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That '70s Show: the Conference That Predicted the Future of Work (wired.com)

theodp writes: Over at Wired, Leslie Berlin writes about Futures Day at the 1977 Xerox World Conference, an invitation-only demonstration of the Alto personal computer system developed at Xerox PARC. It's an excerpt from Troublemakers: How a Generation of Silicon Valley Upstarts Invented the Future. Both Berlin's book and Brian Dear's recent The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture are shedding light on groundbreaking systems of the '70s that were ultimately done in by the less-featured but low-cost Apple II (yes, $2,638 for a system with 48 kB of RAM was 'low cost'!) and other personal computers. Interestingly, Dear notes that the Xerox Parc and PLATO teams sent people out to see and learn and exchange ideas with each other over the years. Their interactions included 'tremendous battles' over the advantages and disadvantages of mouse interfaces [Xerox] vs. touch screens [PLATO], as well as plasma displays [PLATO] vs. other, cheaper display solutions [Xerox]. As is the case with many debates, both teams proved to be "right." Apple wouldn't introduce the masses to a mouse interface until 1984 [Macintosh] and a touch screen interface until 2007 [iPhone].

40 comments

  1. Huh? by Anonymous Coward · · Score: 0

    Wasn't the Alto from 1973? Why did they wait four years to show it off? And I thought they only showed it off to Apple, privately? And basically sold the rights to the ideas to them because they couldn't figure out what to do with the expensive machine developed in their "dream labs"?

    Also, "upstarts"? Is that the same as "startups"?

    1. Re:Huh? by mikael · · Score: 2

      Xerox were geared up to do R&D, not marketing, sales, advertising, customer feedback, technical support and all the other corporate divisions required by a whole systems manufacturer. The usual product development cycle is put something out to market, get customer feedback, look at what other competitors are doing, get one step ahead of them, add new features requested by customers and marketing, then repeat.

      Just look at the size of the main chassis. How would you convince office departments that they need workstations the size of office desks?

      https://www.youtube.com/watch?...

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    2. Re:Huh? by TheFakeTimCook · · Score: 2

      Wasn't the Alto from 1973? Why did they wait four years to show it off? And I thought they only showed it off to Apple, privately? And basically sold the rights to the ideas to them because they couldn't figure out what to do with the expensive machine developed in their "dream labs"?

      Also, "upstarts"? Is that the same as "startups"?

      No, the Alto was kind of already in limited production by the time the Apple team got their tour of PARC.

      Xerox did license/sell the rights to some of the GUI patents to them in exchange for $150 mil. (IIRC) in Apple Stock.

    3. Re:Huh? by Anonymous Coward · · Score: 1

      You convince them the same way you convince them to buy computers that filled a room.

      And, those guys at Xerox, Bell Labs, Old IBM R&D are what I compare all the "innovators and disruptors" that Silly Valley likes to call every one and every startup to and why I'm a curmudgeon with today's entrepreneurs. Sorry, selling a hyped tent or rehashing ideas from the 19th century isn't innovative.

    4. Re:Huh? by Archtech · · Score: 1

      Wow, congratulations! At last a first post that's relevant and has a good point.

      --
      I am sure that there are many other solipsists out there.
    5. Re:Huh? by Anonymous Coward · · Score: 0

      One of the big problems PARC faced was that Xerox HQ was in New York and they had their hands full making enough copiers to fulfil orders.
      The "suits" in NY didn't understand computers. The guys at PARC were the same long-haired hippy types who baffled the Armonk IBM suits when
      they went to see the OS at Digital Research.
      In fact, nobody understood what PARC had invented. That's why they invited Jobs. Maybe he'd be able to appreciate what they'd created.

    6. Re:Huh? by Anonymous Coward · · Score: 0

      Someone with mod points should boost the parent. It’s relevant.
       
      I had a Mac SE I put a touch screen on, and still have it. HyperCard was a great system to create touch enabled interfaces in. So Macintoshes with 3rd party touch screens have quite a history.

  2. Orange Glow? by Anonymous Coward · · Score: 0

    The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture

    Orange Glow, so they predicted Trump?

    1. Re: Orange Glow? by Anonymous Coward · · Score: 0

      The economyâ(TM)s booming like never before, the experiment was a success!

    2. Re:Orange Glow? by Anonymous Coward · · Score: 0

      The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture

      Orange Glow, so they predicted Trump?

      That would be the Angry, Spiteful, Bullying, Lying, Narcissistic Egomaniac Orange Glow. Not quite the same ring to it.

    3. Re: Orange Glow? by K.+S.+Kyosuke · · Score: 2

      The economyâ(TM)s booming like never before

      If you ignore anything before the 1970s, right?

      --
      Ezekiel 23:20
  3. The HP 150 had a touch screen in the mid-1980s by Anonymous Coward · · Score: 0

    See title

    1. Re:The HP 150 had a touch screen in the mid-1980s by K.+S.+Kyosuke · · Score: 1

      That wasn't really a touchscreen. More like an approachscreen,

      --
      Ezekiel 23:20
  4. Casio wrist watch had touch in 1983 by TigerPlish · · Score: 4, Interesting

    I had a Casio tc-50 calculator watch in 1983 that was touch screen. And not that pathetic bendy screen like cheap touch devices - this was a proper glass-faced capacitive touch.

    I miss that watch.

    --
    The "Civilized World" jumped the shark ca. 1973.
    1. Re:Casio wrist watch had touch in 1983 by Hal_Porter · · Score: 1

      Casio technology is at least twenty years ahead of human technology. E.g. this watch that sets itself using radio all over the world and charges its batteries with solar power.

      https://www.casio.co.uk/produc...

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    2. Re:Casio wrist watch had touch in 1983 by K.+S.+Kyosuke · · Score: 1

      Casio technology is at least twenty years ahead of human technology.

      Except for their pocket calculators, pretending to be able to work with complex numbers (but actually unable to do anything with them beyond the most basic arithmetics).

      --
      Ezekiel 23:20
    3. Re:Casio wrist watch had touch in 1983 by OffTheLip · · Score: 1

      I have a older battery powered Casio G-Shock watch that is at least 10 years old and I have yet to replace the battery. I refuse to replace the watch until the battery dies and I keep waiting.......

    4. Re:Casio wrist watch had touch in 1983 by Anonymous Coward · · Score: 0

      Casio and Nokia were the true innovators.

    5. Re:Casio wrist watch had touch in 1983 by Hal_Porter · · Score: 1

      Casio science has evolved far beyond the point where complex numbers are even useful.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    6. Re: Casio wrist watch had touch in 1983 by Anonymous Coward · · Score: 0

      The date is displayed as just the day of the month? How useless! I'm a millennial - do they expect me to know what month and year it is all by myself? Casio expects too much of its users.

    7. Re: Casio wrist watch had touch in 1983 by Hal_Porter · · Score: 2

      Justin Trudeau frequently reminds millennials of $(CURRENT_YEAR)

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  5. Rule of thumb by Anonymous Coward · · Score: 2, Funny

    The computer you want always costs $2500.

    1. Re:Rule of thumb by swb · · Score: 1

      $2500 in 1977 dollars is like $10,500 in 2017 purchasing power. $2500 in today's money is $650 in 1977 dollars.

      Other than buying name-brand server hardware and/or licensing, I'm not sure that I could spend $10,500 on a single computer system without going off the deep end on storage or going for 6 43" 4k displays or something.

  6. You're an idiot, see comment below by Anonymous Coward · · Score: 0

    That's not what the subject field is used for.

  7. So For Each Wrong Prediction by Anonymous Coward · · Score: 0

    Red is going to put his foot up their asses.

    1. Re:So For Each Wrong Prediction by DontBeAMoran · · Score: 1

      Surprised it took so many comments before someone finally stated the obvious.

      --
      #DeleteFacebook
  8. They all ripped off Doug Engelbart by Anonymous Coward · · Score: 0

    At Stanford. Search for the Mother of all Demos.

    1. Re:They all ripped off Doug Engelbart by smooth+wombat · · Score: 1

      Search for the Mother of all Demos.

      You mean this one?

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    2. Re:They all ripped off Doug Engelbart by DontBeAMoran · · Score: 1

      I thought he meant this one.

      --
      #DeleteFacebook
  9. I wonder... by jbmartin6 · · Score: 3, Insightful

    Were these notions of computing successful because they were the best ideas? Or just because they were early enough to be adopted and fill the niche? Someday, aliens might come to Earth and show us their PCs, and we will facepalm and wonder why we didn't think of that.

    --
    This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    1. Re:I wonder... by mikael · · Score: 2

      There are plenty of stories of technologies that were ahead of their time, but the market didn't exist at that time. On the other side, there are stories of technologies that arrived on the market late in the game and couldn't get past the incumbent who already had majority market share.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  10. Why the exclation mark! by Anonymous Coward · · Score: 0

    (yes, $2,638 for a system with 48 kB of RAM was 'low cost'!

    Even millennials know tech gets cheaper with time.

    Such stupid Slashdot crap.

  11. Apple Newton had a touch screen by Edward+Nardella · · Score: 1

    Apple released a touch screen product years before the iPhone. The Newton.

    --
    My sig doesn't address Anons, sigs aren't visible to them.
    1. Re:Apple Newton had a touch screen by DontBeAMoran · · Score: 1

      And it's not like the Newton was the first device with a touch screen either.

      --
      #DeleteFacebook
    2. Re: Apple Newton had a touch screen by Edward+Nardella · · Score: 1

      True, but it is clear that the article is talking any apple products.

      --
      My sig doesn't address Anons, sigs aren't visible to them.
    3. Re: Apple Newton had a touch screen by Anonymous Coward · · Score: 0

      ...is talking *only* Apple products, FTFY.

  12. Self serving Applist bullsh*t by Anonymous Coward · · Score: 0

    As if the technology was not only known, but well-known enough to have well-understood names by the time Apple got around to usurping it. Give me an effing break.

  13. The future of work, eh? by Pseudonym · · Score: 1

    So they predicted stack ranking, outsourcing, offshoring, open plan, and wage stagnation?

    --
    sub f{($f)=@_;print"$f(q{$f});";}f(q{sub f{($f)=@_;print"$f(q{$f});";}f});
  14. "right" spectrum disorder by epine · · Score: 1

    As is the case with many debates, both teams proved to be "right."

    Brain explosion time.

    The right answer for the next three decades was a laser wheel mouse with two primary buttons.

    The "right" answer for the next fifteen years was a 3-megapixel, 26" diagonal, 96 dpi, 4:3 aspect-ratio, monochrome screen with an 85-Hz refresh rate.