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Apple Is Reportedly Buying Shazam For Nearly Half a Billion Dollars (phonedog.com)

Apple is close to acquiring Shazam, one of the most recognized services for music recognition. While the exact amount is unknown, the service may be purchased by Apple for around $400 million. PhoneDog reports: Apple is close to acquiring Shazam, say sources speaking to TechCrunch. The deal will reportedly be signed this week and could be announced as early as next Monday. A report from Recode echoes the news of Apple acquiring Shazam, adding that Shazam will likely be valued at around $400 million. Apple -- and other companies -- already offer a music recognition service, but Apple must see something in Shazam's services that it thinks can help improve its own music recognition if it's going to drop nearly half a billion dollars on this deal. Shazam is able to identify TV shows, films, and advertisements in addition to music, so perhaps Apple sees some benefit to these abilities, too.

60 comments

  1. Do Do DO Dah Dah Dah by goombah99 · · Score: 1

    That's all I'll pay to you.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re: Do Do DO Dah Dah Dah by Anonymous Coward · · Score: 0

      Better Police that :)

    2. Re:Do Do DO Dah Dah Dah by cyn1c77 · · Score: 1

      (Heartbreaker) by the Rolling Stones?

  2. Shazam by Anonymous Coward · · Score: 0

    Who are they, and why does Apple feel they need to purchase them?

    Please help.

    1. Re:Shazam by Anonymous Coward · · Score: 0

      Who are they

      one of the most recognized services for music recognition

      why does Apple feel they need to purchase them

      Apple must see something in Shazam's services that it thinks can help improve its own music recognition

      That little block of text beneath the headline is the summary. It often helps to answer some of the most obvious questions about the article. Give it a try!

    2. Re:Shazam by Anonymous Coward · · Score: 0

      Shazam is basically the same tech that Google/YT fingerprinting has to identify copyright infringement. Apple purchasing them, probably is a proactive move against Google doing so.

      I don't actually know if Shazam IS the same tech, but it works the same way, in that it can fingerprint a song with as little as 5 seconds of audio.

    3. Re:Shazam by rogoshen1 · · Score: 1

      but does it have shaquille o'neal dressed as an oversized effeminate genie? Because if so, no way in hell that's worth half a billion.

      Oh wait, that's Kazaam ..

    4. Re: Shazam by Brockmire · · Score: 1

      5 seconds is pretty shitty when a human can identify some songs with less than 5 notes.

    5. Re:Shazam by Anonymous Coward · · Score: 0

      Ya apple is probably buying it for patents to use against other companies

    6. Re: Shazam by Anonymous Coward · · Score: 0

      Go ahead, Name that tune!

    7. Re:Shazam by Anonymous Coward · · Score: 0

      You are referring to Shazaam starring Sinbad.

    8. Re:Shazam by Anonymous Coward · · Score: 0

      How often do you lick your dad's taint?

    9. Re: Shazam by cyn1c77 · · Score: 1

      5 seconds is pretty shitty when a human can identify some songs with less than 5 notes.

      Sure, but a human can only identify the relatively few songs that he/she knows (well) compared to Shazam, which can nominally identify ALL songs, TV shows, movies, commercials, etc.

    10. Re:Shazam by mschwanke97402 · · Score: 1

      IIRC Shazam technology is what Apple is already using.

  3. RIAA and MPAA by mapkinase · · Score: 1

    ...will be very interested in this automated recognition thing.

    Hidden Codes could be easily disguised, try to disguise Giacchini's score.

    --
    I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
    1. Re:RIAA and MPAA by thegarbz · · Score: 1

      No they wouldn't, listening to something is irrelevant without the context.

      e.g. I'm listening to CCR right now. That helps the RIAA with precisely didley squat. They don't know if I'm pirating it, if it's being played in a nightclub without performance rights, if I'm listening to it on a CD, or if it's just random internet station of the day.

      The amount of effort to correlate when and where something was played to determine if it is legal or not would borderline bankrupt them.

      I hope they try it.

  4. That would be a better headline! by Anonymous Coward · · Score: 0

    It's amusing that this is actually probably the shortest non-trivial on-topic post one could have made. I bet The Register will steal that gem

  5. Black Adam I can see selling out, by pecosdave · · Score: 1

    But I never though Billy Batson would sell out!

    --
    The preceding post was not a Slashvertisement.
  6. Hunh, who woulda thunk it? by Anonymous Coward · · Score: 0

    People are still using shazam??
    I thought that was over a long time ago!

    1. Re: Hunh, who woulda thunk it? by Brockmire · · Score: 0

      Why the fuck would you think that? Did you think our brains suddenly became a database of sound? You are seriously dumb.

    2. Re: Hunh, who woulda thunk it? by TechyImmigrant · · Score: 1

      Why the fuck would you think that? Did you think our brains suddenly became a database of sound? You are seriously dumb.

      Because Shazam used to recognize and name music. When I last tried it (and then deleted it), it just tried to sell me stuff. No music recognition happened at all.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    3. Re: Hunh, who woulda thunk it? by angel'o'sphere · · Score: 1

      My Shazamme does not work since years.
      I guess they want me to upgrade to the newest version ...

      But as I'm a software engineer my self, I refuse to follow the 'oh it does not work anymore? did you update?' meme.

      I make some screen shots from the music it 'recognized' and then I delete it.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  7. HomePod? by theodp · · Score: 1

    Maybe this is a "hearing aid" for Siri on HomePod?

    1. Re:HomePod? by Anonymous Coward · · Score: 0

      It might help brain dead siri do something semi useful.

  8. I really don't like Apple. by Anonymous Coward · · Score: 2, Insightful

    As soon as it's official, I'll delete the app.

    1. Re: I really don't like Apple. by Anonymous Coward · · Score: 0

      I'm an idiot!

      (I expect to be modded as 'insightful' as, clearly, that's all it takes.)

  9. Re:Up yours DC! by Anonymous Coward · · Score: 0

    Captain Marvel is a DC character.

  10. Good by gaiageek · · Score: 1

    Here's hoping that they remove the ridiculous amount of bloat that Shazam's app has become.

    (Of course, having had to deal with iTunes on rare occasion, I'm not *that* hopeful.)

    1. Re:Good by CanadianMacFan · · Score: 4, Interesting

      Good luck with that. They'll probably delete the app and make a new tab in the Music App for it. In the process break everything else about the app while incorporating it and somehow make playing music on your own device even harder because it's all about streaming and the cloud.

    2. Re:Good by justin+lee+09 · · Score: 1

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  11. This isn't exactly rocket science by UnknownSoldier · · Score: 2

    Buy an that recognizes multi-media and re-direct sale to iTunes. This isn't exactly rocket science. I'm kind of surprised Apple didn't buy Shazaam years ago.

    What's kind of puzzling is that you can already do some of this with Siri:

    Hey Siri, What song is this ...

    Maybe they are looking to do deeper integration ?

    1. Re:This isn't exactly rocket science by SeaFox · · Score: 1

      What's kind of puzzling is that you can already do some of this with Siri:

      Hey Siri, What song is this ...

      Guess what Siri uses for that ability. ;-)

    2. Re:This isn't exactly rocket science by hcs_$reboot · · Score: 1

      This isn't exactly rocket science. I'm kind of surprised Apple didn't buy Shazaam years ago

      I'm kind of surprised Apple didn't make such feature years ago. Now they even need to buy a 3rd party software to fill the hole!?

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    3. Re:This isn't exactly rocket science by Desler · · Score: 1

      Yeah it does that using Shazam.

    4. Re:This isn't exactly rocket science by angel'o'sphere · · Score: 0

      Because itt is cheeaper to let ten other companies compete about such a feature andd buy the surviving one ...

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    5. Re:This isn't exactly rocket science by Paradise+Pete · · Score: 1

      What's kind of puzzling is that you can already do some of this with Siri:

      It does it through a deal with Shazzam. I guess they like it enough to now think they should just buy the company.

    6. Re:This isn't exactly rocket science by Anonymous Coward · · Score: 0

      There are very few things from Apple that they actually created completely in-house. Almost everything they sell is a hodgepodge of things they bought or licensed.

  12. I had no idea people still used Shazam by Anonymous Coward · · Score: 0, Informative

    Since the feature was baked into Google, I've seen 0 need for it. I guess iOS needs to eventually catch up to the Android game, though. Hopefully one day Mama Apple will allow you to treat your $1000 pocket computer like an actual fucking computer...

    1. Re: I had no idea people still used Shazam by Anonymous Coward · · Score: 1

      Siri already has this feature, but I wouldn't expect you to know that...

  13. Great towels by plopez · · Score: 3, Funny

    I like their towels. They're made in Germany so you know they're good. But why would Apple buy them?

    --
    putting the 'B' in LGBTQ+
    1. Re:Great towels by sysrammer · · Score: 2

      I like their towels. They're made in Germany so you know they're good. But why would Apple buy them?

      Clean up the mess they've made w iPhoneX?

      --
      His ignorance covered the whole earth like a blanket, and there was hardly a hole in it anywhere. - Mark Twain
  14. The NSA is sponsoring this acquisition for Apple by Anonymous Coward · · Score: 0

    "Shazam is able to identify TV shows, films, and advertisements"...you, your pets, your car, your spouse, your uncle, your mail man, your garage door, your doorbell, your garbage truck, your microwave oven, your treadmill, your keyboard, your heartbeat, the sound your food makes as you unwrap it...

  15. Re:Up yours DC! by Anonymous Coward · · Score: 0

    Was this supposed to be funny?

  16. Welp, there goes the neighborhood by eclectro · · Score: 1

    How many think this is Apple's way of "getting even" with Android users, probably by forcing them to download a version of quicktime to their phone??

    --
    Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
    1. Re:Welp, there goes the neighborhood by drinkypoo · · Score: 1

      There is also Musixmatch.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  17. Re:Up yours Marvel! by Anonymous Coward · · Score: 0

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    C.D. Reimer is a renowned Slashdot collaborator, as he puts it himself; "Because of the quality of my posts and my article submissions, I'm a highly rated commentator and moderator."

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  18. Re:Up yours DC! by Anonymous Coward · · Score: 0

    You also have no idea how to make your verb agree with your subject, Fat Boy.

  19. Re:Up yours DC! by Anonymous Coward · · Score: 0

    CREIMER' SUBMISSIONS UPDATE:
    Note as well that creimer is trying to regain karma by getting his submissions published as articles on /. so make sure to go to:
    https://slashdot.org/~cdreimer
    https://slashdot.org/~Anonymou...
    https://slashdot.org/~FatCashe...
    https://slashdot.org/~ILoveFat...
    https://slashdot.org/~IHateFat...
    https://slashdot.org/~IAteFatC...
    https://slashdot.org/~ITapeFat...
    https://slashdot.org/~IApeFatC...
    https://slashdot.org/~IPrayFat...
    and mod down his submissions as well. The great thing is that you don't even need mod points to mod down a submission, just click on the "minus" icon!

    Yes, believe it or not, creimer owns all the above sock puppet accounts. It is a mystery why Slashdot management tolerates it!

    creimer wrote:

    I don't bother with mod points. I'm doing something much more sinister. It took ten story submissions ? I'll have to double check the number ? to move cdreimer's karma from neutral to excellent without ever being exposed to the capricious mods. Mmmmmwwwwahahahahahahaha!

    https://slashdot.org/comments....

    Danger, Will Robinson, Danger! Creimy is posting more than 2 posts a day. Hurry! mod down otherwise /. will go to hell again!

    Note: you can mod down even if already at -1 to lower karma and to prevent lost /. users to accidentally mod up.

    creimer wrote:

    All you need to do is find a website with a permissive TOS, say, Slashdot, create a Python script to scrape your own comments, sprinkle Amazon affiliate links in various posts, and then re-post past links whenever possible. Won't be long before you start making "coffee money" each month.

    https://slashdot.org/comments....

    C.D. Reimer is a renowned Slashdot collaborator, as he puts it himself; "Because of the quality of my posts and my article submissions, I'm a highly rated commentator and moderator."

    But does anybody ever wondered what "C.D." stands for? Well, it stands for Creimy Dumpty of course!

    Creimy Dumpty sat on the wall,
    Creimy Dumpty had a great fall.
    All the king's horses
    And all the king's men
    Couldn't put Creimy Dumpty
    Together again.

    Creimy's siblings video and theme song, very realistic, especially the pants, just like Creimy's:
    https://www.youtube.com/watch?...

    With "Vice President Pence Vowing US Astronauts Will Return To the Moon", we are sure they will need miracle workers up there, here is what it would look like. Note that Creimy takes care of bringing a lot of food to the moon as depicted below:
    https://www.youtube.com/watch?...

    Creimy's real pictures:
    Before the sex change:
    https://ibb.co/cc7Ddw
    After the sex change:
    https://ibb.co/gVad65

    Creimy's "enterprise-level" chair, he talks about it all the time on slashdot:
    http://www.keynamics.com/image...

    Creimy's head, while his supervisor was talking to him, not with him, since it is impossible to do with Creimy:
    http://ibb.co/mRVSaG

    Creimy acting in educational resource document, he actu

  20. But no cutting-edge Mac by RogueWarrior65 · · Score: 1

    Coulda spent the money on a new Mac with the latest in RAM, bus design, and GPU, but noooooOOOOOOOoooooo...

  21. Re:Up yours DC! by Anonymous Coward · · Score: 0

    That's just creimer's strategy to try to get karma back to his sock puppets. As with everything else he does, he put in the least amount of effort possible.

  22. Why? by BLToday · · Score: 1

    Would have been cheaper to buy the assets and hire the people after they go belly up. I’m surprise Shazam is still around.

  23. goodbye shazam by Anonymous Coward · · Score: 0

    goodbye shazam, we hardly knew you.

    yet another product i'll stop using for its ties to apple.

  24. The value isn’t Music Recognition by bengoerz · · Score: 1

    Technology to decipher complex audio from background noise... that’s got to be worth a lot to a company with 1B mobile microphones riding around in pockets & purses.

  25. beginning of the end? by nicolaiplum · · Score: 4, Informative

    I have been a Shazam user since it was a shortcode (2580) to call with your mobile phone and you got back an SMS message either identifying the song (and costing you) or saying sorry (for free). That was before app stores, and almost before phone apps, just after Shazam launched. A music- and technology-obsessed friend told me about it, and I thought it was one of the coolest things ever. I still think it's pretty cool.

    I don't have a lot of confidence Apple won't ruin it. Will the Android app get any love now? Will there be links to buy the music from anyone except the iTunes store?

    Shazam made a genuinely innovative idea that is useful for many people and it still is. Apple used to do that, now all their ideas are just marketing and they buy other companies to wither in Cupertino.

    --
    "For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled"
  26. intergration in ios by Anonymous Coward · · Score: 1

    this is an excellent purchase to have software intergrated into the os and allows awarness of the music fabric around the individual. Be nice to just go into the history and see a listing of the music detected about you. The meta data from the music listing would be an amazing resource for regional ratings and could even provide an insight into the individuals musical preferences and matched to purchase behavior could be correlated to playlists for stores that would increase the sales and would be highly valuable information. This could also be expanded into all media movies, television and commercials. In the end audio interpretation of conversation meta data and ambient noise (crosswalks, engine noise, police sirens, etc..)

  27. Re:Up yours Marvel! by Anonymous Coward · · Score: 0

    That's odd; I always get you mixed (nuts?) up with C.D. Reimer.