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How Facebook Figures Out Everyone You've Ever Met (gizmodo.com)

"I deleted Facebook after it recommended as People You May Know a man who was defense counsel on one of my cases. We had only communicated through my work email, which is not connected to my Facebook, which convinced me Facebook was scanning my work email," an attorney told Gizmodo. Kashmir Hill, a reporter at the news outlet, who recently documented how Facebook figured out a connection between her and a family member she did not know existed, shares several more instances others have reported and explains how Facebook gathers information. She reports: Behind the Facebook profile you've built for yourself is another one, a shadow profile, built from the inboxes and smartphones of other Facebook users. Contact information you've never given the network gets associated with your account, making it easier for Facebook to more completely map your social connections. Because shadow-profile connections happen inside Facebook's algorithmic black box, people can't see how deep the data-mining of their lives truly is, until an uncanny recommendation pops up. Facebook isn't scanning the work email of the attorney above. But it likely has her work email address on file, even if she never gave it to Facebook herself. If anyone who has the lawyer's address in their contacts has chosen to share it with Facebook, the company can link her to anyone else who has it, such as the defense counsel in one of her cases. Facebook will not confirm how it makes specific People You May Know connections, and a Facebook spokesperson suggested that there could be other plausible explanations for most of those examples -- "mutual friendships," or people being "in the same city/network." The spokesperson did say that of the stories on the list, the lawyer was the likeliest case for a shadow-profile connection. Handing over address books is one of the first steps Facebook asks people to take when they initially sign up, so that they can "Find Friends." The problem with all this, Hill writes, is that Facebook doesn't explicitly say the scale at which it would be using the contact information it gleans from a user's address book. Furthermore, most people are not aware that Facebook is using contact information taken from their phones for these purposes.

11 of 219 comments (clear)

  1. LinkedIn Also. by Hylandr · · Score: 4, Insightful

    LinkedIn Also does this.

    It's just more in your face about it.

    --
    ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
    1. Re:LinkedIn Also. by datavirtue · · Score: 4, Insightful

      The point is that no one fucking knows how it happened....not even Facebook.

      --
      I object to power without constructive purpose. --Spock
  2. Thanks, cell provider, for baking it in by magarity · · Score: 4, Insightful

    I disable the FB app that the cell provider baked into the Android rom so even though it spouts dire warnings about the system not working properly if that's done. I assume that's enough to prevent it from sucking out my info but who knows for certain anymore and what about people who don't disable it?

    1. Re:Thanks, cell provider, for baking it in by spaceman375 · · Score: 4, Interesting

      I disabled facebook on my android phone. I can go back and look at it anytime I want to verify that it says disabled. Funny how it also lets me "Force Stop" the running app, within 2 days of having killed it. With no reboot, no launching or asking permission from anywhere, it just "mysteriously" keeps re-launching, disabled or not.

      --
      On the one hand you take life too seriously, and on the other, you do not take playful existence seriously enough. Seth
  3. It should be regulated by Baron_Yam · · Score: 4, Insightful

    Time for new privacy laws, I guess.

    Private companies should not be permitted to collect data on people not in a business relationship with them just because someone else shares it with them.

    Let my sister mention my email address on her Facebook wall - Facebook shouldn't be able to do anything with it unless I am already a Facebook user and have provided that same email address.

    Legislate them into purging any such mapped relationships from their databases, legislate them to ban rebuilding those relationship maps.

    Just because privacy isn't important to someone else doesn't mean I should have to surrender mine.

    1. Re:It should be regulated by geekmux · · Score: 4, Insightful

      Time for new privacy laws, I guess.

      New privacy laws would imply that there is a society that actually wants it.

      Our society doesn't give a shit about privacy. Hasn't for a very long time now.

      Sadly, those that still fight for privacy have now become an anomaly, so you stand out even more.

  4. Re:Strange game... by citylivin · · Score: 5, Insightful

    "Only winning move is not to play."

    And have none of your friends play, or your work colleagues, or your landlord, or anyone who you have ever given your phone number to.

    I don't use facebook, but i'm sure i have quite the impressive shadow profile considering my wife, my son, my dad, and pretty much every other person i've ever met does use it. The article talks about how facebook uses your phone number as a unique identifier, and other peoples non-consensual contact sharing of your information, to build a shadow profile of you.

    So no, its not as simple as not playing the game. You have been entered into the game if you have your phone number in anyones phone book, and come on, that's everyone. Who doesn't have a phone, either at work or at home. Unless you solely communicate with disposable burner phones, (and no one adds those numbers and your name into their phone book :P), then you are just as vulnerable. They probably even have your picture that someone helpfully tagged.

    Its pretty depressing that they can get away with this, and that people don't really care and willingly help them.

     

    --
    As a potential lottery winner, I totally support tax cuts for the wealthy
  5. Another possibility... by zarmanto · · Score: 4, Insightful

    The info that you (and other Facebook users) provide voluntarily is certainly the primary source, but I think it's reasonable to speculate that it is by no means the sole source of Facebook's "connections" capabilities. Just like anyone else who wants to know something about someone, Facebook almost certainly Google's you. In this particular situation, it's worth mentioning that court cases are typically public record, and many of those records have been made available online. Therefore, a comprehensive search of the web would likely eventually turn up a record which includes the names of the two counsels on each side of any given case, as well as other people who were involved in that case. Cross-reference those names against the Facebook user list, and there you have it: several new potential connections.

  6. Geolocation by Albanach · · Score: 5, Informative

    I'm expect that using the system tools to block access to the address book is probably sufficient on Android and iOS - so long as it's done before the app is ever launched.

    What surprises me more is that people don't consider geolocation. Many many facebook users share their location with Facebook. It's then trivial for facebook to see that you are repeatedly in the same location at the same time as another person.

    That lawyer might have met defense counsel at a couple of mediation hearings in a lawyer's office, then they went to the same court house at the same time every day for a week. It's easy to suppose they know each other.

    Similarly for the sex worker who meets the same client at a handful of different hotels. Both their phones arrived at the hotel at the same time on the same days. Then they left together. Again, the connection is trivial.

    At least with Google, you are paid for this data with better traffic reports and better directions. You can decide if that is worth it or not. With Facebook it seems you get nothing in return while they amass a huge amount of information you thought was private.

    1. Re:Geolocation by nine-times · · Score: 4, Informative

      What surprises me more is that people don't consider geolocation. Many many facebook users share their location with Facebook. It's then trivial for facebook to see that you are repeatedly in the same location at the same time as another person.

      I've actually been suspicious for a while that Facebook is doing something with geolocation.

      I have a Facebook account. The main reason I have it because of friends and family who expect you to have it. I look at it sometimes, but almost never post anything. A couple of years ago, Facebook got pretty aggressive in sending notifications suggesting that I "friend" people that I might know-- not like I was looking for people that I might know, but they were actively sending me notifications. At first, it gave me a bunch of people that I did in fact know, and I friended some of them and it all seemed normal.

      But then, within about a month, they got even more aggressive with the notifications, and a lot of the notifications were for people that I did not know. It seemed odd to me. Of the ones that I didn't know, some of them did seem a little familiar, like maybe I'd met them before. I was looking at the profile picture for one of those suggestions, and it clicked: It was someone who worked in the same building as I do. Not the same company, or on the same floor, but it was someone I'd seen in the elevator multiple times.

      I looked through the other suggestions again, and realized some lived in the same apartment building. Over the next couple of weeks, I seemed to get a lot of suggestions to be friends with people who lived or worked in areas that I frequently visited. There was a girl who worked at a coffeeshop near my office, and a guy I sometimes saw walking around my neighborhood.

      I spent a while trying to figure out how it would have made the connection, and the only thing I could think of was location. There were no Facebook friends in common, and no other connection I could find. I hadn't put my work or home address into Facebook. I'm pretty sure it had to be going off the GPS, noticing that I spent a lot of time in the same location they had, and made a connection that way. I'm still convinced that must be the explanation.

      What's a bit disturbing to me is that I don't use the Facebook app much, and like I said, I almost never post anything. It's possible that the couple of things that I've posted were posted at home and at work, and it made the link based on that, but I'm still left wondering when Facebook is gathering location information. Does it gather information whenever you look at Facebook, whether you post or not? Does it gather location information from your phone, even when the Facebook app isn't open?

  7. Shadow Profile by XXongo · · Score: 4, Informative
    If you read the article: https://gizmodo.com/how-facebo... Facebook is constructing a "shadow profile" of you, taken from other people sharing information.

    Here are some of the cited links:
    http://mashable.com/2013/06/26/facebook-shadow-profiles/
    http://www.zdnet.com/article/anger-mounts-after-facebooks-shadow-profiles-leak-in-bug/
    http://www.zdnet.com/article/firm-facebooks-shadow-profiles-are-frightening-dossiers-on-everyone/
    https://splinternews.com/facebook-recommended-that-this-psychiatrists-patients-f-1793861472