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Facebook Says 126 Million Americans May Have Seen Russia-Linked Political Posts (reuters.com)

Facebook said on Monday that Russia-based operatives published about 80,000 posts on the social network over a two-year period in an effort to sway U.S. politics and that about 126 million Americans may have seen the posts during that time. Reuters reports: Facebook's latest data on the Russia-linked posts - possibly reaching around half of the U.S. population of voting age - far exceeds the company's previous disclosures. It was included in written testimony provided to U.S. lawmakers, and seen by Reuters, ahead of key hearings with social media and technology companies about Russian meddling in elections on Capitol Hill this week. Twitter separately has found 2,752 accounts linked to Russian operatives, a source familiar with the company's written testimony said. That estimate is up from a tally of 201 accounts that Twitter reported in September. Google, owned by Alphabet, said in a statement on Monday it had found $4,700 in Russia-linked ad spending during the 2016 U.S. election cycle, and that it would build a database of election ads. Facebook's general counsel, Colin Stretch, said in the written testimony that the 80,000 posts from Russia's Internet Research Agency were a tiny fraction of content on Facebook, equal to one out of 23,000 posts.

47 of 370 comments (clear)

  1. Enough with the Russia spin by Anonymous Coward · · Score: 2, Insightful

    I am beyond sick and tired of Slashdot trying to push the "Russians influenced the election!" BS that the left has been pushing. It's fake. It never happened.

    Who cares if they bought ads on Facebook? Does it matter? Does anyone seriously think people voted for Trump because they saw ads from Russians?!

    The thing that caused Hillary to lose more than anything else is likely her shady dealings involving her email server and the FBI "investigation" into it. An investigation that could still be restarted as it's becoming more and more clear that one campaign did, in fact, have dealings with Russia: the Democrat's.

    1. Re: Enough with the Russia spin by Narcocide · · Score: 2

      Obviously not, but I think it's amusing how they desperately try to infer that while also tossing around the oddly specific notion that only $50k was spent in total.

    2. Re: Enough with the Russia spin by Anonymous Coward · · Score: 2, Insightful

      Do you really think this is the first time they've tried to influence an election? How do we know they were trying the same thing when Clinton, Bush, Obama, Bush 1, Reagan,etc were running for president?

      This seems like standard cold war tactics. And do you suppose America wasn't trying to do the same to them? Reading most posts these days, sounds like they've completely taken over the conversation at many places.

      Try going to reddit and say something bad about communism or socialism.

    3. Re:Enough with the Russia spin by Anonymous Coward · · Score: 3, Interesting

      So did the Russians do better by spending $50K on Facebook, or getting their cut on the $12M that Hillary and the DNC spent on the Trumped-up Dossier?

    4. Re:Enough with the Russia spin by Anonymous Coward · · Score: 3, Insightful

      With the many millions of dollars spent by both parties on ads that are basically in our faces 24/7 for over a year prior to the election, Anyone thinks a few facebook ads would actually change someone's vote is a complete moron.

      Even with that, nobody has been able to demonstrate that any specific ads would influence a voter one way or the other. The fact that the media won't show us these ads tells me that the content of the ads doesn't support the spin.

    5. Re: Enough with the Russia spin by Anonymous Coward · · Score: 2, Interesting

      It’s not known how many people saw the Instagram ads, though Facebook has confirmed that the collection of 3,000 ads might have been seen by as many as 10 million people. The ads promoted both sides of sensitive political and social issues like gun control and Black Lives Matter in an effort to create political discord.

      This seems to have worked on influencing liberals the most, as they are the ones up in arms and trying to make it out to be one sided.

      https://www.recode.net/2017/10/6/16439368/instagram-russia-ads-facebook-mark-zuckerberg-election-donald-trump

    6. Re:Enough with the Russia spin by Dread_ed · · Score: 2, Insightful

      Apologies in advance for any offense you or anyone else takes from reading this.

      I don't want to hear "The Russians influenced the election" and I don't want to hear "The Russians didn't influence the election." Nor do I want to hear about how many people, potentially, figuratively, or exaggeratedly could have might possibly seen a snippet of an ad or post by a "Russian operative."

      I don't want to hear your commentary, Zuckerberg's inane prattling, any political pundit's repackaging of this bullshit, and certainly not any journalist's outright lies about this.

      I just want one absurdly simple and easy thing:

      SHOW ME THE FUCKING ADS AND COMMENTS YOU SAY ARE FROM RUSSIANS.

      Really. Is it that hard?

      --
      When the only tool you have is a claw hammer every problem starts to look like the back of someone's skull.
    7. Re:Enough with the Russia spin by thelandp · · Score: 4, Informative
      > SHOW ME THE FUCKING ADS AND COMMENTS YOU SAY ARE FROM RUSSIANS.

      > Really. Is it that hard?

      No, it's not. There are some examples out there. So if you're asking for information, here you go:

      https://www.nytimes.com/2017/1...

      http://www.philly.com/philly/n...

      What is that hard though, is to understand why your comment got modded insightful.

      If you're demanding no less than the full set of ads involved: it's natural to expect the tech firms involved would hold back, because the whole thing is very embarrassing for them.

      > and certainly not any journalist's outright lies about this

      Aha, herein lies a big part of the problem. Trump has convinced you that "the media" is the enemy, it's all fake news. That is one of the steps that autocrats take, to discredit a free and open press, to remove one of the points of accountability on them.

      --

      -- the only thing we have to fear is really scary things
    8. Re:Enough with the Russia spin by Methadras · · Score: 2

      This stupid trope that Trump supporters or Republicans/Conservatives are dumb is nonsensical twaddle and really needs to stop. You think democrats/leftists are paragons of intellect? Really? Your comment only cements the idea that you are about as shallow thinking as the comment you made. It's easy to say, it's easy to think. It required very little intellectual brainpower to formulate and insert into this conversation.

    9. Re:Enough with the Russia spin by volmtech · · Score: 2

      Yeah, but apparently Hillary's voter base was, that's what they are mad about.

  2. Oh no by Anonymous Coward · · Score: 4, Funny

    My virgin eyes!!!! Why Facebook why didn't you protect me from the interwebs. I so was going to vote for Hillary until those adds showed me that Trump was a kind hearted, attractive, beautiful haired, honest, intelligent, and amazing guy. I was duped.

    1. Re: Oh no by Anonymous Coward · · Score: 5, Insightful

      You can always tell old guard Slashdot folks from new Slashdot folks as to whether they believe FUD is a real force at play in people's minds. It wasn't positive ads for Trump. It was FUD.

  3. They say how many people but not how many uniques. by Narcocide · · Score: 5, Insightful

    The real question is how many unique views were served for each ad and how many ads there were total. 126 million people seeing one silly racist political meme one random afternoon is nothing to panic about, and certainly they'll try to spin this revelation as nothing more than that. But 126 million people being immersed daily into an advertising environment that's completely saturated with unregulated foreign propaganda, rubber-stamped with approval by an ostensibly loyal, United States citizen-owned publicly traded corporation... now that my friends, that right there is how you sew destruction throughout the minds of an entire population. That is how you fundamentally pervert the perception of reality of an entire social class. That is how you sever friendships and turn families against each other. That is how you topple a government. That is how you start a civil war. That is something worth panicking about.

  4. Article misses so much information, on purpose? by BrookHarty · · Score: 5, Insightful

    First, they tried to say the advertisements promoted Potus Trump, now "Divisive" ads. Divisive is code for Hillary and Bernie.

    And if we are only talking Divisive advertisements, what about ShareBlue or Correct the record? How many millions did these companies pay to change social media, 50 Million? 100 Million? How much did the DNC and related political pacs pay, 500 Million?

    And 80k from Russians is a big issue vs a billion?

    Wag the dog indeed. If you are still blaming Russia for Trumps win, you still haven't learned. Nobody liked Hillary and Bernie only ran as a Democrat to get on the stage.

    This two party system is a problem with all the money is funneled into 2 people. WTF, All that money into 2 parties. When vary widely on so many issues, 2 parties don't cover everyone. I have no idea how, but wish we had a multiparty system to stop this "us vs them" tribal cultural war. We got Democrats voting Republican for financial issues, and Republicans voting democrat for social issues. Libertarians, Socialist, Communists, etc, its a clusterfuck.

    1. Re:Article misses so much information, on purpose? by Anonymous Coward · · Score: 4, Informative

      This two party system is a problem with all the money is funneled into 2 people. WTF, All that money into 2 parties. When vary widely on so many issues, 2 parties don't cover everyone. I have no idea how.

      The answer is quite simple. The long term equilibrium configuration of an elected government where the winner takes all in a single round of voting, regardless of percentage, and winning is determined by the "first past the post" method. is a two party system. This can be proven mathematically and those interested in the details will find many fine sources with a few searches.

      but wish we had a multiparty system to stop this "us vs them" tribal cultural war.

      That will not be possible without major changes to the US constitution to implement proportional representation, where seats are allocated by votes and representatives of any party that gets enough votes for at least one seat will be granted that seat with more seats going proportionately to parties with more votes. Although it's still possible for a single party to win an outright majority in such a parliamentary system, in practice that rarely happens and it's not the equilibrium state in any case. The more typical situation is for the party with the most seats to "form a government" by making deals with other parties to secure votes for a prime minister from the majority party with other parties in the coalition receiving other benefits, typically ministerial level seats.

      We got Democrats voting Republican for financial issues, and Republicans voting democrat for social issues. Libertarians, Socialist, Communists, etc, its a clusterfuck.

      A parliamentary system would better harmonize and accommodate the various nuances of these positions. Unfortunately, that's not the system that we have here in the United States, mostly for historical reasons. You see, when the United States was founded there hadn't really been a democratic republic on any serious scale for thousands of years. Oh sure, you had city states here and there but nothing like a federal republic system. The most common form of government at the time was monarchy with varying degrees of absolutism and sometimes accompanied by an assembly of noblemen and (nominally) selected commoners but with much practical power remaining in the hands of the monarch. Many aristocratic people in Europe and elsewhere thought that democracy could not work on such a large scale and that United States was doomed to fail. Being that we were first nation to give Democracy a serious try on a large scale in a long while, basically since the early Republican period of the Romans, we were bound to get some things not quite right and those mistakes are now more or less baked into the system now 241 years on.

    2. Re:Article misses so much information, on purpose? by thinkwaitfast · · Score: 4, Informative

      .the US Constitution supports only two.

      Where does it say this in the constitution? There are over 20 parties listed on national elections and a few people in the federal government who belong to neither of the two major parties.

    3. Re:Article misses so much information, on purpose? by Solandri · · Score: 3, Informative

      I have no idea how, but wish we had a multiparty system to stop this "us vs them" tribal cultural war. We got Democrats voting Republican for financial issues, and Republicans voting democrat for social issues. Libertarians, Socialist, Communists, etc, its a clusterfuck.

      The problem actually stems from our system of government electing representatives for a specific district (or state). It results in a bunch of winner-take-all elections. The founding fathers chose this method because they wanted elected representatives to have a direct connection to the people they were representing. The downside is that a vote for someone who has no chance of winning (a third party candidate) is a wasted vote.

      In countries which use parliamentary elections, everyone casts their votes, and the members of parliament are allocated in proportion to the vote. So a vote for a third party is not "wasted" (as long as that party gets enough votes to obtain one seat). The downside of course is that no single member of parliament feels bound to a particular group of people or represents any particular region.

      If you wish to retain the representative model while having fairer outcomes, you first have to realize that there is no such thing as a perfectly fair election system. All of them can result in counter-intuitive results where the "winner" doesn't really enjoy as much support among the voters as the loser(s). People are upset about the Electoral College "stealing" the election from Clinton. But if you add up the votes for all the parties and independent candidates, the liberal parties (Democrat, Green, Independent, Socialism and Liberalism, Bernie Sanders) add up to 49.38% of the votes. Adding up the conservative parties (Republican, Libertarian, Constitution, Evan McMullin) gives 50.06%. So the correct winner of the 2016 election was in fact a conservative candidate even if you ignored the Electoral College and did a straight vote tally.

      But different systems result in a different frequency of counter-intuitive results. Unfortunately the plurality wins system the U.S. uses is one of the worst. The frequency of "bad" results can be minimized by use of an instant-runoff voting system. Where each voter ranks all the candidates in order of preference. You then successively eliminate the candidate with the lowest number of #1 votes. Voters who voted for that candidate have their vote reallocated to their next highest choice of the remaining candidates. And so on. Until just two candidates are left, and the more popular of them among all the voters is the winner.

    4. Re:Article misses so much information, on purpose? by AmiMoJo · · Score: 2, Insightful

      Domestic institutions are governed by US law. It's illegal for foreign institutions to interfere in US elections.

      More importantly, the Russian interference is carefully planned trolling. It's created huge divisions that won't easily be healed. Your country has been split multiple ways, with extremists coming to the forefront. You have literal Nazis marching in the streets and murdering people in broad daylight, you have a POTUS under criminal investigation and tweeting every day about locking up his political opponents. Division is everywhere and is damaging your country...

      And all you seem to care about is what you have been told to care about, two has-been politicians. Shouldn't you worry about the people actually in power right now? Or the prospect that the next election will be similarly fucked up by Russian political trolling? Nah, just label some more people, I'm sure that will fix it.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    5. Re:Article misses so much information, on purpose? by be951 · · Score: 2

      now "Divisive" ads. Divisive is code for Hillary and Bernie

      Divisive just means divisive. That can include driving Bernie supporters away from the polls or away from the democrat establishment. It can also include dividing the country by race, for those who are into that kind of thing.

      > And 80k from Russians is a big issue vs a billion?

      Not sure if you are trying to say that the 80,000 posts that facebook says were created or promoted by Russia-linked accounts cost a dollar each to create/promote/whatever, or if you're intentionally or accidentally conflating "posts" with dollars, but there are a few ways that a small-ish number of political posts could have an outsized impact. For one, by not being constrained by at least having a basis in fact, they can make any claim they want. This has the effect of both creating pressure on the campaign and/or legitimate organizations to play whack-a-mole putting down the false statements and rumors (where the name "Correct the Record" came from) and anchoring a narrative in the minds of many voters. It can also be used to move the dialog in more extreme directions, especially with the highly targeted way it is possible to deliver on social media.

      If you are still blaming Russia for Trumps win, you still haven't learned

      There is little doubt that it was a factor. Mostly likely not the deciding factor, but how big or small remains to be seen. The actual margin of victory was quite small -- around 120K votes across three states out of 129 million (nationwide) cast could have flipped the electoral vote.

      This two party system is a problem

      That's true. Unfortunately, the two parties with all the power are the ones that set the rules that make the system a two party system. Obviously, that makes it very difficult to change, since it means those two parties would have to voluntarily give up power.

    6. Re:Article misses so much information, on purpose? by crtreece · · Score: 2

      by not putting limitations on political parties, the constitution left room for the two dominant political parties of the English of the day to spawn two political parties here in 'merica

      I don't think that's it at all. I think the two-party system is propped up by the majority election system and the first past the post vote counting method. Switching to a proportional representation system, with 1 of the many ranked voting methods would allow third (fourth, fifth) parties to become viable. In addition, problems such as gerrymandering, tactical voting, and "wasted votes" would be less of an issue, likely increasing voter participation.

      Proportional representation at the federal and most state levels would require constitutional amendments, so don't count on that happening soon. Changing the vote counting system starting at a local level is much more likely to happen.

      --
      file: .signature not found
  5. Re:They say how many people but not how many uniqu by Nostalgia4Infinity · · Score: 3, Insightful

    That's how you sell bubble gum. Nobody changed their mind on who to vote for based on a facebook ad. If you think someone did, prove it.

  6. Smart russians by manu0601 · · Score: 5, Funny

    Those pesky russians are smart! They can change an election outcome with just an ad! I wonder why US politicians did not think about doing the same.

    1. Re:Smart russians by Theils+Blood+Boy · · Score: 2

      Americans have to follow the rules. If I was going by the places they supposedly spam I'd guess the country is composed entirely of Nazis and SJWs.

    2. Re:Smart russians by iMadeGhostzilla · · Score: 3, Interesting

      Maybe they are not that smart. How do they know the ads were effective? For all we know they poured $100K into a campaign that didn't change a single vote.

    3. Re:Smart russians by Arzaboa · · Score: 5, Insightful

      The US has done this all over the world. Talk with Iran. Talk with Grenada. Talk with Guatemala. The list goes on.

      Russia won't allow any of this in their country. They've banned this stuff on Facebook internally because of this.

      This is one of the main reasons the Chinese have "The Chinese Firewall."

    4. Re:Smart russians by 0123456 · · Score: 2

      Maybe Clinton should have paid the Russians to run her Facebook campaign, then she'd be in the White House.

    5. Re: Smart russians by Reverend+Green · · Score: 2

      Following the rules is easy when you write the rules.

  7. Do we get to see the posts? by SlaveToTheGrind · · Score: 5, Insightful

    Or do we just have to take their word that they've fortuitously found exactly what they set out to look for, from people who are supposedly foreign operatives but apparently are too dumb to cover their tracks?

    1. Re:Do we get to see the posts? by Theils+Blood+Boy · · Score: 3, Insightful

      Yes sometimes we're able to figure out who they are. Just like when they hack us or supply our enemies with weapons. Imagine that.

    2. Re:Do we get to see the posts? by SlaveToTheGrind · · Score: 2, Interesting

      Yes sometimes we're able to figure out who they are.

      There's no "we" here, which was my whole point. The article is about Facebook, a private corporation with accountability to no one, chock full of employees who live for stuff like this to be true, and who as far as I can tell is just asking us to take its word that it is true.

      That's fine for topics like the percentage of subscribers who post cat videos in a typical month. That's not at all fine for a topic like this.

  8. Re:What made facebook work so great by msauve · · Score: 5, Insightful

    Disclosure rules? WTF? The filter should be on the receiving end. The Russians have their agenda (and it's more about trolling us than overpowering us), and the media has their agenda (which is more about indoctrinating us than educating us). F them all, it's not like any are trustworthy anymore. It's the info that matters, not the source.

    Anyone who gets their information from the Bookface, or sucking at the media's (left or right) teat, deserves what they get. People need to take personal responsibility for educating themselves with diverse viewpoints, and using that to create a worldview based on knowledge and belief informed by root principles. If you can't filter disinformation from your inputs, you're doing it wrong.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  9. Re:What made facebook work so great by ShanghaiBill · · Score: 5, Funny

    So folks could pour money into it with impunity.

    Indeed. If we let people go around speaking with impunity, we will lose our freedom.

  10. Re:The $50k spend on Facebook... by Anonymous Coward · · Score: 2, Insightful

    It either shows how incompetent and her campaign was or how horrible of a message she actually had. Either way, she had no place being elected as President. A decent candidate with a coherent message would have wiped the floor with Trump.

  11. Facebook is advertising by WoodstockJeff · · Score: 4, Insightful

    This is FB advertising the cost effectiveness of placing inexpensive ads on their service. And they're doing it "for free" by "revealing" the information to a willing press.

    "SEE HOW MANY IMPRESSIONS RUSSIA GOT FOR ONLY $[insert current estimate here]. YOUR AD COULD DO AS WELL!"

    These ads are getting more play now than they got before, most likely.

  12. Re: Non equivalence by Baloroth · · Score: 3, Interesting

    The problem is it's being framed as a partisan issue, because the Democrats desperately want to find something or someone to blame for Trump winning besides themselves. Russian interference in US elections is a problem, and that's something everyone should agree on, red or blue. It should be looked into, and it should be stopped.

    Did it have anything to do with Hillary losing the election? Almost certainly not. 80,000 posts sounds like a lot, but over a two year period on a site like Facebook? It's tiny. Facebook probably had well over 80 billion posts over that timeframe (and it may be even closer to a trillion, if Facebook's daily active users are to be believed), many of them political from both sides. The whole thing is being cast as a red herring to distract from the real reason Hillary lost, which was Hillary.

    --
    "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
  13. Re: Divide and conquer by Reverend+Green · · Score: 4, Insightful

    Whatever you do, don't blame the (heinously unpopular for years & years before the election) losing candidate for losing the election. Blame Canada instead!

  14. Re:Divide and conquer by ScentCone · · Score: 2, Troll

    I see Fox and Russians have converged on "blame Hillary Clinton" as the deflection

    Wait. How is identifying the fact that she was a terrible candidate who lost the election a "deflection?" The people trying to deflect are the ones implying that it was the RUSSIANS that made her call half the country deplorable people. That it was the RUSSIANS who somehow made her forget to even set foot in states like Wisconsin even once. That it was the RUSSIANS who somehow made her look her supporters in the eye and lie to them for a year straight about her conduct as Secretary of State. You're confusing "deflection" with "pointing out the facts." The Democrats have been trying to deflect reality ever since the night of the election, and their hilarious Russian Collusion narrative is just part of that, and another stellar example of just how dumb they think everyone is. And that misunderstanding of all the people the Dems hold in such contempt is exactly why they've lost nearly a thousand legislative seats, most of the governorships, both houses of congress, the White House, the Supreme Court, and the good will of millions of two-time Obama voters who turned away from She Who Shall Be Queen in disgust.

    --
    Don't disappoint your bird dog. Go to the range.
  15. What Makes the American Public... by buravirgil · · Score: 2

    An interesting movie to have seen is Generation P(2011) because to what degree the average (young) Russian can be familiar with US culture far outpaces any reciprocity. Not because of any superiority, but because western advances in terms of technology and modernity have had a primacy since WWII. Someone had to come first. Which produces ironies, such as Dan Ackroyd's (Zalinsky) line from Tommy Boy(1995): What the American public doesn't know is what makes them the American public. Such precedence is realized and actualized by markets and most often expressed in terms of consumer goods. But their design and production will not forever remain America's providence, nor should they, and this is understandably frightening to many and exploited by some for many reasons.

    --
    Would were! Should is! Could be! And live a hundred times three.
  16. Re:They say how many people but not how many uniqu by Anonymous Coward · · Score: 2, Informative

    Maybe you've never heard how effective propaganda can be.

    Here is a hint. If it didn't work, no one would waste their time doing it...

  17. Set Up the Camps! by Shogun37 · · Score: 2

    Oh Nos! All those Special Snowflakes who can't make their own decisions saw Bad Things! We must Reeducate them! Get the accounts list from Faceplant and start up the trucks! Seriously? If you're the kind of person who votes based on political ads, would you please STOP VOTING!? Democracy needs a well educated, involved voter base to work. It's a given that neither side WANTS a well-educated voter base, but surely adults (that want to) can find out things for themselves? Even biased news, once the amount and direction of the lean can be determined, can be informative. But, hey...obviously cat videos and get rich quick schemes have a higher priority over figuring out who to vote for. Scotty, beam me up. There's no intelligent life here.

  18. Re:They say how many people but not how many uniqu by ilguido · · Score: 4, Insightful

    If you don't think fake news changed the outcome of the election, it's because you're inside the bubble.

    The outcome of the election was the result of two opposing forces: the repulsion for Trump that made a lot of people vote Hillary, even if they didn't like her, and the repulsion for Hillary that made a lot of people not vote her, even if they do not like Trump. Eventually the second force prevailed, and that was thanks to all the media that endorsed Hillary: the media fanfare made alot of people think that Hillary's victory was obvious and so they voted libertarian or something else and that was fatal in swing states.

  19. Re:What made facebook work so great by doctorvo · · Score: 3, Interesting

    Ah yes, the mandatory "If only everyone were wise and good, this wouldn't be an issue" point.

    Well, it's a basic assumption of both liberalism and democracy that people are "wise and good" enough to run their own affairs, decide who to vote for, and to make their own decisions about the truth of other people's speech. Unfortunately, large parts of the American left don't believe this to be true.

  20. Re:They say how many people but not how many uniqu by Kiuas · · Score: 4, Insightful

    Nobody changed their mind on who to vote for based on a facebook ad. If you think someone did, prove it.

    Wtf?

    First of all, who said the point of the ads is to get people to change their mind? This is what the Trump team itself was doing with ads/targeting before the elections:

    Trump’s campaign has devised another strategy, which, not surprisingly, is negative. Instead of expanding the electorate, Bannon and his team are trying to shrink it. “We have three major voter suppression operations under way,” says a senior official. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans. Trump’s invocation at the debate of Clinton’s WikiLeaks e-mails and support for the Trans-Pacific Partnership was designed to turn off Sanders supporters. The parade of women who say they were sexually assaulted by Bill Clinton and harassed or threatened by Hillary is meant to undermine her appeal to young women. And her 1996 suggestion that some African American males are “super predators” is the basis of a below-the-radar effort to discourage infrequent black voters from showing up at the polls—particularly in Florida.

    All you need to dö is get enough people in the key demographic of your opponent to stay home in key areas.

    Second of all: many people don't recognize sponsored content/ads in social media, or elsewhere. You'll see a news article or a blog post that has above it something like '[Your friend name here] also liked [our site]' and that's in fact a paid ad targeted to you because someone you know has liked the page and they've targeted their promotion that way, but really people generally don't think of these as ads but just another part of their newsfeed which actually makes them more effective.

    Third of all: ads (both direct and sponsored content) do affect people's decisions. That's why they exist and why companies are pouring money into them but you obviously will have a hard time finding anyone who says they bought any opinion/product/service because it was advertised to them, partly because people don't often recognize the impact ads have on them. Chances are high advertising has affected your behavior during your lifetime without you being directly aware of it. You see ads and at some later point when you're making the decision of what to buy, the ads play into your preconceptions and decision making process at a subconscious level. Hardly no-one is at the store like 'I'm going to buy this product because I saw that ad last week" but there is still is an increase in sales following a successful marketing campaign.

    So no, if you poll people and ask them 'did you see any paid for articles in your news feed about either candidate and if so did they effect your decision on whether to vote or not and for which candidate?' you're likely going to get a 'no' on all 3 of those from most people but that doesn't mean there was no effect, it just means most people can't recognize well placed ads as ads anymore and that like always, people think they're immune to the psychological effects of ads/sponsored content when they provably are not.

    Human beings on average are much more easy to influence than we tend to admit, and the marketing industry has been honing their skills for way over half a century at this point becoming more and more successful at it.

    --
    "It is the business of the future to be dangerous" -Alfred North Whitehead
  21. Re: What made facebook work so great by Anonymous Coward · · Score: 2

    Only if your citizens have had their critical thinking skills neutered via reduced education, constant advertising, organized religion and leaders that scream "Think of the children!"

  22. Re:They say how many people but not how many uniqu by houghi · · Score: 2

    Are you saying ads don't work? You could earn billions by selling your idea to companies on how to cut their advertising budget.

    --
    Don't fight for your country, if your country does not fight for you.
  23. Re: What made facebook work so great by bestweasel · · Score: 2

    You've got to remember that these are just simple farmers. These are people of the land. The common clay of the new West. You know... morons.

  24. Beyond fantastic for Facebook by HermMunster · · Score: 2

    Also extremely biased.

    So 100,000 dollars nets you 120 million influnces. Facebook is going to sell a lot more ads in the near future. I didn't see the ads as I dumped Facebook during the primaries due to what I perceived as inherent bias on the part of Facebook itself.

    I had no likes, entered no work or education history, rarely followed anyone but tech pages, and I was being inundated with pro Hillary and anti-Trump rhetoric.

    --
    You can lead a man with reason but you can't make him think.