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Carlsberg Turns To AI To Help Develop Beers (fastcompany.com)

From a report: One of the reasons it takes so long to develop new beers is because brewers have to rely on actual humans -- and techniques like chromatography and spectrometry -- to test liquids and detect flavors and aromas. Carlsberg thinks it's found a better way. With help from researchers at Aarhus University, the Danish beer-maker has developed sensors that are able to detect differences between beer flavors, the Financial Times reports. Now, the company is teaming up with Microsoft to help interpret that data via artificial intelligence and streamline the lengthy beer-making process.

31 of 56 comments (clear)

  1. Artifial Intelligence? by Anonymous Coward · · Score: 1

    has developed sensors that are able to detect differences between beer flavors,

    That's an Artificial Redneck.

  2. This is not A.I. by Anonymous Coward · · Score: 1

    There is nothing intelligent about a database of data unless it starts designing fjords in its search for the answer to Life, the Universe and Everything.
    This is not A.I. even if they use a neural network to sort the beer flavours. I really hope the media will find a new acronym or term to abuse in 2018, the "A.I." abuse in 2017 is really getting up my nose, and should die a very quick death.

    1. Re:This is not A.I. by TheRaven64 · · Score: 4, Insightful

      Abuse of buzzwords or not, I welcome the news that Carlsberg is going to start producing beer.

      --
      I am TheRaven on Soylent News
    2. Re:This is not A.I. by religionofpeas · · Score: 1

      I really hope the media will find a new acronym or term to abuse in 2018, the "A.I." abuse in 2017 is really getting up my nose, and should die a very quick death.

      Alternatively, you could just shut up about it.

  3. Re:Microsoft Beer 10 by olsmeister · · Score: 1

    Microsoft Beer 10. When people say it's full of bugs, it's real bugs!

    Microsoft Beer 10. After heavy and sustained use, a reboot into the porcelain throne may be required.

  4. Sensors by 110010001000 · · Score: 1

    Sensors are AI now. Will the hype cycle ever end for AI?

    1. Re:Sensors by vivian · · Score: 1

      If Beer is proof that god loves us, and wants us to be happy, does that mean beer inventing AI also loves us and wants us to be happy? Can I finally convert my robopocalypse-ready bunker into a fully stacked beer cellar?

    2. Re:Sensors by 110010001000 · · Score: 1

      Exactly. 3D printing, 3DTV, VR. All failed tech the venture capitalists tries to hype to make work. Now it is "AI". Wake me up when we can create normal software reliably.

    3. Re:Sensors by arth1 · · Score: 1

      If Beer is proof that god loves us

      Typically less than 20 proof.
      And it's not mutual.

  5. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  6. Clippy by Anonymous Coward · · Score: 1, Insightful

    It looks like you're trying to hrew an IPA. Would you like help brewing an IPA?

    1. Re:Clippy by TheFakeTimCook · · Score: 1

      It looks like you're trying to hrew an IPA. Would you like help brewing an IPA?

      LOL!!!

      This is EXACTLY the Comment I came here to Post! (Including the choice of beer/ale type!)

  7. Software by sjbe · · Score: 1

    Sensors are AI now. Will the hype cycle ever end for AI?

    No, the software to interpret the data from the sensors is what they are calling AI. Bit of a stretch of the term I'll agree but not quite as silly as you are implying. To be honest if the system isn't able to autonomously interpret the data in novel ways without being more than a glorified lookup table I'm not really sure the there is any AI involved. I don't really see how this is more than an expert system in any circumstance.

    1. Re:Software by 110010001000 · · Score: 1

      So software that used to interpret sensor data is AI? What did we use with sensors with digital systems before? Fairy dust?

  8. I can see the advertising now by Applehu+Akbar · · Score: 1

    "Hal Extra Stout, made with pure Europan spring water - one toot and you won't be opening those pod bay doors!"

  9. Surprising flavors by sinij · · Score: 1

    Surprisingly, rotting roadkill with infusion of burnt rubber flavored stout is rather pleasant brew.

  10. TBD by sjbe · · Score: 1

    So software that used to interpret sensor data is AI?

    In principle it could be. You can do clever things with the data (AI for lack of a better term) or simply provide read-outs to be interpreted by people or something not quite AI but still automated. Whether this particular case is AI will depend on what the software actually does. I'm a little dubious it will be more exotic than an expert system but maybe they are working on something more clever than that. Not enough detail to really know. Like you I strongly suspect it is mostly marketing fluff since AI is the new hotness term for any software these days.

    What did we use with sensors with digital systems before?

    Give it a few moments thought and I'm sure you'll figure it out.

  11. Re:Microsoft Beer 10 by nospam007 · · Score: 1

    "Microsoft Beer 10. After heavy and sustained use, a reboot into the porcelain throne may be required."

    Throne? The Germans have specialist throw-up porcelain (Kotzbecken) for that.

    https://upload.wikimedia.org/w...

    https://fraeuleinsilvia.files....

  12. Looks like you're pissed out of your skull again by najajomo · · Score: 2, Funny

    Some time ago, Userfriendly did a cartoon featuring a Clippy like character called Binky who turned into a mean drunk after being let go by Ubersoft. Looks like another case of life imitating art again.

  13. I hear MS' Tay is looking for work by Registered+Coward+v2 · · Score: 1

    They could let the bot develop receipts based on user interactions - what could go wrong?

    --
    I'm a consultant - I convert gibberish into cash-flow.
  14. ummmm by Ol+Olsoc · · Score: 1
    Why does this sound like "Walt Disney Beer"?

    Or dare I say - a return to the days of BuMilCoors light lager swill.

    One of the reasons I like Craft beer is that there is a human in the loop.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    1. Re:ummmm by arth1 · · Score: 1

      Damn I knew it... craft beer is MADE OF PEOPLE

      He said "human in the loop", not "human in the hoop".

      As for how much I appreciate a human in the loop, I have to agree with the late George Carlin. The typical human seems pretty stupid, and a full half of everyone is more stupid than that.

      Most "craft beers" these days is swill, overhopped to mask bad production and give it longer shelf life. And the less enlightened fad-following half of the population lap it up, sometimes literally.

    2. Re:ummmm by Ol+Olsoc · · Score: 1

      One of the reasons I like Craft beer is that there is a human in the loop. Damn I knew it... craft beer is MADE OF PEOPLE

      I do know my mother always called Budweiser and Coors "PeeWaa" so yeah possibley some human input there.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  15. perhaps now the secret of Burton snatch by epine · · Score: 1

    What is the secret of Burton snatch? — 2016

    "Part of the enjoyment is is smelling the beer without drinking it," he says.

  16. machine learning and faith by goombah99 · · Score: 1

    The difference between machine learning and AI is that people doing machine learning know they can't trust the machine and so only do what they understand and for AI it's exactly the opposite. They trust and untrustable system to do something without understanding how. That may sound like a dis. But on the other hand I trust my brain and I have evidence it's not trustworthy and I have no idea how it works. But the reason it's a dis is that what I described is more faith based than science based. On the other hand it gets the job done. You can raise an army of crusaders faster with religion than with reason.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:machine learning and faith by goombah99 · · Score: 1

      no

      --
      Some drink at the fountain of knowledge. Others just gargle.
    2. Re:machine learning and faith by Anne+Thwacks · · Score: 1
      At what point does something stop being an artificial intelligence and start being just intelligence?

      When it performs something that most people agree is intelligent.

      (Doing one very stupid thing, or even a lot of stupid things at once, does not count)

      --
      Sent from my ASR33 using ASCII
  17. Sure by MerlinTheWizard · · Score: 1

    Relying on actual humans for the design and production of goods is bad. Let's just use humans as living wallets. https://realagenda.wordpress.c...

  18. Is "AI" replacing the word "software"? by greencfg · · Score: 1

    Seems that way, the term being abused to the extreme. Soon: "Look, mum, I am writing my school essay using this AI called Microsot Word!".

    1. Re: Is "AI" replacing the word "software"? by arth1 · · Score: 2

      What do you call an application that is trained with some data to give fuzzy answers based on input in a way that mimics human behaviour in similar situation?

      Buggy.

      Hope that helps, have a nice day

  19. Seriously, do we really need more kinds of beer? by Rick+Schumann · · Score: 1

    Have you been to somewhere like BevMo or Whole Foods lately? Seen how many different kinds of beer there are? You could drink a new one every day and it would probably take you a year to get through them all. Isn't there a diminishing returns point beyond which more variety really makes no difference?