Amazon Slashes Prices on 4K Content in Response To Apple TV 4K's Launch (theverge.com)

Posted by msmash on Monday September 25, 2017 @06:40AM from the market-dynamics dept.

An anonymous reader shares a report: One of the many announcements at Apple's keynote a couple weeks ago was that 4K movies would be added to iTunes at the same price as HD content. Previously purchased HD movies would also be upgraded to 4K for free, though for streaming only. In response, Amazon Video has drastically slashed the prices of its own 4K content to match iTunes. As Pocket Lint notes, Amazon Video's 4K selection is not only limited in comparison to Apple's, but was incredibly expensive with purchases running over $30. (This price was comparable to services like Vudu and Google, but Apple's worked out deals to offer 4K HDR movies at $19.99.) Over the weekend, it appears prices for 4K titles on Amazon Video are now starting at around $5, with newer releases in the range of $7 to $19.

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This is Free Market in action. by Anonymous Coward · 2017-09-25 07:20 · Score: 1, Insightful

Now, if/when someone gets market control, that's when Free Markets become bad. When a firm controls a market, it is no longer free and worse than a government controlled market.
Government intervention is necessary because the Free Markets will ALWAYS end up in a monopoly and hurt consumers.
Like all religions, Free Market Capitalism needs reform.
Free Markets are based on human irrationality. There is nothing rational about human choices - and the Chicago school are a bunch of delusional fanatics.