Slashdot Mirror


Senators Announce New Bill That Would Regulate Online Political Ads (theverge.com)

An anonymous reader quotes a report from The Verge: As tech companies face continued scrutiny over Russian activity on their ad platforms, Senators today announced legislation meant to regulate political ads on the internet. The new bill, called the Honest Ads Act, would require companies like Facebook and Google to keep copies of political ads and make them publicly available. Under the act, the companies would also be required to release information on who those ads were targeted to, as well as information on the buyer and the rates charged for the ads. The new rules would bring disclosure rules more in line with how political ads are regulated in mediums like print and TV, and apply to any platform with more than 50 million monthly viewers. The companies would be required to keep and release data on anyone spending more than $500 on political ads in a year. It's unclear how well the bill will fare. Companies like Facebook have been successfully fighting regulations for years. But this latest attempt has some bipartisan support: the act, sponsored by Sen. Amy Klobuchar (D-MN) and Sen. Mark Warner (D-VA) is also co-sponsored by Sen. John McCain (R-AZ). "Americans deserve to know who's paying for the online ads," Klobuchar said at a press conference announcing the legislation.

32 of 232 comments (clear)

  1. First post by wyattstorch516 · · Score: 4, Funny

    All this for 100K of Russian ads?

    1. Re:First post by dywolf · · Score: 3

      as opposed to the current WH occupant, who has had his S on display openly for 70 years, and GOP voters were like "i dunno, lets see what he's got to say".
      proof that lying about a woman for 40+ years can pay off in the end.

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    2. Re:First post by dywolf · · Score: 2

      requiring them to disclose who paid for the ad != banning.

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    3. Re:First post by Rob+Y. · · Score: 2

      It's not just the Russian ads, of course. Facebook has been skirting all standards for advertising. They've taken 'native advertising' to such a level that there's essentially no difference between advertising and other content in your feed - as long as somebody you know hit a 'like' button there. Other stuff may be labeled "Sponsored Content", or "chosen for you" or some such thing.

      As regards political advertising, there's a reason for preventing anonymous political ads - and Facebook essentially invites them by doing nothing to prevent them. Political ads are time-sensitive, and outright lies need to be addressed if we want our democracy to function based on any sense of reality. But lies slipped into your Facebook feed close to election day and not even identified as funded in support of one candidate or another make a mockery of the concept of an 'informed voter'.

      And then, let's not forget the hundreds (thousands?) of fake users commenting on these stories and amplifying them. Some in direct support of a candidate - some fraudulently pretending to support a third candidate in order to harm another one. Anonymity is one of the 'charms' of the Internet as well as one of it's curses. It's probably not going to survive - at least as a business model. The same can be said for Bitcoin. A digital substitute for cash might be a good thing - but if it's main purpose is to support an illegal underground economy, it's not going to have an aboveground life for long...

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
    4. Re: First post by Lord+Kano · · Score: 2, Interesting

      I don't believe that the riots were the problem.

      Angry Black People: -RIOTING and/or LOOTING-
      White People: "Can't they protest peacefully?"
      Black People: -Marching and blocking traffic-
      White People: "Can't the protest quietly?"
      Black People: -Kneeling-
      Clueless White People: "NO! Not like that!"

      I think the problem is that black people are daring to complain in public.

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  2. I actually think this is a good thing by El+Cubano · · Score: 2

    There is definitely a need to balance free speech with anonymity. Placing political ads should should require some amount of disclosure. What will be interesting will be to see how the big tech companies, who tend to be pretty vocal supporters of lots of Democrat politicians, will react to this. It is easy to fight against something supported by your ideological opponents, but what about when it is the people who you just helped win elections?

    That said, two Democrats and John McCain hardly qualifies as "bipartisan." I'm just saying.

    1. Re:I actually think this is a good thing by ShanghaiBill · · Score: 2

      Placing political ads should should require some amount of disclosure.

      Why? Please explain why anonymous political speech should be criminalized.

  3. I think you may be confused... by SuperKendall · · Score: 4, Funny

    But this latest attempt has some bipartisan support: the act, sponsored by Sen. Amy Klobuchar (D-MN) and Sen. Mark Warner (D-VA) is also co-sponsored by Sen. John McCain (R-AZ).

    If it were bi-partisan, wouldn't it have some Republican support as well?

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:I think you may be confused... by jellomizer · · Score: 2

      He is a republican. However the Republican Party is split by different groups.
      You are probably being pissy because of the Obamacare recall votes.
      However do you find it odd that they had just enough votes to fail it and by politicians who have enough political capital to weather the action.

      It is like Repealing Obamacare is a bad idea. But they don’t want to admit that they don’t have a better idea. Because it was based on the republican plan back in the 1990 s

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:I think you may be confused... by squiggleslash · · Score: 2

      The vast majority of Republicans considered McCain a Republican in 2008 when they tried to elect him President, and his views haven't changed before or after that. You can't really get more "Endorsed by a Party" than "Being our guy for President."

      --
      You are not alone. This is not normal. None of this is normal.
  4. Re:Citizen's United nixes this bill by PopeRatzo · · Score: 4, Informative

    The CU verdict explicitly states that anyone, regardless of nationality, can put money into US elections, as money is speech.

    The CU doesn't mention nationality. In fact, it did not overturn existing laws banning foreign campaign expenditures. And, it has specific language about transparency in campaign spending. In the majority opinion, Justice Scalia specifically said that Congress needed to pass laws requiring that all campaign expenditures should be transparent.

    All this new bill does is codify what the Supreme Court decided in Citizens United.

    --
    You are welcome on my lawn.
  5. Knowing buyer of ad doesn't matter... by CarterMeyers · · Score: 5, Interesting

    Knowing the buyer of an advert doesn't matter if you can't get any info about the buyer's doners... basically, all this will do is move the needle to anonymous superpacs... "this ad is brought to you by [insert name of superpac]". We need legislation that let's us know who donates to these pacs to begin to understand their agendas... no anonymous donations - could Be out shortly argued as being akin to the "no mask" laws that already exist in several states.

    1. Re:Knowing buyer of ad doesn't matter... by doctorvo · · Score: 2

      Knowing the buyer of an advert doesn't matter if you can't get any info about the buyer's doners... basically, all this will do is move the needle to anonymous superpacs... "this ad is brought to you by [insert name of superpac]".

      Yes, but it is very effective against political speech by individuals, which is of course, the primary purpose of these bills: to make sure that only big, well-financed, well-organized political players can speak.

      We need legislation that let's us know who donates to these pacs to begin to understand their agendas... no anonymous donations

      This too hurts political speech by those of normal means most.

  6. You can't fight in here! by somenickname · · Score: 5, Funny

    You can't fight in here! This is the war room!

    -- From Dr. Strangelove

  7. Okay, then ... by fahrbot-bot · · Score: 4, Insightful

    "Americans deserve to know who's paying for the online ads," Klobuchar said at a press conference announcing the legislation.

    ... how about also requiring all, and all types of, Political Action Committees (PACs) to disclose their donors and amounts donated (note that some, but not all types, of PACs are already required to do so). And, perhaps, prominently disclose when lobbyists and special-interest groups author or edit the legislation for you Senators and Representatives. And, how about more strictly enforcing the laws the prohibit the revolving-door appointments between industry and the departments regulating those industries -- like the new FCC Chairman Ajit V. Pai, who was previously Associate General Counsel at Verizon Communications.

    Americans deserve to know who's paying (off) our Representatives and deserve to have those representatives and the others running our government to work for the benefit of ALL the people as a whole and not just the rich and powerful. </rant>

    --
    It must have been something you assimilated. . . .
    1. Re:Okay, then ... by doctorvo · · Score: 2

      Americans deserve to know who's paying (off) our Representatives and deserve to have those representatives and the others running our government to work for the benefit of ALL the people as a whole and not just the rich and powerful.

      They are your representatives. They are supposed to represent you. If you don't know enough about them to need the federal government step in and attempt to force them to disclose this, they obviously aren't representing you and you probably shouldn't be voting for them in the first place.

    2. Re:Okay, then ... by Anonymous Coward · · Score: 2, Insightful
  8. It wasn't the ads dummy by Arzaboa · · Score: 5, Insightful

    The ad's were to suck folks in. It was the barrage of interactive trolling that sealed the deal. Propaganda works.

    --
    "No Branch!" -- Poppi

    1. Re:It wasn't the ads dummy by Xyrus · · Score: 3, Insightful

      There should be an asterisk next to that statement. Propaganda always works IF you know the population you are targeting.

      Russia knew EXACTLY who they were targeting. They knew the issues, the hot buttons, the ideologues. In fact, the world of global media made their job almost idiotically simple. Most Americans don't give a shit about what happens in the rest of the world, but the rest of the world certainly gets more than they care for of America via our never ending stream of media. No subterfuge or spying necessary. The Russians literally just watched our 24 hour news networks and built a targeted propaganda campaign from that.

      And of course, that never-ending stream of idiocy also primed the pump to the point where it was almost impossible for the Russian campaign to fail. People WANTED to believe. They turned off the critical thinking parts of their brain long ago, and would just vacuum up anything that agreed with their world view no matter how ludicrous or questionable the source might be. The Russian troll masters didn't even need to try. One comment and an entire forum would go up like a tinder box.

      Easiest intelligence operation ever.

      --
      ~X~
  9. George Soros is laughing by Vinegar+Joe · · Score: 2

    and laughing and laughing and laughing............

    --
    "The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
  10. What's a political ad? by ScentCone · · Score: 4, Interesting

    So, if I spend $501 running ads that say things like, "Hey, internal combustion engines really aren't so bad. Firefighters need them!" or "Really, we need to be careful with our H1-B visa program" or "We need leaders that only want peace, non-GMO corn, and no guns" ... which politician or party just benefited from my spending? If I spend $501 on fancy printed signs and march around downtown proclaiming the same things, how is that different?

    --
    Don't disappoint your bird dog. Go to the range.
  11. Re:Citizen's United nixes this bill by ShanghaiBill · · Score: 2, Interesting

    This has nothing to do with freedom of speech.

    Bullcrap. If the government was not trying to control speech, then there would be no reason for these laws.

    This merely brings in line the regulations around internet ads to be similar to TV and print.

    We should be removing restrictions, not extending them.

  12. Honest Ads Act by emaname · · Score: 2

    Any legislation called the "Honest Ads Act" is questionable. Just like "Citizens United" really should have been named "Citizens Divided."

    And why is this happening? I thought we had too much regulation.

    --
    An effective "democracy" creates the illusion the people have a say in their government.
  13. Re:Citizen's United nixes this bill by dywolf · · Score: 5, Informative

    BS yourself.
    Requiring disclosure of who paid for the ads != free speech violation.

    Controlling means content.
    This has nothing to do with content.
    This has nothing to do with restricting speech.

    All this does is bring online political ads to the same standard that already exists for all other forms of political advertising (print, radio, tv, etc).

    You once again are miscomprehending and misrepresenting the issue.

    --
    The guy who said the election was rigged won the presidency with the second-most votes.
  14. end of political speech by doctorvo · · Score: 3, Interesting

    The companies would be required to keep and release data on anyone spending more than $500 on political ads in a year.

    This would basically mean the end of political speech for individuals, because anybody who publishes a controversial ad as an individual will be torn apart by "activists" from the opposing political party.

    It's also unlikely to survive legal scrutiny, since SCOTUS has repeatedly affirmed the right to anonymous free speech; this isn't the first time politicians have tried to restrict it after all.

  15. Re:Citizen's United nixes this bill by doctorvo · · Score: 2

    Yes, but it potentially interferes with poor Ivan's ability to use US advertising platforms to spread misinformation.

    And applied in reverse, it interferes with poor America's ability to use foreign advertising to spread information about the US, democracy, etc. And it interferes with the ability of Americans to hear foreign viewpoints

    If you think that American voters are dumb enough that they can be swayed by $50000 in false Russian advertising, then you obviously don't believe in representative government or democracy; why even pretend to defend democracy and liberty?

  16. TFA: this bill is out-of-date before it's launched by ljw1004 · · Score: 2

    This bill wouldn't have had any effect at all on the ads in question.

    This bill is a straightforward extension of the existing Federal Election Campaign Act so it also covers internet advertising. That's fine and is good. It says that any "qualified political advertisement" must be disclosed. A qualified political advertisement is defined as one which (1) refers to a clearly identified candidate for Federal office, (2) is targeted to the relevant electorate.

    The ads in question? They weren't qualified political advertisements. They weren't geared towards any one political candidate. They were general sowing of division and antipathy between groups. "Some of the ads supported Black Lives Matter and other groups bringing attention to the tense relationship between law enforcement and people of color. Yet other ads painted these activist organizations as a rising political threat." (article1). "Some championed activist groups like Black Lives Matter, while others portrayed them as existential threats. Others aimed to split opinions through hot-button issues like Islam, LGBT rights, gun rights and immigration." -- (article2).

    So this bill is fine and good and just makes sense. But if there were indeed Russian ads as described in the past electoral cycle, then their propaganda is years ahead of our own legislators.

    PS. Here's the full text of the proposed "Honest Ads Act": https://coffman.house.gov/uplo...

    And here's the relevant federal law which it amends: https://www.law.cornell.edu/us...

  17. Balkanization by LesserWeevil · · Score: 2

    It's interesting that much of the "fake news" circulating today is, at its core, designed to balkanize national populations, increase factional friction and reduce cohesiveness of organizations such as NATO and the EU. It's time to ask who would benefit most from such a move? "The cure for a fallacious argument is a better argument, not the suppression of ideas." -- Carl Sagan

  18. Don't miss the forest for the trees by cordovaCon83 · · Score: 3, Informative

    If the idea is to identify Psy Ops performed by the Russkies then indeed this bill is missing the forest for the trees. Just think Pizzagate - no one in their right mind would consider that a political ad. Still, it played a part in discrediting the Democrats and the Clinton campaign. I still think it's a good bill though - online political ads should be treated no differently than tv ads. Just don't miss the forest for the trees..

  19. Re:Citizen's United nixes this bill by bobschneider8 · · Score: 2

    No, the law is clear here. While you have the right to speak, the first amendment doesn't give you the right to speak anonymously. The courts have been clear that speakers can be required to identify themselves, since that's a crucial element in letting the listener judge whether the speaker can be trusted. Also, the right to free speech is not absolute. The example first year law students all learn is that you can't shout "fire" in a crowded theater, because that poses a clear and present danger to the public.

  20. Re:Citizen's United nixes this bill by t0rkm3 · · Score: 5, Interesting

    The entire premise of freedom is that you must be "free" to exercise your rights. You are free to kneel during the anthem, and I think it appropriate that the employer should not be able to fire them for doing so. However, if the employer has to look at cutting budget due to a downturn in viewership, and the action has a direct correlation with said downturn, then performers have just denied themselves a job. Interestingly, refer to Dolly Parton's opinion on this matter. She's friends with Lily Tomlin and other hard core libs but she doesn't express her opinions in a venue where it will affect her work. Smart.

    However, due to the stupidity of equating words and opinions with violence we now can legitimately express concern regarding people expressing their opinion and having violent jackasses show up at their door or their place of work. Representative governments only work when civility is applied from both sides. Expressing an opinion is a far different thing than attempting to destroy the proponent of a view that you do not hold. In that climate, the eventual result is mob mentality, then violence (St Louis), then more restrictive reactionary government. Laws like this are the ropes of the Lilliputians attempting to tie Gulliver down, but, in this case, Gulliver will not negotiate.

    This law in particular is taking rights away from people passively and setting us down the road toward places like the UK, where you can now be jailed for viewing "subversive" material. Is that really where we want to be? Some of us, those that cannot think that they will ever be on the receiving end will answer yes. Personally, I use this as an empathy test. If a person cannot imagine being oppressed in the future, then their current outrage is simply an expression of desire to belong or have power, rather than an interest in building a society in which no one need fear the government.

    Just because jackbooted thugs wandering the streets are enforcing the desires of a totalitarian government rather than people dressed in fatigues does not make the government less oppressive. To avoid Godwin's law, I will instead invoke early Soviet Bolshevism or populist violence associated with Cromwell. Notice in both instances the violence of the people led to more power and oppression by the government.

  21. Re:Citizen's United nixes this bill by Cytotoxic · · Score: 2

    Amen Brother.

    Funny how people get all interested in civil liberties when it is their liberties being infringed upon. Yet somehow when people they find distasteful are having their liberties run over, they are not really so worried about it. In fact, they often seem to be cheerleading the steamrolling.