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Amazon Slashes Prices on 4K Content in Response To Apple TV 4K's Launch (theverge.com)
An anonymous reader shares a report: One of the many announcements at Apple's keynote a couple weeks ago was that 4K movies would be added to iTunes at the same price as HD content. Previously purchased HD movies would also be upgraded to 4K for free, though for streaming only. In response, Amazon Video has drastically slashed the prices of its own 4K content to match iTunes. As Pocket Lint notes, Amazon Video's 4K selection is not only limited in comparison to Apple's, but was incredibly expensive with purchases running over $30. (This price was comparable to services like Vudu and Google, but Apple's worked out deals to offer 4K HDR movies at $19.99.) Over the weekend, it appears prices for 4K titles on Amazon Video are now starting at around $5, with newer releases in the range of $7 to $19.
Amazon and Vudu have both been selling $30 4K copies.
Alternatively virtually every disc now comes with an Ultraviolet (Vudu/bunch of other branded services) code.
Buy a 4K movie on disc for the same price as the Vudu digital copy and you get the 4K Vudu version plus discs that never degrade quality due to bandwidth and, best of all, still play when your digital merchant of choice decides to retire their service.
Plus Vuduâ(TM)s disc to digital generally lets you stick Blu-ray copies in your drive and convert to Vudu for $1 each as soon as youâ(TM)re doing ten or more ($2 each for less than ten).
Getting the discs as well as the digital copies, for the same price as the digital copies... it amazes me anyoneâ(TM)s been buying digital only for just as high a price.
Oh... and a lot of discs come with both Vudu and iTunes codes. So you commonly get discs and two digital services for the cost of a single digital service buy.