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Oracle's Larry Ellison Pokes Amazon Again With New Cloud Pricing Plan (siliconangle.com)
Oracle went on the offensive again versus Amazon.com this week with a new cloud pricing plan that gives discounts to Oracle database customers who move their databases to the cloud. From a report: Chairman and Chief Technology Officer Larry Ellison said during an event at its Redwood City, California headquarters that while Oracle has matched Amazon Web Services for base-level computing, storage and networking services known as infrastructure as a service, it's now moving to make higher-level cloud services such as databases and analytics cheaper than AWS's. Actually, Ellison claimed that Oracle's infrastructure runs faster and therefore ends up costing less, but it's clear that the company is focusing more on its traditional strengths one tier up from the infrastructure: so-called platform as a service offerings such as the Oracle Database. Oracle said it will allow customers to move their existing licenses for databases, middleware and analytics to Oracle's platform services, just as they've allowed them to bring licenses to its infrastructure before.
No way I'd ever deal with those incompetent & crooked bastards ever again.
Ever.
If you're planning a big move, take advantage of it to move away from Oracle.
Just get a lot of database licenses on the cloud, and then Oracle can raise the prices again. As Oracle is a master in the art of gouging the clients, they will design a complex update-upgrade-improve set of changes, new platforms and services, that will make very difficult to ever compare prices with what you were paying before (because now you are getting MOAH), or what other people are paying now.
It has the added advantage that Oracle can make arbitrarily difficult to return to your own metal if you are unsatisfied. I'm sure there is some subtle change in your license when you move to the cloud, or will be when some new "platform" is unveiled, that will hinder you when moving away. I'm also sure that the tools and support for moving to the cloud are far better than the tools and support for moving away from the cloud. If you thought that your organization was Oracle-dependent due to the quantity of code developed for the platform, just wait until you run on their servers. In due time, you won't be able to just get a full copy of all your data and metadata in a local computer.
Time to buy Oracle stock, I'd say.
Rome taught me patience and assiduous application to detail. Virtues which temper the boldness of great, general views.
>> Oracle (will) make higher-level cloud services such as databases and analytics cheaper than AWS's.
Ha ha ha ha ha ha ha. I'm crying - can I have a glass of water? Is there really anyone left in IT who still believes that Oracle is good for their company's bottom line?
More seriously, it's not Oracle that Amazon needs to worry about - it's Google's cloud services. My company's already switching almost every currently Amazon-based app it can find to GCP. GCP tech is kind of AWS 2.0 (since they had the opportunity to learn from the "first mover" - think how Microsoft learned from Novell back in the day) and Google's currently trying to buy up the enterprise market with lowball pricing.
Dear Larry,
There are precisely zero people who use your product due to your business model. Your company has a decades-long history of costing customers huge amounts of money, either in licensing, legal fees, or both. Nobody looking to do a database migration is going to believe that the cost savings over AWS will last for any length of time; everybody, everywhere, ever sees right through the attempt to lock people in, yet again. Amazon, Microsoft, and OSS databases are your competition, and "We're not Oracle" is a selling point they will always possess. Even if by some miracle "Oracle is cheaper" was an argument anybody believed would remain true for any length of time, odds are good that most potential customers would be so wary of your business practices that paying more for Amazon is a better business decision.
The ability to continue increasing the cost for your current clients basically-indefinitely is the only reason your company is still in existence. Your decline will be slow, and will likely remain wealthy for the rest of your life, but when Oracle eventually goes under, your legacy will be such that there will be cheers and celebration for your demise.
Warm Regards,
Me