Intel Recruits AMD RTG Exec Raja Koduri To Head New Visual Computing Group (hothardware.com)
MojoKid writes: Intel just announced that former AMD Radeon Technologies Group SVP, Raja Koduri, would be joining its team to head up a newly formed Core and Visual Computing Group, and as a general manager of a new initiative to drive edge and client visual computing solutions. With Koduri's help, Intel plans to unify and expand its IP across multiple segments including core computing, graphics, media, imaging and machine learning capabilities for the client and data center segments, artificial intelligence, and emerging opportunities. Intel also explicitly stated that it would also expand its strategy to develop and deliver high-end, discrete graphics solutions. This announcement also comes just after Intel revealed it would be employing AMD's Vega GPU architecture in a new mobile processor that will drive high-end graphics performance into smaller, slimmer, and sleeker mobile form factors. With AMD essentially spinning the Radeon Technologies Group into its own entity, Intel now leveraging AMD graphics technology, and a top-level executive like Koduri responsible for said graphics tech switching teams, we have to wonder how the relationship between Intel and AMD's RTG with evolve.
Only a few stories down, I said how this whole thing is a huge trap! Just like every time before. Because that's how Intel is.
I literally talked about how Intel will hire away key people at AMD, to keep it small, [just sheer of killing the company].
And how it's the same tactic that Microsoft is so infamous for. (Among several others.)
The GPU integration thing is just the first step in Embrace-Extend-Extinguish.
This is for step 2 (he will do the extending) and step 3, when Intel will have made its "own" Radeon GPUs, right before telling AMD to fuck off and die.
It will not have any benefits for AMD. Only that nobody will buy Zen CPUs anymore. (Together with a few other factors, like Intel keeping its prices temporarily low.)