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EA's 'Star Wars' PR Disaster Finally Pushed Gamers Into Open Revolt Against Loot Boxes (rollingstone.com)

Gaming company Electronic Arts is not having a good week. Bowing to pressure from early players of Star Wars Battlefront II and the historically negative reaction over the weekend to the company's response to complaints on Reddit, the company has now detailed significant cuts in the cost to unlock characters in its game and promised to continue to listen to player feedback. From a report: Most importantly, Electronic Arts today announced that they are reducing the number of credits needed to unlock top characters in the game by 75 percent. Luke Skywalker and Darth Vader will now cost 15,000 credits. Emperor Palatine, Chewbacca and Leia Organa will now cost 10,000 and Iden will cost 5,000. Mashable reports on the outcry that took place over the weekend: Battlefront II isn't technically out until Nov. 17, but fans that subscribe to EA Access or Origin Access -- which give Xbox One and PC players, respectively, a five-day, 10-hour window to play EA games before they launch -- are discovering how those changes feel. And it's a bad scene, friends. "At the current price of 60,000 credits it will take you 40 hours of gameplay time to earn the right to unlock one hero or villain [in Star Wars: Battlefront II]," Reddit user TheHotterPotato wrote in a post. "That means 40 hours of saving each and every credit, no buying any crates at all, so no bonus credits from getting duplicates in crates." The Reddit post produced such a mind-blowingly negative response that an agent of EA actually responded. Unfortunately, that response made things even worse. EA's Reddit account is plastered with a barrage of downvotes, with one particular response receiving over 600,000 downvotes -- a record.

3 of 307 comments (clear)

  1. Re:This is what gamers deserve... by Opportunist · · Score: 1, Informative

    This is a little like getting into a discussion with a religious nut, they spout SO much bullshit that you waste 90% of your time talking for debunking it...

    This is why I refuse to debate religious zealots. Or people on a crusade against something in general.

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    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. They illegally removed the refund button by slashmydots · · Score: 5, Informative

    They just removed the refund button in Origin so nobody can submit a refund request. That's illegal in Germany and a couple other places.

  3. Re:They're lucky by Mashiki · · Score: 3, Informative

    And speak of the devil. EA is now trying to shift the narritive to "omg, woe is me, we've gotten death threats." bullshit to try and derail this. Of course no proof is offered at all.

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    Om, nomnomnom...