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Dating Website eHarmony's Ad Banned For Claiming Service Is 'Scientifically Proven' (bbc.com)
A dating website's claim that it used a "scientifically proven matching system" to pair up those looking for love, has been banned. From a report: An advert for eHarmony on the London Underground in July read: "It's time science had a go at love." The Advertising Standards Authority (ASA) called the claim "misleading." The online matchmaker said while it "respectfully disagrees" with the ruling, it will make its advertising "as clear as possible." The website was unable to offer the ASA any evidence that customers had a greater chance of finding love, despite claiming that its "scientifically proven matching system decodes the mystery of compatibility and chemistry." "Imagine being able to stack the odds of finding lasting love entirely in your favour," the advert read.
I did eHarmony back when it was newish. While I did get a lot of dates out of it, I never really met anyone I wanted to 'take it to the next level' with. New friends maybe, but not wife material. IIRC the questions they asked you were interesting (although they still sounded a lot like something you'd get asked on a 70's dating show) and probably filtered out the 'really wrong for you' people, but they really didn't help as much as they seem to imply. I still met plenty of people I knew weren't going to work within 5 min of meeting them. Later on I went with a smaller site and met the woman of my dreams almost instantly. We've been married for 8 years now and we couldn't be happier.
Honestly, if you can find a smaller 'themed' dating site that suits your interests then you'll probably have better luck on those even if they have a smaller pool of people. It helps to have a common starting point that you both feel very strongly about (religion in my case). These larger sites may have more people, but those extra people are probably not going to be what you want anyway.
If society approved the Woman and Men equally initiating the meeting, then chances are there will be a bit more equal chance of finding each other.
That's stupid - society doesn't give a fuck, men don't give a fuck, but women do.
I'm a minority race. Save your vitriol for white people.