    So long as there are commodities, there will be sales costs. The best investment for products is not advertising, but R&D topped off with functional and/or fashionable design principles. And IP protection. And reputation over the long term.

    --
    ...omphaloskepsis often...
    1. Re:generic products require advertising by waspleg · · Score: 1

      Papa Johns is horrible shit - they just know what you want to hear and spam that; like Trump.

    2. Re:generic products require advertising by HornWumpus · · Score: 1

      Pizza Hut is a Yumfoods brand. Just no. Their consistently 'worst in class': Taco bell, KFC, A&W, Arby's, Pizza Hut. (I'm forgetting at least one...) Nothing edible from the whole corporation. Japanese owned, executives likely don't eat 'foreign food' so don't know.

      You're right about the pizza. But I'd go further, no national restaurant (Crapplebees, Outback, Olive Garden etc) chain gives value. Find a local place, where the cooks taste and adjust. They're not allowed to deviate at corporate chains, not cooks much less chefs, 'food assembly technicians' at best, often 'bag boiler'.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  51. Businesses should do their own "test"... by Anonymous Coward · · Score: 1

    I propose that businesses that use online advertising perform their own test - no consultants, no biased salesmen - their own people.
    Method:
    1. List all the various media you advertise on
    2. Make a schedule where you drop each media in turn for say 2 weeks, returning for 2 weeks to all media as before between tests.
    3. Track, track, track.
    4. Run the numbers.
    5. Make real business decisions.
    My bet is you will end up firing your marketing manager (or even the whole team). Or have building security "welcome" that marketing / advertising consultant on his next visit...

  52. Re:We should ask our resident expert by mschwanke97402 · · Score: 1

    I always have a shop-vac hose next to the the dust-off whilst blowing out the dust bunnies. I’ll read the article you recommended.

  53. Grammer by Hylandr · · Score: 1

    that that spending that

    Will someone PLEASE introduce the editors to the works of Strunk and white?!

    --
    ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
  54. Twitter is fucking worthless by darkain · · Score: 4, Interesting

    Twitter is fucking worthless. But we all already knew this. But just for shits and giggles, lemmie tell ya some numbers.

    Twitter gave me one of those ad trials for their service, a free $100 credit to try them out as an advertising system.

    My company received a 0% click-through rate.

    I guess I got exactly what I paid for, absolutely nothing. But one thing was for sure, Twitter made sure I absolutely NEVER gave them any actual money for advertising, since it was literally useless and worthless for my business.

    1. Re:Twitter is fucking worthless by Anonymous Coward · · Score: 1

      Although I agree that Twitter is completely worthless, they might argue that either you suck at making ads, or nobody really wants your product.
      In reality it's probably a mixture of all three.

    2. Re:Twitter is fucking worthless by AmiMoJo · · Score: 1

      What exactly was the content of your advert? It's hard to judge where the problem lies without knowing how effective your pitch was.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Twitter is fucking worthless by LifesABeach · · Score: 1

      Maybe Twitter should have said that the Kardashian's use Twitter to market products of others. In other words, become someone to be "followed." And by using "Suggestive Marketing" make a pitch for your product?

    4. Re:Twitter is fucking worthless by Rande · · Score: 1

      Banner Blindness.
      I've taught my brain to ignore the ads on twitter and just flick past them. The only time I have ever clicked on a twitter ad is by accident and I hit the back button immediately before it loaded.

  55. For me... by Bartles · · Score: 3, Interesting

    ...ads are either blocked by software or my mental ability to completely tune them out as visual noise. If I want something I search for it.

    1. Re:For me... by slashcross · · Score: 1

      ...ads are either blocked by software or my mental ability to completely tune them out as visual noise. If I want something I search for it.

      I think most people significantly overrate their "mental ability to completely tune them out as visual noise."

      --
      Slashdot your i and slashcross your t.
  56. Don't be ridiculous by istartedi · · Score: 1

    It's less than worthless.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  57. black budget by Reverend+Green · · Score: 1

    Let's suppose this trend continues, and the whole online advertising business goes down the tubes. When they can no longer claim it's "ad revenue", how will Google account for all the black budget money they get from fedgov and other repressive regimes in payment for conducting mass surveillance?

    1. Re:black budget by LifesABeach · · Score: 1

      Well, I'm not a tax person, but until the laws the change, I'd think it would be, "ad revenue."

  58. Re:If they're worthless how did Drumpf get elected by Actually,+I+do+RTFA · · Score: 1

    , why can't P&G and its 11-figure marketing budget figure out how to sell some laundry detergent?

    They sell something like 90% of the detergent in the world under a variety of names. They have trouble getting more people to buy their detergent for the same reason Facebook is having trouble getting people signed up - the population of the world is an upperlimit.

    --
    Your ad here. Ask me how!
  59. Re: It's sensible to advertise the Surface here. by Alumoi · · Score: 1

    I get it, you bought an iCrap.

  60. Yeah, that's what all advertising does by AuMatar · · Score: 1

    Thereâ(TM)s a larger issue: Retail spending (not adjusted for inflation) has grown on average 2.4% per year in the US over the past five years. Over the same period, digital advertising nearly doubled to $72.5 billion in 2016. Clearly, even digital advertising â" despite the lure of Facebook and the like â" cannot induce consumers overall to spend more and increase the size of the overall pie for advertisers. It can only, at best, divide up the pie differently

    People only have so much money to spend. Advertising can't make more of it. All it can do is possibly get it to spend on your brand rather than another. There's nothing special about online there. Advertising is mostly a drag on the economy, it only actually provides value when it informs people of goods/service they otherwise wouldn't have known about. The vast majority of ad spending, especially by major established brands, doesn't do that.

    --
    I still have more fans than freaks. WTF is wrong with you people?
    1. Re:Yeah, that's what all advertising does by LifesABeach · · Score: 1

      I began to imagine a Consumer Reports solution here. Where product's benefits are quantified. But there will be difficulty in quantifying the Cool Factor.

  61. Re:If they're worthless how did Drumpf get elected by AuMatar · · Score: 1

    If you actually were Libertarian, you wouldn't have a problem with corporate money in elections because its their money and they can spend it how they want to. Either you don't actually know what Libertarianism is, or you're a troll. Leaning towards the later.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  62. We need micro payments by mrwireless · · Score: 1

    The main reason the internet has become a corporate surveillance nightmare is because the only way to really pay for small bits of content has been through advertising.

    "Surveillance is the businessmodel of the internet" - Bruce Schneier

    HTML6 needs to have a micropayment feature. I want to be able to choose to pay google 1 cent per query in return for not being tracked. All this talk about innovation, yet this simple payment system has still not materialized.

    A blockchain payment system might seem like an obvious fit to this problem. However, I suspect that in the long term the blockchain might pose an even bigger privacy risk. When the cryptography of these distributed leggers gets broken, everybody could know which websites you visited.

    1. Re:We need micro payments by LifesABeach · · Score: 1

      Given the globally publicized break ins to such companies like Equifax, our personal data is now a commodity that can be purchased for what ever reasons. Clearly there will be a new industry, Credit Corrections. How Credit Car companies handle fraud, is to pass the cost to the retailer as a, "Shop Lifting Issue." Now the question emerges as, "Can Average Joe, or Average Jane, A/J, handle types of fraud on them like a business can?" The short answer is, "Hell No." That means when this type of fraud builds up to the size of a Carbuncle, laws will be made. These laws will not stop the grinning show-off, but will help A/J by saying to Creditors to ignore certain types of events.

  63. Re:It's sensible to advertise the Surface here. by johanw · · Score: 1

    > Maybe you don't see this because you don't understanding how marketing works?

    I don't see it anyway because I understand how an adblocker works.

  64. the on-line advertising ecosystem by spoot · · Score: 1

    Jaron Lanier — 'Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one's anus to one's mouth.'

  65. Re:If they're worthless how did Drumpf get elected by Anonymous Coward · · Score: 1

    Answer: P&G doesn't sell fear.

    All Russia had to do was help convince the moderate Republicans that we're being overrun by dangerous immigrants at an alarming rate.
    Nothing sells Republican votes like fear of immigrants entering the US to take their jobs, marry into their families, and spread "wrong" religions.

  66. Re:If they're worthless how did Drumpf get elected by swb · · Score: 1

    It's certainly heretical to the doctrine of "Libertarianism" but I think there is a kind of neo-Libertarianism out there that generally aligns with traditional Libertarianism but rejects Libertarianism's reflexive and doctrinaire support for existing corporate power structures.

    I think there's a notion in this neo-Libertarianism that too much corporate power is just as bad if not worse than too much government power. Democratically elected governments are at least nominally constrained by constitutions and civil rights protections, while corporations appear increasingly unconstrained, by either government or by the market forces which are supposed to constrain them.

    I think these notions are what drive some Libertarian-leaning people to find Bernie appealing, despite his obviously socialistic policy goals.

    And I think to a certain extent, people tire of the recursive logic of doctrinaire Libertarianism. Defending general corporate behavior under the guise of individual freedom and then rejecting criticism of specific corporate abuses which actually constrain individual freedom as being the result of government power and non-libertarian policies. "$Corporation should be free to do whatever it was. If we had real Libertarian government, $Corporation couldn't do that specific thing,"

    There seems to be no room in Libertarianism to acknowledge the abusive levels of power for which concentrated economic wealth is capable of or any room to accept government regulation is likely the only way to mitigate them, at least in the real world we live in, which is unlikely to ever be organized under "real Libertarian" policies.

  67. My experiment by war4peace · · Score: 1

    About 3 years ago I performed a little experiment.
    Had 20 EUR to spend. Spent them on Google AdSense (or AdWords? well whatever) to boost my Youtube channel which had many (unmonetized) World of Tanks replays. This was not to make any money, but to verify what would happen if I did go that way.
    That 20 EUR lasted about a week, during which the amount of views of my channel increased tenfold, from about 200 accesses a week to over 2000. then it dropped straight back to 200-something a week.

    Now, the question in TFT (The Fuckin Title) is retarded. Online Advertising can be very anything from very lucrative to worthless. The outcome depends on a shit ton of factors and decisions.

    --
    ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    1. Re:My experiment by LifesABeach · · Score: 1

      What was the increase in Ad Revenue? I'm assuming something like from 2EUR to maybe 16EUR?

    2. Re:My experiment by war4peace · · Score: 1

      My videos aren't monetized. It's a hobby I do for fun.
      Frankly I have no idea if I am getting any revenue, all I do is upload some personal replays for World of Tanks or highlights from other games I happen to play.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    3. Re:My experiment by HornWumpus · · Score: 1

      IIRC it's about 0.1 pennys/view. 10,000 views total before the channel can be monetized.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  68. No need for data collection by Dripdry · · Score: 1

    One of the points of all this shouldn't be mixed: if online ads are worthless, doesn't that mean all this data collection is mostly worthless also? Thoughts on this?

    Also FYI, I just clicked an ad 4 times on the site here with my finger because I was trying to close the ad...
    I'd much rather go to a world where I pay a dollar a month for Google and Slashdot.

    --
    -
  69. Re:Not once by LifesABeach · · Score: 1

    The advertisers primary job is not to sell, but to inform that the product exists. As a side note, 99% of all business models fail within the first 24 months of business because no one knows the product exists.

  70. Re:It's sensible to advertise the Surface here. by Opportunist · · Score: 1

    You will not see many Linux user in a webserver statistics. Why? Because you obviously will only get a sample of desktop computers. My expectation would be that the Windows demographic will also show a VERY tiny amount of Windows Servers hitting your webpage, unless you offer some Windows Server components. Because few people are stupid enough to browse online from their servers.

    Linux is still (and probably will be forever) a system that you'd rather use on your server than your desktop. I'd even expect the majority of Linux installations around the world to not even have a GUI installed.

    In other words, if you ask around who's running Linux or Windows on their servers here, you'd probably get a single digit percentage result for Windows. And I'd guess it might even be in the single digits again if you ask who's running Linux as their main desktop system.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  71. The way you do it? Yes. by Opportunist · · Score: 1

    The problem is that you want to have people click on something and buy it. That's not going to work. Ever. For more than one reason. And it all comes down to feelings.

    First and foremost, when I go to a page, I go there for a reason. To read something, to watch a movie, what I certainly did NOT go to the page for was your ad. Even if it was the most topical ad, even if it advertised something that would solve all my life problems, it still is NOT what I wanted to get at that very moment. The worst thing you can do now is force me to see your ad before I can get to what I wanted to see. Because that loads your product with negative emotion. You and your product are between me and what I want to have.

    Instead, what you should do is make me feel like you made what I'm looking at possible. The whole "sponsored by" and "brought to you by" ad line works wonders. We get a good feeling about you and your product if we feel like you're the one that gives us what we want and maybe even love. It needn't even to have anything to do with your product. You could be making car windshield wipers, if that's what allowed me to find the solution to a coding problem I had, I feel good about your wipers and next time I need some and they're offered, I'll probably even prefer to buy them because subconsciously they are connected with solving a problem I had.

    This way advertising can work.

    Being obnoxious makes us feel bad about your product. Yes, we will more likely remember it. But it will be remembered as the product that stood between us and the content we wanted to see.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  72. Shot themselves in the foot by duke_cheetah2003 · · Score: 2

    Back in the day, when advertising on the web was just a simple banner ad that appeared on a page, things were good, we didn't feel a need to install advertising blockers, cuz they weren't disruptive to our experience of web browsing.

    Fast forward and the rise of pop ups, pop under, video, sound, splitting articles into multiple pages so you get more advertising thrust in your face. So most of us said enough is enough and the rise of the ad blocker occurred. And now they wonder why advertising is so ineffective? You guys did it to yourselves, you made yourselves so frickin' obnoxious and a bane of the browsing experience, we've tuned you out, either with our brains solely, or with technology to assist in removing your garbage from our monitors.

  73. Re:If they're worthless how did Drumpf get elected by HornWumpus · · Score: 1

    Traditional libertarianism is not anarchism. However it does hold 'doctrine' that monopolies only happen _with_ government assistance, hand waves away 'natural monopolies'.

    Like all 'isms' it's only reasonable to discuss it in context of 'mixed mode' economies and government. As exists on the ground. Some 'isms' refuse 'mixed mode' which makes them irrelevant.

    In the USA the Ds _never_ had a 'mind your business' principle, the Rs sold it out, decades ago.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  74. Re:If they're worthless how did Drumpf get elected by ArchieBunker · · Score: 1

    I'm socially liberal and fiscally conservative. What party does that put me in?

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
  75. Re:We should ask our resident expert by mschwanke97402 · · Score: 1

    Well perhaps that is good for you. Some of us have rather larger boxes with 4-8 drives. I also use FreeNAS in my office. Rather less expensive than a Windows file server.

  76. Wannamaker would have said by Keith_Beef · · Score: 1
    98% of the money you spend on digital advertising is wasted; the trouble is you don't know which 98%.

    I say that when the proportion reaches 98%, it means you took your eyes off the ball long ago.

  77. Re:If they're worthless how did Drumpf get elected by swb · · Score: 1

    I wonder how much of the rise in Libertarianism in the last 50-odd years is the result of genuine interest in largely unfettered capitalism and tiny government and how much of it is a kind of way to latch onto a kind of political conservatism that allows for non-traditional personal behavior (pot smoking, sex, etc).

    I'm sort of convinced that most people are into it for its contrarian appeal than as any sort of organized socio-political system, especially as one with any realistic chance of implementation.

  78. Re:If they're worthless how did Drumpf get elected by HornWumpus · · Score: 1

    Libertarianism won't be implemented, just like Socialism won't.

    But principles of libertarianism will continue to be part of the United States government. It might take bankruptcy to get the government to 'mind it's business', but it will, one way or another.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  79. and somehow by KingBenny · · Score: 1

    i just can't seem to care

    --
    Free speech was meant to be free for all... how can anyone grow up in a nanny state ?
  80. Re:Annoying is effective, but in the wrong manner. by redlemming · · Score: 1

    On the contrary, I shun the products that are advertised to me in an annoying manner

    I shun the products that are advertised to me IN ANY MANNER if I haven't opted in to receive that advertisement.

    By "receive that advertisement" I include email, surface mail, calls, door-to-door, and billboards.

    I'll go further, and shun not just the individual product being advertised, but ALL products of that vender or business, when I can do this.

    Unfortunately, abusive laws that grant artificial monopolies make this difficult in many cases - but the mere fact that I received an ad from somebody and didn't ask for it will make me look FIRST at their competitors.

    Note that going to a tech conference does NOT mean that I have opted in to receive advertisements from ANY vender that receives the attendee list for that conference.

  81. Re:If they're worthless how did Drumpf get elected by david_thornley · · Score: 1

    It means you at least lean Democrat, of the two major parties. Since 1980, they've been the more fiscally conservative party as well as the more socially liberal.

    If you wanted a party that was seriously fiscally conservative, like the pre-1980 Republicans, I'm sorry for you.

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  82. Negative Impact... by MercTech · · Score: 1

    Does anyone do metrics on the negative impact of digital advertising?

    > Remembering and advertisement that came with an auto start video over the top of the article you are reading and avoiding that product in the future.

    > Remembering the product that was in your face obnoxious on many different web pages and avoiding that product in the future.

    Curmudgeonly avoiding many products due to obnoxious an inane advertisements for years. (I haven't entered a Quznos since the singing sponges.)

    --
    NRRPT/RCT